SYNOPSIS:

1. Introduction & Brief Overview

Of Company;

2. History;

3. Evolution of HP;

4. Vision & Mission;

5. SWOT Analysis;

6. Goals and Objectives;

7. Corporate Objectives;

8. HP’s Shared Values;

9. Fast Facts;

INTRODUCTION & BRIEF OVERVIEW OF COMPANY

1. HP is a technology company that operates in more than 170 countries around the world.

2. Hewlett Packard is the world's leading producer of test and measurement instruments and the world's third largest computer company.

3. The company was the only major computer manufacturer which remained profitable during the recession

4. It specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services.

5. Major product lines include personal computing devices, enterprise, and industry standard servers, related storage devices, networking products, software and a diverse range of printers, and other imaging products

6. HP serves more than 1 billion customers in more than 170 countries on six continents.

7. HP has approximately 324,600 employees worldwide

8. HP's revenue for the four fiscal quarters ended Oct. 31, 2011: $127.2 billion

HISTORY:1. Hewlett-Packard Company or HP is an American multinational

information technology corporation

2. It’s headquartered in Palo Alto , California, United States.

3. The company was founded in a one-car garage in Palo Alto by William (Bill) Redington Hewlett and Dave Packard in1939 during a fellowship in 1939 with initial capital investment of US$ 538 .

4. Bill Hewlett & Dave Packard graduated in electrical engineering from STANFORD university in 1935.

5. Hewlett Packard company commonly referred as ‘HP’

6. The company's first product, built in a Palo Alto garage, was an audio

oscillator - an electronic test instrument used by sound engineers.

7. One of HP's first customers was Walt Disney Studios, which

purchased eight oscillators to develop and test an innovative sound system for the movie Fantasia

HISTORY COnT…

Today:Multi-national IT corporation with net revenue over US $ 115 billion.

The founders……. The garage…… The product …. The logo then

EVOLUTION OF HP:

Early in 60’s:1. HP continues its steady growth in the test-and-measurement

marketplace and branches out into related fields like medical electronics and analytical instrumentation.

2. It also develops its first computer (the HP 2116A), making its entry into that business in 1966

3. The company continues its expansion overseas, forming several

subsidiary companies.

4. HP partnered in the 1960s with Sony and the Yokogawa

Electric companies in Japan to develop several high-quality products

5. HP and Yokogawa formed a joint venture (Yokogawa-Hewlett-

Packard) in 1963 to market HP products in Japan

6. HP opens its first manufacturing plants outside Palo Alto.

7. HP begins to be noticed as a progressive, well-managed company —

and a great place to work.

8. In the Late 1960’s start looking around ASIA for a low-cost location.

The 70’s:1. HP opens its first factory in SINGAPORE in 1970 because of low cost,

high education level, developed infrastructure and Government policies regarding taxes, tariffs and subsidies.

2. In 1973 HP transferred the manufacture of one of its basic handheld calculators from U.S. to Singapore to reduce manufacture cost.

3. HP’s management transferred other products to Singapore over the next few years including key-board’s, sold-state displays and integrated circuits.

4. However all those products were still designed, developed, and initially produced in United States.

5. The decade is marked by significant growth in earnings and employment, with HP passing the $1 billion mark in sales in 1976. The company will pass the $2 billion mark three years later in 1979.

6. Toward the end of the decade, Bill Hewlett and Dave Packard delegate day-to-day operating management of the

company to John Young.

EVOLUTION OF HP COnT…..

COnT…

The 80’s:

1. HP embarked on a worldwide campaign to boost product quality and reduce costs.

2. The managers at Singapore plant were given the responsibility to reduce manufacturing costs and which could be achieved after redesigning of product which will lead to lower overall costs.

3. HP engineers redesign the HP41C handheld calculator that indicate the reduction in manufacturing cost by 50%.

4. Entire production of Calculator was transferred to Singapore in 1983.

5. Partial transfer of Ink-Jet production to Singapore in 1984.

6. Keyboard Production is transferred in 1986.

7. 30% of the initial development and design of all those products were still manufactured in United States.

8. On March 3, 1986, HP registered the HP.com domain name, making it the ninth Internet .com domain ever to be registered.

COnT…

The 90’s:

1. In 1990 the HP ‘s factory at Singapore redesigned the Ink-Jet printers for Japanese market.

2. The initial product design was a market failure.

3. In 1991 they redesigned the HP’s DeskJet 505 printers for the Japanese market, which proved to be a great success and helped in garnering significant sales in Japan.

4. Today Singapore plant is viewed as a “Lead Plant” within the HP’s global network.

5. The company makes new advances in portable computing, enters the

home-computing market and continues to invent new printing and

imaging solutions.

6. HP brings on board a new CEO, Carleton Fiorina, who focuses the

company on reinventing itself for growth and leadership in the 21st century. rates of 20 percent.

VISION AND MISSION:Vision Statement:

“To view change in market as an opportunity to grow, to

use our profit and our ability to develop & produce

innovative products , services and solutions that satisfy

emerging customers need.”

Mission Statement:

“To provide product, services and solution of highest

quality and deliver more value to our customers that earn

their respect and loyalty.”

SWOT Analysis:STRENGTHS:

1. Brand Name

2. Low Debt

3. Wide Range of Innovation Product

4. Web Technology used for product

awareness and sell

5. Developing own software and

hardware

6. Growing sale of ipod and iphone.

WEAKNESSES:1. Internal control issues;

2. Lack-of in-house management

consulting division;

3. No aggressive investment in R&D

compared to historical spending;

4. Intellectual Capital is under

estimated;

5. No good people retention policy or

HR practices to ensure IC is

protected.

Opportunities:

1. Expansion of retail stores for

consumer convince;

2. Participate in joint venture;

3. Make easy to use product for

upcoming retirees;

4. Computer & Cell Phone software and

hardware.

THREATS:1. Competitors technology & Pricing;

2. Low Compatibility with non HP

product;

3. Less Global Coverage than

competitors;

4. Availability of substitute.

Goals and Objectives:

1. To increase market share up to 45% in next 3 to 4 years (up to 2006 it’s 36%)

2. To increase compatibility of firm products and services with other firm hardware and software.

3. To improve technology development in cell phone software and hardware especially in I phone.

Corporate objectives:

1. Profit

2. Growth

3. Market leadership

4. Commitment to employees

5. Leadership capability

6. Global citizenship

HP’S SHaRed ValUeS:1. PASSION FOR CUSTOMERS:

We put our customers first in everything we do.

2. TRUST AND RESPECT FOR INDIVIDUALS :

We work together to create a culture of inclusion built on trust, respect and dignity for all.

3. ACHIEVEMENT AND CONTRIBUTION :

We strive for excellence in all we do; each person's contribution is critical to our success.

4. RESULTS THROUGH TEAMWORK :

We effectively collaborate, always looking for more efficient ways to serve our customers.

5. SPEED AND AGILITY:

We are resourceful and adaptable, and we achieve results faster than our competitors.

6. MEANINGFUL INNOVATION:

We are the technology company that invents the useful and the significant.

Fast facts:

1. HP ship more than 1 million printers per week.

2. HP ship 48 million PC units annually.

3. One out of every three servers shipped worldwide is from HP.

4. HP Software makes calls possible for more than 300 million mobile phone customers around the globe.

5. HP helps 50 million customers store and share over 4 billion photos online.

6. HP supports the top 200 banks and more than 130 of the world’s major stock exchanges.