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SOCIAL MEDIA | FOLLOWER GROWTH Data From:8/6-9/6

Comparison to previous months 5/5 - 6/17

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SOCIAL MEDIA ENGAGEMENT

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PUBLIC RELATIONS UPDATE – AUGUST

This month, we received a UVPM (unique visitors per month) of 26.1M, a reach of 2.6M and a publicity value of $19.4K. This year to‐date through July, we have received 751.4K reach and a publicity value of $171,500

August Press Articles Carson Now, Iconic Nevada railroad to celebrate 150 years in 2020 Pahrump Valley Times Online, Tonopah selected for cultural exchange program Mountain Democrat Online, Virginia and Truckee Railroad keeps rolling through history An Open Suitcase, Things to Do in Carson City Pittsburgh Post-Gazette Online, Nevada's 155th Birthday: Extraterrestrials, Burners, Ghost-

Hunters, Foodies & Mountaineers Invited VIA Magazine, Terrific train rides

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VIDEO & OTHER PROMOTIONS

Chelsea Pearl – Bay Area – vlogWade Holland Video –YouTube plus drone footage provided Nevada Day Promotion on Social

Robert Annis – Cycling and Outdoor Travel Writer –Coordinated with Travel Nevada – riding in Carson City           with local guide

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NEW THINGS COMING With the new website around the corner we will be significantly increasing 

our budget and digital strategy. Until then a basic search strategy and video strategy will remain until the new site launches.

Google Virtual Tours Within the next month we will have a virtual Kit Carson Trail Tour that can be 

embedded on our website.

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STATS TIED BACK DIRECTLY TO PROPERTIES

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V

V

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GENUINE INTEREST TO VISIT CARSON CITY

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GENUINE INTEREST TO VISIT CARSON CITY

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QUESTIONS?

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JUKEBOX INTERNATIONAL FILM FESTIVAL

RECAP…

DATES OF EVENT: AUG 20-22TOTAL FEATURED FILMS: 26U.S. FILMS: 14INTERNATIONAL: 12

ATTENDANCE: MOSTLY FILMAKERS WHO’S VIDEOS WERE FEATURED IN THE FESTIVAL. CURRENTLY AWAITING FURTHER DATA FROM EVENT ORGANIZER

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Outlaw Flat Trac Race

RECAP…

56%21%

9%13%

1%

RIDERS BY STATE

CALIFORNIA NEVADA IDAHO N/A OREGON

DATES OF EVENT: AUG 23-24TOTAL RIDERS: 116FRIDAY RIDERS: 72SATURDAY RIDERS: 109CALIFORNIA: 65NEVADA: 24IDAHO: 11N/A: 15OREGON:1

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17%

38%11%3%

23%

8%

CALIFORNIA REGIONS BREAKDOWN

Bay Area

Central

Central Coast

Desert

Northern

Southern

Outlaw Flat Trac Race

RECAP…

CA RIDERS BY REGION

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13%

50%

17%

17%

4% % by NV CITY

Carson City Reno Sparks Minden Gardnerville

Outlaw Flat Trac Race

RECAP…

RIDERS FROM NEVADACARSON CITY: 3GARDNERVILLE: 1MINDEN: 4RENO: 12SPARKS: 4

ESTIMATED CROWD SIZE OF1,800 PEOPLE. AWAITINGTICKET COUNT FROM EVENTORGANIZER.

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GREAT RENO BALLOON RACES

RECAP…

DATES OF EVENT: SEPT. 6-8 ESTIMATED 3-DAY ATTENDANCE: 160,000 RAFFLE PRIZE GIVEAWAY | HWY 50 PASSPORTS | TRINKETS | VISITORS GUIDE MAGAZINE | TRAVEL NEVADA TOURISM GUIDE | STATE ARTS & CULTURE GUIDE

THE FEEDBACK WE RECEIVED TALKING TO PEOPLE REAFIRMED THAT WE ARE ON THE RIGHT PATH BUT ALSO SHOWED US HOW MUCH WORK WE HAVE AHEAD OF US!

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SEP. 13-15 SILVER STATE ART FESTIVAL

SEP. 20-22 PETER STETINA FAM TOUR

NOV. 12-14 GOVERNOR’S GLOBAL TOURISM SUMMIT

DEC. 8-12 NTA TRAVEL EXCHANGE

UPCOMING EVENTS

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QUESTIONS?(LYDIA IS THE HAPPIEST MORNING PERSON EVER!)

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