Media Kit 2014

ReachingOver 41,000readersin the ruralSaskatoonmarketplaceeveryThursday

WARMANMARTENSVILLEOSLERDALMENYHAGUELANGHAMHEPBURNBORDENRADISSON

ABERDEENDELISLEVANSCOYGRANDORACLAVETDUNDURNRIVERSIDE ESTATESCATHEDRAL BLUFFSCASA RIO

SERVING READERS AND ADVERTISERSIN THESE VIBRANT COMMUNITIES

GRASSWOODFURDALEPIKE LAKEBEAVER CREEKRR#2 SASKATOONRR#3 SASKATOONRR#4 SASKATOONRR#5 SASKATOONRR#6 SASKATOONRR#7 SASKATOONRR#8 SASKATOONRR#9 SASKATOONSS#9 SASKATOON

Plus all surroundingRural Municipalities

Over 42,000 readers every week

WhyThe Clark’s Crossing Gazette?

The Gazette is a vital information link, providing readers with important news and events happening in theircommunity.

No other news outlet or media company covers thecommuter communities – including the province’s twonewest cities and fastest growing centres (Martensville and Warman) – as much as we do. Major media outlets,including daily newspapers and electronic media, onlyreport on news in this area when it is convenient for them. The Gazette, on the other hand, reports hyper-local infor-mation regularly. Whether it is a city council meeting, acharitable fundraiser or a high school football game, we are there to bring the information to those who weren’t.

Our company believes in providing the widest rangeof news and information to readers while ensuringadvertisers receive the most competitive rates in themarket. On top of that, the Gazette is published utilizingenvironmentally-friendly ultra-violet inks, resulting in crispimages along with vibrant, true colours with no ink leftbehind on the hands of our readers.

In the past four years the Clark’s Crossing Gazette has been a finalist in almost 40 provincial newspaper award cat-egories and has won many of them including Best Overall Newspaper and Best Front Page in 2011.

COMMUNITY NEWS • AMATEUR & PROFESSIONAL ATHLETICS • MUNIC-IPAL AFFAIRS • LAW ENFORCEMENT • EDUCATION COVERAGE • ENTER-TAINMENT & MUSIC • FAMILY ISSUES

ALWAYSLOCALRECREATION • WILDLIFE/HABITAT PRESERVATION • ECONOMIC DEVEL-OPMENT • • ENVIRONMENT • HUMAN INTEREST • HERITAGE & HISTORY

GazetteCLARK’S CROSSING

Whoreads The Gazette each week?

Based on Statistics Canada GIS information blended with our circulation footprint,The Gazette reaches:

Total Population males 16,638 females 16,604

Total Households with children 4,932 without children 3,161 persons/household 2.9

Household Income average $75,965 over $60k 52% over $100 21%

Education high school 26% trades 14% college 20% university 19% other 81%

Top 5 Industries agriculture 11% health care, social assistance 11% manufacturing, mining 10% retail trade 10% construction 8%

Savemore money on your advertising

GazetteCLARK’S CROSSING

Sample cost* per thousand readers based on a full colour,one-time quarter page ad:

* Costs based on published line rate in 2013.

$81

$295

$590

Doingmore for our advertisers

The Clark’s Crossing Gazette is the only newspaper in themarket that offers true 100% market coverage while

combining the best cost-per-thousand rates, quality reproduction and flexibility advertisers require when booking campaigns

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CMCA audited circulation

Total Market Coverage

Zoned flyer inserts by FSA

Zoned flyer inserts by street*

Printed using UV Inks

Website with breaking news - free

View page replicas of each issue - free

3/4-pg wrap capabilities

Provincial award winners - past 3 yrs

Facebook, Twitter presence

Total circulation

GazetteCLARK’S CROSSING

CMCA AUDITED

16,224NOT AUDITED

n/aCMCA AUDITED

1,964

* Cities of Warman & Martensville only

Town/City MailboxesAberdeen 420Borden 265Clavet 422Dalmeny 757Delisle 770Dundurn 640Grandora 393Hague 740Hepburn 425Langham 710Martensville 3020Osler 625Radisson 300Vanscoy 447 Warman 3055RR#2 Saskatoon 310RR#3 Saskatoon 379RR#4 Saskatoon 340RR#5 Saskatoon 412RR#6 Saskatoon 539RR#7 Saskatoon 367RR#8 Saskatoon 297RR#9 Saskatoon 216SS#6 Saskatoon 517SS#9 Saskatoon 248

CirCulation Data

Grand TotalCirculation: 16,614plus 320 retail copies

16

16

1211

41

147 Saskatoon

MartensvilleWarman

OslerDalmeny

Langham

Hepburn

Borden

Grandora

Vanscoy

Delisle

Clavet

Donavon

Whitecap

Pike Lake

Dundurn

Bradwell

Sheilds

Thode

Aberdeen

Hague

Swanson

Ardath

11

Circulation figures provided as of Nov. 1, 2014 and are updated regularly. Please check with our office to ensure you have the most up-to-date circulation for flyer insertion purposes.

Published every Thursday anddelivered to every Canada Postmailbox in the communities listed above except Warman & Martens-ville (household carrier delivery, postal for farms/businesses)

Biggestcirculation surrounding Saskatoon

Reachyour rural customers betterObtaining true total market coverage is an area The Clark’s Crossing pays close attention to. Our company continuallyupdates our newspaper carrier maps and utilizes the newest Canada Post data to ensure The Gazette reaches as many of your customers as possible.

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Free newspaper

Delivery to communities outside Saskatoon

Carrier delivered Martensville/Warman

Carrier delivery to rural communities

Canada Post delivery to rural communities

Pick-up boxes for farms/acreages

Canada Post delivery to farms/acreages

Gazette

CLARK’S CROSSING

Limited to RRs around city only

As you can see, many of the “city papers” are just that – meant for cityresidents. Only The Gazette can provide advertisers with a verified means ofcovering the maximum number of households up to a 70km radius aroundSaskatoon. We let the other papers cover Saskatoon issues. In the rural region,The Gazette is the paper everyone turns to regularly for news that affects them.

2014 rates - effective nov. 1/13ROP DISPLAY ADS $1.02/agate line ($14.28/col.inch) * 6 col. format Contract rates based on volume upon request Guaranteed placement: Add 25% to pre-colour ad price

CLASSIFIED DISPLAY / CAREER 96¢/agate line ($13.44/col.inch) * 8 col. format Contract rates based on volume upon request

CLASSIFIED WORD ADS First 25 words: $8.00 • 35¢/word thereafter Add bold/colour (pink, blue, yellow) background for $5/wk (incl. free 4th week) * Run ad with no changes 3 consecutive weeks, 4th is free (does not apply to charged commercial account customers) All private party Classified Ads must be prepaid

COLOUR CHARGES ROP Display: $60.00 flat rate on all size ads ROP Display Exclusive Colour on Page: $250.00 Classified Display/Careers: $60.00 flat rate on all size ads

BUSINESS & PROFESSIONAL DIRECTORY All directory ads 2.45” wide and run in full colour 1.00” deep $13.60/wk 1.25” deep $16.55/wk 1.50” deep $19.50/wk 1.75” deep $22.50/wk 2.00” deep $24.75/wk 2.25” deep $26.95/wk 2.50” deep $28.90/wk. 2.75” deep $30.75/wk. * changes to ads permitted once per quarter

All Business &Professional Directory

ads must run aminimum of 12 weeks

FRONT PAGE* all rates include full colourHalf Banner (3x2.5” or 5.0556”x2.5”) $140.00/wk - 2 availableEarlug (2x1.25” or 3.241”x1.25”) $80.25/wk - 1 availableMini-Tower (1x2.5” or 1.50”x2.5”) $80.25/wk - 3 availableSkinny Strip (6x0.75” or 10.25”x0.75”) $55.00/wk - 1 available *minimum 6x run (6 consecutive or 6 every other week)

PUZZLE PAGE* all ads are black and white, 5.05”x2.00” and run directly under the weekly Crossword Puzzle and above the Horoscopes $25.00/wk - 1 available*minimum 12x run (12 consecutive or 12 flighted every other week)

SKINNY STRIPS* all Skinny Strip ads are 6x10 or 10.25”x0.75” and run in full colour* minimum 6x run (6 consecutive or 6 flighted every other week) Front Page $55.00/wk - 1 available Page 2 $35.00/wk - 1 available The Region Cover $40.00/wk - 1 available City Life $35.00/wk - 1 available Sports Cover $35.00/wk - 1 available Lifestyles Cover $35.00/wk - 1 available Business Cover $35.00/wk - 1 available ROP $25.00/wk - 8 available

INSERTS / FLYERS* all rates based on individual pieces up to 30gr. in weight $95/thousand (9.5¢/ea.) Post-It Note (max. size 4” wide x 3” deep) $125/thousand * Contract rates available based on annual volume * Zoned distribution by community available * Max. finished/folded size 8.5x11, minimum 4”x6”NEW! Route specific (Warman/Martensville only): 20¢ ea.

SPECIAL OCCASIONS - run on Page 2* birthdays, weddings, engagements, anniversaries, birth announcements 2 col x 2” (3.3241” x 2.00”) $30.00 2 col x 3” (3.3241” x 3.00”) $40.00 2 col x 4” (3.3241” x 4.00”) $50.00* add $20 for full colour regardless of ad size

NON-PROFIT ORGANIZATIONS/CHARITIESDISPLAY ROP Straight 10% off pre-colour ad price first run 25% off subsequent ad runs for same material, no changesCLASSIFIED DISPLAY Rate card pre-colour ad price first run 10% off subsequent ad runs for same material, no changes

PAGE 2* all rates include full colourHalf Banner (3x2.5” or 5.0556”x2.5”) $117.75/wk - 2 availableFull Banner (6x2.5” or 10.25”x2.5”) $208.75/wk - 1 availableWeekend Weather Box (2x2” or 3.241”x2.0”) $70.00/wk - 1 availableSkinny Strip (6x0.75” or 10.25”x0.75”) $35.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)

PAGE 3 “The Region” COVER* all rates include full colourHalf Banner (3x2.5” or 5.0556”x2.5”) $127.75/wk - 2 availableFull Banner (6x2.5” or 10.25”x2.5”) $228.75/wk - 1 availableEarlug (2x2” or 3.241”x2.0”) $70.00/wk - 1 availableSkinny Strip (6x0.75” or 10.25”x0.75”) $40.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)

CITY LIFE SECTION COVER* all rates include full colourHalf Banner (3x2.5” or 5.0556”x2.5”) $117.75/wk - 2 availableFull Banner (6x2.5” or 10.25”x2.5”) $208.75/wk - 1 availableEarlug (2x2” or 3.241”x2.0”) $70.00/wk - 1 availableSkinny Strip (6x0.75” or 10.25”x0.75”) $35.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)

Premium Placements

LIFESTYLE SECTION COVER* all rates include full colourHalf Banner (3x2.5” or 5.0556”x2.5”) $117.75/wk - 2 availableFull Banner (6x2.5” or 10.25”x2.5”) $208.75/wk - 1 availableEarlug (2x2” or 3.241”x2.0”) $70.00/wk - 1 availableSkinny Strip (6x0.75” or 10.25”x0.75”) $35.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)

SPORTS SECTION COVER* all rates include full colourHalf Banner (3x2.5” or 5.0556”x2.5”) $117.75/wk - 2 availableFull Banner (6x2.5” or 10.25”x2.5”) $208.75/wk - 1 availableEarlug (2x2” or 3.241”x2.0”) $70.00/wk - 1 availableSports Tile (2x2” or 3.3241” x 2.0”) $60.00/wk - 3 availableSkinny Strip (6x0.75” or 10.25”x0.75”) $35.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)

BUSINESS SECTION COVER* all rates include full colourHalf Banner (3x2.5” or 5.0556”x2.5”) $117.75/wk - 2 availableFull Banner (6x2.5” or 10.25”x2.5”) $208.75/wk - 1 availableEarlug (2x2” or 3.241”x2.0”) $70.00/wk - 1 availableSkinny Strip (6x0.75” or 10.25”x0.75”) $35.00/wk - 1 available *minimum 6x run (6 consecutive or 6 flighted every other week)

Front Page Wraps & CentrespreadsFRONT PAGE WRAPS* all rates include full colourFull 4-page wrap $2,400.00/wkFront page only* $800.00/wkBack page only* $700.00/wkInside pages* $450.00 ea./wk*available under certain conditions, ask your Account Manager for detailsEach wrap page is 10.25” wide x 11.00” deep

CENTRESPREADS* all rates include full colour and gutter charge1x $2,600.002x $2,400.00 Centrespread measurement:3x $2,200.00 21.2” wide x 15.25” deep6x $2,000.0012x $1,800.00* Centrespreads based on availability. Contact your Account Manager for details.

MUNICIPAL TAX ENFORCEMENT LISTS $8.25/parcel Minimum $40.00 charge applies for 3 or fewer parcels * all Tax Enforcement Lists run in Classifieds under “Legal Notices”

OBITUARIES $75 for first 300 words; additional words 10¢ ea. Add picture: $15 (black & white); $50 (full colour)

PHOTO/PAGE REPRINTS Photo only: $10 each Newspaper replica page: $5 each Photo/Newspaper page reproductions on paper add $1/ea. * Copyrighted materials; personal use only

SUBSCRIPTIONS In Canada: $109.00/yr - sent by First Class mail USA & Foreign: $179.00/yr. - sent by First Class mail

PROVINCEWIDE CLASSIFIEDS 1 Zone $115.00 2 Zones $150.00 Full Coverage (4 Zones) $209.00 * additional words $5.00 ea.Provincewide ads in Saskatchewan run in 82 newspapers with acombined circulation of over 528,000. * Classified placements are also available in all other provinces. Details provided on request.Deadline: 12:00 pm Tuesday for publication beginning the next MondayAll Provincewide Classifieds must be prepaid each weekRun the same ad 10 times, get the 11th free

Town/City MailboxesAberdeen 420Borden 265Clavet 422Dalmeny 757Delisle 770Dundurn 640Grandora 393Hague 740Hepburn 425Langham 710Martensville 3020Osler 625Radisson 300Vanscoy 447 Warman 3055RR#2 Saskatoon 310RR#3 Saskatoon 379RR#4 Saskatoon 340RR#5 Saskatoon 412RR#6 Saskatoon 539RR#7 Saskatoon 367RR#8 Saskatoon 297RR#9 Saskatoon 216SS#6 Saskatoon 517SS#9 Saskatoon 248

CirCulation Data

Grand TotalCirculation: 16,614

CHURCH DIRECTORY/PLACES OF WORSHIP $20/mo. for up to 3 lines of information; $8/mo. per line thereafter - church name, city/town and address complimentary

other ad Placement & Products

16

16

1211

41

147 Saskatoon

MartensvilleWarman

OslerDalmeny

Langham

Hepburn

Borden

Grandora

Vanscoy

Delisle

Clavet

Donavon

Whitecap

Pike Lake

Dundurn

Bradwell

Sheilds

Thode

Aberdeen

Hague

Swanson

Ardath

11

DEADLINESBOOKINGS: Monday 12 PM • COPY: Monday 12 PM

BOOK YOUR ADTelephone: (306) 668-0575 Fax: (306) 668-3997

Email: ads@ccgazette.caIn-person: 109 Klassen St. West, Warman

BACK ISSUES $1 ea. for non-current week + postage if applicable

Circulation figures provided as of October 1, 2013 and are updated regularly. Please check with our office to ensure you have the most up-to-date circulation for flyer insertion purposes.

Published every Thursday anddelivered to every Canada Postmailbox in the communities listed above except Warman & Martensville (household carrier delivery, postalfor farms/businesses)

ROP DISPLAY ADVERTISING QUICK GUIDEFULL PAGE10.25” x 15.25” ......... $1306.62

THREE QUARTER PAGE10.25” x 11.45” ............ $981.04

HALF PAGE10.25” x 7.5” ............... $642.60

QUARTER PAGE5.0556” x 7.5” ............. $321.30

EIGHTH PAGE5.0556” x 3.65” ........... $156.37

“BUSINESS CARD”3.3241” x 2.00” ..............$57.12

1 col = 1.5926” wide2 col = 3.3241” wide

3 col = 5.0556” wide4 col = 6.7870” wide

COLUMN WIDTHS5 col = 8.5285” wide6 col = 10.250” wide

Powerup your next ad campaign

The estimated population in the Clark’s Crossing Gazette circulation footprint is 34,000 people and growing by the day. In fact, both of our flagship cities – Warman and Martensville – are in the country’s top ten fastest growing communities with growth rates well into the doubledigits year over year for the past 5 years!

Radio can be a powerful medium if used correctly. But, whencommunity newspapers such as the Clark’s Crossing Gazette are used in tandem with radio, the results are incredible. Set aside some airtime dollars, put it into print and really put your company top of mind!

51% of SK Adults Cannot be Reached with Commercial Radio*

17%

5%

46%

49%

83%

Listened to Satellite Radio

Listened Only to CBC

Did Not Listen to Radio Yesterday

Listened to Commercial Radio Yesterday

Read Any Community Newspaper

A newspaper is often read by more than one person and has a long shelf life.Radio is a fragmented medium requiring many ads on many stations to

effectively reach the market.

Source: ComBase 2008/2009 SK Population 203,108 – Sample 2,491Cumulative readership – read any of the last four community newspaper issues, read any of the last five weekday daily newspaper issues* Did Not Listen to Radio Yesterday or Listened ONLY to CBC (no advertising)

Promote frequency using community newspapers and radio. Eight out of ten radio listeners are also reading their local community newspaper.

51% of Saskatchewan Adults cannot be reached with Commercial Radio*

Choicesmore than just ROP advertising

• Guaranteed placements• Front page wraps• Post-It note messages• Feature placements (puzzles, horoscopes, etc)• Exclusive columnist sponsorships• Skinny Strips• Career advertising• Business & Professional Directory• Classified display advertising• Provincewide Blanket Classifieds• Response Builders & Power Builders• Flyer inserts• Online Big Box placements• Section cover advertising• Flex-Form advertising

Flex-Form Advertising

Section Cover Advertising

Call to Action • Branding • Top of Mind AwarenessThe Clark’s Crossing Gazette can get your message across

to the consumer in a timely and efficient manner

Contact Us

ALL DEPARTMENTSSales • Circulation • Accounting

Tel: 306.668.0575

Fax: 306.668.3997

E: ads@ccgazette.ca

109 Klassen Street WestP.O. Box 1419

Warman, Saskatchewan S0K 4S0

www.ccgazette.ca