Castello Treatment

1 [15]Castello ”Rebel” • RBG6 • March 4, 2015

Castello

RBG6 Treatment


Hi!

Lars once thanked Magritte in a speech when we received an award and the surreal art has always been an inspiration and somehow part of our work. Never before has it been so central in a brief as it is here though - so thank you, we are very delighted to be a part of this pitch!

We have positioned the Tickler cheese in a series of very visual scenarios that uses elements recognized from classic surreal art. The use of the cheese is the same but compared to the original script we have pushed the surrealness one notch further and made it even more playful, crafty and unexpected!

We hope you like these ideas as much as we do!

Joel & Lars RBG6


The room

The home we’re in has a timeless air to it. Classic furniture and a well crafted interior built with materials such as ash wood, marble, brass and fabrics in desaturated colours - very modern and premium, but all these materials could also be featured in a Magritte painting.

The room is a kitchen and livingroom combined, but in a very unusual way the features of the kitchen stretches out to every part of the room, since the cheese is presented in other parts of the room than the actual kitchen.

Apart from the furniture and objects that are used to present the cheese in the respective scenes we also sense surreal details and obvious references to surreal art here and there in the scenes. For example: a clock going backwards, shadow that are not correct, a door in the ceiling, a window leading nowhere..


The room moodboard


Story


“Chopping intro”

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Storyline (Chopping intro)

Open on a wall with a window. In the middle of frame, on the windowsill, sits a package of Tickler by Castello. With the blue sky outside the window, filled with fluffy clouds, this ressembles a Magritte painting. But there’s something odd with this image. Suddenly a person walks into frame and we realise that the background and foreground are mixed up. This becomes apparent when the person breaks up this illusion.

At the same time the camera changes its position and travels up to see the same setup from a an aerial perspective. As the perspective changes the scene starts to break up and transform leading us into a completely different situation - a working area where a meal is prepared. The person grabs a knife and starts chopping cheddar cheese on a wooden cutting board.


Storyline (Chopping intro)


“Macaroni cheese” Mockup

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Storyline (Macaroni cheese)

The same pair of hands that were chopping cheese now hangs a painting on the wall. This is seen from the side, allowing us to see the frame only and we can’t make out what’s in the frame.

From a straight on camera angle we see that the motif is a beautifully lit tray of macaroni cheese.

Now the hands grabs the top of the frame... and pulls on it! It opens just like an oven door and our hands picks out the steaming macaroni cheese.


“Grilled toasts”Mockup

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“Grilled toasts”Mockup

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Storyline (Grilled toasts)

A finger follow a row of spines horizontally in a bookshelf filled with cookbooks. The books are in different colours and we see titles such as ”Salad”, ”Eggs” and ”Pasta”. The finger stops at a brown book with ”Toast” written on the spine. The hand grabs the book and takes it out of the bookshelf.

The thick book is put on a flat surface and opened in the middle. On the right hand side of the book is a cut out in the pages in the shape of a slice of bread, a toast with sizzling melted cheese sits in this cavity. On the left hand side in the book is a square cut out, fitted with a heating coil (normally found in an oven grill) that is all red and hot.


“Cheese platter” Mockup

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Storyline (Cheese platter)

Next we see a close-up of a cheese platter. The Tickler by Castello sits above everything else on the platter, being the obvious center of attention.

The camera pulls back, revealing that the cheese platter is in fact inside a birdcage. Light from a nearby window creates a shadow of the cage and cheese platter. Instead of the cheese there’s a bird in the shadow. We hear the bird singing and it feels as if it is the cheese that is singing, which wouldn’t be that strange in our surreal world!


Storyline (Packshot)

The camera jumps further back. We now see an overview of the entire room. Among other furniture we see the cheese platter cage, the half opened picture frame oven and the bookshelf that in fact is inside an opened door. More details indicate that this is not the normal home.

The camera pulls back a little more and a package of Tickler by Castello comes into frame, sitting on the work area we saw in the beginning of the film.


Cinematography

The scenes are lit as beautiful oil paintings with natural light flooding in from windows off screen. Big soft sunlight from one direction. It’s a warm and summery

The pace is calm, with a minimum of cuts. Never see people’s faces. We see the human presence but we never get to see anyones face to keep the tonality of the film a bit mysterious.


Sound and music

The sound landscape is consistent through all scenes to enhance the fact that all scenes take place in one room. The sound landscape help create a calm atmosphere through our the film. We hear a clock ticking, subtle sounds from whatever the person is up to and some distant sounds coming from an open window; kids playing, a bird singing.

We’re attracted by the idea of letting the film only have these subltle sound effects and no music. It would add to the surrealness and would make the film really stand out.

Having that said. We should of course develop the idea of music further! We like the thought of having a well known track but do something with it to make it appear surreal in some way.

It could be track that’s been pitched down (the slowed down “Non regrette rien” in Inception an inspiring but bit to extreme example). Or a track that’s still recognizable when played backwards. It could even be a well know track played in

another scale, like phrygian scale instead of standard mixolydian (sorry so theoretical but could be really mesmerizing, you recognise the melody, but it’s just a bizzare version of it!).


Thanks!

xx

Documents

Castello Treatment