CASE STUDY

THE CASEKritika wants to be a manager. She enjoyed her accounting, finance and marketing courses. Each of these provided her with clear cut answers. Now the professor in her organizational behaviour course is telling her that there are really very few clear-cut answers when it comes to managing people. The professor has discussed some of the emerging environmental challenges and the historical background and says that behavioral science concepts play a big role in the course. Kritika is very perplexed. She came to school to get answers on how to be an effective manager, but this course surely doesn’t seem to be heading in that direction.

THE QUESTIONS

How would you relieve Kritika? How is a course in organizational behavior going to make her a better manager?

Why did the professor start off with a brief overview of emerging environmental challenges?

How does a course in organizational behavior differ from course in fields such as accounting, finance or marketing?

How would you relieve Kritika? How is a course in organizational behavior going to make her a better manager?

Skill development

Personal Growth through Insight Into Human Behavior

Enhancing Organizational and Individual Effectiveness

Analysis of the environment is important for a manager and his/her team in order to become proactive and not remain reactive to the environment.

Today’s business environment is characterized by change and intense competition.

Why did the professor start off with a brief overview of emerging environmental challenges?

How does a course in organizational behavior differ from course in fields such as accounting, finance or marketing?

Organizational behavior

Finance Marketing

OB Finance Marketing

Study Focus People management ,human resource development,employee legal issues  

Investments, securities market analysis, Economics, costing etc.

Marketing, sales, branding, finance, advertisement, people management

Roles HR team delegates right person to the right job, which ensures smooth sailing and stability to the organisation.  It evaluates performance and design succession planning to create an equal balance and ensures retaining talents

Finance team design strategies to raise capital from different sources for effective funding of projects It assesses risks and benefits involved in projects vis-à-vis market economics

Marketing team brings in sales - money, which runs the organisation.  It designs innovative promotional strategies that cuts across people and defy market conditions to bring in profits all time.

OB Finance Marketing

Work Profile Recruitment & Selection, induction, training & Orientation, Retention & Succession planning, performance management systems etc.

Compiling financial information, assessing feasibility of projects, raising funds, cost management, Analysing legal and financial aspects of new investments etc.

Analysing & assessing product feasibility, Design marketing strategies, Setting marketing goals, Branding, Planning, Ppromotional campaigns, market research etc.

Skills &Attributes(common to all)

Clear communication, logical approach, problem solving skills.

Clear communication, logical approach, problem solving skills.

Clear communication, logical approach, problem solving skills.

Skills & Attributes(role-specific)

People management, patience & perseverance

Attention to detail, numerical ability, good reasoning skills.

Reasoning skill, zeal to sell, creative, willingness to take risks