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8/6/2019 CBD Press Kit
http://slidepdf.com/reader/full/cbd-press-kit 1/6
388 19th Stree t Oa kland , Ca lifornia 94612
DOA Phone 510.238.1122 LMUDA Phone 510.452.4530 Fax 510.452.4529ma il@do wntow noa kland .org www.downtownoakland.org
ma il@lakem erritt-up town .org www.lakemerritt-uptown.org
OVERVIEW: The Lake Merritt/ Uptown Distric t Assoc iation and Downtown
Oa kland Assoc iation a re newly formed non-profit corpora tions whose p rima ry
func tions are to administer the new ly estab lished Lake Me rritt/ Up tow n a nd
Downtown Oa kland Com munity Bene fit Distric ts. The Lake Merritt/ Uptown
Distric t Assoc iation (LMUDA) and Downtown Oa kland Assoc iation (DOA) have
contracts with the City of Oakland to administer the property assessment district
revenues for the Lake Merritt/Uptow n and Downtow n Oa kland CBDs.
The services to b e fund ed by this new d istric t inc lude m ainta ining c lea nliness
and o rder in the pub lic rights of wa y, imp roving d istrict identity and a dvoc a tingon b eha lf of the a rea prop erty ow ners, business ow ners and residents.
The two d istric ts a re jointly c om prised of 377 pa rcels and 62,253 linear feet of
frontage. The Lake Merritt/ Up town Distric t Assoc iation (LMUDA), and the
Downtown Oa kland Assoc iation, through the ir CBDs, seek to a ugment existing
munic ipa l services. These “ spec ia l bene fits” a re funded throug h a mandatory
assessment d istric t levied on the bene fiting p rop erty owners. The d istric ts we re
both a pproved o verwhelmingly by a vo te o f the p rop erty owners in July 2008.
The two d istricts have a ten yea r term.
The p rimary func tion o f the two d istric ts in the ir initia l yea r of o peration w ill be to
fund spec ia l bene fit services tha t provide sec urity and m a intena nce throug hout
the two a rea s. Sec urity services com menc ed on Feb ruary 1, 2009.
Ma intenance services com menced on Ma rch 23, 2009.
The tw o CBD Manage ment Corporations a re headed up b y President JC
Wallace of SKS Investments for Downto wn Oa kland and Deborah Boyer of the
Swig Com pany, for Lake Merritt/ Uptown. For more informa tion on the
Downtown Oakland Association or Lake Merritt/Uptown District Association,
please c onta c t the follow ing:
Ma rco Li Ma nd ri/Exec utive Direc to r (510) 452-4529
Helen Wyman/ Distric t Ma nager (510) 238-1122
Steve Snider/Asst. Distric t Mana ger (510) 238-1122
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Visit the Downtown Oakland Com munity Benefit Distric ts online!
www.downtownoakland.org www.lakemerritt-uptown.org
Join our ma iling lists!
http://www.downtownoakland.org/link/linkshow.asp?link_id=219946
http://www.lakemerritt-uptown.org/link/linkshow.asp?link_id=219938
Follow us on twitter!
www.twitter.com/downtownoakland www.twitter.com/uptownoakaland
Check out our blog!
www.localbizblogs.com/94612/downtownoakland
www.localbizblogs.com/94612/lakemerritt-uptownoakland
Search DowntownOa kland Assoc and Lake Merritt-Uptown Oakland !
Soc ial Me dia Conta c t: Ma ria_Pec ot@yahoo .c om
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Two New Community Benefit Districts Launch
Special Services in Downtown and Lake Merritt/Uptown
You might have seen them already,the “ambassadors” in the bright or-ange coats in Downtown OaklandAssociation (DOA) and in the brightblue coats in the Lake Merritt/UptownDistrict Association (LMUDA). After over 1 ½ years of work, the property-owner funded Downtown Oaklandand Lake Merritt/Uptown CommunityBenefit District security services hit thestreets on February 1st.
The two districts will never be thesame. We see this as a new day for Oakland.
Already, these new Safety Ambassa-dors have intervened in two armedassaults and saved an employee her
purse after a sidewalk purse snatching.These new ambassadors are fundedby the two CBD assessment districtsand managed by the Downtown CBDwhich is run by the Downtown Oak-land Association and the Lake Merritt/Uptown CBD run by the Lake Merritt/Uptown District Association.
Both organizations are non-profit cor-porations established to oversee thespecial benefit services funded by thenewly established assessment districts.
The new security services, under con-
tract with a nationwide company“Block by Block”, have been in placesince February 1st.
We want to give you a brief overviewof these two new districts and intro-duce you to our new staff and office.
Private and Public Dollars at Work:How are these new sidewalk servicesbeing funded and who is controllingthem?
Last summer, property owners in bothDowntown Oakland and the LakeMerritt/Uptown districts voted by amargin of almost 8 to 1 to support as-sessing themselves on their property
tax bill to fundthese new services.During this firstyear, both districtswill generate al-most 2 million dol-lars to fund these
special benefitservices. By law,property ownerscannot be as-sessed for servicesthat are providedby the City.
In addition, prop-erty owners deter-mined that regulartrash emptying
Newsletter of the Downtown Oakland and Lake Merritt/Uptown District Community Benefit Districts
Lake Merritt/Uptown Safety Ambassadors
giving directions to visitors.
Downtown Oakland Safety Ambassadors.
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was not enough to improve theappearance of the district. Issues in-cluding graffiti, abandoned newsracks, loitering by the BART stations,sidewalk steam cleaning, free stand-ing parking meter poles and trashysidewalks and gutters negatively im-pact the district. These new special
benefit services will jump start the im-provement of both districts and willpick up where City services have leftoff.
This first year, over $750,000 has beenset aside to pay for the security ser-vices and over $400,000 will be spenton soon-to-be-started sidewalk main-tenance services.
Officers of the CorporationsEach CBD is managed by a non-profitcorporation established by the twobenefiting property owner groups.Each corporation is being set up as a“public benefit” non-profit corpora-tion and has created a self-appointedinterim Board and selected interimofficers.
The interim officers of the DowntownOakland District Association are:
JC Wallace
SKS InvestmentsPresident
Scott Stafford
CIM Group (Downtown Marriott)Vice President
Paul Grafft
Shorenstein (City Center)Secretary
Laurie Berberich
CAC Management (1000 Broadway)
Treasurer
The interim officers of the Lake Merritt/Uptown District Association
are:
Deborah Boyer
Swig Company (Kaiser Center)President
Scott Stafford
CIM GroupVice President
Mike Ghielmetti
Signature Properties
(Broadway/Grand Condos) 2nd Vice President
Robert Wilkens
East Bay YMCASecretary
Indrajit Obeysekere
Kaiser FoundationTreasurer
In addition to these interim officers,over 30 business and property ownersare involved in the two interim Boardsof Directors. All Board meetings are
open to the public and you can soonreview all of the Board minutes,budgets and committee reports onour websites:www.downtownoakland.orgwww.lakemerritt-uptown.org
Staff and Office:At its January 20th Board meeting,after an extensive solicitation of ad-ministrative proposals, the two Boardsselected New City America, Inc. toadminister both districts for a oneyear period. The Joint Board decision
is based upon the belief that therecould be cost savings for the benefit-ing property owners in combiningadministrative services, at least for thefirst year. After one year, the two dis-tricts will determine if they shouldcontinue the joint administration or hire their own distinct staffs.
The Joint CBD office is located at 38819th Street, between Webster and
Franklin. This street front locationhouses the administrative staff, thesafety ambassadors and soon thedistrict sidewalk maintenance crewservices.
New City America has establishedalmost 20 CBDs and BIDs in the BayArea and has extensive experience inmanaging districts, particularly in thestart up phase. The staff positions forthe Joint CBDs are filled as follows:
Marco Li Mandri
Executive Director
Helen Wyman
District Manager
Steve Snider
Assistant District Manager
Maria Rota
Public Relations
Laura Li Mandri
Financial Management
Shirley Zawadzki
Property Database
Monica Montes
Office Management Oversight
Chris Gomez
Design
John Li Mandri
Newsletter from the Downtown Oakland & Lake Merritt/Uptown District Associations
2
Beautiful Art Deco Clock at 17th and
Broadway - on our target to get fixed.
Telegraph-Broadway Triangle, potentially
a great public space.
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MappingDOA Phone: (510)238-1122
LMUDA Phone: (510)452-4529
Joint District Fax Number:(510)452-4530
DOA E-mails:[email protected]@[email protected]
LMUDA Emails:[email protected]@[email protected]
The office is staffed Monday throughFriday from 9:00am to 5:00pm. Either Steve or Helen will be present at theoffice during all office hours, unlessthey are at meetings scheduled offsite. Please drop by to check out your new office.
Services to be rolled out:Security Services: You have already
seen the security services. We ask that you stop one of the new CBDambassadors when you see them andintroduce yourself and show themaround your business. For more infor-mation on the deployment and ser-vices offered by these CBD ambassa-dors, please call Ted Tarver of Block by Block at the CBD office at:(510)898-8488.
Sidewalk Maintenance Services: OnMarch 16th, the CBDs plan on rollingout the sidewalk maintenance ser-vices. The Joint CBD Boards haverecently hired Peralta Service Corpo-ration, an Oakland Based BID ser-vices provider, to perform the side-walk maintenance services in bothdistricts. Sidewalk services will includ-ing sidewalk and gutter sweeping,graffiti paint-out, identifying aban-doned news racks to the City, steam
cleaning and eventually landscap-ing services.
Committees Need Your Help: The two Boards are fed proposalsfrom the various Committees of thecorporations. Any new ideas andproposals must be submitted throughthe Committees first, and then thoseCommittees make written recom-mendations to the Board for action.Once the Board has made a deci-sion, it is up to staff to implement thedecisions as per Board instructions.
Committees of the Board include thefollowing:
Sidewalk Operations Beautification
and Order (SOBO):Oversees the ambassador and side-walk maintenance services. Makesrecommendations and proposals for improvement of the sidewalks andpublic rights of way.
District Identity Streetscape Improve-
ments (DISI):Oversees any activities that improvethe appearance and image of thedistrict. Includes development of theweb site, signage, banners, land-scaping, special events and publicrelations;
We strongly encourage you to beinvolved in the two new manage-ment corporations. In order to getinvolved with one of the sub-committees please contact Execu-tive Director Marco Li Mandri at:[email protected] [email protected]
For the first time in recent memory,the business and property owners areworking closely with the City throughthe Mayor’s office, the City Counciloffices, the Community EconomicDevelopment Agency, the Redevel-opment Agency, the City Attorney’soffice, Public Works and most impor-tantly, the Oakland Police Depart-ment. The cooperation of the twoDistrict Management Corporations, itsservice providers and these City de-partments are critical to expedite theimprovement of these two districts.
We believe that our work in these twodistricts will do more to “re-create”and advance the image of the Cityof Oakland than any other effort in
the last 20 years.
These are your CBDs. Get involved,and we can work together to dem-onstrate to the entire Bay Area thatDowntown Oakland and Lake Mer-ritt/Uptown are great places to work,visit and live. It is our goal that withintwo years when people mention“Downtown Oakland”, “Lake Merritt”or “The Uptown District” only positiveimages will arise from the conversa-tions.
Thanks for your ongoing support.
Deborah Boyer, President Lake Mer-ritt/Uptown District Association
JC Wallace, President DowntownOakland Association
Marco Li Mandri, Executive Director –Joint Districts
Designed and produced by Marco LiMandri and Chris Gomez, New CityAmerica, Inc.
www.DowntownOakland.org | www.LakeMerritt-Uptown.org | APRIL 2009
3
The new DOA and LMUDA Office located at 388 19th Street.