Educates the media and potential buyers about the benefits and efficacy of scent marketing - This has an impact on your prospecting, taking you from “You do what, exactly…?” to “Tell me more…”

Saves you time and effort by providing you with easily accessible, relevant information to use as a sales tool - Our extensive searchable Knowledge Base contains hundreds of studies, statistics and articles on scent and its specific applications in a wide range of industries and situations including hospitality, retail, casinos, restaurants, product evaluation, time spent, congruency, fragrance preferences, gender differences in regard to scent, culture, academics, health, and many other topics. We continue to add to our Knowledge Base every week so the most up-to-date information is available to our members.

Proactively communicates with marketing, advertising and branding companies so that they understand the benefits of scent marketing - As a result of our efforts, your prospect’s ad agency person can transform from a roadblock to a cheerleader.

Keeps you informed about the latest technology, products and trends in scent and scent marketing so you can be competitive in the market - At ScentWorld Expo, the information you learn from world-class perfumers, researchers, marketers and industry professionals will keep you on top of your game and give you a competitive edge.

Provides a networking forum – SMI provides a place where anyone involved in scent or scent marketing can learn and interact with other scent professionals, branding experts, buyers of scent and the press.

Gives you credibility – The Scent Marketing Institute is widely regarded by the media and other influencers as an established, truthful and impartial organization. When you become a member, you benefit from the reputation we have worked years to establish.

Actively promotes our member companies to potential buyers, marketing agencies and the media – We are grateful for your support and do our best to help you in every way possible.

SCENT MARKETING INSTITUTEThe leading authority on scent-supported marketing

Being a scent solution provider can be frustrating. You know how effective scent is in helping companies increase their sales, increase customers’ recall of their products, create a pleasant atmosphere and connect with the customer on an emotional level. But many companies are unaware of the applications and power of scent marketing.

The Scent Marketing Institute can help:Our mission is to support our members’ sales and marketing efforts so you can make more money and the industry can grow and benefit everyone: scent solution providers, manufacturers, scent buyers and their customers.

The Scent Marketing Institute

Are you ready to grow your company? Join SMI today!

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SCENTworld 2011December 7-9thGansevoort Hotel Miami Beach, Florida

“The Sweet Smell of Success” Sponsorship and Exhibiting Information

The largest global scent marketing conference and expo is back and better than ever! This year, the event will be at the beautiful Gansevoort Hotel on South Miami Beach, Florida, where we will combine great business opportunities, cutting edge research, practical information, and sales strategies with sun, sand and fun.

Our theme this year is “The Sweet Smell of Success” and we will be highlighting not only past successes, but also strategies for your future success. It is our goal that our sponsors and exhibitors transact a lot of business as a result of the conference. To accomplish our goal, we are targeting the marketing, branding and advertising community as well as end-users of scent such as consumer packaged goods, hospitality, retail, cosmetics and entertainment companies to attend the show and receive information from our sponsors. Those companies that have a strong showing at ScentWorld will be positioned well with prospective customers.

We are also doing something brand new this year. In addition to the actual conference in Miami Beach, we will be having a virtual tradeshow on our website, where exhibitors and sponsors will continue to derive benefit long after ScentWorld has finished. Depending on your level of spon-sorship, you can provide links to your website, photos from the show and downloadable bro-chures from our virtual trade show.

In recognition of the global recession, Scent Marketing Institute has reduced the price of the sponsorship packages, so you get more value for your sponsorship than ever.

If you are a serious player in the scent marketing industry, you need to sponsor ScentWorld Expo.

I hope to meet you there!

ScentWorld Expo 2011 Sponsorship Opportunities

CostSilver Gold Platinum$2,500 $5,000 $7,500

Exhibit space

Program

Free admission passes to the conference

Logo/brand name included in marketing &promotional material

Opportunity to include logo branded promo items in kits sent to top marketing agencies

Logo projection in main conference areas

Recognition in keynote address, generalassembly, at gala event and signage

Access to attendee list with contact info (address, phone, contact name and email)

Access to full list of conference invitees including marketing &consumer product companies

Virtual trade show website – ability to include a downloadable document such as a brochure

Virtual trade show website – ability to include photos of your booth from the show & product photos plus direct email link to directly receive leads

Table

¼ page ad

3

No

Yes

Yes

No

No

No

No

E-mail blasts to SMI database, including ad companies,

branding companies, consumer product companies

and other end users of scent

10 x 10

½ page ad

4

E-mail blasts to SMI database, including ad companies, branding companies, consumer product companies and

other end users of scent; plus advertising

Yes

Yes

No

No

Yes

Yes

Yes

20 x 20

Full page ad

5

E-mail blasts to SMI database, including ad companies, branding companies, consumer product

companies and other end users of scent; plus advertising,

plus promotional mailings and attendee correspondence

Yes

Yes

Yes

Yes

Yes

Yes

Yes

SCENTworld 2011In addition to the general conference sponsorships, you can underwrite individual events within the ScentWorld conference. Your company will receive credit in the program, will have its logo prominently displayed at the event (or on the bag in the case of goodie bags) and will be thanked during the event.

Welcome reception $2,500

Thursday breakfast $1,000

Cocktail reception & awards ceremony $5,000

Friday breakfast $1,000

Goodie bags $750

Reserve your sponsorship or exhibit space now by filling out the Sponsor and Exhibitor Form and mailing it with a check to:Scent Marketing Institute7 Fox Meadow RoadScarsdale NY 10583

…or by registering online at www.scentworldexpo.com.

Individual ScentWorld Event Sponsorships

Exhibiting $1,500 includes a tabletop space, free admission for up to 2 people, listing in program as an exhibitor with name, phone number, website and products/services, logo displayed in virtual trade show on website

THANK YOU for supporting ScentWorld Expo!

ScentWorld Expo 2011 Sponsorship FormContact person name ___________________________________

Company _____________________________________________

Address ______________________________________________

City __________________________________________________

State/Province _________________________________________

Country ______________________________________________

Zip/Postal Code _______________________________________

Phone _______________________________________________

Email ________________________________________________

Website ______________________________________________

Sponsorship PackagesPlatinum20 x 20 exhibit spaceFull page ad in the ScentWorld program5 free passes to the conferenceE-mail blasts to SMI database, including ad companies, branding companies, consumer product companies and other end users of scent; plus advertising, plus promotional mailings and attendee correspondenceOpportunity to include logo branded promo items in kits sent to top marketing agenciesLogo projection in main conference areasRecognition in keynote address, general assembly, at gala event and signageAccess to attendee list with contact info (address, phone, contact name and email)Access to full list of conference invitees including marketing and consumer product companiesVirtual trade show website – ability to include a downloadable documents such as a brochure, photos of your booth from the show, product

Gold10 x 10 exhibit space½ page ad in ScentWorld program4 free passes to the conferenceEmail blasts to SMI database, including ad companies, branding companies, consumer product companies and other end users of scent; plus advertisingOpportunity to include logo branded promo items in kits sent to top marketing agenciesLogo projection in main conference areasRecognition in keynote address, general assembly, at gala event and signageAccess to attendee list with contact info (address, phone, contact name and email)Virtual trade show website – ability to include a downloadable document such as a brochure

Cost Total

$7000

$5000

SilverTabletop exhibit space¼ page ad in ScentWorld program3 free passes to the conferenceE-mail blasts to SMI database, including ad companies, branding companies, consumer product companies and other end users of scentRecognition in keynote address, general assembly, at gala event and signage

ScentWorld Expo 2011 Sponsorship FormSponsorship Packages

$2500

Additional Sponsorships:Welcome reception

Thursday breakfast

Cocktail reception & awards ceremony

Friday breakfastGoodie bagsExhibiting only

$2500

$1000

$5000$1000$750

$1500TOTAL SPONSORSHIP

Hotel SMI has negotiated a group rate at the beautiful Gansevoort Hotel in Miami Beach. The rate for Wednesday and Thursday is $225 per night plus applicable fees and taxes, and the weekend rate if you would like to extend your stay is $245 per night plus applicable fees and taxes.

Number of rooms Date Rate for all days TotalWed, Dec 7 only

Wed and Thurs,Dec 7 & 8

Wed, Thurs and Fri, Dec 7, 8 & 9

Wed, Thurs, Fri and Sat, Dec 7,8,9 & 10

$263.25

$526.20

$812.35

$1,098.20

TOTAL HOTELTOTAL SPONSORSHIP AND HOTEL

Remember, December is the height of the tourist season in Miami Beach and affordable hotel rooms will be difficult to find if you do not book now at this group rate.

Payment information: You can pay online at http://www.scentworldexpo.com/sponsors.html, or, if you prefer, you can pay by check by mailing it along with the above form to:

Scent Marketing Institute7 Fox Meadow RoadScarsdale, NY 10583

Signature & Date_____________________________Printed Name___________________________Title__________________________________________________