Center for Sustainable Destinations Misión Guiar a los destinos turísticos alrededor del mundo hacia la excelencia

Center for

Sustainable Destinations

Misión

Guiar a los destinos turísticos alrededor del mundo hacia la

excelencia

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Funding members and partners of CED

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Delivering strategic information on the major issues related to destinations.

Mission:

CED

Developing their competitiveness

Facilitating the achievement of their sustainable development objectives

Improving the quality of the experience offered to tourists

Strengthening the geographic character of destinations, which includes their environment, their culture, their aesthetics, their heritage, and the well-being of their inhabitants

To guide destinations around the world toward excellence by:

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Potential SMED partners are :

SMED Partners

Organizations having recognized authority, government power over tourist activities at the destination

municipalities their tourism bureaus promotional bodies

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SMED Guiding principles

CulturalCultural

richnessrichness

Physical Integrity Physical Integrity

and landscapesand landscapesBiological Biological

DiversityDiversity

Environmental purity Environmental purity

and resource and resource

efficiencyefficiency

Local quality of life Local quality of life

and social and social

prosperityprosperity

Local control and Local control and

involvement involvementEmployment Employment

quality quality

Visitor fulfillmentVisitor fulfillment

Appropriate market Appropriate market

positioningpositioning

Economically viable Economically viable

tourism destinations tourism destinations

and enterprisesand enterprises

Quality of Quality of

governancegovernance

Evaluate outcomesEvaluate outcomes

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The criteria used to differentiate between the major typologies of touristdestinations gave the SMED different options in terms if geographic

localization and leaded to the identification of the following

Typology of Destinations:

1. Urban destinations

2. Coastal destinations

3. Mountain destinations

4. Rural, nature, and discovery destinations

4 types of destinations

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The SMED evaluation of a destination assigns a grade by field of excellence to allow a destination to clearly identify fields that may constitute weak points (to improve them) or strong points (to be promoted in its communications) and facilitate the use of the SMED as diagnostic tool, as well as a tool for progress and management.

Fields Categories

Destination Sustainability

• Environment • Urban Planning and Heritage

Organisation • Governance • Marketing & Sales • Information and Welcome • Security

Fields of Excellence:

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Fields Categories

Activities • Major activities / destination positioning• Cultural• Nature Discovery• Sports & Physical Activities• Well Being• Education• Shopping• Religion• MICE• Entertainment

Services • Transport• Accommodation• Food and Beverage• Supporting Services

Fields of Excellence: Fields of Excellence:

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• Consultation workshops

• On site visits

• Interviews with local key stakeholders

• SMED questionnaires (3 months prior to the visit)

• Preparation of the visit

• Analysis of the information and recommendations identification (2 months aprox.)

A visit is done normally in 5 days :

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Usages of the SMED:

• Diagnostic Diagnostic tooltool

The SMED is not only a measurement system,

it gives real value added, being a:

•Tool of Tool of progress progress

•Tool of Tool of management management

•Tool of Tool of collaboration collaboration

•Tool of marketTool of marketpositioning positioning

•Tool for Tool for comparative comparative

analysisanalysis

•Communication Communication tooltool

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Recommendations

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• The best practice experience coming from all around the world to be applied within the destination.

The tourist destinations that agree to participate in the development of the SMED by receiving CED delegates will obtain the following benefits:

Benefits for Destinations:

• Recognition as an innovative destination seeking excellence through their involvement in the development of the SMED, a global-scale project;

• The uniting of local decision-makers and operators, public and private, around a mobilizing project aimed at developing the sustainable performance of the destination’s tourist activities;

• The acquisition of general advice and recommendations on the development and management of the destination, which will help the destination to improve its excellence;

Developing a network of destinations worldwide

committed to excellence in partnership with the CED

Cantons-de-l’Est

Mexico CityRiviera Maya

Douro Valley

Madeira

Andorra

Jeddah

Chengdu

SMED Destinations worldwide

Tela

SamosMontreal

Abitibi -

Temiscamingue

Crete

Environment

Economic Social

Sustainable

Equitable

BearableViable

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Today sustainable development is still an advantage, soon it will

be a requirement. Develop the « green marketing ». Decrease the environmental impact of

accomodation establishments.

Set up an ecological certification program,

apply it and promote it.

Increase the use of local products and

services.

Diversify the tourist source markets.

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Mexico City, Mexico

Local and regional purchases.

Speed up the transition towards

the use of ecological navigation

systems.

Cantons de l’Est, Québec, Canada

Promote the use of bicycles.

Emphasize the City’s cultural character extending

the tourist experience to another different areas,

besides the historic downtown.

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Riviera Maya, MéxicoFind a solution to the garbage

disposal problem.

Measure the CO2 impact from the

tourism industry.

Introduce in the touristm industry

a greenhouse gas compensation

method . Alternative energy sources.

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Developing the product in all the municipalities of the zone.

Improve the interpretation through inclusive maps.

Sign the Geoturism Charter

Douro Valley, Portugal

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Install sewage treatment plants and compost

systems in resorts and hotels.

Establish destination’s development limits.

Create an environmental observatory.

Apply the Lighting Practice Guide to reduce

the light pollution.

Madeira, Portugal

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Recover the historic downtown.

Blend in the urban and architectural development.

Set up a Muslim religion interpretative museum.

Jeddah, Saudi Arabia

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Many destinations are preparing their Development Planns with a view to 2030.Set up goals in time 2015, 2020, 2025, 2030… etc.

Purchase of local and regional products.

Lack of collaboration in destinations worlwide, disassembled industry.

Investment in human capital in technic, management and directorship areas.

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T

H

ANK YOU

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Center for Sustainable Destinations Misión Guiar a los destinos turísticos alrededor del mundo hacia la excelencia