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CENSUS 2020Update on Complete Count Efforts

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CENSUS DAY

April 1, 2020

Census 2020 Timeline

After Non -Response Follow-up

New Census Statistics2021/2022

Reapportionment Redistricting

SELF RESPONSEBegins in March

Postcards send out Service Based

Enumeration begins Group Quarters

AWARENESS 4/1/19 Kick-off! Education &

Outreach

PLANNING Formed CCC LUCA: local update of census

addresses

Non Response Follow-up: May 4- July 31 Enumerators begin

home visits

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GROUPS THAT TEND TO BE UNDERCOUNTED

Immigrants People of color Households with low income Households with limited English proficiency Children under 5 years old Homeless and housing unstable

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NEW CHALLENGES TO COMPLETE COUNT

dDebate surrounding citizenship question

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SAN MATEO COUNTY EFFORTS

Census Ambassadors

Outreach Mini-Grants

Answer Questions Facilitate Access

April – June 2020

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COMMUNICATION PHASESAPRIL – SEPTEMBER 2019

AWARENESS & SUPPORT

OCTOBER – DECEMBER 2019

ENGAGEMENT & EDUCATION

JANUARY –MARCH 2020

MOTIVATION & PERSUASION

APRIL – MAY 2020

COMPLETION SUPPORT

OBJECTIVES:1.Obtain support of local community leaders and trusted messengers

2.Increase awareness of census 2020 through existing networks, channels, and programs

OBJECTIVE:Increase understanding of value of census 2020 and importance of everyone being counted through broad outreach

OBJECTIVE:Motivate least likely to respond residents to participate and address questions/concerns through targeted outreach

OBJECTIVES:1.Remind residents to complete census in preferred format

2.Support residents in completing census through digital access, language support, help desk

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Community ActionTeam Regions (RFP OCA1001)

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RFP FOR MINI-CONTRACTSPromote the Mini-Contract RFP released on September 16th, 2019 Proposals due October 9th by 12:00 PM PST Anticipated Contract Award Date November 13th

Not for Profit applicants only, and can include: Organizations: nonprofit, tax-exempt such as a 501(c)6, or that files

a 990, 990 EZ, or 990-N with the IRS and serves San Mateo County Government Agencies: SMC Cities and special districts School Groups: must provide educational services to resident

students in San Mateo County Coalitions: groups comprised of two or more organizations

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Census Ambassador Pilot ProgramBackground Immigrants are one of hardest to count groups Adult schools are a source of support and connection for new immigrants

Role of Ambassadors Educate, encourage, support fellow community members Service as a leader and resource in their community

Objectives of Pilot Program Get feedback on draft training curriculum Create and pilot tools for planning, conducting, and monitoring outreach Assess what kind of support Ambassadors need for successful outreach

Ambassadors DO NOT Count people Canvass Help fill out forms

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PILOT AMBASSADORS

IN ACTION!

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AMBASSADOR PROGRAM ROLLOUT FOR LWV

Recruiting Ambassadors Overseeing outreach/integration into GOTV efforts Coordination of outreach tracking + feedback

to SMC Census Team

Ambassador training (date TBD) Outreach materials, I Count T Shirt and backpack Tracking tools

Partner Responsibilities

Support from SMC Census Team

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Pledge & Text/Email campaignOnline Chat Box

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Census Outreach MaterialsCurrent• Bilingual Factsheets (Spanish, Chinese,

Russian, Tagalog, Tonga)• Census 101 Video Training• Video Testimonials• Sample articles• Sample presentations

Forthcoming• Outreach Toolkit• Outreach Flipbook • Postcard• SMC Counts Video • Posters• Infographics

Available at: https://cmo.smcgov.org/census-2020-outreach-resources- Download materials to print- Request collaterals for outreach events

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To Request Outreach Materials

Please visitwww.SMCCensus.org

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Recruitment SupportPartnership Specialists / Non-Response Follow Up Enumerators Approximately 800 positions / requires 5000 applications

Spread the Word – EVERYONE! Social Media, community

colleges/adult schools, partner websites, faith-based organizations, local tv (EPA Today)

Tabling events (Facebook Fest 9/21, National Voter Registration Day 9/24, Implementation Planning Workshop 9/26, to name a few)

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How you can help…

• Spread the word to family, friends, and colleagues• Explain what Census 2020 is and why it matters• Let them know it is easy and safe to complete, and there will be help if

they need it• Encourage them to participate starting in March 2020• Become an ambassador

EVERYONE COUNTS!

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10 minutes

10 questions

10 years

The 2020 Census will have 10 questions and take about 10 minutes to complete. The impact is critical. Every person not counted is a loss of $10,000 during the next 10 years.

For more information about Census 2020 in San Mateo County

Visit: https://SMCcensus.org

@SMC_CommAffairs

Email: SMC_Census@smcgov.org

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THANK YOU!

Please send any ideas, questions, updates to: SMC_Census@smcgov.org