Castle Media Kit

2013

MEDIA KIT

2 2013 Castle Media kit

Contractor FocusedEach edition of Contractor Advantage (CA) zeroes in on what contractors need to do to grow and improve their business. From how-to features created to ensure a seam-less and smooth renovation, to design and market trends as well as relevant informa-tion on business best practices. Contractor Advantage is dedicated to providing rel-evant content and information that will help to give their business a competitive advantage and more profit potential.

6 Issues AnnuallyCastle ConnectedIt is likely that at some point, just about every contractor in Can-ada will purchase supplies and equipment at a Castle location. When they do, they also receive a copy of Contractor Advantage. Our distribution is coast-to-coast, which extends our advertisers’ reach across Canada. Contractor Advantage reaches a database of more than 28,000 carefully-selected and opt-in contractors who make buying decisions for their businesses.

Online StrategyBeginning in January 2013 Contractor Advan-

tage will be available in an easy-to-read digital version on castle.ca. Current issues of Contractor Advantage, Avantage Entreprenur, Ideas and

Rough Construction will be posted and archived. Past issues of CA will also be available with an assortment of news and feature articles from yesterday and today.

Trusted and RespectedContractor Advan-tage has served its readers and adver-tisers for nearly two decades by offering high-quality, informa-tive and well-received content. Each issue features compelling, original and timely editorial content that Canada’s contrac-tors have come to trust and respect. In 2013, Contractor Advantage continues to follow key homeowner investment areas, while taking on timely business issues such as DIY competition, design trends, overcoming trades shortages and the ef-fects of climate change.

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2013 Castle Media kit 3

Editorial Calendar 2013ContraCtoradvantageC a n a d a ’ s M a g a z i n e f o r P r o f e s s i o n a l C o n t r a C t o r s z

Business BuildingIt takes more than a hammer and saw to build a contractor business and Contractor Advantage recognizes that through providing readers with top-tier advice from expert columnists. Accounting expert Paul Rhodes, remodeling authority Victoria Downing and online marketing guru Josh Kerbel continue to provide contractors with the professional counsel, tools and acu-men needed to grow their businesses.

Making Green EasyHomeowners and builders are frequently asking contractors for environmentally-friendly options, and building codes are increasingly driving demand for energy efficien-cy. Contractor Advantage keeps a finger on the pulse of environ-mental issues to help its readers react to these growing demands, understand the trends and issues, and take greatest advantage of the mounting green movement.

DesignTalkMore than ever consumers are becoming more design con-scious and often communicate their design ideas to the very contractors that will make their design dreams a reality. As the gate keepers of this movement, contractors will find innovative new product and renovation design information in every issue of CA helping to keep them on the edge of the latest home renovation trends.

January-February

May-June

July-August

September-October

November-December

March-April

Material due: Nov. 26, 2012

Material due: March 25, 2013

Material due: May 24, 2013

Material due: July 25, 2013

Material due: Sept. 25, 2013

Material due: Jan. 24, 2013

• Repeat Business: Tips For Recurring Revenue

• Building Envelope Evolution• Exterior Doors and Hardware

• Green Materials• High-end Kitchen

Renovations• Lumber Trends 2013

• Staffing Amidst Market Skill shortages

• Outdoor Designs: Land-scaping and Lighting

• Ceilings• The Green Home• Siding• Flooring Trends 2013

• High-end Homes, Low-impact Cost

• Outdoor Structures: Decks, Fences and Pergolas

• Dock Designs• Cottage Country Renos• Roofing And Shingles• Foundations

• Legal Tips• Smart Homes:

Contractor Considerations • Engineered Wood

• Gypsum• Hand And Power Tools• Insulated Concrete Forms

• Building To Combat Climate Change

• Interior Paints• Millwork

• PT Lumber• Cabinets And Moulding• Top-tier Bathroom

Renovation

• Tax & Accounting Tips

• Building the Man Cave: Basement Renovations

• Environmental Energy Options

• Beyond Marble: Countertop Options

• Exterior Paints & Stains

• Insulation Trends 2013

Material due: March 25

50 Years and Building A Special EditionCastle Building Centres Group will celebrate a landmark anniversary in 2013 – 50 Years. The first in the industry; a great deal has happened since four lumber retailers – joined forces in 1963 in an effort to secure a better deal from their suppliers. To commemorate this impressive milestone, Castle will publish a special 50th Anniversary Issue in Spring 2013. The issue will chronicle the life and times of not just Castle, but the valued vendor partners, mile-stones and individuals that are part of its history and evolution over the past five decades.

Bonus Issue


Circulation Breakdown for

Alberta: 3818

Manitoba: 1646 Ontario: 12,876Saskatchewan: 1504

British Columbia: 2459

Yukon: 44

Northwest Territories: 151

Nunavut: 21/29

P.E.I.: 410

New Brunswick:1397

Quebec: 249

Newfoundland and Labrador:1623

Nova Scotia:1615

Total: 27,842By province

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avantageentrePreneurl e M a g a z i n e C a n a d i e n d e s e n t r e P r e n e U r s P r o f e s s i o n n e l s

Francophone EditionLaunched in 2010, Avantage Entrepreneur (AE) is the French edition of Contractor Advan-tage with relevant content catering directly to Francophone contractors and consumers. The AE is filled with engaging editorial, cut-ting edge new product alerts, helpful hints from business experts and timely feature ar-ticles. AE is published 3 times per year; Spring, Summer and Fall.

3 Issues Annually

Edition FrancophoneLancée en 2010, l’édition française du magazine Contractor Advantage, Avantage Entrepreneur, traite de sujets concernant directement les en-trepreneurs et consommateurs francophones.Avantage entrepreneur regorge d’éditoriaux in-téressants, d’annonces de nouveaux produits à la fine pointe de la technologie, de conseils uti-les donnés par des experts en matière de com-merce et d’articles d’actualité. Le magazine est publié trois fois par année : au printemps, à l’été et à l’automne.

Trois numéros par année

New Brunswick:1397

Newfoundland and Labrador:1623

Nova Scotia:1615

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insulation • weather protection • tools • gypsum • siding• underlayment • roofing rough construction

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Building a Better EnvelopeLaunched in 2010, Rough Construction (RC) provides contractors and consumers with the industry insights about the cornerstone of any structure: the foundation and build-ing envelope. RC advertisers range from all aspects of this crucial component of good building including framing, concrete forms, roofing, insulation, and beyond. RC pro-vides contractors with the information, in-novations and insights into how to build a better building envelope.

Annual Issue



ideasInspiring Home ImprovementFor the past five years Ideas has provided homeowners with inspiration from which to build their dream homes. Each Spring and Fall Ideas issue brings to consumers highly-illustrative designs and innovations that will help inspire them to take their home renovations to the next level. For advertisers, the pages of Ideas is a showroom of home products featuring the hottest indoor and outdoor finishes, luxurious bath designs, trend setting kitchen designs and the lure of outdoor living.

Spring and Fall Bi-Annual Issues


Castle Building Centres Group is proud to be celebrating 50 years of building excellence

and we continue to grow stronger each year. Castle is the very first Lumber, Building

Materials and Hardware buying group in Canada to reach this incredible milestone

of 50 years and continue to be committed to the success of the independents in our

Canadian member-owned buying group. Our commitment is to drive this success to our

members through freedom of choice in buying decisions and strategic partnerships with

key suppliers and distributors. Castle thanks our vendor partners for their continued

support of Castle Building Centre Group and our valued Castle Dealers.

Jennifer Mercieca

Editorial Director

Castle Building Centres Group Ltd.

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Castle Media Kit