Dow CEER -Cost Effective Energy Retrofit Team

Market Characterization

Update August 10 2011 Tim Mrozowski AIA LEEDreg AP School of Planning Design and Construction

Michigan State University Nathaniel Ehrlich PhD Office for Survey Research

Michigan State University

1

Cost Effective Energy Retrofit Team

Dow Building Solutions Michigan State University Ferris State University Habitat for Humanity International Habitat for Humanity of Kent CountyHabitat for Humanity of Michigan

Overview of Presentation

Project Overview Present Market Characterization

Methodology Findings to date

Focus Application of innovative retrofit technologies in partnership with Habitat for Humanity affiliates primarily in the cold and mixed-humid climate regions Improve retrofit methodologies by validating cost-effective strategies through test homes and identifying technology gaps that must be addressed

Core Activities Four interwoven research projects 61 Market Characterization Project 62 Market Realities and Change Management to Accelerate

Adoption of Cost Effective Energy Efficiency Retrofits 63 Information Framework for Energy Efficiency Upgrades 71 Evaluation and Testing of Individual Retrofit Measures

Other Activities-Administrative-technical committee best practicesworst practices definition project management etc

Underlying Concepts The underlying theme of the CEER team is to increase implementation

and uptake of BA research and energy retrofits in the real world Toward that end we are undertaking a group of research projects designed to help us understand markets customers stakeholders technical solutions and information delivery

Once concept is that an appropriate prescriptive packages of retrofit measures can be matched to housing archetype Vintage for example in the Midwest will likely dictate balloon or platform framing window solutions progression of HVAC equipment etc Understanding the characteristics and prevalence of archetypes will help focus the scientific research

By selecting highly common archetypes our field testing of retrofit solutions can be focused on solutions for high impact home types

6

Making a Library of Archetype examples

(source httpwwwoldhouseonlinecom)

(source httparchitectureaboutcom)

Cost Effective Energy Retrofit Team

Dow Building Solutions Michigan State University Ferris State University Habitat for Humanity International Habitat for Humanity of Kent CountyHabitat for Humanity of Michigan

Overview of Presentation

Project Overview Present Market Characterization

Methodology Findings to date

Focus Application of innovative retrofit technologies in partnership with Habitat for Humanity affiliates primarily in the cold and mixed-humid climate regions Improve retrofit methodologies by validating cost-effective strategies through test homes and identifying technology gaps that must be addressed

Core Activities Four interwoven research projects 61 Market Characterization Project 62 Market Realities and Change Management to Accelerate

Adoption of Cost Effective Energy Efficiency Retrofits 63 Information Framework for Energy Efficiency Upgrades 71 Evaluation and Testing of Individual Retrofit Measures

Other Activities-Administrative-technical committee best practicesworst practices definition project management etc

Underlying Concepts The underlying theme of the CEER team is to increase implementation

and uptake of BA research and energy retrofits in the real world Toward that end we are undertaking a group of research projects designed to help us understand markets customers stakeholders technical solutions and information delivery

Once concept is that an appropriate prescriptive packages of retrofit measures can be matched to housing archetype Vintage for example in the Midwest will likely dictate balloon or platform framing window solutions progression of HVAC equipment etc Understanding the characteristics and prevalence of archetypes will help focus the scientific research

By selecting highly common archetypes our field testing of retrofit solutions can be focused on solutions for high impact home types

6

Making a Library of Archetype examples

(source httpwwwoldhouseonlinecom)

(source httparchitectureaboutcom)

Overview of Presentation

Project Overview Present Market Characterization

Methodology Findings to date

Focus Application of innovative retrofit technologies in partnership with Habitat for Humanity affiliates primarily in the cold and mixed-humid climate regions Improve retrofit methodologies by validating cost-effective strategies through test homes and identifying technology gaps that must be addressed

Core Activities Four interwoven research projects 61 Market Characterization Project 62 Market Realities and Change Management to Accelerate

Adoption of Cost Effective Energy Efficiency Retrofits 63 Information Framework for Energy Efficiency Upgrades 71 Evaluation and Testing of Individual Retrofit Measures

Other Activities-Administrative-technical committee best practicesworst practices definition project management etc

Underlying Concepts The underlying theme of the CEER team is to increase implementation

and uptake of BA research and energy retrofits in the real world Toward that end we are undertaking a group of research projects designed to help us understand markets customers stakeholders technical solutions and information delivery

Once concept is that an appropriate prescriptive packages of retrofit measures can be matched to housing archetype Vintage for example in the Midwest will likely dictate balloon or platform framing window solutions progression of HVAC equipment etc Understanding the characteristics and prevalence of archetypes will help focus the scientific research

By selecting highly common archetypes our field testing of retrofit solutions can be focused on solutions for high impact home types

6

Making a Library of Archetype examples

(source httpwwwoldhouseonlinecom)

(source httparchitectureaboutcom)

Focus Application of innovative retrofit technologies in partnership with Habitat for Humanity affiliates primarily in the cold and mixed-humid climate regions Improve retrofit methodologies by validating cost-effective strategies through test homes and identifying technology gaps that must be addressed

Core Activities Four interwoven research projects 61 Market Characterization Project 62 Market Realities and Change Management to Accelerate

Adoption of Cost Effective Energy Efficiency Retrofits 63 Information Framework for Energy Efficiency Upgrades 71 Evaluation and Testing of Individual Retrofit Measures

Other Activities-Administrative-technical committee best practicesworst practices definition project management etc

Underlying Concepts The underlying theme of the CEER team is to increase implementation

and uptake of BA research and energy retrofits in the real world Toward that end we are undertaking a group of research projects designed to help us understand markets customers stakeholders technical solutions and information delivery

Once concept is that an appropriate prescriptive packages of retrofit measures can be matched to housing archetype Vintage for example in the Midwest will likely dictate balloon or platform framing window solutions progression of HVAC equipment etc Understanding the characteristics and prevalence of archetypes will help focus the scientific research

By selecting highly common archetypes our field testing of retrofit solutions can be focused on solutions for high impact home types

6

Making a Library of Archetype examples

(source httpwwwoldhouseonlinecom)

(source httparchitectureaboutcom)

Core Activities Four interwoven research projects 61 Market Characterization Project 62 Market Realities and Change Management to Accelerate

Adoption of Cost Effective Energy Efficiency Retrofits 63 Information Framework for Energy Efficiency Upgrades 71 Evaluation and Testing of Individual Retrofit Measures

Other Activities-Administrative-technical committee best practicesworst practices definition project management etc

Underlying Concepts The underlying theme of the CEER team is to increase implementation

and uptake of BA research and energy retrofits in the real world Toward that end we are undertaking a group of research projects designed to help us understand markets customers stakeholders technical solutions and information delivery

Once concept is that an appropriate prescriptive packages of retrofit measures can be matched to housing archetype Vintage for example in the Midwest will likely dictate balloon or platform framing window solutions progression of HVAC equipment etc Understanding the characteristics and prevalence of archetypes will help focus the scientific research

By selecting highly common archetypes our field testing of retrofit solutions can be focused on solutions for high impact home types

6

Making a Library of Archetype examples

(source httpwwwoldhouseonlinecom)

(source httparchitectureaboutcom)

Underlying Concepts The underlying theme of the CEER team is to increase implementation

and uptake of BA research and energy retrofits in the real world Toward that end we are undertaking a group of research projects designed to help us understand markets customers stakeholders technical solutions and information delivery

Once concept is that an appropriate prescriptive packages of retrofit measures can be matched to housing archetype Vintage for example in the Midwest will likely dictate balloon or platform framing window solutions progression of HVAC equipment etc Understanding the characteristics and prevalence of archetypes will help focus the scientific research

By selecting highly common archetypes our field testing of retrofit solutions can be focused on solutions for high impact home types

6

Making a Library of Archetype examples

(source httpwwwoldhouseonlinecom)

(source httparchitectureaboutcom)

Making a Library of Archetype examples

(source httpwwwoldhouseonlinecom)

(source httparchitectureaboutcom)

Making a Library of Archetype examples

Home Selection Goals Best Case for 71 studies Need 3 similar homes Must meet HfH marketing criteria-for resale after project Kent County One common archetype Similar vintage ndashyears built Same neighborhood Same Block Same side of street Same climate conditions

Same renovations

Compromises Difficult to find the ideal Will settle for subset of previous conditions and will

calibrate-normalize through testing Project team will compromise criteria some in the

home selection Will require calibration through testing

Compromises House grouping and availability

Home Purchase HfH Kent County will be the purchaser of the homes HfH will conduct itrsquos usual safety testing and hazard mitigation

HfH will receive the homes for resale at completion of the research

CEER team will lease the homes from HfH during the scientific testing period through contract with HfH

Our Planshellip Market Characterization Characterize the dominant housing types in the Great Lakes

sub-area Identify major housing types that offer the greatest

opportunity for deep energy retrofit

14

Research Benefits Focus Dow team scientific studies Profile the region Provide guidance to NREL researchers Development of methodology for collecting and analyzing

regional and local data filling a research gap Provide guidance for policy makers Methodology can be used by local industry participants Identification of Retrofit measures

15

Research Questions What housing archetypes dominate by number and distribution in

the Great Lakes sub-region when considering vintage style and

DOW Habitat Team 61 Market Characterization

construction type

Which housing archetypes offer the greatest opportunity for deep energy retrofit implementation based on numbers of structures and housing characteristics

Which housing archetype will be most effective to address in the first year test homes task 71

Which archetypes will be effective to address in subsequent tasks

How best to collect this data

Expected Outcomes DOW Habitat Team

61 Market Characterization

The market analysis research will

Establish criteria for selecting high impact case studies with largest potential for implementationleveraging to a larger set of homes

Submit a first year market analysis report the Great Lakes Sub-region of Cold Climate Region that is useful for policy makers in focusing energy retrofit programs and research

Develop a methodology for establishing the mix of archetypes within a region or local market

Market Characterization Purpose Develop a taxonomy of housing archetypes within a specified area Selected Ann Arbor (A2) Michigan as experimental test bed After evaluating approach experiment will be repeated in 5 markets

within the region

Outline of process First get qualitative [judgmental] data from local experts Realtors

contractors Get quantitative data from local government (Ann Arbor Mayorrsquos office

was very helpful Compare to quantitative data from other sources American Housing Survey SEMCOG (Southeast Michigan Council of Governments Zillowcom ndash national data on homes for sale or recently sold

Home Selection Goals Best Case for 71 studies Need 3 similar homes Must meet HfH marketing criteria-for resale after project Kent County One common archetype Similar vintage ndashyears built Same neighborhood Same Block Same side of street Same climate conditions

Same renovations

Compromises Difficult to find the ideal Will settle for subset of previous conditions and will

calibrate-normalize through testing Project team will compromise criteria some in the

home selection Will require calibration through testing

Compromises House grouping and availability

Home Purchase HfH Kent County will be the purchaser of the homes HfH will conduct itrsquos usual safety testing and hazard mitigation

HfH will receive the homes for resale at completion of the research

CEER team will lease the homes from HfH during the scientific testing period through contract with HfH

Our Planshellip Market Characterization Characterize the dominant housing types in the Great Lakes

sub-area Identify major housing types that offer the greatest

opportunity for deep energy retrofit

14

Research Benefits Focus Dow team scientific studies Profile the region Provide guidance to NREL researchers Development of methodology for collecting and analyzing

regional and local data filling a research gap Provide guidance for policy makers Methodology can be used by local industry participants Identification of Retrofit measures

15

Research Questions What housing archetypes dominate by number and distribution in

the Great Lakes sub-region when considering vintage style and

DOW Habitat Team 61 Market Characterization

construction type

Which housing archetypes offer the greatest opportunity for deep energy retrofit implementation based on numbers of structures and housing characteristics

Which housing archetype will be most effective to address in the first year test homes task 71

Which archetypes will be effective to address in subsequent tasks

How best to collect this data

Expected Outcomes DOW Habitat Team

61 Market Characterization

The market analysis research will

Establish criteria for selecting high impact case studies with largest potential for implementationleveraging to a larger set of homes

Submit a first year market analysis report the Great Lakes Sub-region of Cold Climate Region that is useful for policy makers in focusing energy retrofit programs and research

Develop a methodology for establishing the mix of archetypes within a region or local market

Market Characterization Purpose Develop a taxonomy of housing archetypes within a specified area Selected Ann Arbor (A2) Michigan as experimental test bed After evaluating approach experiment will be repeated in 5 markets

within the region

Outline of process First get qualitative [judgmental] data from local experts Realtors

contractors Get quantitative data from local government (Ann Arbor Mayorrsquos office

was very helpful Compare to quantitative data from other sources American Housing Survey SEMCOG (Southeast Michigan Council of Governments Zillowcom ndash national data on homes for sale or recently sold

Compromises Difficult to find the ideal Will settle for subset of previous conditions and will

calibrate-normalize through testing Project team will compromise criteria some in the

home selection Will require calibration through testing

Compromises House grouping and availability

Home Purchase HfH Kent County will be the purchaser of the homes HfH will conduct itrsquos usual safety testing and hazard mitigation

HfH will receive the homes for resale at completion of the research

CEER team will lease the homes from HfH during the scientific testing period through contract with HfH

Our Planshellip Market Characterization Characterize the dominant housing types in the Great Lakes

sub-area Identify major housing types that offer the greatest

opportunity for deep energy retrofit

14

Research Benefits Focus Dow team scientific studies Profile the region Provide guidance to NREL researchers Development of methodology for collecting and analyzing

regional and local data filling a research gap Provide guidance for policy makers Methodology can be used by local industry participants Identification of Retrofit measures

15

Research Questions What housing archetypes dominate by number and distribution in

the Great Lakes sub-region when considering vintage style and

DOW Habitat Team 61 Market Characterization

construction type

Which housing archetypes offer the greatest opportunity for deep energy retrofit implementation based on numbers of structures and housing characteristics

Which housing archetype will be most effective to address in the first year test homes task 71

Which archetypes will be effective to address in subsequent tasks

How best to collect this data

Expected Outcomes DOW Habitat Team

61 Market Characterization

The market analysis research will

Establish criteria for selecting high impact case studies with largest potential for implementationleveraging to a larger set of homes

Submit a first year market analysis report the Great Lakes Sub-region of Cold Climate Region that is useful for policy makers in focusing energy retrofit programs and research

Develop a methodology for establishing the mix of archetypes within a region or local market

Market Characterization Purpose Develop a taxonomy of housing archetypes within a specified area Selected Ann Arbor (A2) Michigan as experimental test bed After evaluating approach experiment will be repeated in 5 markets

within the region

Outline of process First get qualitative [judgmental] data from local experts Realtors

contractors Get quantitative data from local government (Ann Arbor Mayorrsquos office

was very helpful Compare to quantitative data from other sources American Housing Survey SEMCOG (Southeast Michigan Council of Governments Zillowcom ndash national data on homes for sale or recently sold

Compromises House grouping and availability

Home Purchase HfH Kent County will be the purchaser of the homes HfH will conduct itrsquos usual safety testing and hazard mitigation

HfH will receive the homes for resale at completion of the research

CEER team will lease the homes from HfH during the scientific testing period through contract with HfH

Our Planshellip Market Characterization Characterize the dominant housing types in the Great Lakes

sub-area Identify major housing types that offer the greatest

opportunity for deep energy retrofit

14

Research Benefits Focus Dow team scientific studies Profile the region Provide guidance to NREL researchers Development of methodology for collecting and analyzing

regional and local data filling a research gap Provide guidance for policy makers Methodology can be used by local industry participants Identification of Retrofit measures

15

Research Questions What housing archetypes dominate by number and distribution in

the Great Lakes sub-region when considering vintage style and

DOW Habitat Team 61 Market Characterization

construction type

Which housing archetypes offer the greatest opportunity for deep energy retrofit implementation based on numbers of structures and housing characteristics

Which housing archetype will be most effective to address in the first year test homes task 71

Which archetypes will be effective to address in subsequent tasks

How best to collect this data

Expected Outcomes DOW Habitat Team

61 Market Characterization

The market analysis research will

Establish criteria for selecting high impact case studies with largest potential for implementationleveraging to a larger set of homes

Submit a first year market analysis report the Great Lakes Sub-region of Cold Climate Region that is useful for policy makers in focusing energy retrofit programs and research

Develop a methodology for establishing the mix of archetypes within a region or local market

Market Characterization Purpose Develop a taxonomy of housing archetypes within a specified area Selected Ann Arbor (A2) Michigan as experimental test bed After evaluating approach experiment will be repeated in 5 markets

within the region

Outline of process First get qualitative [judgmental] data from local experts Realtors

contractors Get quantitative data from local government (Ann Arbor Mayorrsquos office

was very helpful Compare to quantitative data from other sources American Housing Survey SEMCOG (Southeast Michigan Council of Governments Zillowcom ndash national data on homes for sale or recently sold

Home Purchase HfH Kent County will be the purchaser of the homes HfH will conduct itrsquos usual safety testing and hazard mitigation

HfH will receive the homes for resale at completion of the research

CEER team will lease the homes from HfH during the scientific testing period through contract with HfH

Our Planshellip Market Characterization Characterize the dominant housing types in the Great Lakes

sub-area Identify major housing types that offer the greatest

opportunity for deep energy retrofit

14

Research Benefits Focus Dow team scientific studies Profile the region Provide guidance to NREL researchers Development of methodology for collecting and analyzing

regional and local data filling a research gap Provide guidance for policy makers Methodology can be used by local industry participants Identification of Retrofit measures

15

Research Questions What housing archetypes dominate by number and distribution in

the Great Lakes sub-region when considering vintage style and

DOW Habitat Team 61 Market Characterization

construction type

Which housing archetypes offer the greatest opportunity for deep energy retrofit implementation based on numbers of structures and housing characteristics

Which housing archetype will be most effective to address in the first year test homes task 71

Which archetypes will be effective to address in subsequent tasks

How best to collect this data

Expected Outcomes DOW Habitat Team

61 Market Characterization

The market analysis research will

Establish criteria for selecting high impact case studies with largest potential for implementationleveraging to a larger set of homes

Submit a first year market analysis report the Great Lakes Sub-region of Cold Climate Region that is useful for policy makers in focusing energy retrofit programs and research

Develop a methodology for establishing the mix of archetypes within a region or local market

Market Characterization Purpose Develop a taxonomy of housing archetypes within a specified area Selected Ann Arbor (A2) Michigan as experimental test bed After evaluating approach experiment will be repeated in 5 markets

within the region

Outline of process First get qualitative [judgmental] data from local experts Realtors

contractors Get quantitative data from local government (Ann Arbor Mayorrsquos office

was very helpful Compare to quantitative data from other sources American Housing Survey SEMCOG (Southeast Michigan Council of Governments Zillowcom ndash national data on homes for sale or recently sold

Our Planshellip Market Characterization Characterize the dominant housing types in the Great Lakes

sub-area Identify major housing types that offer the greatest

opportunity for deep energy retrofit

14

Research Benefits Focus Dow team scientific studies Profile the region Provide guidance to NREL researchers Development of methodology for collecting and analyzing

regional and local data filling a research gap Provide guidance for policy makers Methodology can be used by local industry participants Identification of Retrofit measures

15

Research Questions What housing archetypes dominate by number and distribution in

the Great Lakes sub-region when considering vintage style and

DOW Habitat Team 61 Market Characterization

construction type

Which housing archetypes offer the greatest opportunity for deep energy retrofit implementation based on numbers of structures and housing characteristics

Which housing archetype will be most effective to address in the first year test homes task 71

Which archetypes will be effective to address in subsequent tasks

How best to collect this data

Expected Outcomes DOW Habitat Team

61 Market Characterization

The market analysis research will

Establish criteria for selecting high impact case studies with largest potential for implementationleveraging to a larger set of homes

Submit a first year market analysis report the Great Lakes Sub-region of Cold Climate Region that is useful for policy makers in focusing energy retrofit programs and research

Develop a methodology for establishing the mix of archetypes within a region or local market

Market Characterization Purpose Develop a taxonomy of housing archetypes within a specified area Selected Ann Arbor (A2) Michigan as experimental test bed After evaluating approach experiment will be repeated in 5 markets

within the region

Outline of process First get qualitative [judgmental] data from local experts Realtors

contractors Get quantitative data from local government (Ann Arbor Mayorrsquos office

was very helpful Compare to quantitative data from other sources American Housing Survey SEMCOG (Southeast Michigan Council of Governments Zillowcom ndash national data on homes for sale or recently sold

Research Benefits Focus Dow team scientific studies Profile the region Provide guidance to NREL researchers Development of methodology for collecting and analyzing

regional and local data filling a research gap Provide guidance for policy makers Methodology can be used by local industry participants Identification of Retrofit measures

15

Research Questions What housing archetypes dominate by number and distribution in

the Great Lakes sub-region when considering vintage style and

DOW Habitat Team 61 Market Characterization

construction type

Which housing archetypes offer the greatest opportunity for deep energy retrofit implementation based on numbers of structures and housing characteristics

Which housing archetype will be most effective to address in the first year test homes task 71

Which archetypes will be effective to address in subsequent tasks

How best to collect this data

Expected Outcomes DOW Habitat Team

61 Market Characterization

The market analysis research will

Establish criteria for selecting high impact case studies with largest potential for implementationleveraging to a larger set of homes

Submit a first year market analysis report the Great Lakes Sub-region of Cold Climate Region that is useful for policy makers in focusing energy retrofit programs and research

Develop a methodology for establishing the mix of archetypes within a region or local market

Market Characterization Purpose Develop a taxonomy of housing archetypes within a specified area Selected Ann Arbor (A2) Michigan as experimental test bed After evaluating approach experiment will be repeated in 5 markets

within the region

Outline of process First get qualitative [judgmental] data from local experts Realtors

contractors Get quantitative data from local government (Ann Arbor Mayorrsquos office

was very helpful Compare to quantitative data from other sources American Housing Survey SEMCOG (Southeast Michigan Council of Governments Zillowcom ndash national data on homes for sale or recently sold

Research Questions What housing archetypes dominate by number and distribution in

the Great Lakes sub-region when considering vintage style and

DOW Habitat Team 61 Market Characterization

construction type

Which housing archetypes offer the greatest opportunity for deep energy retrofit implementation based on numbers of structures and housing characteristics

Which housing archetype will be most effective to address in the first year test homes task 71

Which archetypes will be effective to address in subsequent tasks

How best to collect this data

Expected Outcomes DOW Habitat Team

61 Market Characterization

The market analysis research will

Establish criteria for selecting high impact case studies with largest potential for implementationleveraging to a larger set of homes

Submit a first year market analysis report the Great Lakes Sub-region of Cold Climate Region that is useful for policy makers in focusing energy retrofit programs and research

Develop a methodology for establishing the mix of archetypes within a region or local market

Market Characterization Purpose Develop a taxonomy of housing archetypes within a specified area Selected Ann Arbor (A2) Michigan as experimental test bed After evaluating approach experiment will be repeated in 5 markets

within the region

Outline of process First get qualitative [judgmental] data from local experts Realtors

contractors Get quantitative data from local government (Ann Arbor Mayorrsquos office

was very helpful Compare to quantitative data from other sources American Housing Survey SEMCOG (Southeast Michigan Council of Governments Zillowcom ndash national data on homes for sale or recently sold

Expected Outcomes DOW Habitat Team

61 Market Characterization

The market analysis research will

Establish criteria for selecting high impact case studies with largest potential for implementationleveraging to a larger set of homes

Submit a first year market analysis report the Great Lakes Sub-region of Cold Climate Region that is useful for policy makers in focusing energy retrofit programs and research

Develop a methodology for establishing the mix of archetypes within a region or local market

Market Characterization Purpose Develop a taxonomy of housing archetypes within a specified area Selected Ann Arbor (A2) Michigan as experimental test bed After evaluating approach experiment will be repeated in 5 markets

within the region

Outline of process First get qualitative [judgmental] data from local experts Realtors

contractors Get quantitative data from local government (Ann Arbor Mayorrsquos office

was very helpful Compare to quantitative data from other sources American Housing Survey SEMCOG (Southeast Michigan Council of Governments Zillowcom ndash national data on homes for sale or recently sold

Market Characterization Purpose Develop a taxonomy of housing archetypes within a specified area Selected Ann Arbor (A2) Michigan as experimental test bed After evaluating approach experiment will be repeated in 5 markets

within the region

Outline of process First get qualitative [judgmental] data from local experts Realtors

contractors Get quantitative data from local government (Ann Arbor Mayorrsquos office

was very helpful Compare to quantitative data from other sources American Housing Survey SEMCOG (Southeast Michigan Council of Governments Zillowcom ndash national data on homes for sale or recently sold

Outline of process First get qualitative [judgmental] data from local experts Realtors

contractors Get quantitative data from local government (Ann Arbor Mayorrsquos office

was very helpful Compare to quantitative data from other sources American Housing Survey SEMCOG (Southeast Michigan Council of Governments Zillowcom ndash national data on homes for sale or recently sold

Market Characterization Purpose Develop a taxonomy of housing archetypes within a specified area Independent variables Build date Style Size

Dependent variables Prevalence Need for upgrade Home owner demographics

Fields 1-30 AHS

Final AHS fields

Michigan Housing Market Review DOW Habitat Team

61 Market Characterization

Items State Target Cities

Michigan Total

Ann Arbor Grand Rapids

Lansing Detroit Ft Wayne (Indiana)

Toledo (Ohio)

Housing Stock

Total 4522600 (100)

48723 (108)

80821 (179)

54982 (122)

404496 (100)

115887 (100)

114951 (100)

Occupied Units

Total 3860160 (100)

44107 (100)

73311 (100)

48535 (100)

317734 (882)

102153 (881)

125376 (865)

Owner-occupied

2879917 (746)

20603 (467)

44436 (606)

28323 (584)

176176 (669)

65525 (641)

75584 (603)

Renter-occupied

980243 (254)

23504 (533)

28875 (394)

20212 (416)

141558 (331)

36628 (359)

49792 (397)

Source US Census Bureau (2009) 2005-2009 American Community Survey 5- Year Estimates Retrieved May 15 2011 from httpfactfindercensusgov

Fields 1-30 AHS

Final AHS fields

Michigan Housing Market Review DOW Habitat Team

61 Market Characterization

Items State Target Cities

Michigan Total

Ann Arbor Grand Rapids

Lansing Detroit Ft Wayne (Indiana)

Toledo (Ohio)

Housing Stock

Total 4522600 (100)

48723 (108)

80821 (179)

54982 (122)

404496 (100)

115887 (100)

114951 (100)

Occupied Units

Total 3860160 (100)

44107 (100)

73311 (100)

48535 (100)

317734 (882)

102153 (881)

125376 (865)

Owner-occupied

2879917 (746)

20603 (467)

44436 (606)

28323 (584)

176176 (669)

65525 (641)

75584 (603)

Renter-occupied

980243 (254)

23504 (533)

28875 (394)

20212 (416)

141558 (331)

36628 (359)

49792 (397)

Source US Census Bureau (2009) 2005-2009 American Community Survey 5- Year Estimates Retrieved May 15 2011 from httpfactfindercensusgov

Final AHS fields

Michigan Housing Market Review DOW Habitat Team

61 Market Characterization

Items State Target Cities

Michigan Total

Ann Arbor Grand Rapids

Lansing Detroit Ft Wayne (Indiana)

Toledo (Ohio)

Housing Stock

Total 4522600 (100)

48723 (108)

80821 (179)

54982 (122)

404496 (100)

115887 (100)

114951 (100)

Occupied Units

Total 3860160 (100)

44107 (100)

73311 (100)

48535 (100)

317734 (882)

102153 (881)

125376 (865)

Owner-occupied

2879917 (746)

20603 (467)

44436 (606)

28323 (584)

176176 (669)

65525 (641)

75584 (603)

Renter-occupied

980243 (254)

23504 (533)

28875 (394)

20212 (416)

141558 (331)

36628 (359)

49792 (397)

Source US Census Bureau (2009) 2005-2009 American Community Survey 5- Year Estimates Retrieved May 15 2011 from httpfactfindercensusgov

Michigan Housing Market Review DOW Habitat Team

61 Market Characterization

Items State Target Cities

Michigan Total

Ann Arbor Grand Rapids

Lansing Detroit Ft Wayne (Indiana)

Toledo (Ohio)

Housing Stock

Total 4522600 (100)

48723 (108)

80821 (179)

54982 (122)

404496 (100)

115887 (100)

114951 (100)

Occupied Units

Total 3860160 (100)

44107 (100)

73311 (100)

48535 (100)

317734 (882)

102153 (881)

125376 (865)

Owner-occupied

2879917 (746)

20603 (467)

44436 (606)

28323 (584)

176176 (669)

65525 (641)

75584 (603)

Renter-occupied

980243 (254)

23504 (533)

28875 (394)

20212 (416)

141558 (331)

36628 (359)

49792 (397)

Source US Census Bureau (2009) 2005-2009 American Community Survey 5- Year Estimates Retrieved May 15 2011 from httpfactfindercensusgov

Michigan Housing Market Review Items State Target Cities

Michigan Total Ann Arbor Grand Rapids Lansing Detroit Ft Wayne (Indiana)

Toledo (Ohio)

Year of compl etion

Total 4522600 (100)

48723 (100)

80821 (100)

54982 (100)

404496 (100)

115887 (100)

125376 (100)

Built after 2005 76092 (17)

523 (11)

592 (07)

287 (05)

2149 (05)

1247 (11)

34904 (278)

2000 to 2004 316724 (70)

2093 (43)

2377 (29)

1588 (29)

4514 (11)

5870 (51)

32781 (261)

1990 to 1999 580054 (128)

4723 (97)

4948 (61)

2149 (39)

7585 (19)

14506 (125)

25724 (205)

1980 to 1989 446425 (99)

5249 (108)

5603 (69)

4490 (82)

8741 (22)

13034 (112)

12787 (102)

1970 to 1979 711453 (157)

9409 (108)

6570 (81)

8813 (160)

14590 (36)

16768 (145)

8860 (71)

1960 to 1969 545422 (121)

9689 (199)

8506 (105)

8112 (148)

26925 (67)

19157 (165)

1969 or Earlier 10 320 (82)

1950 to 1959 703306 (156)

6799 (140)

12880 (159)

10074 (183)

88666 (219)

14897 (129)

1940 to 1949 392422 (87)

2922 (60)

8188 (101)

5731 (104)

106794 (264)

8118 (70)

1939 or earlier 750702 (166)

7316 (150)

31157 (386)

13738 (250)

144532 (357)

22290 (192)

Michigan Housing Market Review Items State Target Cities

Michigan Total

Ann Arbor Grand Rapids

Lansing Detroit Ft Wayne (Indiana)

Toledo (Ohio)

Other Total occupied 3860160 (100)

44107 (100)

73311 (100)

48535 (100)

317734 (100)

102153 (100)

125376 (100)

Lacking complete plumbing facilities

14418 (04)

187 (04)

646 (09)

157 (03)

2375 (07)

192 (02)

321 (03)

Lacking complete kitchen facilities

21153 (05)

258 (06)

998 (14)

191 (04)

3639 (11)

413 (04)

825 (07)

No telephone service

205031 (53)

3352 (76)

5898 (80)

4924 (101)

27201 (86)

5514 (54)

6381 (51)

List of attributes ndash A2 housing

Fields referenced

SEMCOG

SEMCOG (Southeast Michigan Council of Governments 28

29

httpwwwzillowcomhomes48104_rb 30

Michigan Housing Market Review Items State Target Cities

Michigan Total

Ann Arbor Grand Rapids

Lansing Detroit Ft Wayne (Indiana)

Toledo (Ohio)

Other Total occupied 3860160 (100)

44107 (100)

73311 (100)

48535 (100)

317734 (100)

102153 (100)

125376 (100)

Lacking complete plumbing facilities

14418 (04)

187 (04)

646 (09)

157 (03)

2375 (07)

192 (02)

321 (03)

Lacking complete kitchen facilities

21153 (05)

258 (06)

998 (14)

191 (04)

3639 (11)

413 (04)

825 (07)

No telephone service

205031 (53)

3352 (76)

5898 (80)

4924 (101)

27201 (86)

5514 (54)

6381 (51)

List of attributes ndash A2 housing

Fields referenced

SEMCOG

SEMCOG (Southeast Michigan Council of Governments 28

29

httpwwwzillowcomhomes48104_rb 30

List of attributes ndash A2 housing

Fields referenced

SEMCOG

SEMCOG (Southeast Michigan Council of Governments 28

29

httpwwwzillowcomhomes48104_rb 30

Fields referenced

SEMCOG

SEMCOG (Southeast Michigan Council of Governments 28

29

httpwwwzillowcomhomes48104_rb 30

SEMCOG

SEMCOG (Southeast Michigan Council of Governments 28

29

httpwwwzillowcomhomes48104_rb 30

29

httpwwwzillowcomhomes48104_rb 30

httpwwwzillowcomhomes48104_rb 30

Zillowcom 31

Sourcing the data We met with two experienced Ann Arbor Michigan Realtorscopy and asked them to speculate on the mostprevalent styles and those most likely to be upgraded

Their answers 2-story homes built prior to 1930 Ranch homes built in the post-WWII boom 1950-1969

2-story pre-1930 ldquoOld West Side Charmersrdquo

Postwar ranches c1960

How prevalent are these types

ANN ARBOR REGN 2 ALL AHS Percent Percent Percent

PRE 1930 2 STOREY 130 37 21 POSTWAR RANCH (1946‐1970 198 55 111 COUNT OF ALL SINGLE FAMILY 24025 18757100 77638853 All homes selected range from 900‐2500 sqft

A few caveatshellip

While itrsquos tempting to talk about a region and determine dominant archetypes location matters as does data source

The next few slides illustrate how these elements varyWersquove just used build data and all single-family homes

Caveat ndash Census area matters Census Areas and build date

25 22

9 11 8 8 6 7

29 28 23 24

38

42

61 58

lt1931 1931-1949 1950-1969 gt1969

Northeast Midwest South West

Caveat ndash Metro area matters

Midwest compared to Ann Arbor 42

22 22

8

13

28

38

27

Midwest Ann Arbor

lt1931 1931-1949 1950-1969 gt1969

Whatrsquos Selling in Michigan College Towns Comparing recently sold properties in EastLansing and Ann Arbor

55

38

31

2222 1817

9

EL SOLD AA SOLD

lt1931 1931-1949 1950-1969 gt1969

Sales vs Stock

55

38

27

22 22

1817

13

AA SOLD AA STOCK

lt1931 1931-1949 1950-1969 gt1969

For Sale vs Stock

For sale and sold (sampled and combined) vs Housing stock (from db)

22 24

13 13

38 42

27 27

AA STOCK AA ALL ZILLOW

lt1931 1931‐1949 1950‐1969 gt1969

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

2-story pre-1930 ldquoOld West Side Charmersrdquo

Postwar ranches c1960

How prevalent are these types

ANN ARBOR REGN 2 ALL AHS Percent Percent Percent

PRE 1930 2 STOREY 130 37 21 POSTWAR RANCH (1946‐1970 198 55 111 COUNT OF ALL SINGLE FAMILY 24025 18757100 77638853 All homes selected range from 900‐2500 sqft

A few caveatshellip

While itrsquos tempting to talk about a region and determine dominant archetypes location matters as does data source

The next few slides illustrate how these elements varyWersquove just used build data and all single-family homes

Caveat ndash Census area matters Census Areas and build date

25 22

9 11 8 8 6 7

29 28 23 24

38

42

61 58

lt1931 1931-1949 1950-1969 gt1969

Northeast Midwest South West

Caveat ndash Metro area matters

Midwest compared to Ann Arbor 42

22 22

8

13

28

38

27

Midwest Ann Arbor

lt1931 1931-1949 1950-1969 gt1969

Whatrsquos Selling in Michigan College Towns Comparing recently sold properties in EastLansing and Ann Arbor

55

38

31

2222 1817

9

EL SOLD AA SOLD

lt1931 1931-1949 1950-1969 gt1969

Sales vs Stock

55

38

27

22 22

1817

13

AA SOLD AA STOCK

lt1931 1931-1949 1950-1969 gt1969

For Sale vs Stock

For sale and sold (sampled and combined) vs Housing stock (from db)

22 24

13 13

38 42

27 27

AA STOCK AA ALL ZILLOW

lt1931 1931‐1949 1950‐1969 gt1969

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

Postwar ranches c1960

How prevalent are these types

ANN ARBOR REGN 2 ALL AHS Percent Percent Percent

PRE 1930 2 STOREY 130 37 21 POSTWAR RANCH (1946‐1970 198 55 111 COUNT OF ALL SINGLE FAMILY 24025 18757100 77638853 All homes selected range from 900‐2500 sqft

A few caveatshellip

While itrsquos tempting to talk about a region and determine dominant archetypes location matters as does data source

The next few slides illustrate how these elements varyWersquove just used build data and all single-family homes

Caveat ndash Census area matters Census Areas and build date

25 22

9 11 8 8 6 7

29 28 23 24

38

42

61 58

lt1931 1931-1949 1950-1969 gt1969

Northeast Midwest South West

Caveat ndash Metro area matters

Midwest compared to Ann Arbor 42

22 22

8

13

28

38

27

Midwest Ann Arbor

lt1931 1931-1949 1950-1969 gt1969

Whatrsquos Selling in Michigan College Towns Comparing recently sold properties in EastLansing and Ann Arbor

55

38

31

2222 1817

9

EL SOLD AA SOLD

lt1931 1931-1949 1950-1969 gt1969

Sales vs Stock

55

38

27

22 22

1817

13

AA SOLD AA STOCK

lt1931 1931-1949 1950-1969 gt1969

For Sale vs Stock

For sale and sold (sampled and combined) vs Housing stock (from db)

22 24

13 13

38 42

27 27

AA STOCK AA ALL ZILLOW

lt1931 1931‐1949 1950‐1969 gt1969

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

How prevalent are these types

ANN ARBOR REGN 2 ALL AHS Percent Percent Percent

PRE 1930 2 STOREY 130 37 21 POSTWAR RANCH (1946‐1970 198 55 111 COUNT OF ALL SINGLE FAMILY 24025 18757100 77638853 All homes selected range from 900‐2500 sqft

A few caveatshellip

While itrsquos tempting to talk about a region and determine dominant archetypes location matters as does data source

The next few slides illustrate how these elements varyWersquove just used build data and all single-family homes

Caveat ndash Census area matters Census Areas and build date

25 22

9 11 8 8 6 7

29 28 23 24

38

42

61 58

lt1931 1931-1949 1950-1969 gt1969

Northeast Midwest South West

Caveat ndash Metro area matters

Midwest compared to Ann Arbor 42

22 22

8

13

28

38

27

Midwest Ann Arbor

lt1931 1931-1949 1950-1969 gt1969

Whatrsquos Selling in Michigan College Towns Comparing recently sold properties in EastLansing and Ann Arbor

55

38

31

2222 1817

9

EL SOLD AA SOLD

lt1931 1931-1949 1950-1969 gt1969

Sales vs Stock

55

38

27

22 22

1817

13

AA SOLD AA STOCK

lt1931 1931-1949 1950-1969 gt1969

For Sale vs Stock

For sale and sold (sampled and combined) vs Housing stock (from db)

22 24

13 13

38 42

27 27

AA STOCK AA ALL ZILLOW

lt1931 1931‐1949 1950‐1969 gt1969

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

A few caveatshellip

While itrsquos tempting to talk about a region and determine dominant archetypes location matters as does data source

The next few slides illustrate how these elements varyWersquove just used build data and all single-family homes

Caveat ndash Census area matters Census Areas and build date

25 22

9 11 8 8 6 7

29 28 23 24

38

42

61 58

lt1931 1931-1949 1950-1969 gt1969

Northeast Midwest South West

Caveat ndash Metro area matters

Midwest compared to Ann Arbor 42

22 22

8

13

28

38

27

Midwest Ann Arbor

lt1931 1931-1949 1950-1969 gt1969

Whatrsquos Selling in Michigan College Towns Comparing recently sold properties in EastLansing and Ann Arbor

55

38

31

2222 1817

9

EL SOLD AA SOLD

lt1931 1931-1949 1950-1969 gt1969

Sales vs Stock

55

38

27

22 22

1817

13

AA SOLD AA STOCK

lt1931 1931-1949 1950-1969 gt1969

For Sale vs Stock

For sale and sold (sampled and combined) vs Housing stock (from db)

22 24

13 13

38 42

27 27

AA STOCK AA ALL ZILLOW

lt1931 1931‐1949 1950‐1969 gt1969

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

Caveat ndash Census area matters Census Areas and build date

25 22

9 11 8 8 6 7

29 28 23 24

38

42

61 58

lt1931 1931-1949 1950-1969 gt1969

Northeast Midwest South West

Caveat ndash Metro area matters

Midwest compared to Ann Arbor 42

22 22

8

13

28

38

27

Midwest Ann Arbor

lt1931 1931-1949 1950-1969 gt1969

Whatrsquos Selling in Michigan College Towns Comparing recently sold properties in EastLansing and Ann Arbor

55

38

31

2222 1817

9

EL SOLD AA SOLD

lt1931 1931-1949 1950-1969 gt1969

Sales vs Stock

55

38

27

22 22

1817

13

AA SOLD AA STOCK

lt1931 1931-1949 1950-1969 gt1969

For Sale vs Stock

For sale and sold (sampled and combined) vs Housing stock (from db)

22 24

13 13

38 42

27 27

AA STOCK AA ALL ZILLOW

lt1931 1931‐1949 1950‐1969 gt1969

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

Caveat ndash Metro area matters

Midwest compared to Ann Arbor 42

22 22

8

13

28

38

27

Midwest Ann Arbor

lt1931 1931-1949 1950-1969 gt1969

Whatrsquos Selling in Michigan College Towns Comparing recently sold properties in EastLansing and Ann Arbor

55

38

31

2222 1817

9

EL SOLD AA SOLD

lt1931 1931-1949 1950-1969 gt1969

Sales vs Stock

55

38

27

22 22

1817

13

AA SOLD AA STOCK

lt1931 1931-1949 1950-1969 gt1969

For Sale vs Stock

For sale and sold (sampled and combined) vs Housing stock (from db)

22 24

13 13

38 42

27 27

AA STOCK AA ALL ZILLOW

lt1931 1931‐1949 1950‐1969 gt1969

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

Whatrsquos Selling in Michigan College Towns Comparing recently sold properties in EastLansing and Ann Arbor

55

38

31

2222 1817

9

EL SOLD AA SOLD

lt1931 1931-1949 1950-1969 gt1969

Sales vs Stock

55

38

27

22 22

1817

13

AA SOLD AA STOCK

lt1931 1931-1949 1950-1969 gt1969

For Sale vs Stock

For sale and sold (sampled and combined) vs Housing stock (from db)

22 24

13 13

38 42

27 27

AA STOCK AA ALL ZILLOW

lt1931 1931‐1949 1950‐1969 gt1969

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

Sales vs Stock

55

38

27

22 22

1817

13

AA SOLD AA STOCK

lt1931 1931-1949 1950-1969 gt1969

For Sale vs Stock

For sale and sold (sampled and combined) vs Housing stock (from db)

22 24

13 13

38 42

27 27

AA STOCK AA ALL ZILLOW

lt1931 1931‐1949 1950‐1969 gt1969

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

For Sale vs Stock

For sale and sold (sampled and combined) vs Housing stock (from db)

22 24

13 13

38 42

27 27

AA STOCK AA ALL ZILLOW

lt1931 1931‐1949 1950‐1969 gt1969

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

For sale and sold (sampled and combined) vs Housing stock (from db)

22 24

13 13

38 42

27 27

AA STOCK AA ALL ZILLOW

lt1931 1931‐1949 1950‐1969 gt1969

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

(from db)

For sale and sold (sampled and combined) vs Housing stock

22

13

38

2724

13

42

27

lt1931 1931‐1949 1950‐1969 gt1969

AA STOCK AA ALL ZILLOW

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

Southwest Ranches

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

Old West Side

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

A2 Heat Map

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

Lessons from Better Buildings for Michigan (BBFM) Barriers History and plans of homeowner Income Age

How the program is introduced

Other related Voice of Customer Work DOW CEER 62 Market Change Project WellHome White Paper

Other related Implementation Work DOW CEER 63 Information Framework Project

47

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

What we are finding What does it mean to

Dow Habitat Team NREL Research Teams Policy makers Local Retrofit Companies

48

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

Next Steps and Schedule

Connecting BBFM work to DOW 62 and Wellhome White paper Selecting homes for technical testing studies Relating archetypes to identifying retrofit measures in

DOW Task 63 Field research work to be completed

49

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A

Q and A

• DOW CEER -Cost Effective Energy Retrofit Team - Market Characterization
• Cost Effective Energy Retrofit Team
• Overview of Presentation
• Focus
• Core Activities - Four interwoven research projects
• Underlying Concepts
• Making a Library of Archetype examples
• Making a Library of Archetype examples
• Home Selection Goals - Best Case for 71 studies
• Compromises
• Compromises
• Home Purchase
• Our Planshellip
• Research Benefits
• Research Questions
• Expected Outcomes
• Market Characterization
• Outline of process
• Market Characterization - Purpose Develop a taxonomy of housing archetypes within a specified area
• Fields 1-30 AHS
• Final AHS fields
• Michigan Housing Market Review
• Michigan Housing Market Review
• Michigan Housing Market Review
• List of attributes ndash A2 housing
• Fields referenced
• SEMCOG
• httpwwwzillowcomhomes48104_rb
• Zillowcom
• Sourcing the Data
• 2-story pre-1930 ldquoOld West Side Charmersrdquo
• Postwar ranches c1960
• How prevalent are these types
• A few caveatshellip
• Caveat ndash Census area matters
• Whatrsquos Selling in Michigan College Towns
• Sales vs Stock
• For Sale vs Stock
• For sale and sold (sampled and combined) vs Housing stock (from db)
• Southwest Ranches
• Old West Side
• A2 Heat Map
• Lessons fromBetter Buildings for Michigan (BBFM)
• What we are finding
• Next Steps and Schedule
• Q and A