- 1. W W W. H U F W O R L D W I D E . C O M
2. HUFWORLDWIDE.COMABOUT H U FHUF-founder Keith Hufnagel grew
upskateboarding in the gritty streets of New YorkCitys late-80s. In
those days, skateboarding wassimply not accepted: it was punk rock,
it waship-hop, it was a counterculture of outcastsmisunderstood by
the masses. It was a way of lifethat would ultimately shape
Hufnagels outlook onlife.In 1992, Hufnagel moved to San Fran-cisco
to pursue his passion of skateboarding. Heturned professional soon
after, providing him arare and rewarding opportunity to travel the
worldby means of his skateboard and the industry thatsupported him.
Brought up by the very do-it-yourself approach that came along with
skate-boarding, Hufnagel saw an opportunity to giveback to that
same community which had raisedhim, and opened a small boutique in
2002 on anoffbeat block of San Franciscos TenderloinDistrict, the
first of its kind. Its aim: to bringtogether under one roof the
most respectedbrands that the skateboard, streetwear, andsneaker
communities had to offer. He named theshop HUF, and it quickly came
to be recognizedas the Bay Areas premier purveyor of
hard-to-come-by goods. 3. With its rapid growth and
popularity,Hufnagel found the necessity to launch his ownline, HUF,
assimilating into one label what hefelt epitomized skateboarding,
streetwear, andsneaker fashion. Since its inception, HUF hasevolved
into an independent manufacturer ofpremium apparel, footwear, and
skateboardinggoods.Though much has changed over thecourse of the
brand, Hufnagel still holds strongto the same core beliefs that
drove him sinceday one. He sees skateboarding as more thanjust
another hobby, and something far fromsimply a sport; he sees it as
a way of life, askateboard-lifestyle. It is a lifestyle that he
feelsbrings together a vast assortment of similarcountercultures:
from artists, to musicians, tophotographers, to any creative
like-mindedindividual, skateboarding transcends race andsocial
structure, and exposes the individual to aworld free of prejudice
or restriction. Driven bythese ideals of self-expression and the
freedomfor individual belief, he sees skateboarding asan extension
of those very values that permeateAmerican history and tradition.
He attempts toexpress those standards through the concen-trated
collection that is HUF. 4. HUF looks to classic American
crafts-manship, timeless vintage design, and anappreciation for
fine-and-functional moderndetail to produce quality goods that
incorpo-rate the past and present to create the future.The range
integrates material and construc-tion inspired by those specific
garments thathave endured the test of time, resulting in aproduct
sufficiently suited to handle theabuses sustained by skateboarding.
Accom-panied by casual graphics and slogans, HUFoffers a unique
range that reflects sophistica-tion while simultaneously
incorporating thatcertain nonchalance so commonly associatedwith
skateboarders and artists alike.Hufnagels first love has always
beenMade by skateboarders, for skate-and always will be
skateboarding. He contin-boarders, HUF represents not only a
moreues to give back to his roots through the refined and
forward-thinking skateboardproducts and opportunities he
providesbrand, but also any individual inspired by thethrough the
company, maintaining the respectand influence HUF has over the
skateboard,vast array of countercultures that parallelstreetwear,
and sneaker communities. Hufna- skateboard mentality. Do not settle
for thegel remains extremely involved in the produc- status quo. Go
out and create your own futuretion and direction of HUF, and
continues to do it yourself, do it in style.tour the world on his
skateboard with hisfriends and teams, which helps fuel andinspire
his original vision.HUF WORLDWIDE DBC // EST 2002 // T-1 KCUF 5.
HUFWORLDWIDE.COMH U F S K AT E T EAMmod el: P E P P E R P R O mod
el: H U F N A G E L P R SPRING 2O0 13SPRING 2 0 13 6. J O EY PE PPE
RName: Joey PepperAge: 33Sponsors: Expedition, HUF, Imperial
Motion, Autobahn, Independent, Orchard SkateshopCurrent Projects
Outside of Skateboarding: Woodworking at Workshop Design
BuildHobbies: woodworking, fishingFavorite Skate Video: Eastern
ExposureFavorite Movie: Right now its Moonrise KingdomFavorite
Skate Spot: San Francisco China Banks 7. DAN PLU N K ET T Name:
Daniel David Plunkett Age: 27 Sponsors: Skate Mental, HUF,
Spitfire, Thunder, Stratosphere, Deck Specks Current Projects
Outside of Skateboarding: Bender Sunday Hobbies: Fixing up my bike.
Nothing much. Favorite Skate Video: Toy Machine - Welcome to Hell
8. J O S H MAT T H EW S Name: Josh Matthews Age: 25 Sponsors: HUF,
Think, Spitfire, Venture, Lucky Current Projects Outside of
Skateboarding: livin Hobbies: nature, camping, family Favorite
Skate Video: Tiltmode - Man Down Favorite Movie: Airplane Favorite
Skate Spot: unknobbed library [SF] 9. B R AD C R O M E R Name: Brad
Cromer Age: 24 Sponsors: Krooked, HUF, Thunder, Spitfire,
Superbrand, Shred Shed Skateshop Current Projects Outside of
Skateboarding: been messing around with Final Cut [video editing]
Hobbies: bowling, pool, skateboarding, beach Favorite Skate Video:
Alien Workshop - Photosynthesis Favorite Movie: any Wes Anderson
film Favorite Skate Spot: any flatground 10. B R ADR R AM O N D ET
TAPET E C R O M E R Name: Brad Cromer Name: Peter Ramondetta Age:
24 Age: 29 Sponsors: Krooked, HUF, Thunder, Spitfire, Superbrand,
Shred Shed Skateshop Sponsors: HUF, Real Skateboards, Omit,
Monster, Sptfire, Thunder, Mob, and Loud Headphones Current
Projects Outside of Skateboarding: been messing aroundwith
projects. [video editing] Current Projects Outside of
Skateboarding: Projecting projects with Final Cut Hobbies: bowling,
pool, skateboarding, beach Hobbies: Extreeme Ironing Favorite Skate
Video: Alien Workshop - Photosynthesis Favorite Skate Video: Debbie
Does Blockheads Favorite Movie: any Wes1 & 2 Favorite Movie:
FUBAR Anderson film Favorite Skate Spot: any flatground Favorite
Skate Spot: Mega-Ramp 11. K E IT H H U FNAG E LName: Keith
HufnagelAge: 38Sponsors: Real Skateboards, Thunder, Spitfire, HUF,
BenG, IVICurrent Projects Outside of Skateboarding: HUF, the battle
of my lifeHobbies: skateboarding, surfing, snowboarding,
photography, artFavorite Skate Video: Blind - Video DaysFavorite
Movie: CasinoFavorite Skate Spot: Brooklyn Banks 12.
HUFWORLDWIDE.COMH U F LO O K B O O K S HUF LOOKBOOKSUMMER 2012 13.
HUF LOOKBOOKSPRING 2012 APPAREL 14. HUF LOOKBOOKSPRING 2012
FOOTWEAR 15. HUFWORLDWIDE.COMH U F CO L L AB O R AT I O N S HUF x
JANSPORT 2011 HUF partners up with legendary backpack producer
JanSport to collaborate on a one-of-a-kind pack combining the
design aesthetic of HUF-owner Keith Hufnagels NYC skateboarding
roots with JanSports rugged construction. HUF x NIKE SB 2009 H U F
x CLICH E 2011 Cliche Skateboards was founded in 1997 by French pro
skateboarder Jeremie Daclin. Never one to buckle under the demands
of the mainstream, Daclin has maintained an air of originality in
Cliche through the companys do-it-yourself approach to
skateboarding as a brand. From organizing nomadic "Gypsy" skate
tours, to collaborating with only the finest in skateboarding and
street-wear brands and artists, Cliche has successfully made their
mark on the American skateboard scene without ever losing touch
with their French origins. The very name of the brand, "Cliche," is
essential to its philosophy as a company: it is one of the few
words understood in both French and English that is able to
transcend cultural barriers, much in the same way Daclin seeks to
transcend geographical ones in skateboarding. 16. HUF x HAZENew
York City graffiti-artist Eric Haze made his debut on the streets
of Manhattan inthe early 1970s, writing under the tag name HAZE.
Taking his efforts undergroundinto the NYC subway scene soon after,
HAZE quickly gained notoriety during the1980s in the art and
graffiti world through his trademark letter-forms and unique
handstyle. This distinct and inimitable style proved crucial to
HAZEs success in lateryears, as he opened his own design studio in
1986, becoming one of the first graffitiartists to authentically
capture the street art and hip hop scenes through graphicdesign.
After years of designing imagery and direction for some of hip hop
and streetarts finest, HAZE turned to marketing himself, and in
1993 launched his own clothingand design line, which has come to be
recognized as one of the original producers ofstreet wear as we
know it today.Coming from a similar street-scene background through
skateboarding, HUF founderKeith Hufnagel has come together with
HAZE in a collaboration that encapsulatesHAZEs very distinguishable
graffiti lettering style with the clean aesthetic and designof HUF.
As part of HUFs Holiday 2011 Collection, the HUF x HAZE
collaborationfeatures a series of three t-shirts, a snapback hat,
and skateboard deck designed byHAZE. For more information on HAZE,
visit www.interhaze.com"Besides the fact that Keith [Hufnagel] is a
friend and HUF is a cool brand that Irespect, we both have similar
backgrounds in terms of our experience and motiva-tions.
Skateboarding and graffiti share similar roots in underground and
street levelculture, and we have both created brands that are born
out of the style and historythat we developed over time. The
opportunity to collaborate together on design andproduct is just
another way to reinforce the passion we both share about
thesecultures, while also keeping an eye on what we feel is still
current. At the end of theday, one of the main reasons I have
always worked hard to maintain my independenceas both an artist and
a brand, is having the creative freedom to work with
like-mindedpeople like HUF who share essentially the same vision
and values."-Eric Haze 17. HUF x HAROSHI x DLXHUF has partnered
with Japanese artist Haroshi and Bay Area-based skateboard
distributor DLX Distribution on a collaborationthat incorporates
the clean design aesthetic of HUF, the raw,street-skating
principles of DLX, and a combination of bothelements represented
through the artwork of Haroshi.Haroshi is a self-taught artist born
in 1978 and currently based outof Tokyo, Japan. Combining years of
experience as a jewelry crafts-man with his long-time passion for
skateboarding, Haroshi hasdeveloped a unique ability to salvage and
hand-carve stacks ofused skateboard decks into extraordinary
three-dimensionalwooden sculptures. Juxtaposing the rough, worn
rails of the useddecks with the polished forms of their finished
product, Haroshidemonstrates an uncanny capability to create beauty
out ofdestruction.A professional skateboarder for DLX brands since
1992, HUF-founder Keith Hufnagel sees a very relevant connection
betweenthe way both DLX approaches skateboarding and
Haroshiapproaches his art: seek out material of raw potential and
refine itinto its finished form.In honor of this collaboration, HUF
and DLX sent Haroshi hun-dreds of used skateboard decks skated by
specific DLX teamriders. Drawing upon his philosophy that there is
a significantrelationship between the skateboarder and his
skateboard, Haro-shi has transformed the very decks skated by these
DLX teamriders into one-of-a-kind sculptures representative of the
skatersthemselves. 18. H U F PR E S S/ E D ITO R IAL TRANSWORLD
SKATEBOARDINGSIZE MAGAZINE CHINAVOL. 30, JUNE 2012 VOL 39, MAY
2012FRONT MAGAZINE BRIGHT MAGAZINE ISSUE 164 & 170ISSUE 05,
SUMMER 2011 19. TRANSWORLD SKATEBOARDINGVOL. 30, JUNE 2012 20. SIZE
MAGAZINE CHINAVOL. 39, MAY 2012 21. FRONT MAGAZINEISSUE 162FRONT
MAGAZINEISSUE 170 22. BRIGHT MAGAZINEISSUE 05, SUMMER 2011 23. H U
F ADV E RT I S I N G JUNE 2012 JULY 2012 AUGUST 2012 SEPTEMBER 2012
24. HUFNAGEL PLUNKETT MATTHEWS PEPPER CROMER RAMONDETTA 25. W W W.
H U F W O R L D W I D E . C O M
