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7/30/2019 Carrying Out a Research Project.pptx
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CARRYING OUT A RESEARCH PROJECT
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1. PRESENTATION OF RESEARCH REPORT
The objective of this section is to show what needs to be done during the research preparation and
presentation in order to achieve uniformity and consistency by all.
Here we look it what makes up the:
Front pages
The body of research project
Text formatting
Back pages
Binding
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1.1 The Front Pages
Front pages consists of:
The title page
Dedication statement
The executive summary also referred to as the abstract
Acknowledgements
Table of contents
List of tables
List of figures
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1.1.1 The Title Page
Should bee the first page of the report but not numbered, single spaced and written in capital or
upper case. Ensure appropriate and logical break for title of more than one line for ease reading.
Page shows the following detail:
The title of the project
Company or institution to which the incumbent is attached to
Name of program of study
Name (s) of project participant (s)
Year of completion or award
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1.1.2 Dedication
Dedication statement is meant to recognize or give tribute to particular individual (s)
1.1.3 The Executive Summary or Abstract
Abstract or executive summary is a page giving the reader an at a glance project synopsis or
summary and should show the following:
Statement of project problem (s) being researched on
The project objective or purpose for pursuing the study
Study methodology indicating project design, population / sample size and population / sample
composition
Source of data / information and how it is sourced
Data analysis techniques
Summary of findings, conclusions, recommendations and proposed areas of further study
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1.1.4 Acknowledgements
This is where the writer thanks those persons to whom he / she is indebted for any assistance or
guidance rendered during the research study.
1.1.5 Table of Contents
Shows all components of the research project report typed in lower case and showing:
Title page
Dedications
Executive Summary
Acknowledgements
Table of contents
List of tables
List of figures
List of appendices
Note Show page numbers of chapters headings and sub-headings and lastly the back pages and
appendices ensuring that:
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Front pages and chapter page numbers are shown in Roman numerals.
Chapter titles and chapter numbers are in capitals or upper case
Sub-headings to be in lower case
Maintain margins of 3.8 cm on left and 2.5 cm at top, bottom and right side of the page
Page numbering to be at center of page
Present references and appendices in Arabic numerals and typed in capitals e.g Appendix VIX
1.1.6 List of Tables
Indicate the table number, its title and reference page in lower case
1.1.7 List of Figures
Write figure number, title and reference page in lower case
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1.2 THE BODY OF RESEARCH REPORT
To constitute the main research report with distinct and appropriately flowing chapters.
1.2.1 Formatting of the Research Report
This focuses on presentation specifications of the report with particular emphasis to:
Margins
Typographical rules
Spacing
Tables and figures
Book titles/QuotationsPages
Etc.
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1.2.1 Margins
Margins specifications as per slide 7 above
1.2.3 Typographical Rules
Use an A4 paper
Typing on one side of the paper only with single spacing
Chapter numbering n Roman numerals at center of page and in capital letters
Chapter titles in capitals and at center of page
Sub-headings in capitals and lower case combination, underlined and flushed against left margin
but not underlined if done in bold
Each chapter to begin on new page
1.2.4 Spacing
Begin three spaces bellow last title line and two lines to separate paragraphs
Maintain same fonts and font sizes throughout the whole report.
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1.2.5 Tables and Figures
Tables to be numbered and given title headings
Use Arabic numerals and number either consecutively (1,2,3 etc.) or by sub-topic or by
chapter (1.1,1.2, 1.3 , 3.1etc)Must have titles and the table & title to be on same page.
Maintain same numbering
Figure numbering and title to be at bottom of each illustration and typed in lower case
1.2.6 Book Titles /Quotations
Any quoted titles of books and / or journals to be underlined
1.2.7 Paging
Front page materials to be in numbered in lower case and Roman numerals at bottom centerof page
From chapter 1 to end of appendices to be in Arabic numbering at bottom center of each page
and in lower case
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1.3 BACK PAGE OF THE REPORT
Back page materials mainly made up of references and appendices.
1.3.1 References
To immediately follow the last chapter of the report.
To constitute all third party works (not original)
Not numbered but in order of the alphabetical
Written in lower case
To indicate title, author and year of publication
1.3.2 AppendicesTo include key copies of research instruments used e.g survey questionnaire, data form, research
support documents etc.
Numbered in sequence and indicating title heading
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1.4 BINDING OF THE REPORTTo initially submit two loose copies for marking and two final and corrected bound copies as
completed project report.
1.4.1 The Cover Page
Any writing on the cover to be exactly the same as on the title page showing:
Title
Name of program
Company or Institution name
Name (s) of writer (s)
Year of program
Note; Front cover to be of blue colour
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1. INTRODUCTION
1.1 Background To Research Study
Introduction to topic putting study into context and broadly touching on some considered key
issues
Pick on issues that lead you to the research problem or question
Various dimensions in which problem manifest or showed itself
At his point try and indicate gap to be bridged by this proposed study
If the study is based on already established concepts or literature then this should beadequately articulated here to put the research study into context
1.2 Problem Statement
Clearly state problem statement or the research question with following characteristics:
Capable of being investigated or evaluated empiricallythrough collection and analysis of
relevant data.
Must brief, clear and not ambiguous
Researchable by offering itself to appropriate sources of data / information capable of
providing right answers to stated research questions
Presents itself well to stated established theory or concepts
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1.3 Study Objective / Purpose
Clear pronunciation of what the study seeks to address or accomplishin your own way or asalready known or established by previous studies
Indicate whether study is meant to:
Explore-find out more about what is little known about
Describe-To show what peculiar patterns or trends of situations, events or behaviors
ExplainShow why events, things happen that way
1.4 Research Questions / Sub-problems
To be derived from main research questions or problem statement
Rendering themselves to clear and precise answers of no yes or no nature
Demands data collection and research process to provide answers
The answers to individual research questions /sub-problems to provide cumulative answer
which main research question/problem
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1.5 Importance of Study
Researcher to demonstrate why it is worthwhile to go through the pains research
State what benefits to be derived from research
Who would benefit and how
1.6 Assumptions
Statements believed to be facts but not proven or verified and known or thought to have a bearing or
influence on study or results of study
1.7 Definition of Terms
To identify and define all term that are perceived to be easily misinterpreted or misconstruedNot necessarily dictionary meanings
Meaning to terms to be consistently maintained throughout the project.
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1.8 Scope /Delimitation of Study
Definition of study boundaries or what the study would include (population / sample size)
What are key concerns and non-concerns of study
To what extent /depth does it delve into trying to resolve the problem
How wide is the data field expected to be
1.9 Limitations / Constraints
Research conditions beyond control of researcher which may have implications or restrictions on
study or results of study
Where possible state compensatory factors to mitigate effects of noted constraint / limitations
Key reminders by researcher to readers on what to take note of when considering design of study
or interpreting its findings or conclusions.
1.10 Summary
Summary of what makes up chapter and good linking statement to next chapter
2 LITERATURE REVIEW
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2. LITERATURE REVIEW
Purpose of literature is to enable one develop documented, logical rationale for a problem,
research question or hypothesis.to flow from what I already known about topic to new
findings and conclusions.
2.1 Purpose of Literature Review
Review to show how and why research question / statement / hypothesis was formulated or
arrived at in its present form
Why proposed research strategy or objective was selected or adopted
Carefully employ research literature to support and explain choice made of study topic.
What science, concepts theory tracts lead to problem or research question.
Explore literature to support question, design and procedures or research
2.2 Focus of Literature Review
What major concepts / theory led to research question / problem
Major supporting research conclusions are already cited in literature
What gaps are cited in the proposed research study
Limitations /Constraints in previous formulation of question /problem
Inadequacy in data collection
An cited ina ro riate inter retation of results
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2.3 The Review Process
Determine the key concepts or theories connected to the problem
Summarize findings of previous studies on same subject if any.
Establish relevance of each concept to problem or research question
Conclusion to draw together all summary statements identify the gap
On basis of identified gap establish focus or thrust of current research
2.4 Review Evaluation
Is relationship between proposed study to past research clearly shown
Elaborate what new knowledge current research provide compared to previous research
Clearly how difference between current research compared to previous studies
Have gaps to knowledge been identified
Have we identified key articles relevant to the research
Has the evaluation of articles /concepts been presented clearly in terms of procedure and results
interpretations
Have I made focus of current study clear to reader
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2.5 Focus of Literature Review
What are the major concepts leading to research problem /question.
What already existing research findings cited from literature
What has been identified as existing knowledge gap
Limitations / constraints in formulation of previous research question /problem
Any identified data inadequacy
Any possible inappropriate interpretation of research results
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2.6 Check List of Research Project Preparedness
What is the problem under investigation?
What research review has been done?
What were thee findings of previous researchers?What was research population or sample like?
What were the noted differences in methodology of current and previous if any
What is the focus or thrust of current research?
What is or has been the identified knowledge gap?
OR
Has the research covered:
Research Problem/Question?
Findings?
Methodology?
Sampling?
Results /Conclusions?
Recommendations?
Further research areas?
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4. TITLE PAGE
THE ROLE OF CORPORATE PARENTS IN MULTI-BUSINESS
CORPORATIONS IN ZIMBABWE
A Research Project presented to:
The Graduate School of Business Management
University of Zimbabwe
In Partial Fulfilment of the Requirements of the
MASTERS DEGREE IN BUSINESS MANAGEMENT
by
Miriam Shumba (R9943358)
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5. DEDICATION
TO MY DEAR WIFE, BABARA
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6. ACKNOWLEDGEMENTS
I would like to thank Dr. Mary Barnwell, who was my supervisor, for her help, criticisms
and comments throughout the preparation of this study.
My greatest thanks to all members of staff of the center for transport and logistics studies
who have helped in one way or another at various times, from the initial stages to finalcompletion of this project.I, especially wish to thank Rick Richards, Jenny Alexander and
Ian Black who assisted me with the computation of data.
I am also grateful and highly indebted to Rodger Daniels, Milton Keynes Development
Corporation director, for his assistance with some of the data which was used in this study.
Lastly, but not least, I would like to thank Rosemary Lewani who edited and typed the
thesis.
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6. THE EXECUTIVE SUMMARY
This study sets out to examine any evidence of changes that have taken place in shoppers trip
making and expenditure patterns, following the opening of Central Milton Keynes shopping
center. The research involved analysis of data from two surveys, one carried out by Towriss in
1978 and the other by the writer in 1981.
Analysis has been based on four neighbourhoods as the origins, with Central Milton Keynes,
Bletchley (district center) and the for local centers as the destinations. Changes in the before /
after patterns have been analyzed in aggregate and disaggregate terms with respect to varioussocio-economic groupings.
From the findings which were obtained, it appears that there is evidence of significant changes
in center patronage by certain community groups. Change has also been identified with
regards to expenditure distribution by center. The results seem to indicate that a hierarchical
retail system has involved in Milton Keynes, with each center level playing a distinctive role.
The research concludes with policy and planning implications in the context of Milton Keynes
and in general terms, which arise from the findings. Further areas of research have been
identified and briefly outlined.
6 TABLE OF CONTENTS
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6 TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 1
1.1 Introduction 1
1.1.1 Definition of terms 1
1.2 Trends in retail development post1945 11.2.1 Retail planning and policy maker 4
1.2.2 A critical view of retail planning in Great Britain 6
1.3 Problem Statement 8
1.4 Research Questions 8
1.5 Objectives 9
1.6 Hypothesis 9
1.7 Scope and limitations 9
1.8 Conclusion (structure of the research) 10
CHAPTER 2 THORY OF CONSUMER BEHAVIOUR 11
2.1 Introduction 12
2.2 Central place and spatial interaction theories 13
2.3 Search and learning theory 14
2.4 The process of search and learning 17
2.5 A typical shopping trip 18
2.6 Determinants of shopping behavior 192.7 Demographic and socio-economic factors 20
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CHAPTER 3 THE NW TOWWN OF MLTON KEYNES 13
3.1 Retail planning for new towns 13
3.2 Milton Keynes town 13
3.3 Shopping policy for Milton Keynes 14
3.4 Retail provisions in Milton Keynes 15
CHAPTER 4 METHODOLOGY
4.1 Research Design 20
4.2 Research Population 20
4.3 Sampling Frame and sample design 22
4.4Research instrument 25
4.5Variables 26
4.6 Validity and Reliability Issues 27
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CHAPTTER 5 ANALYSIS AND RESEARCH FINDINGS
5.1 Analytical constraints 28
5.2 Sequential presentation of analysis and findings 28
5.3 Testing of research hypothesis and propositions 29
5.4 Comparison of two surveys 295.5 Patterns and spatial distributions of trip making-
in general and by household characteristics 33
5.6 Patterns and spatial distribution of expenditures 45
5.7 Commentary and summary of findings 56
CHAPTER 6 CONCLLUSION 586.1 Evidence of change in before and after situation 58
6.2 Various groups defined by transport mode 59
6.3 Respective roles of the three center levels 59
6.4 Policy and retail planning implications (MK) 60
6.5 Policy and panning implicationsgeneral 60
6.6 Further research 62
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LIST OF TABLES
1 Trends in car ownership (cars per 1000 population 2
2 Total area by floor space in existing centers 153 Sub-area population estimates for the neighborhoods 21
4 Neighborhood centers by gross leasable floor space 23
5 Comparisons of frequency distributions of the two surveys
at household level 31
6 Destination of day-to-day trips by center 34
7 Day-to-day shopping trips by center and household 358 Destination of main weekly trips by center 36
9 Main weekly shopping trips by center and household 37
10 Distribution of total trips by center 40
11 Total trips by center and type of shopping 41
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LIST OF FIGURES
1 Retail change in Britain, 1950-80 5
2 The Katona Model of behavior cycle 103 Milton Keynes urban areas (gross floor space in 1968) 17
4 Destinations of major shopping trips in 1968 18
5 Shopping turnover for major centers around Milton Keynes
in 1961 19
6 Map showing the study area 22
7 Frequency distribution of head of household by social class 308 Frequency distribution of households by car ownership 30
9 Frequency distribution of day-to-day and main weekly trip 32
10 Comparison of day-to-day and main weekly trips by center 39
11 Comparison of day-to-day and main weekly shopping trips
by mode of transport 44
12 Frequency distribution of expenditure at household and trip 46
13 Comparison of changes in trip and expenditure distributionfor day-to-day shopping by center 49
14 Comparison of day-to-day and main weekly spending patterns
by center 51
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LIST OF APPENDICES
1 The questionnaire / shopping diary 66
2 Calculating the sample size 68
3 Adjusting 1981 expenditure figures to 1978 prices 71
4 Socio-economic group and social class of household 72
5 T1 The level of car ownership 73
T2 Socio-economic groups of head of household 73
T3 The level of freezer ownership 74
T4 Period of stay in Milton Keynes by households 74
T5 Number of persons in each household 74T6 Frequency distribution of day-to-day trips 75
T7 Frequency distribution of main weekly trips 75
6 T1 Trip generation from each of the four neighborhoods 76
T2 Destination of day-to-day trips by social class 76
T3 Destination of day-to-day trips by freezer ownership 77
T4 Destination of day-to-day trips by car ownership 787 T1 Destination of main weekly trips by social class 79
T2 Destination of main weekly trips by freezer ownership 79
T3 Destination of main weekly trips by car ownership 80
T4 Destination of all shopping trips for all types of shopping by transport
mode 81
T5 Destination of total trips by period of stay Milton Keynes 82
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8 T1 Generation of expenditure by origin 83
T2 Expenditure per trip by center for all shopping 83
T3 Expenditure per dayto day trip by center 83
T4 Expenditure per main weekly shopping trip by center 84
9 Milton Keynes city bus service 85
3 1 Research Methodology
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3.1 Research Methodology
Detail description of how research has been carried out. Show key activities
and procedures undertaken for carrying out research.
Make sure literature or knowledge review guides or assist in the formulationof research methodology
3.2 Research Design
In research design show whether it is:Descriptive research
Experimental research
Correlative research
Historical resea
Etc.
3 3 Subjects/Population
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3.3 Subjects/Population
What makes up the research participants body, in other words what constitutes
the research population or sample
What method / procedure was used to determine or arrive at particular samplesize
3.4 Sampling Design and sampling frame
Probability methods
Non-probability methods
Sampling method applied to the research
3 5 Research Tools / Instruments
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3.5 Research Tools / Instruments
What method of data / information collection has been employed:
Interviews
Observations
Secondary (reading past reports)
Etc.
3.6 Data Collection Procedures
What steps have been taken in administering and collection of data:
Setting up appointment dates with selected population or sample.
Distribution of data collection tools
Retrieval of instruments
4 0 Data Analysis and Presentation
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4.0 Data Analysis and Presentation
To include:
To organize and analyze in a way which logically present the findings
Scan data for reliance, completeness, accuracy and patterns or trends
4.1 Arrangement of Data
Sort data by arranging into manageable chunks
Get responses by various identified and distinct respondent groups
Identify patterns and trends
Using analytical tools at ones disposal including statistical methods
4 2 Summary of Data
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4.2 Summary of Data
If handling large amounts of data find ways of summarizing it through:
Tables
Figures
Statistics
Quantitative methods
Select and analyze data in relation to particular sub-problem or sub-question
ensuring that response to each sub-problem / question make cumulative
contribution to providing answer to the main research problem /question
4 3 Presenting Data
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4.3 Presenting Data
Data is more meaningful and telling when presented in tables, text or figure form
For more effective presentation structure it around sub-problems /questions maki
sure presentations focus on sub-problems /questions
Sub-headings could be by sub-problem /question
4.4 The Use of Tables and Figures
Figures and tables add clarity to research reporting
Each figure or table to have write up accompanying it to describe what the figure
table is trying to illustrating
Table to have title at the top and figure to have title belowEach figure / table to immediately follow statement of first reference to it in the
report and not to precede the statement
Figures and tables not contributing answers to research questions to be left out o
report
A table or figure to be on one page and not to overlap to next page with no gaps
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A table or figure to be on one page and not to overlap to next page with no gaps
left on individual pages
Each table / figure to be self-explanatory
Every table / figure to be followed by some explanation of its interpretation tonote-worthy findings.
4.5 Discussions / Interpretations
Any discussions and / or interpretations to focus on research results onlyShould tie up together findings in relation to topical literature, theories, concepts
or knowledge
Where results support or contradict previous research /literature /information
this must be stated
If different from previous research explain where, how and why
If study is on basis of stated hypothesis, appropriate statistical test must be
employed to test the hypothesis
Make sure all stated key sub-problems / questions have been adequately
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Make sure all stated key sub problems / questions have been adequately
addressed
Research results by and large should be tentative unless proved absolutely
definite i.e.:Results would appearto indicate that..
This seems toprove
Results suggest .
Interpretation of this could.
4.6 Chapter Summary
A summary of key findings
5.0 Conclusion and Recommendations
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5.0 Conclusion and Recommendations
The final chapter shows:
Summary research findings
Research conclusions
Recommendations
Areas of further research, if any
5.1Summary
Inform the reader of research problem studied, research methodology used,
limitations, assumptions, major findings, and practical implications of research
findings5.2 Conclusions
Summarized answers to all sub-problems /questions
5.3 Recommendations
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5.3 Recommendations
To critically examine findings in the light of practical implications and / or
applications
5.4 Areas of Further Research
To state if any identified definite areas of further research believed necessary to
further probe into and enhance findings on current research orclosely linkedbut new areas meant to broaden findings so far made on current research
6. REFERENCES
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6. REFERENCES
A listing of all references if any.
7. APPENDICES
A listing of all appendices
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THANK YOU FOR LISTERNING.
I WISH YOU GOOD LUCK IN YOUR EXAMINATIONS.
IT HAS BEEN A GREAT YEAR TOGETHER, THROUGH HARD TIMES AND GOOD
TIMES, THANK YOU FOR YOUR SUPPORT TOWARDS MY EDUCATION.
MAY OUR LORD BLESS YOU ALL
I THANK YOU AGAIN
NYASHA KASEKE
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