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Marketing Strategy for Clothing and

cleaning supplies case study of QinQi

101408082

101408105

101408106

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101408121

https://www.google.com.tw/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CBwQFjAA&url=https%3A%2F%2Fzh-tw.facebook.com%2Fqinqi.op&ei=CaMiVb6vFJLc8AXxoIDYCQ&usg=AFQjCNHAiE-lbYNiXPwA7dTCh0vC7bhksw&sig2=Cc4R0rZL_RMP3O0HM0JLmw&bvm=bv.89947451,d.dGc

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Abstract

Global every day, millions of people would use cleaning products, based on the

QinQi As a case study, study how the product and differentiate to normal cleaning

products on the market, out of the different market values. International

environmental consciousness looked up Xia people on environmental consciousness

of attention improve, human has began understanding itself activities on Earth of

environment impact, and resources of depletion, and environment of pollution, often

is because blind follow of consumption due to, future can through education or

strengthened on clean products cognitive, way, to increased people of cognitive,

actually chemical product does not was decomposition or disappeared, it will

pollution soil, and river and the marine, for solution environment problem of roots,

must from consumption of consciousness and behavior started. It found that

consumers would consider themselves more secured, cleaning supplies, coupled with

the modern pursuit of natural orientation for natural cleaning products industry is a

new and exciting opportunities. In the midst of fierce competition in the detergent

industry, diversified research and development of more products, is indispensable.

This paper will explore the theme, make full use of green energy management and

experiential marketing to improve performance, to ensure the survival and

development of enterprises.

Key words: QinQi Ltd.,International environmental, protection experiential marketing,

Green Energy Management

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experience economy

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2014

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2014

(NEPO)

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Don E. Schultz(2013)Industrial Organization theory and practice 4E

John Grant(2008)()

Pine&Gilmore(1999)The Experience EconomyHarvard Business School Presss,

Poston, MA.

Schmitt, B. H.(1999) Experiential Marketing, Journal of Marketing Management,

Vol. 15, p.53-67.

Norris ,R.T.(1941)The Thoery of Consumers Demand, New Haven, CT: Yale

University Press

YuanWu(2008) The Experience Economy DefinitionHarvard Business School

Presss, Poston, MA.

2007

(2011)

(2005)

(2008) 110

(2012)

(2010) -

(2001) 187

(2002)

(2014) -

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(2011)

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(2012) -

(2012) -

(2014) -

(2013)

(2012)-

(2014)

http://www.most.gov.tw/ctpda.aspx?xItem=14117&ctNode=76&mp=8

http://goo.gl/AyRaup

http://goo.gl/aTYwy1

http://goo.gl/ZGY34X

http://www.qinqi.com.tw/

FB https://zh-tw.facebook.com/qinqi.op

http://blog.xuite.net/qinqi/blog

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:

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: 2014

(NEPO)

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