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Humanizing the talent acquisition lifecycle: HP case study

Celinda Appleby Global Digital Media Program Manager

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

Started from the bottom…

… Now we here!!!

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Every journey starts….

With transformation

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Strategy development

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Strategic audiences

Digital channels Goals

• Current Employees• Students & Graduates• Experienced Talent• Diversity • Veterans

Program definition

• Humanize the talent acquisition life cycle to attract and retain top talent

• Share genuine stories that compel your audience

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Digital recruitment strategy

Connect Inform Engage Conver

t

Global strategy with regional deployment

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Creating engaging content

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Content delivery process

Convert

•Metrics •ROI

Engage

•Employee involvement

•Real time response•Promote conversations

Create

• Campaigns• Hashtags• Curation

Imagine

• Brainstorm• Team meetings• Content calendars

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Global campaigns

Day in the Life

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Content possibilities are endless

Tweet ChatsTwintership

s

Selfie Fridays

Recruiting Hangouts

Contests

Site tours

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HP Careers digital ecosystem

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Digital Warriors

EMEA28

Warriors

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Key takeaways

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Before you get started…

Optimize your social

media profiles

Begin strategically connecting

and informing

your network

Engage your network and

promote content

Ensure you are tracking

ROI for optimal results

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Transform your doubt into passion

• Leverage all of your available resources

• Find a few believers / fans• Allow yourself creative freedom• Celebrate your successes… even

the little ones!• Learn to “Let Go” – not all

campaigns will be awesome!• Most importantly HAVE FUN!

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The transformation has just begun

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Questions?