Case Studies - Snelling Business Systems...PROJECT CASE STUDY | Stella McCartney Flagship Store snellingbiz.com 23 Old Bond Street is a unique and multi-sensory journey, which provides

PROJECT CASE STUDY | Stella McCartney Flagship Store snellingbiz.com

STELLA McCARTNEY

Flagship Retail Store Case Study

Bond Street, London, UK

Case Studies


Introduction

How can.. AV systems complete the multi-sensory, experiential design of an iconic retail store in London’s prime retail location?

#SwitchOnthepossibilities



23 Old Bond Street is a unique and multi-sensory journey, which provides a fluid and reactive canvas for the collections amidst the artistic, graphic and sound installations. The experience designers used sound, light and smell to create the experience.

Such an experience, however, merits a discreet (almost invisible) installation of AV hardware. With almost 24 audio zones, there are speakers discreetly positioned behind mirrors, while speakers and subwoofers on the ground floor are strategically cast into concrete to play abstract sounds within different zones featuring spoken word recordings and an original sound collage specially created by Paul McCartney.

Integration and installation had to circumvent the challenges posed by the restrictions of building design and its listed status.

Speaker cast into the concrete ceiling


Sound is distributed and processed via a Crestron DSP solution. Each DSP provides a 12 x 8 audio digital sound processor and can be linked together.

The changing rooms and corridors use Extron and have up to 8 different audio sources processed via the Crestron DSP and amplifiers. The system can also be controlled using Crestron app on an iPad - Staff can walk through the store and change the volume in each zone independently.

Speakers are a combination of 100v Line in-plaster ceiling speakers, low Impedance sub woofers, 100v Line in ceiling circular speakers, Mini KEF flush speakers.

The stairwell entices guests to follow the sound from a large Bowers & Wilkins speaker cast into the concrete ceiling to form the shape of large concrete speaker. Similarly, the kids zone has cartoon and ‘Bob The Builder’ tunes through the speakers.

The ceiling-mounted LCD projectors project onto the floor of the ground floor lift lobby via a vertical ceiling mount. The projector is driven by a video server located in the AV rack which relays the signal to the projector over CAT6 using Extron DTP extenders.

The audio output from the DTP Extender or projector will input to a Spotphonics Powerstyle speaker which has its own mini amplifier. The speaker is located just near the projector.

In addition, cabling has been allowed for 2 VIP Lounge video zones for future augmentations.

Store staff can control the system on an iPad connected to the central control system via the store’s wireless network, which in turn connects to the central controller.


“23 Old Bond Street celebrates the world of Stella…There are new ways to explore our ethos through a unique and multi-sensory journey, with all the collections in one place amidst artistic, graphic and sound installations”.

- Stella McCartney


In plain speak, we are an international supplier of integrated audio-visual systems, environments and communications technology; we design, integrate, install and maintain robust AV systems and environments. But 'how' we do it isn’t quite so plain. Our roots go back to 1954 when Roy Snelling started his business out of a redundant Victorian laundry installing and servicing Television and Radio sets in the earliest days of broadcasting. Roy Snelling witnessed a major transformation as more and more TV and Radio sets found a place in homes- there was a whole new way for people to interact, engage and consume information The same purpose for which AV systems and environments are designed and built for. As we continued to grow and evolve, we nurtured what we learnt along the way in our internal culture and design/engineering philosophy – for example, ‘how AV environments can change the shopper experience to minimise cost, maximise footfall and optimise space utilisation and visual merchandising opportunities’. At the same time, how do we continue to uphold the Snelling Philosophy? Audio Visual Excellence. Operational Simplicity. We deliver all aspects of audio visual integration from design to supply, integration, installation and on-going maintenance - all backed by a service ethic which continues to carry the Snelling signature of quality. Based in London and Norwich, we have maintained our portfolio of major clients and diverse projects across Retail, Healthcare, Higher Education, Corporate, Public Sector, Defence and niche projects.

ABOUT US


SNELLING BUSINESS SYSTEMS Unit 23 Chestnut Drive Wymondham Business Park NR18 9SB United Kingdom T: +44 (0)1603 711111 E: [email protected] snellingbiz.com snellingcollaboration.com

mailto:[email protected]

http://www.snellingbiz.com/

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Case Studies - Snelling Business Systems...PROJECT CASE STUDY | Stella McCartney Flagship Store snellingbiz.com 23 Old Bond Street is a unique and multi-sensory journey, which provides