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N°1 - Spring-Summer 2009

pearly blueA Zen-like inspiration withtouches of azure and white

floral coutureneutrals & naturals

black contrastDesign in black and white

summer windA breath of fresh air wafts over the décor

Sia Home Fashion, thenew way to beautify thehomeThe house is fashionable and fashion hastaken up residence in the house. These twoworlds now share the same codes andbuzzwords. Season after season, SIA beautifiesthe home according to our heart’s desire. Ourinterior décor is transformed in tune with ourtastes. Each month, SIA's designers tap thatvein to create the unique décor that’s so muchpart of us.

Styles and periods are all the rage today. Theintermingling of genres affects everydecorative style. Classical or Modern?Baroque or Minimalist? Dilemmas about theTotal Look or the rigid style are over and donewith. Imagination is what counts now.Ultra-modernism and classicism make goodbedfellows. The shift is a great way to breakthe codes of déjà vu and invent a newelegance. Like the way we dress, a simpleaccessory tells an original story and changesthe whole atmosphere at home at barely anycost.

To help you find the right style, SIA deciphersthe ‘dress code’ trends of the home. Decorationbecomes a game and a pleasure foreveryone. In the quest for our own décor,feelings guide the way. With an art of livingdedicated to the taste for beautiful things andpowerful moments, SIA guides you into aserene and elegant world. Here are the keysto a home where imagination reigns supreme,bringing enchantment into our daily lives. �

Editorial

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primavera

pearly blue

floral couture

neutrals & naturals

white terrace

black contrast

summer wind

pages

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4 Your home décor is gently transformed

A Zen-like inspiration with touches of azure and white

Lacquered white reinterprets the classic style

For relaxation, nothing can beat neutral colours

The art of gentleness

Design in black and white

A breath of fresh air wafts over the décor

contentsN°1 - spring-summer 2009

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PrimaveraLet’s welcome the spring and the return of fine days. After the long wintermonths, the home changes appearance and pace. The first sunny days give us an irresistible urge fora makeover. Embrace the Flower, the perennial symbol of Spring’s rebirth and abundance. Floralbouquets become our best allies in matching the décor to a season, favouring simple forms anddelicate pastel shades.In this imaginary garden, respect the reassuring rhythm of the seasons. In spring, a beautiful dailyvision mixes great armfuls of softly shaded tulips, light mimosa and elegant magnolias. These aregenerously punctuated with graceful Forget-Me-Nots and white Viburnums. The blue-green leavesof young eucalyptus add a subtle note. Arrange them naturally in a handmade pot to evoke aProvencal atmosphere. Let your imagination run riot and devise an inner garden in delicate colours.All you need are nobility of soul and free emotions.

Here’s a tip: To create bouquets that will make your guests go green with envy, have fun by mixingartificial and fresh flowers. The effect will be stunning.�

Your home décor is gently transformed.

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In praise of simplicityBouquets make a beautiful and simple décor.

The season will be simple without being minimalist. Make way for soft colours. The range of pastel pinks or tender blues issubtle but not sentimental. The result? A combination of studied simplicity and unaffected sophistication. You need only afew flowers to design a unique table runner. On the window ledge, a tuft of cut flowers turns your home into a place forrenewed energy.These creative effects are an integral part of SIA's history. In her Swedish Lustgärden*, Founder Sonja Ingegerd Anderssonloved to design paper flowers and floral prints. SIA has built on Sonja’s know-how to develop the art and method of recreatingnatural beauty. Each flower, inspired by Nature, composed of a multitude of small parts, is painted by hand and carefullyassembled. Precious creations that deserve close attention.

Here’s a tip: Make different uses of containers. An elegant crystal glass will draw attention to beautiful wild flowers.Really smart.�

*Garden of Temptations

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After the cold winter weather, all Japan celebrates the Rite of Spring.

The Land of the Rising Sun makes a true religion of blossoming cherry trees.The flower of the cherry tree, called "sakura" in Japanese, symbolises transientbeauty because it lasts just one week. The Hanami celebrations pay homageto this magical moment that has inspired painters and poets for centuries.From the North to the South of the Archipelago, the Japanese attentively followthe bulletins announcing the opening of the first buds. The flowering wave startsin the southern isle of Okinawa, then reaches Tokyo and ends in the North,at Hokkaido.

In parks and around temples, the Japanese hold picnics under the cherry trees,delighting in a rain of white and pink petals. The new line of Hanamitableware, replicating these dainty flower patterns in fine bone china, allowsyou to recreate these poetic moments from the country of geisha girls andamurai warriors, in your own way.

Here’s a tip: Scatter a few cherry blossoms on a tablecloth or as a welcomingdécor in a guest room.�

Hanami inyour home

Springwitha Japanese touch

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Pearly BlueA Zen-like inspirationwith touches of azure and white

Initiate yourself in the rules ofNeo-Zen. In today’s overcharged times,we need to reclaim our inner peace morethan ever. By its very nature the home is theideal place for finding this serenity. This iswhat a calming décor can achieve. Thedécor tints the world in fresh and relaxingblue and white, telling us to slow down andlet go. Light and airy colours make the roomlarger and brighten our perspectives.

Imagine an isolated world where time hasstood still. The charm springs from themeeting of Eastern and Western cultures. The

effects of white lacquer bring the classicaland exotic references together in perfectharmony. Baroque items, like the mirror orthe vase, blend wonderfully with the Asianwardrobe and chair. In delicate azure blue,the fabrics inspired by kimonos add a touchof precious sophistication. The old barn istransformed into an elegant haven of peace.Pure and simple.

Here’s a tip: By following the seasons andfashions, the colour accessories can totallychange the atmosphere and style of a roomthat’s been painted white.�

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Floral Couture

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How to inject some life into an ordinary room? Dare to bring back antiques. Under pure whitelacquer, objects of the past such as this Rococo bust or classic Medici vases take on a new vitality. This odd facelift doesn’thesitate to cross the lines of Greco-Roman perfection, combining Baroque opulence with purified minimalism. Pure white createsa harmonising unity of tone. You can imagine the atmosphere of life in a country mansion or an aristocratic residence. By playingwith this historic shift, you give the decor a sense of theatre, a new grace and distinction.

Here’s a tip: A necklace of flowers on a bust adds an amusingly discordant note in a space unified by white lacquer.�

Lacqueredwhitereinterprets the classical style.

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The cala lily,a natural elegance.

Nothing escapes the trendsthat move things in andout of fashion.As surprising as this may seem, the plant world alsohas its fashions and its moods.

When it comes to super-trendy flowers, the cala lily,like the orchid, is the height of sophistication in floralart. With its sleek lines and graphic contrast of milkywhite and tender green, the arum is undoubtedly themost exquisite and timeless of flowers. Both pure andsensual, this designer’s flower has a totally natural wildallure under its sober looks.

Here’s a tip : Create a veritable floral sculpturebased on the symmetries of twin vases linked by asimple agave leaf. Great style!�

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In the home, ethereal luxury combines the softness of chalk whites, beiges and off-whites. Add shades of moleskin, brownand grey. These neutral and natural colours allow for the telescoping of styles. In a period cluttered by the one-upmanshipof multiple colours, you’ll adore this feeling of calm and muted luminosity that makes the home an enchanted interlude.

This very trendy range of colours allows you to become an alchemist when mixing styles. Freely combine references tomodernism and classic notes to achieve a classy urban décor. Take risks with contrasts: the graphic reflections of mirror andmetal; the matt and shiny effects of accessories and fabrics; raw and precious materials; the geometrical lines and thesoft curves of a Bergère armchair for voluptuous afternoon naps. Everything in perfect balance. Faultless harmony.

Here’s a tip: In a small room, the presence of a large mirror with geometrical lines lends an elegantsensation of space and light.�

neutrals & naturalsNothing can beat neutral colours for relaxation.

Fashion and beauty swear only by nude beautyan extreme naturalness that’s far more sophisticated than it seems.

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Life’s a partyWe were too quick to relegateto the décor dungeons this successorto the huge farm tables of old. The large table forgatherings of family and friends is making a notablecomeback in contemporary interiors. Symbol of an age,it seeks festive vibes when everyone dreams of livingmore intensely. In an uncluttered décor, the table onceagain claims its rightful place as the unifying elementin the home. Around it we celebrate the simplepleasure of being together and sharing true momentsof fun, full of good things and sparkling laughter. Andsince any excuse will do to throw a party, the home isonce again a place of joy and carefree get-togethers.

New merrymaking is not burdened with social convention.To create a warm and modern décor,

the festive stagingmixes styles andmaterials.Bring unvarnished woods together with richly workedwoods, bargain finds with valuable items, basic glasswith sublime cut glass crystal. That’s how the terrificcharm of recreated banquets comes about. Thecommon link? Natural linens and a generous profusionof elegant roses gracefully harmonise this joyouseffervescence.

Here’s a tip: Place chairs of different styles arounda very contemporary table. Do you find the juxtapositiondaring? It will work if you respect the unity of neutralcolours that enables flights of fancy.�

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SurpriseParties

How to throw them:Any excuse is good for a party.Weddings, birthdays but also coming ofage, housewarmings, bachelor or themeparties...There are plenty of opportunities for holding happy gatherings.Even on the spur of the moment, a party can be organised sothat everyone has fun, including you. To facilitate communicationbetween your guests, prepare nametags. If seating peopleproves difficult, leave it to chance- drawing lots can produceamusing surprises. A sophisticated and appreciated gesture?Try a gift for each guest, like this simple fig placed on a linennapkin. Improvise extravagant bouquets that give the home afestive atmosphere. Prepare your musical play list by mixinggenres, devise ideas for games to guarantee giggles. Time fora toast in a sublime crystal glass!�

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The taste ofhappinessTrends in kitchen décorOnce merely a functional space, the kitchen has nowbecome the beating heart of the household. Friendly andrelaxed, this warm place opens onto other rooms and theoutside. A carefully planned décor coordinates the kitchenwith the entire house. On the walls, a soothingmonochrome of muted greys gives an impression of spaceand well-being.

D̀on’t be afraid tomixstyles, it’ssotrendy!Why not combine the uncluttered lines of a wooden tablewith some stylish chairs? Bring together the industrialatmosphere of brick and unvarnished wood, rich paintingsand the lustre of polished metal. This is the way to giveyour kitchen rhythm and style. Lighten up everything withdelicately rounded white tableware. On the workingsurfaces, everyday objects appear in a cleverly arrangeddisorder. But anything that’s not aesthetic belongs in thecupboard. Add a profusion of white flowers andaromatic herbs... and you’ll have set the tone.

Here’s a tip: Sharpen your skills in the art ofsubverting objects to customise your décor. A vase ora pot-holder becomes a cutlery container - so muchmore artistic!�

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White Terrace

The art of gentlenessPoetic ambience at the tableThe art of the table suits our craving for unforgettable emotions.It takes very little to bring enchantment back into our daily lives. Handmade dishes in uneven shapes reveal the touchof a human hand. A collection of succulent plants adds a green and unusual note. The light of a beautiful candlethat warms up a harmony of beige linen, white china and silvery metal... And there you go, the table’s adelightful place.�

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Lazing under an open sky,the art of entertaining in the garden.City types who yearn for a breath of nature treasure their terraces and balconies.Even the tiniest green corner is given lavish decorative attention. It’s treated with as much style as the rest of the home,and according to the same rules. Why? To make it a place to relax and unwind under the open sky. A play area forthe children, a place of relaxation for the adults, a space for entertaining... The new recreational and relaxation areaadopts the rules of an outdoor lounge. The indoor-outdoor trend is a must. In this ‘summer sitting room’ where cane makesa notable comeback, you entertain very simply around a low table. On beautiful summer evenings, candles, lamps anddecorative globes sit in on fascinating conversations.�

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fashionSimplicityNew home luxury combines with

pure white to stage the easy ambiance ofsummer. Evora, the new line of china, displays an unpretentiousbut very moving elegance. You can feel the timeless beauty of thecraftsman's work sealed in the very substance of the object.

Fusions and effusionsAn elegant collection of picture

frames emotionally preserves memories ofinstants in time, precious moments whose richly

adorned accessories give a note of warm opulence tothe home. They act as counterpoint to the classictouch in a décor where uncluttered calm reigns.

A home of naturalfragrance....with the Style & Spirit collection of scents.To compose this exclusive line of perfumesfor the home, SIA called on the traditionalexpertise of the master perfumers ofGrasse. The result: an extract of plantsensations with 100% natural ingredients.No colouring agent, no UV filter, nopreservatives are used in these fragrances.Nothing but exquisite natural perfumes topersonalise the atmosphere of the homefrom season to season.

TransparencyThe table adapts to all appetites of styles

and to all occasions. We are spoilt for choice with two elegantcollections of glassware. The generously oversized ‘Widened’ line

goes for the beauty of simplicity, while ‘Grand Cru’ rediscoversthe seduction of classic elegance. The choice is yours.

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interior décor goes to the beach. You can invent really astonishing moments inspired by treasures found on the beach.

Bring the ultra-natural colours of sun soaked shores into the house. Pearly white, the colours of sand and wood bleachedby the tides, the mineral shades of pebbles and seashells... intimate dinners will be worth their salt in this maritime décor.Even the white bouquets have a marine flavour when nestled in baroque-type conch shells - an ultra-modern allusion to theRococo style of Louis XV.

Here’s a tip: Write the initials of your guests on pebbles. Practical and original place settings that will mark thesea-inspired parties with a white stone.�

Seductive decorativeobjects bring the beach into your home.

Bringing great tranquillity to summer evenings,

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Blackcontrast

Design inblackandwhite

In the elegance stakes, black winswith glamour. Ever since Coco Chanel'sfashion revolution and her famous ‘little blackdress’, black has been the preferred colour ofelegance. And now it’s moved into home interiors.When it comes to style, the graphic force of blackand white gives a loft-look chic to an urban space.With its pseudo-classical air, this major tone inspiresimaginative mixes: a comfortable Chesterfieldcouch; an Egyptian statuette; elegant flowers andbonsai; the interplay between glass, metal andleather to soften a very classy severity.

Here’s a tip: Collect candles of different sizes inan oversize lantern to warm up a rarefied atmosphere.�

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IndianEscapadeNew uses for Indianantiques give them asecond life.Year-round, SIA's international team of designers scourthe planet looking for inspiration and rare objects.Their astonishing finds enrich SIA'S multiple collections.This season, these treasure seekers stopped off in India,where they fell under the charm of artisan know-how.From Bombay to Calcutta, they found astonishingmaterials. Railroad sleepers, printing plates for fabrics,grain seeders...

A very sophisticatedrecycling spirit transforms

these authentic industrial antiques, sometimes nearly acentury old, into elegant decorative objects. Mountedon a metallic structure, these noble and modest objectsstart living again. As if by magic, the ancient rawmaterials of these recycled objects have found newpurpose and become valuable sculptures. An elegantand soulful addition, blending authenticity and rarity,brings allure into ultramodern decors.�

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Breakingthe ice,the hallway takes ona quiet chic.Don’t forget that first impressions last. The hallwaydeserves meticulous care and shouldharmonise with the rest of the décor, withoutupsetting the style. The goal? To make a strong firstimpression: creating an elegant sobriety right fromthe doorway in. A fresh and uncluttered interiordesign instils the sense of calm that characterises thespring-summer collection. On a totally blacksideboard evoking the distant Orient, the carvedcandles stand proud like sculptures. Reflected in agrand oval mirror, the minimalist presence ofbouquets underlines a sense of lightness. The timelesscharm of white cala lilies blends perfectly with theelegant grace of the birds of paradise, giving thisblack and white style a captivating chic.

Here’s a tip: Place your large vases on columns asin a modern art gallery. What style!�

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Thrilling BlackThe table is obsessed with black and grey.

Black, the cult colour of fashion and decoration, comes to the table.When it blends with shades of grey, black has what it takes to please the new style-enthusiasts. On a unified whitebackground, it goes wonderfully within a harmony of greys. Tones of slate and smoke give fine tables an urban chic. Youmight think the strict colour code of the dishes and textile accessories would impose a puritan starkness. Not in the least.The napkins, striped in grey and black with the soothing monochrome of a musical score, give the plates a mellow rhythm.The green plants refresh this simple sobriety, while the transparency of the glassware adds a hint of lightness. Nature andrefinement work in tandem to heighten table pleasures.

Here’s a tip: Tie a simple green leaf around the cutlery using natural string, to give the table a supremely sophisticated look.A touch of chlorophyll in an urban cosmos.�

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Black gardenSymbol of elegance and sophistication, black is gaining ground and moving togreener pastures. This summer, the garden shifts to modern times and dons black for ultra-sophisticated eveningreceptions. The graphic intensity of the black background sets off the lush greenness. This elegant austerity blends withnature, while totally deferring to the plant environment. Take a cue from the sharpest landscapers who overwhelmingly votefor this subtle alchemy. For a break in the cool of evening, a generous scattering of mugs embossed with a romantic motifin black and white lends an ultra-modern feeling. Once night falls, light plenty of lanterns and candles. The result: a uniquegarden whose arty atmosphere will astonish.

Here’s a tip: Nested in very large pots of different sizes, boxwood balls look like plant sculptures.�

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SUMMERW I N DA breath of fresh airwafts over the décor.In the summer heat, decorationgets an airing. Summer dresses up in blues tostimulate that indulgent calm feeling we love so much.Sky blue, lagoon turquoise, sea blue and ultramarineresonate with charm and poetry. When this blue magicunites with the purity of white, it creates a true colourtherapy that gives an immediate feeling of well-being.How irresistible this subtle combination is, evokingholiday time and the ambience of seaside resorts whena gentle breeze stirs the organdi curtains. Touches ofvibrant colours and exotic notes energise this beautifulharmony. Our preferences? Embroidered silk cushionsand amusing figurines that recall the elegance of adreamt-of Asia. Choose glass vases with colours of thesea. The dazzling bouquets of hibiscus, bougainvilleaand bleeding hearts as well as large potted fuchsiaorchids bring the décor to perfection. It’s like asummer’s day-dream where East and West blend inbeauty.

Here’s a tip: Place a series of candles of differentsizes and colours on a bed of assorted gravel.�

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Tropical feastA chic and exotic inspirationturns the summer wild.Boarding now for the Tropics: an exotic inspirationbrightens up table decor. Tropical nature comes to dinner, turning the table intoa verdant islet. In the luxuriance of this magical garden, you relish a cocktail ofintense colours where lagoon blues and dense greens refresh the décor. The sensualexuberance of orchids and hibiscus evoke the enchanting spell of a lostparadise. Like sunsets on southern seas, the glows of mango and crimson addspice to an explosion of powerful sensations. Monstera deliciosa leavesbecome placemats, and tableware imitates nature. The party’s going to be ‘caliente'.

Here’s a tip: Surprise your guests by taking exoticism all the way to thedining room table with a wealth of delicacies and tropical fruits.�

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A pastoralpicnicThe table seeks greenerpastures.There’sindulgencein the air.Beneath cool greenery and off the beaten track, asucculent lunch on the grass is being enjoyed. Whimsy ison the menu of countrified delights. As you wolf downthe last of the summer strawberries, the good mood takeson an English countryside flavour. An abundance offlowery impressions with a neo-vintage charm sharesspace with a rainbow of stripes. Ultra-energized fruityhues, like bright pink and turquoise blue, give your dayin the country a happy, quirky romanticism. Ceramicsand cotton add a note of spontaneity to this rustic yet chicspirit. It’s enough to make you drop everything for thenon-conformist way of life.

Here’s a tip: Mix floral prints with stripes in stimulatingcolours? Of course you can - it’s the chic bohemiansummer trend.�

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Various products illustrated in this exclusive collection are subject to copyright protection.Their reproduction without written permission is prohibited. © 2009. Modèles et marque déposés.

Toutes reproductions interdites sans autorisation écrite. Photos non contractuelles.

Photos:G

rethe

Arnstad-©

F.Leveugle-795887