Carnegie Mellon University ©2006 - 2008 Robert T. Monroe 45- 827 High-Tech Product Innovation Robert Monroe March 18, 2008

Carnegie Mellon University ©2006 - 2008 Robert T. Monroe 45-827

High-Tech Product Innovation

Robert Monroe

March 18, 2008


Agenda

• Survey and introductions• Course philosophy, structure, grading, and expectations • What is high-tech product innovation?• In-class exercise


Survey

• Please complete and hand back the survey

• Survey helps me to:– Understand your goals and expectations for the course

– Evaluate your previous knowledge/experience with IT

– … adjust the class accordingly

• Don’t worry, it’s just a survey


Introductions

• Please introduce yourself quickly to the class– Your name

– Your program, year, track or concentration(s)

– Plans or goals for after graduation

– One or two innovative high-tech products or services that you discovered and started using in the past two years


Agenda



What Is This Course About?

• Creating innovative products and services that:– Solve real problems, for real people

– Are useful

– Are usable

– Are desirable

– Delight your customers

• Creating organizations that can uncover product opportunities and create great new products to meet those opportunities– … again, and again, and again


Course Goals


Course Philosophy


Course Structure

• Administrivia– Office hours

– Expectations and etiquette

– Blackboard and wiki• http://cmu-htpi.wikispaces.com

• Grading:– Attendance, preparation, and participation 33%

– Challenge problems 33%

– Final project / report 33%

– Luck 1%


Pass/Fail

• Students may take the course pass/fail provided that they agree to:– Attend class regularly

– Prepare for class as if they were taking it for a grade

– Complete all of the challenge problems

– Hand in a final project that is clearly deserving of a passing grade

– Complete all of the necessary administrative paperwork


Agenda



“It’s simple, it’s just not easy”- Warren Buffet


The Term ‘High-Tech’ Is Used Loosely & Expansively

• The general criterion for inclusion as ‘high-tech’ is that a product or service requires extensive software to provide its value– This is a vague definition– This is not a robust definition– That’s on purpose…

• For purposes of challenge problems and reports, I’m pretty flexible on what you want to consider ‘high-tech’

• There are a few exceptions:– Pharmaceuticals are definitely out– Pure materials are generally out – ‘Smart’ materials, or applications of materials could be in though


The Cagan and Vogel Innovation Process

Realize Conceptualize UnderstandIdentify


Schedule Weeks 1-3

Date Topics and readings Assignments

Tu 3/18 Course introduction and overview

Th 3/20 Different ways to innovate through technologyReadings: [SWA06], [MGM97]

In-class challenge problem

Tu 3/25 An introduction to disciplined innovation processesReading: CBP chapters 1, 2, 3

Th 3/27 Identifying the opportunity IReading: CBP, ch. 5, revisit ch. 1-3

Challenge problem #1 distributed

Tu 4/1 Identifying the opportunity IIChallenge problem discussionReading: CBP ch. 5

Challenge problem #1 discussion

Th 4/3 Understanding the opportunity IReading: CBP ch. 7



Schedule Weeks 4-5


Tu 4/8 Understanding the opportunity IIChallenge problem discussion Reading: TBD


Th 4/10 Conceptualizing the opportunity IReading: CBP ch. 7 requiredSupplemental: CBP, ch 8 and 9


Tu 4/15 Conceptualizing the opportunity II-challenge problem discussion-packaging technology-technology ecosystemsReading: TBD


Th 4/17 Conceptualizing the opportunity III PrototypingReading: TBD


Schedule Weeks 6-7


Tu 4/22 Starting with a technologyDisruptive technologies

Th 4/24 Commercializing very early stage technologiesGuest lecturer: Rob Conway, CMU Technology Transfer Office

Tu 4/29 High-tech services, SaaS, and hybrid product/service models for delivering technology capabilities Reading: TBD


Th 5/1 Challenge problem discussion – High tech services, SaaS, and hybrid modelsCourse wrap-upNo new readings



Agenda



Exercise: Discuss, Evaluate, Be Prepared To Present:


Innovations To Evaluate

• Apple iPod• Google keyword advertising• Toyota Prius• Tivo• eBay online marketplace• Wikipedia• GM’s OnStar system• Garmin hand-held GPS systems• Anti-lock braking systems for cars• Nintendo Wii


Wrap Up


For Thursday

• Thursday we will look into some standard ways that technology can be applied to create innovative, high-value products and services

• Come prepared to apply the concepts in the readings in class discussions and an in-class challenge problem

Documents

Carnegie Mellon University ©2006 - 2008 Robert T. Monroe 45- 827 High-Tech Product Innovation Robert Monroe March 18, 2008