1/5/2011

1

Cassidy M.

Jason S.

Lauren K.

Marry A.

Steven Z.

CELERITY LUNCH

CORPORATION

�VP, Public Relations

�Jason Syptak

�VP, Accounting

�Steven Zamarripa

�VP, Sales Promotion

�Lauren Kalafatich

�VP, Brand Development

�Marry Ali

�VP, Marketing

�Cassidy McMullen

CELERITY LUNCH CORPORATION

OFFICERS

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�Celerity

�[suh-lerlerlerler-i-tee]

�––––nounnounnounnoun

�swiftness; speed.

�Logo

�Clock

�Celery sticks

CORPORATION

�Market Segment: �Children

�Ages 8 to 10 years old

�Who bring their lunches to school from home in Katy

ISD

�Market Segment Nickname:

�“Lunchbox Littles”

�3,500 Lunchbox Littles

TARGET MARKET

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�Timeliness

�Celerity

�Swiftness

�Timeliness relieves

pressures of making

lunch in the morning for

working parents

UNMET NEED FOCUS

�Service

�Provide fresh, hot,

decadent lunches to

students in school

�Order ahead

CELERITY LUNCH SERVICE

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CELERITY LUNCH MEALS

�Process:

�Fill out online application

�Lunches will be distributed to

students

�Lunchbox Little satisfaction

CELERITY LUNCH PROCESS

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�Last Minute Meal

�Order before 9AM deadline for same-day service

�Friendly Health Options

�Vegetarian

�Gluten-Free

�Dairy-Free

�Peanut-Free

EXTRAS

� Non-price Competition Features:

� Timeliness

� High quality, decadent meals

� Delivery services

� Prestige Pricing Strategy:

� High prices to communicate high quality product

CELERITY LUNCH PRICING

Entrée (Entrée (Entrée (Entrée (beverage included): beverage included): beverage included): beverage included): $8$8$8$8 Sides: $2Sides: $2Sides: $2Sides: $2 Desserts: $2Desserts: $2Desserts: $2Desserts: $2

Spaghetti Fruit Cup Brownie

Grilled Chicken Salad Vegetables Cookie

Croissant Yogurt Cake

Pizza Baked Chips Fruit Salad

� Beverages include: Bott led Water, Bott led Soda, and Bott led Juice

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�Business to Consumer (B2C)

�Vertical Marketing System

�Wholesaler�Celerity Lunch�Customer

CELERITY LUNCH DISTRIBUTION

�Corporation Growth in Phases�Phase 1

� Prestige pricing strategy emphasizing our high-quality, decadent meals

� Coordinate with school to have children pick up lunch

�Phase 2� Solid customer base

� Offer incentive for school to distribute lunches to children

�3 promotional objectives

�1) Create awareness

�2) Encourage product trial

�3) Retain loyal customers

PROMOTIONAL OBJECTIVES

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�5 promotional tools

�1) Interactive website

�2) Facebook page

�3) Flyer advertisements

�4) Free lunch sales promotion

�5) Promotional website codes

PROMOTIONAL TOOLS

�Website

�Celerity Lunch Corporation

�Parent, child friendly

�Facebook page

�Ultimately contributes to

buzz, word-of-mouth

marketing

�Flyer Advertisement

�Disseminated via student

take-home folders

CELERITY LUNCH PROMOTION OUTLETS

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FLYER ADVERTISEMENT

�Encourage Product Trial

�First Time Customer Deal

� Order 1 week of meals, receive 1 day free

� Order 1 month of meals, receive 1 week free

�Retain Loyal Customers

�Promotional codes distributed through email

�Database to track best customers

�Development of Brand Loyalty

CELERITY LUNCH PROMOTION OUTLETS

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TARGETING CHILDREN, YET SELLING TO PARENTS

CELERITY LUNCH WRAP-UP

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� www.InsideFacebook .com

� www.thedigerati l i fe.com/blog/gourmet-cof fee -rec ipes-starbucks-cof fee-dr ink/

� www.madelinesrestaurant.com

� www.plastech.biz

� www.thesunblog.com

� www.dwell ingintheword.wordpress.com

� www.alhamrahalalcafe.com

� www.ifood.tv

� www.f l ickr.com

� www.mygreenaustralia.com

� www.viprasys.org

� www.examiner.com

� www.thedailygreen.com

� www.anthonyspizzamcdonough.com

� www.sweetaddit ions.net

� www.gmagazine.com.au

� www.marketplace.veer.com

CREDITS