Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
Cathy Chan, 2017
Sun Ya Publications (HK) Ltd.
Introduction of
Sun Ya Publications (HK) Ltd.
Sun Ya Publications (HK) Ltd.
About Sun Ya Publications (HK) Ltd.
• Founded in 1961, Sun Ya is one of the most
long-standing and largest children’s book
publishers in Hong Kong.
• Its subsidiary, Sunbeam Publications (HK) Ltd.,
specializes in publishing quality readings for
young readers and teens.
Sun Ya Publications (HK) Ltd.
• The major business segments include publishing, school
services, children’s activities, and parenting services.
About Sun Ya Publications (HK) Ltd.
Sun Ya Publications (HK) Ltd.
• Over 300 book fairs are being held annually
(schools, shopping malls, community book fairs, international book fairs)
• Talk, Seminar and Author Sharing
• Direct Selling
• Exhibition
About Sun Ya Publications (HK) Ltd.
Sun Ya Publications (HK) Ltd.
• It is backed by Sino United Publishing (Holdings)
Ltd., which is the largest publishing
conglomerate in Hong Kong, with some 40
physical bookshops and extensive distribution
network in Hong Kong and Macau.
• SUP Publishing Logistics (HK) Ltd., another
subsidiary of Sino United Publishing Ltd., helps
us distribute our products in various channels.
They give us full support to expand our business
in local and foreign markets.
About Sun Ya Publications (HK) Ltd.
Sun Ya Publications (HK) Ltd.
About Sun Ya Publications (HK) Ltd.
Copyright acquisition
Japan
Korea
Norway
Italy
U.S.A.
(Disney)
Taiwan
China
Australia
U.K.
Sun Ya Publications (HK) Ltd.
About Sun Ya Publications (HK) Ltd.
Copyright licensing
China SingaporeTaiwan
Thailand
Sun Ya Publications (HK) Ltd.
Publishing trend of children’s book in Hong Kong
Sun Ya Publications (HK) Ltd.
Publishing trend of Hong Kong
(1) Chinese Culture and History
• Students are encourage to familiarize with Chinese
culture and history in order to know their country.
• HK SAR Government also gives many
supports to schools for promoting
Chinese culture.
Sun Ya Publications (HK) Ltd.
Publishing trend of Hong Kong
(2) STEM Education
• As STEM education becomes popular in worldwide, Hong Kong
SAR Government enhances the supporting to both primary and
secondary schools in order to promote STEM education.
• Science
• Technology
• Engineering
• Mathematics
Sun Ya Publications (HK) Ltd.
Publishing trend of Hong Kong
• The aims of promoting STEM education are nurturing students’
learning interest, enhancing their creativity, collaboration and
problem solving skills as well as developing their innovativeness.
• Furthermore, students are encouraged to pursue the study of
STEM-related subjects and relevant careers in the future for the
sustainable development of Hong Kong.
Sun Ya Publications (HK) Ltd.
Publishing trend of Hong Kong
• Various quality products of Sun Ya targeting different age groups
of students help to promote the STEM education.
Sun Ya Publications (HK) Ltd.
Publishing trend of Hong Kong
(3) Early Learning
• As parents being well-educated, they pay more attention to
early childhood education and look for any learning materials
that can help their children.
Montessori (蒙特梭利)Flash Card
Parenting
Sun Ya Publications (HK) Ltd.
Publishing trend of Hong Kong
(4) Parent-Child Reading
• Parents tend to spend more time to read with their
children in order to nature children’s reading habit.
• When children have behavior or emotional
problems, some parents would like to teach
children by reading, especially picture books. BedtimeStories
Picture Books
Language Learning
Sun Ya Publications (HK) Ltd.
How will editors manage writers
Sun Ya Publications (HK) Ltd.
How will editors manage writers
Case study : The Playful Kids series 《鬥嘴一班》系列
• Writer : Zhuo Ying 卓瑩
• First published : Mar 2014
• No. of titles : 12 (until Jul 2017)
• Category : Bridging story book
• Target readers : aged 6 or above
Sun Ya Publications (HK) Ltd.
How will editors manage writers
Case study : The Playful Kids series 《鬥嘴一班》系列
• The author wrote about casual stories that could happen in junior
school life humorously based on her daughter’s experience.
• Through these stories, children can imagine themselves as one of
the characters’ classmate and together they dig out some
interesting things that happen in their lives — and their real lives.
Sun Ya Publications (HK) Ltd.
How will editors manage writers
During the writing and publishing progress
• Editor and writer discuss and decide the main theme of the
story in the new story book.
• Based on writer’s draft idea, editor gives suggestions and
sometimes bring with readers’ feedbacks.
Theme : Conflict between boy and girl
Theme : Environment protection
Theme : Sport
Sun Ya Publications (HK) Ltd.
How will editors manage writers
• When the writer has finished the draft,
editor give advices on amending content
and wordings.
easy to read
being interesting
positive messages
characters’ personality
• The writer proofreads and comments
on the layout design before output.
Sun Ya Publications (HK) Ltd.
How will editors manage writers
Promotion activities
• Editor invites writer to join different promotion activities.
School talk
Sign for readersFans meeting in HK Book Fair
Sun Ya Publications (HK) Ltd.
Christmas greeting card
How will editors manage writers
Promotion activities
• Christmas Event
Invite readers to send a Christmas card to one of the characters in the story book.
Answer a simple question and send it back to Sun Ya.
Have chance to get response from the story character and the author!
Sun Ya Publications (HK) Ltd.
How will editors manage writers
Promotion items
Stickers
Box set Schedule book
Multi-purpose bag
Mini notebook
Sun Ya Publications (HK) Ltd.
How will editors manage writers
Develop new products
• Co-operate with professional Chinese language
instructor Miss Yi Rui Song (宋詒瑞).
• Combine two writers’ strength to make this series
more popular and expand the age groups of readers.
Learning Chinese Idioms with the Playful Kids
Sun Ya Publications (HK) Ltd.
Successful experience
• Becomes one of the most popular story books in Hong Kong.
• Appeared in the booksellers’ chart of book shops and has lasted
for a long period.
• Rewarded “Top Ten Book Picks”(2017) which voted by students,
teachers and general public in Hong Kong.
How will editors manage writers
• The copyright of Simplified Chinese
edition has sold to Mainland China
( Zhejiang Juvenile and Children's
Publishing House Co., Ltd. ) in 2016.
Thank you !