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    CARRYING OUT A RESEARCH PROJECT

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    1. PRESENTATION OF RESEARCH REPORT

    The objective of this section is to show what needs to be done during the research preparation and

    presentation in order to achieve uniformity and consistency by all.

    Here we look it what makes up the:

    Front pages

    The body of research project

    Text formatting

    Back pages

    Binding

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    1.1 The Front Pages

    Front pages consists of:

    The title page

    Dedication statement

    The executive summary also referred to as the abstract

    Acknowledgements

    Table of contents

    List of tables

    List of figures

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    1.1.1 The Title Page

    Should bee the first page of the report but not numbered, single spaced and written in capital or

    upper case. Ensure appropriate and logical break for title of more than one line for ease reading.

    Page shows the following detail:

    The title of the project

    Company or institution to which the incumbent is attached to

    Name of program of study

    Name (s) of project participant (s)

    Year of completion or award

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    1.1.2 Dedication

    Dedication statement is meant to recognize or give tribute to particular individual (s)

    1.1.3 The Executive Summary or Abstract

    Abstract or executive summary is a page giving the reader an at a glance project synopsis or

    summary and should show the following:

    Statement of project problem (s) being researched on

    The project objective or purpose for pursuing the study

    Study methodology indicating project design, population / sample size and population / sample

    composition

    Source of data / information and how it is sourced

    Data analysis techniques

    Summary of findings, conclusions, recommendations and proposed areas of further study

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    1.1.4 Acknowledgements

    This is where the writer thanks those persons to whom he / she is indebted for any assistance or

    guidance rendered during the research study.

    1.1.5 Table of Contents

    Shows all components of the research project report typed in lower case and showing:

    Title page

    Dedications

    Executive Summary

    Acknowledgements

    Table of contents

    List of tables

    List of figures

    List of appendices

    Note Show page numbers of chapters headings and sub-headings and lastly the back pages and

    appendices ensuring that:

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    Front pages and chapter page numbers are shown in Roman numerals.

    Chapter titles and chapter numbers are in capitals or upper case

    Sub-headings to be in lower case

    Maintain margins of 3.8 cm on left and 2.5 cm at top, bottom and right side of the page

    Page numbering to be at center of page

    Present references and appendices in Arabic numerals and typed in capitals e.g Appendix VIX

    1.1.6 List of Tables

    Indicate the table number, its title and reference page in lower case

    1.1.7 List of Figures

    Write figure number, title and reference page in lower case

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    1.2 THE BODY OF RESEARCH REPORT

    To constitute the main research report with distinct and appropriately flowing chapters.

    1.2.1 Formatting of the Research Report

    This focuses on presentation specifications of the report with particular emphasis to:

    Margins

    Typographical rules

    Spacing

    Tables and figures

    Book titles/QuotationsPages

    Etc.

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    1.2.1 Margins

    Margins specifications as per slide 7 above

    1.2.3 Typographical Rules

    Use an A4 paper

    Typing on one side of the paper only with single spacing

    Chapter numbering n Roman numerals at center of page and in capital letters

    Chapter titles in capitals and at center of page

    Sub-headings in capitals and lower case combination, underlined and flushed against left margin

    but not underlined if done in bold

    Each chapter to begin on new page

    1.2.4 Spacing

    Begin three spaces bellow last title line and two lines to separate paragraphs

    Maintain same fonts and font sizes throughout the whole report.

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    1.2.5 Tables and Figures

    Tables to be numbered and given title headings

    Use Arabic numerals and number either consecutively (1,2,3 etc.) or by sub-topic or by

    chapter (1.1,1.2, 1.3 , 3.1etc)Must have titles and the table & title to be on same page.

    Maintain same numbering

    Figure numbering and title to be at bottom of each illustration and typed in lower case

    1.2.6 Book Titles /Quotations

    Any quoted titles of books and / or journals to be underlined

    1.2.7 Paging

    Front page materials to be in numbered in lower case and Roman numerals at bottom centerof page

    From chapter 1 to end of appendices to be in Arabic numbering at bottom center of each page

    and in lower case

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    1.3 BACK PAGE OF THE REPORT

    Back page materials mainly made up of references and appendices.

    1.3.1 References

    To immediately follow the last chapter of the report.

    To constitute all third party works (not original)

    Not numbered but in order of the alphabetical

    Written in lower case

    To indicate title, author and year of publication

    1.3.2 AppendicesTo include key copies of research instruments used e.g survey questionnaire, data form, research

    support documents etc.

    Numbered in sequence and indicating title heading

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    1.4 BINDING OF THE REPORTTo initially submit two loose copies for marking and two final and corrected bound copies as

    completed project report.

    1.4.1 The Cover Page

    Any writing on the cover to be exactly the same as on the title page showing:

    Title

    Name of program

    Company or Institution name

    Name (s) of writer (s)

    Year of program

    Note; Front cover to be of blue colour

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    1. INTRODUCTION

    1.1 Background To Research Study

    Introduction to topic putting study into context and broadly touching on some considered key

    issues

    Pick on issues that lead you to the research problem or question

    Various dimensions in which problem manifest or showed itself

    At his point try and indicate gap to be bridged by this proposed study

    If the study is based on already established concepts or literature then this should beadequately articulated here to put the research study into context

    1.2 Problem Statement

    Clearly state problem statement or the research question with following characteristics:

    Capable of being investigated or evaluated empiricallythrough collection and analysis of

    relevant data.

    Must brief, clear and not ambiguous

    Researchable by offering itself to appropriate sources of data / information capable of

    providing right answers to stated research questions

    Presents itself well to stated established theory or concepts

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    1.3 Study Objective / Purpose

    Clear pronunciation of what the study seeks to address or accomplishin your own way or asalready known or established by previous studies

    Indicate whether study is meant to:

    Explore-find out more about what is little known about

    Describe-To show what peculiar patterns or trends of situations, events or behaviors

    ExplainShow why events, things happen that way

    1.4 Research Questions / Sub-problems

    To be derived from main research questions or problem statement

    Rendering themselves to clear and precise answers of no yes or no nature

    Demands data collection and research process to provide answers

    The answers to individual research questions /sub-problems to provide cumulative answer

    which main research question/problem

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    1.5 Importance of Study

    Researcher to demonstrate why it is worthwhile to go through the pains research

    State what benefits to be derived from research

    Who would benefit and how

    1.6 Assumptions

    Statements believed to be facts but not proven or verified and known or thought to have a bearing or

    influence on study or results of study

    1.7 Definition of Terms

    To identify and define all term that are perceived to be easily misinterpreted or misconstruedNot necessarily dictionary meanings

    Meaning to terms to be consistently maintained throughout the project.

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    1.8 Scope /Delimitation of Study

    Definition of study boundaries or what the study would include (population / sample size)

    What are key concerns and non-concerns of study

    To what extent /depth does it delve into trying to resolve the problem

    How wide is the data field expected to be

    1.9 Limitations / Constraints

    Research conditions beyond control of researcher which may have implications or restrictions on

    study or results of study

    Where possible state compensatory factors to mitigate effects of noted constraint / limitations

    Key reminders by researcher to readers on what to take note of when considering design of study

    or interpreting its findings or conclusions.

    1.10 Summary

    Summary of what makes up chapter and good linking statement to next chapter

    2 LITERATURE REVIEW

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    2. LITERATURE REVIEW

    Purpose of literature is to enable one develop documented, logical rationale for a problem,

    research question or hypothesis.to flow from what I already known about topic to new

    findings and conclusions.

    2.1 Purpose of Literature Review

    Review to show how and why research question / statement / hypothesis was formulated or

    arrived at in its present form

    Why proposed research strategy or objective was selected or adopted

    Carefully employ research literature to support and explain choice made of study topic.

    What science, concepts theory tracts lead to problem or research question.

    Explore literature to support question, design and procedures or research

    2.2 Focus of Literature Review

    What major concepts / theory led to research question / problem

    Major supporting research conclusions are already cited in literature

    What gaps are cited in the proposed research study

    Limitations /Constraints in previous formulation of question /problem

    Inadequacy in data collection

    An cited ina ro riate inter retation of results

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    2.3 The Review Process

    Determine the key concepts or theories connected to the problem

    Summarize findings of previous studies on same subject if any.

    Establish relevance of each concept to problem or research question

    Conclusion to draw together all summary statements identify the gap

    On basis of identified gap establish focus or thrust of current research

    2.4 Review Evaluation

    Is relationship between proposed study to past research clearly shown

    Elaborate what new knowledge current research provide compared to previous research

    Clearly how difference between current research compared to previous studies

    Have gaps to knowledge been identified

    Have we identified key articles relevant to the research

    Has the evaluation of articles /concepts been presented clearly in terms of procedure and results

    interpretations

    Have I made focus of current study clear to reader

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    2.5 Focus of Literature Review

    What are the major concepts leading to research problem /question.

    What already existing research findings cited from literature

    What has been identified as existing knowledge gap

    Limitations / constraints in formulation of previous research question /problem

    Any identified data inadequacy

    Any possible inappropriate interpretation of research results

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    2.6 Check List of Research Project Preparedness

    What is the problem under investigation?

    What research review has been done?

    What were thee findings of previous researchers?What was research population or sample like?

    What were the noted differences in methodology of current and previous if any

    What is the focus or thrust of current research?

    What is or has been the identified knowledge gap?

    OR

    Has the research covered:

    Research Problem/Question?

    Findings?

    Methodology?

    Sampling?

    Results /Conclusions?

    Recommendations?

    Further research areas?

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    4. TITLE PAGE

    THE ROLE OF CORPORATE PARENTS IN MULTI-BUSINESS

    CORPORATIONS IN ZIMBABWE

    A Research Project presented to:

    The Graduate School of Business Management

    University of Zimbabwe

    In Partial Fulfilment of the Requirements of the

    MASTERS DEGREE IN BUSINESS MANAGEMENT

    by

    Miriam Shumba (R9943358)

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    5. DEDICATION

    TO MY DEAR WIFE, BABARA

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    6. ACKNOWLEDGEMENTS

    I would like to thank Dr. Mary Barnwell, who was my supervisor, for her help, criticisms

    and comments throughout the preparation of this study.

    My greatest thanks to all members of staff of the center for transport and logistics studies

    who have helped in one way or another at various times, from the initial stages to finalcompletion of this project.I, especially wish to thank Rick Richards, Jenny Alexander and

    Ian Black who assisted me with the computation of data.

    I am also grateful and highly indebted to Rodger Daniels, Milton Keynes Development

    Corporation director, for his assistance with some of the data which was used in this study.

    Lastly, but not least, I would like to thank Rosemary Lewani who edited and typed the

    thesis.

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    6. THE EXECUTIVE SUMMARY

    This study sets out to examine any evidence of changes that have taken place in shoppers trip

    making and expenditure patterns, following the opening of Central Milton Keynes shopping

    center. The research involved analysis of data from two surveys, one carried out by Towriss in

    1978 and the other by the writer in 1981.

    Analysis has been based on four neighbourhoods as the origins, with Central Milton Keynes,

    Bletchley (district center) and the for local centers as the destinations. Changes in the before /

    after patterns have been analyzed in aggregate and disaggregate terms with respect to varioussocio-economic groupings.

    From the findings which were obtained, it appears that there is evidence of significant changes

    in center patronage by certain community groups. Change has also been identified with

    regards to expenditure distribution by center. The results seem to indicate that a hierarchical

    retail system has involved in Milton Keynes, with each center level playing a distinctive role.

    The research concludes with policy and planning implications in the context of Milton Keynes

    and in general terms, which arise from the findings. Further areas of research have been

    identified and briefly outlined.

    6 TABLE OF CONTENTS

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    6 TABLE OF CONTENTS

    CHAPTER 1 INTRODUCTION 1

    1.1 Introduction 1

    1.1.1 Definition of terms 1

    1.2 Trends in retail development post1945 11.2.1 Retail planning and policy maker 4

    1.2.2 A critical view of retail planning in Great Britain 6

    1.3 Problem Statement 8

    1.4 Research Questions 8

    1.5 Objectives 9

    1.6 Hypothesis 9

    1.7 Scope and limitations 9

    1.8 Conclusion (structure of the research) 10

    CHAPTER 2 THORY OF CONSUMER BEHAVIOUR 11

    2.1 Introduction 12

    2.2 Central place and spatial interaction theories 13

    2.3 Search and learning theory 14

    2.4 The process of search and learning 17

    2.5 A typical shopping trip 18

    2.6 Determinants of shopping behavior 192.7 Demographic and socio-economic factors 20

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    CHAPTER 3 THE NW TOWWN OF MLTON KEYNES 13

    3.1 Retail planning for new towns 13

    3.2 Milton Keynes town 13

    3.3 Shopping policy for Milton Keynes 14

    3.4 Retail provisions in Milton Keynes 15

    CHAPTER 4 METHODOLOGY

    4.1 Research Design 20

    4.2 Research Population 20

    4.3 Sampling Frame and sample design 22

    4.4Research instrument 25

    4.5Variables 26

    4.6 Validity and Reliability Issues 27

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    CHAPTTER 5 ANALYSIS AND RESEARCH FINDINGS

    5.1 Analytical constraints 28

    5.2 Sequential presentation of analysis and findings 28

    5.3 Testing of research hypothesis and propositions 29

    5.4 Comparison of two surveys 295.5 Patterns and spatial distributions of trip making-

    in general and by household characteristics 33

    5.6 Patterns and spatial distribution of expenditures 45

    5.7 Commentary and summary of findings 56

    CHAPTER 6 CONCLLUSION 586.1 Evidence of change in before and after situation 58

    6.2 Various groups defined by transport mode 59

    6.3 Respective roles of the three center levels 59

    6.4 Policy and retail planning implications (MK) 60

    6.5 Policy and panning implicationsgeneral 60

    6.6 Further research 62

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    LIST OF TABLES

    1 Trends in car ownership (cars per 1000 population 2

    2 Total area by floor space in existing centers 153 Sub-area population estimates for the neighborhoods 21

    4 Neighborhood centers by gross leasable floor space 23

    5 Comparisons of frequency distributions of the two surveys

    at household level 31

    6 Destination of day-to-day trips by center 34

    7 Day-to-day shopping trips by center and household 358 Destination of main weekly trips by center 36

    9 Main weekly shopping trips by center and household 37

    10 Distribution of total trips by center 40

    11 Total trips by center and type of shopping 41

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    LIST OF FIGURES

    1 Retail change in Britain, 1950-80 5

    2 The Katona Model of behavior cycle 103 Milton Keynes urban areas (gross floor space in 1968) 17

    4 Destinations of major shopping trips in 1968 18

    5 Shopping turnover for major centers around Milton Keynes

    in 1961 19

    6 Map showing the study area 22

    7 Frequency distribution of head of household by social class 308 Frequency distribution of households by car ownership 30

    9 Frequency distribution of day-to-day and main weekly trip 32

    10 Comparison of day-to-day and main weekly trips by center 39

    11 Comparison of day-to-day and main weekly shopping trips

    by mode of transport 44

    12 Frequency distribution of expenditure at household and trip 46

    13 Comparison of changes in trip and expenditure distributionfor day-to-day shopping by center 49

    14 Comparison of day-to-day and main weekly spending patterns

    by center 51

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    LIST OF APPENDICES

    1 The questionnaire / shopping diary 66

    2 Calculating the sample size 68

    3 Adjusting 1981 expenditure figures to 1978 prices 71

    4 Socio-economic group and social class of household 72

    5 T1 The level of car ownership 73

    T2 Socio-economic groups of head of household 73

    T3 The level of freezer ownership 74

    T4 Period of stay in Milton Keynes by households 74

    T5 Number of persons in each household 74T6 Frequency distribution of day-to-day trips 75

    T7 Frequency distribution of main weekly trips 75

    6 T1 Trip generation from each of the four neighborhoods 76

    T2 Destination of day-to-day trips by social class 76

    T3 Destination of day-to-day trips by freezer ownership 77

    T4 Destination of day-to-day trips by car ownership 787 T1 Destination of main weekly trips by social class 79

    T2 Destination of main weekly trips by freezer ownership 79

    T3 Destination of main weekly trips by car ownership 80

    T4 Destination of all shopping trips for all types of shopping by transport

    mode 81

    T5 Destination of total trips by period of stay Milton Keynes 82

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    8 T1 Generation of expenditure by origin 83

    T2 Expenditure per trip by center for all shopping 83

    T3 Expenditure per dayto day trip by center 83

    T4 Expenditure per main weekly shopping trip by center 84

    9 Milton Keynes city bus service 85

    3 1 Research Methodology

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    3.1 Research Methodology

    Detail description of how research has been carried out. Show key activities

    and procedures undertaken for carrying out research.

    Make sure literature or knowledge review guides or assist in the formulationof research methodology

    3.2 Research Design

    In research design show whether it is:Descriptive research

    Experimental research

    Correlative research

    Historical resea

    Etc.

    3 3 Subjects/Population

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    3.3 Subjects/Population

    What makes up the research participants body, in other words what constitutes

    the research population or sample

    What method / procedure was used to determine or arrive at particular samplesize

    3.4 Sampling Design and sampling frame

    Probability methods

    Non-probability methods

    Sampling method applied to the research

    3 5 Research Tools / Instruments

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    3.5 Research Tools / Instruments

    What method of data / information collection has been employed:

    Interviews

    Observations

    Secondary (reading past reports)

    Etc.

    3.6 Data Collection Procedures

    What steps have been taken in administering and collection of data:

    Setting up appointment dates with selected population or sample.

    Distribution of data collection tools

    Retrieval of instruments

    4 0 Data Analysis and Presentation

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    4.0 Data Analysis and Presentation

    To include:

    To organize and analyze in a way which logically present the findings

    Scan data for reliance, completeness, accuracy and patterns or trends

    4.1 Arrangement of Data

    Sort data by arranging into manageable chunks

    Get responses by various identified and distinct respondent groups

    Identify patterns and trends

    Using analytical tools at ones disposal including statistical methods

    4 2 Summary of Data

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    4.2 Summary of Data

    If handling large amounts of data find ways of summarizing it through:

    Tables

    Figures

    Statistics

    Quantitative methods

    Select and analyze data in relation to particular sub-problem or sub-question

    ensuring that response to each sub-problem / question make cumulative

    contribution to providing answer to the main research problem /question

    4 3 Presenting Data

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    4.3 Presenting Data

    Data is more meaningful and telling when presented in tables, text or figure form

    For more effective presentation structure it around sub-problems /questions maki

    sure presentations focus on sub-problems /questions

    Sub-headings could be by sub-problem /question

    4.4 The Use of Tables and Figures

    Figures and tables add clarity to research reporting

    Each figure or table to have write up accompanying it to describe what the figure

    table is trying to illustrating

    Table to have title at the top and figure to have title belowEach figure / table to immediately follow statement of first reference to it in the

    report and not to precede the statement

    Figures and tables not contributing answers to research questions to be left out o

    report

    A table or figure to be on one page and not to overlap to next page with no gaps

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    A table or figure to be on one page and not to overlap to next page with no gaps

    left on individual pages

    Each table / figure to be self-explanatory

    Every table / figure to be followed by some explanation of its interpretation tonote-worthy findings.

    4.5 Discussions / Interpretations

    Any discussions and / or interpretations to focus on research results onlyShould tie up together findings in relation to topical literature, theories, concepts

    or knowledge

    Where results support or contradict previous research /literature /information

    this must be stated

    If different from previous research explain where, how and why

    If study is on basis of stated hypothesis, appropriate statistical test must be

    employed to test the hypothesis

    Make sure all stated key sub-problems / questions have been adequately

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    Make sure all stated key sub problems / questions have been adequately

    addressed

    Research results by and large should be tentative unless proved absolutely

    definite i.e.:Results would appearto indicate that..

    This seems toprove

    Results suggest .

    Interpretation of this could.

    4.6 Chapter Summary

    A summary of key findings

    5.0 Conclusion and Recommendations

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    5.0 Conclusion and Recommendations

    The final chapter shows:

    Summary research findings

    Research conclusions

    Recommendations

    Areas of further research, if any

    5.1Summary

    Inform the reader of research problem studied, research methodology used,

    limitations, assumptions, major findings, and practical implications of research

    findings5.2 Conclusions

    Summarized answers to all sub-problems /questions

    5.3 Recommendations

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    5.3 Recommendations

    To critically examine findings in the light of practical implications and / or

    applications

    5.4 Areas of Further Research

    To state if any identified definite areas of further research believed necessary to

    further probe into and enhance findings on current research orclosely linkedbut new areas meant to broaden findings so far made on current research

    6. REFERENCES

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    6. REFERENCES

    A listing of all references if any.

    7. APPENDICES

    A listing of all appendices

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    THANK YOU FOR LISTERNING.

    I WISH YOU GOOD LUCK IN YOUR EXAMINATIONS.

    IT HAS BEEN A GREAT YEAR TOGETHER, THROUGH HARD TIMES AND GOOD

    TIMES, THANK YOU FOR YOUR SUPPORT TOWARDS MY EDUCATION.

    MAY OUR LORD BLESS YOU ALL

    I THANK YOU AGAIN

    NYASHA KASEKE

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