CASE STUDY�

Overview�Jumpline is a US-based web hosting company with a portfolio of ~20,000 domain names under management. The company was looking to get a one-up on competition and further establish its brand in its target market while ensuring that profitability increases exponentially. The company’s primary target market is the United States of America, a saturated market that has 2x more domain names than the next 15 countries combined! The biggest players in the Hosting and Domains industry are from this country and are omnipresent globally. This includes 12 hosting companies that feature in the Top 15 Hosting companies in the world.

12 of the top 15 hosting companies are from the United States. Jumpline wanted to stand out from the crowd by providing better services to its customers.

Domain Registrars like GoDaddy were eating into existing hosting sales and the company had to take proactive steps to ensure future growth.

Client ::

:

Jumpline

20,000+

USA

No. of Domains

Requirements:

Differentitation Competition

Target Market

Differentiation

Ousting Competition

Reducing Domain Costs

Portfolio Consolidation

The Challenge∞

The Solution�

Results

Andy MentgesCEO, Jumpline

�

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As a domain reseller, the costs incurred were exorbitant & they wanted a solution to reduce their per domain cost.

Performed a 360o Feasibility Report to understand the company's requirements and future plans

Seamlessly managed all liaising with ICANN & various Registries

Helped them pass all Operational Tests & Evaluations

Assisted the company in collating all documents (in required formats), prepared the application and secured Accreditation in a single iteration

Setup Jumpline on our ICANN Recognized & Approved Registrar Platform - OrderBox

Connected Jumpline to all Registries with a single API IntegrationProvided Red-Carpet Account Management &

Support services to ensure that the company can focus on its hosting business

ICANN Accreditation helped the company save > $50,000 over a period of 2 years

As an ICANN Accredited Registrar, Jumpline became part of an elite list of a few hundred Registrars; as compared to being a domain reseller among tens of thousands of resellers

The trust and stability associated with the"ICANN Accredited Registrar" logo definitely led to an increase in sales

The company could now move into new markets and sell not only domains but also Hosting products as well

They received additional revenue opportunities like domain parking, smart parking, transfer fulfilment, etc.

Outsourcing ICANN Accreditation helped the company save time, money and resources

To centralize all domain names in one location for better efficiency and to reduce operational costs.

Lower Costs Portfolio Consolidation3 4

Today, Jumpline is a very successful Hosting company and Domain Registrar in the USA and is recognized as a respectable brand by all its customers.

The LogicBoxes team helped us become part of the elite Registrar community in less than 60 days. The Accreditation allowed us to portray our company in a much stronger and trustworthy light to our clients.

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