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CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE MARIO TRANCÓN 1ª ADE

CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

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Page 1: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

CARLOS SANTANA AacuteLVARO SIMOacuteM MARIO TRANCOacuteN1ordf ADE

MARIO TRANCOacuteN1ordf ADE

INTRODUCTION

My company is selected Grupo Mahou-San Miguel my selection criteria was based on his known reputation as a producer of beer in 2009 during the crisis the group took the lead Heineken and now is expanding the market in USA and UK

01

Table of contentsbullIntroduction

bullHistorical evolutionbullbusiness Philosophybull Market in which the Company developsbullProduction sites (breweries)bullWorkforcebullAdvertbullList of beer products produced and distributed by Grupo Mahou-San Miguelbullinternational Presencebullmain competitorsbullbusiness resultsbullConclusionbullBibliography

Mahou-San Miguel

Development Historical

bull1890 Hijosde Casimiro Mahou is founded in Madrid engaged in the production of beer and ice The first San Miguel brewery is set up in the district of San Miguel in Manila

bull2000 Mahou and San Miguel have joint creating the first wholly Spanish ndashowned brewery group

bull2005 Mahou-San Miguel becomes the leading Spanish-owned beermakinggroup

bull2007 All of the Mahou ndashSan Miguel factories receive the environmental certification EMAS and Alhambra beer purchase (founded in 1925 in Granada)

02 Identidad Values

OPENING

CONFIDENCE IN YOUR PEOPLE

ENTHUSIASM

INTEGRITY

TEAMWORK

EXCELLENCE

The philosophy of the company

02 Identidad Strategy

A commitment to their Human Team

1048711Growth beyond their national borders

1048711Diversifying in opportunities that make their beer business stronger in the long term

Complete satisfaction of the needs of their clients

The efficient use of the resources we employ

The development of their Brands

The pursuit of Operational Excellence

The philosophy of the company

Consolidation in Spanish

Group MSMHeinekenDamm

929Production quota

Mahou-San Miguel

Market Spanish brewing sector

Mahou-San Miguel

bull9th largest beer producing country in the world

bull 3rd largest beer producer in the European Union after Germany and the UK

bull Produces 307 million hectolitres of beer

bull Consumes 335 million hectolitres of beer

bull Annual consumption per capita of 82 litres

bull Exports 845 million litres of beer

bull Imports 364 million litres of beer

bull Total of 21 breweries

bull Generates over 7500 direct jobs

List of countries by beer Consumption per capita

Repuacuteblica Checa leader brewer 158 6 liters peacuter caacutepita

European predominance

Mahou-San Miguel

Santa Cruz de Tenerife

Burgos

Lleida

Granada

Maacutelaga

Coacuterdoba

Alovera

BREWERIES MSMbull Aloverabull Lleidabull Maacutelagabull Burgosbull Tenerifebull Granadabull Coacuterdobabull Jaeacuten

Jaeacuten

Mahou-San Miguel

BREWERIES

WorkForce

Mahou-San Miguel

The Mahou-San Miguel Group is made up of a team of more than 2500 men and women working constantly to offer you the finest products on the market A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel Professionals with initiative capable of providing solutions and taking on risks Open enthusiastic and committed team players

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

  • Slide 1
  • Slide 2
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Page 2: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

INTRODUCTION

My company is selected Grupo Mahou-San Miguel my selection criteria was based on his known reputation as a producer of beer in 2009 during the crisis the group took the lead Heineken and now is expanding the market in USA and UK

01

Table of contentsbullIntroduction

bullHistorical evolutionbullbusiness Philosophybull Market in which the Company developsbullProduction sites (breweries)bullWorkforcebullAdvertbullList of beer products produced and distributed by Grupo Mahou-San Miguelbullinternational Presencebullmain competitorsbullbusiness resultsbullConclusionbullBibliography

Mahou-San Miguel

Development Historical

bull1890 Hijosde Casimiro Mahou is founded in Madrid engaged in the production of beer and ice The first San Miguel brewery is set up in the district of San Miguel in Manila

bull2000 Mahou and San Miguel have joint creating the first wholly Spanish ndashowned brewery group

bull2005 Mahou-San Miguel becomes the leading Spanish-owned beermakinggroup

bull2007 All of the Mahou ndashSan Miguel factories receive the environmental certification EMAS and Alhambra beer purchase (founded in 1925 in Granada)

02 Identidad Values

OPENING

CONFIDENCE IN YOUR PEOPLE

ENTHUSIASM

INTEGRITY

TEAMWORK

EXCELLENCE

The philosophy of the company

02 Identidad Strategy

A commitment to their Human Team

1048711Growth beyond their national borders

1048711Diversifying in opportunities that make their beer business stronger in the long term

Complete satisfaction of the needs of their clients

The efficient use of the resources we employ

The development of their Brands

The pursuit of Operational Excellence

The philosophy of the company

Consolidation in Spanish

Group MSMHeinekenDamm

929Production quota

Mahou-San Miguel

Market Spanish brewing sector

Mahou-San Miguel

bull9th largest beer producing country in the world

bull 3rd largest beer producer in the European Union after Germany and the UK

bull Produces 307 million hectolitres of beer

bull Consumes 335 million hectolitres of beer

bull Annual consumption per capita of 82 litres

bull Exports 845 million litres of beer

bull Imports 364 million litres of beer

bull Total of 21 breweries

bull Generates over 7500 direct jobs

List of countries by beer Consumption per capita

Repuacuteblica Checa leader brewer 158 6 liters peacuter caacutepita

European predominance

Mahou-San Miguel

Santa Cruz de Tenerife

Burgos

Lleida

Granada

Maacutelaga

Coacuterdoba

Alovera

BREWERIES MSMbull Aloverabull Lleidabull Maacutelagabull Burgosbull Tenerifebull Granadabull Coacuterdobabull Jaeacuten

Jaeacuten

Mahou-San Miguel

BREWERIES

WorkForce

Mahou-San Miguel

The Mahou-San Miguel Group is made up of a team of more than 2500 men and women working constantly to offer you the finest products on the market A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel Professionals with initiative capable of providing solutions and taking on risks Open enthusiastic and committed team players

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 3: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

01

Table of contentsbullIntroduction

bullHistorical evolutionbullbusiness Philosophybull Market in which the Company developsbullProduction sites (breweries)bullWorkforcebullAdvertbullList of beer products produced and distributed by Grupo Mahou-San Miguelbullinternational Presencebullmain competitorsbullbusiness resultsbullConclusionbullBibliography

Mahou-San Miguel

Development Historical

bull1890 Hijosde Casimiro Mahou is founded in Madrid engaged in the production of beer and ice The first San Miguel brewery is set up in the district of San Miguel in Manila

bull2000 Mahou and San Miguel have joint creating the first wholly Spanish ndashowned brewery group

bull2005 Mahou-San Miguel becomes the leading Spanish-owned beermakinggroup

bull2007 All of the Mahou ndashSan Miguel factories receive the environmental certification EMAS and Alhambra beer purchase (founded in 1925 in Granada)

02 Identidad Values

OPENING

CONFIDENCE IN YOUR PEOPLE

ENTHUSIASM

INTEGRITY

TEAMWORK

EXCELLENCE

The philosophy of the company

02 Identidad Strategy

A commitment to their Human Team

1048711Growth beyond their national borders

1048711Diversifying in opportunities that make their beer business stronger in the long term

Complete satisfaction of the needs of their clients

The efficient use of the resources we employ

The development of their Brands

The pursuit of Operational Excellence

The philosophy of the company

Consolidation in Spanish

Group MSMHeinekenDamm

929Production quota

Mahou-San Miguel

Market Spanish brewing sector

Mahou-San Miguel

bull9th largest beer producing country in the world

bull 3rd largest beer producer in the European Union after Germany and the UK

bull Produces 307 million hectolitres of beer

bull Consumes 335 million hectolitres of beer

bull Annual consumption per capita of 82 litres

bull Exports 845 million litres of beer

bull Imports 364 million litres of beer

bull Total of 21 breweries

bull Generates over 7500 direct jobs

List of countries by beer Consumption per capita

Repuacuteblica Checa leader brewer 158 6 liters peacuter caacutepita

European predominance

Mahou-San Miguel

Santa Cruz de Tenerife

Burgos

Lleida

Granada

Maacutelaga

Coacuterdoba

Alovera

BREWERIES MSMbull Aloverabull Lleidabull Maacutelagabull Burgosbull Tenerifebull Granadabull Coacuterdobabull Jaeacuten

Jaeacuten

Mahou-San Miguel

BREWERIES

WorkForce

Mahou-San Miguel

The Mahou-San Miguel Group is made up of a team of more than 2500 men and women working constantly to offer you the finest products on the market A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel Professionals with initiative capable of providing solutions and taking on risks Open enthusiastic and committed team players

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
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  • Slide 25
Page 4: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Mahou-San Miguel

Development Historical

bull1890 Hijosde Casimiro Mahou is founded in Madrid engaged in the production of beer and ice The first San Miguel brewery is set up in the district of San Miguel in Manila

bull2000 Mahou and San Miguel have joint creating the first wholly Spanish ndashowned brewery group

bull2005 Mahou-San Miguel becomes the leading Spanish-owned beermakinggroup

bull2007 All of the Mahou ndashSan Miguel factories receive the environmental certification EMAS and Alhambra beer purchase (founded in 1925 in Granada)

02 Identidad Values

OPENING

CONFIDENCE IN YOUR PEOPLE

ENTHUSIASM

INTEGRITY

TEAMWORK

EXCELLENCE

The philosophy of the company

02 Identidad Strategy

A commitment to their Human Team

1048711Growth beyond their national borders

1048711Diversifying in opportunities that make their beer business stronger in the long term

Complete satisfaction of the needs of their clients

The efficient use of the resources we employ

The development of their Brands

The pursuit of Operational Excellence

The philosophy of the company

Consolidation in Spanish

Group MSMHeinekenDamm

929Production quota

Mahou-San Miguel

Market Spanish brewing sector

Mahou-San Miguel

bull9th largest beer producing country in the world

bull 3rd largest beer producer in the European Union after Germany and the UK

bull Produces 307 million hectolitres of beer

bull Consumes 335 million hectolitres of beer

bull Annual consumption per capita of 82 litres

bull Exports 845 million litres of beer

bull Imports 364 million litres of beer

bull Total of 21 breweries

bull Generates over 7500 direct jobs

List of countries by beer Consumption per capita

Repuacuteblica Checa leader brewer 158 6 liters peacuter caacutepita

European predominance

Mahou-San Miguel

Santa Cruz de Tenerife

Burgos

Lleida

Granada

Maacutelaga

Coacuterdoba

Alovera

BREWERIES MSMbull Aloverabull Lleidabull Maacutelagabull Burgosbull Tenerifebull Granadabull Coacuterdobabull Jaeacuten

Jaeacuten

Mahou-San Miguel

BREWERIES

WorkForce

Mahou-San Miguel

The Mahou-San Miguel Group is made up of a team of more than 2500 men and women working constantly to offer you the finest products on the market A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel Professionals with initiative capable of providing solutions and taking on risks Open enthusiastic and committed team players

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
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Page 5: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

02 Identidad Values

OPENING

CONFIDENCE IN YOUR PEOPLE

ENTHUSIASM

INTEGRITY

TEAMWORK

EXCELLENCE

The philosophy of the company

02 Identidad Strategy

A commitment to their Human Team

1048711Growth beyond their national borders

1048711Diversifying in opportunities that make their beer business stronger in the long term

Complete satisfaction of the needs of their clients

The efficient use of the resources we employ

The development of their Brands

The pursuit of Operational Excellence

The philosophy of the company

Consolidation in Spanish

Group MSMHeinekenDamm

929Production quota

Mahou-San Miguel

Market Spanish brewing sector

Mahou-San Miguel

bull9th largest beer producing country in the world

bull 3rd largest beer producer in the European Union after Germany and the UK

bull Produces 307 million hectolitres of beer

bull Consumes 335 million hectolitres of beer

bull Annual consumption per capita of 82 litres

bull Exports 845 million litres of beer

bull Imports 364 million litres of beer

bull Total of 21 breweries

bull Generates over 7500 direct jobs

List of countries by beer Consumption per capita

Repuacuteblica Checa leader brewer 158 6 liters peacuter caacutepita

European predominance

Mahou-San Miguel

Santa Cruz de Tenerife

Burgos

Lleida

Granada

Maacutelaga

Coacuterdoba

Alovera

BREWERIES MSMbull Aloverabull Lleidabull Maacutelagabull Burgosbull Tenerifebull Granadabull Coacuterdobabull Jaeacuten

Jaeacuten

Mahou-San Miguel

BREWERIES

WorkForce

Mahou-San Miguel

The Mahou-San Miguel Group is made up of a team of more than 2500 men and women working constantly to offer you the finest products on the market A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel Professionals with initiative capable of providing solutions and taking on risks Open enthusiastic and committed team players

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
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  • Slide 25
Page 6: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

02 Identidad Strategy

A commitment to their Human Team

1048711Growth beyond their national borders

1048711Diversifying in opportunities that make their beer business stronger in the long term

Complete satisfaction of the needs of their clients

The efficient use of the resources we employ

The development of their Brands

The pursuit of Operational Excellence

The philosophy of the company

Consolidation in Spanish

Group MSMHeinekenDamm

929Production quota

Mahou-San Miguel

Market Spanish brewing sector

Mahou-San Miguel

bull9th largest beer producing country in the world

bull 3rd largest beer producer in the European Union after Germany and the UK

bull Produces 307 million hectolitres of beer

bull Consumes 335 million hectolitres of beer

bull Annual consumption per capita of 82 litres

bull Exports 845 million litres of beer

bull Imports 364 million litres of beer

bull Total of 21 breweries

bull Generates over 7500 direct jobs

List of countries by beer Consumption per capita

Repuacuteblica Checa leader brewer 158 6 liters peacuter caacutepita

European predominance

Mahou-San Miguel

Santa Cruz de Tenerife

Burgos

Lleida

Granada

Maacutelaga

Coacuterdoba

Alovera

BREWERIES MSMbull Aloverabull Lleidabull Maacutelagabull Burgosbull Tenerifebull Granadabull Coacuterdobabull Jaeacuten

Jaeacuten

Mahou-San Miguel

BREWERIES

WorkForce

Mahou-San Miguel

The Mahou-San Miguel Group is made up of a team of more than 2500 men and women working constantly to offer you the finest products on the market A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel Professionals with initiative capable of providing solutions and taking on risks Open enthusiastic and committed team players

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

  • Slide 1
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  • Slide 3
  • Slide 4
  • Slide 5
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Page 7: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Consolidation in Spanish

Group MSMHeinekenDamm

929Production quota

Mahou-San Miguel

Market Spanish brewing sector

Mahou-San Miguel

bull9th largest beer producing country in the world

bull 3rd largest beer producer in the European Union after Germany and the UK

bull Produces 307 million hectolitres of beer

bull Consumes 335 million hectolitres of beer

bull Annual consumption per capita of 82 litres

bull Exports 845 million litres of beer

bull Imports 364 million litres of beer

bull Total of 21 breweries

bull Generates over 7500 direct jobs

List of countries by beer Consumption per capita

Repuacuteblica Checa leader brewer 158 6 liters peacuter caacutepita

European predominance

Mahou-San Miguel

Santa Cruz de Tenerife

Burgos

Lleida

Granada

Maacutelaga

Coacuterdoba

Alovera

BREWERIES MSMbull Aloverabull Lleidabull Maacutelagabull Burgosbull Tenerifebull Granadabull Coacuterdobabull Jaeacuten

Jaeacuten

Mahou-San Miguel

BREWERIES

WorkForce

Mahou-San Miguel

The Mahou-San Miguel Group is made up of a team of more than 2500 men and women working constantly to offer you the finest products on the market A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel Professionals with initiative capable of providing solutions and taking on risks Open enthusiastic and committed team players

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 8: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Market Spanish brewing sector

Mahou-San Miguel

bull9th largest beer producing country in the world

bull 3rd largest beer producer in the European Union after Germany and the UK

bull Produces 307 million hectolitres of beer

bull Consumes 335 million hectolitres of beer

bull Annual consumption per capita of 82 litres

bull Exports 845 million litres of beer

bull Imports 364 million litres of beer

bull Total of 21 breweries

bull Generates over 7500 direct jobs

List of countries by beer Consumption per capita

Repuacuteblica Checa leader brewer 158 6 liters peacuter caacutepita

European predominance

Mahou-San Miguel

Santa Cruz de Tenerife

Burgos

Lleida

Granada

Maacutelaga

Coacuterdoba

Alovera

BREWERIES MSMbull Aloverabull Lleidabull Maacutelagabull Burgosbull Tenerifebull Granadabull Coacuterdobabull Jaeacuten

Jaeacuten

Mahou-San Miguel

BREWERIES

WorkForce

Mahou-San Miguel

The Mahou-San Miguel Group is made up of a team of more than 2500 men and women working constantly to offer you the finest products on the market A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel Professionals with initiative capable of providing solutions and taking on risks Open enthusiastic and committed team players

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 9: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

List of countries by beer Consumption per capita

Repuacuteblica Checa leader brewer 158 6 liters peacuter caacutepita

European predominance

Mahou-San Miguel

Santa Cruz de Tenerife

Burgos

Lleida

Granada

Maacutelaga

Coacuterdoba

Alovera

BREWERIES MSMbull Aloverabull Lleidabull Maacutelagabull Burgosbull Tenerifebull Granadabull Coacuterdobabull Jaeacuten

Jaeacuten

Mahou-San Miguel

BREWERIES

WorkForce

Mahou-San Miguel

The Mahou-San Miguel Group is made up of a team of more than 2500 men and women working constantly to offer you the finest products on the market A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel Professionals with initiative capable of providing solutions and taking on risks Open enthusiastic and committed team players

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 10: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Santa Cruz de Tenerife

Burgos

Lleida

Granada

Maacutelaga

Coacuterdoba

Alovera

BREWERIES MSMbull Aloverabull Lleidabull Maacutelagabull Burgosbull Tenerifebull Granadabull Coacuterdobabull Jaeacuten

Jaeacuten

Mahou-San Miguel

BREWERIES

WorkForce

Mahou-San Miguel

The Mahou-San Miguel Group is made up of a team of more than 2500 men and women working constantly to offer you the finest products on the market A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel Professionals with initiative capable of providing solutions and taking on risks Open enthusiastic and committed team players

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 11: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

WorkForce

Mahou-San Miguel

The Mahou-San Miguel Group is made up of a team of more than 2500 men and women working constantly to offer you the finest products on the market A leading position in such a dynamic and competitive sector can only be achieved through the hard work of each and every employee of Mahou-San-Miguel Professionals with initiative capable of providing solutions and taking on risks Open enthusiastic and committed team players

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 12: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Tv advert 2011

Mahou-San Miguel

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 13: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Gamma Mahou

Mahou-San Miguel group

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 14: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Gamma San Miguel

Mahou-San Miguel

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 15: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Gamma San Miguel

Mahou-San Miguel

Authentic Spanish Lager

It is a pilsner style lager golden in colour sparkling with a generous white creamy head The taste is full bodied with a

refreshing balance of bitterness from the hops and sweetness from the malt Its rich intense and refreshing flavour makes it

ideal to enjoy with friendsTake your time to enjoy San Miguel

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 16: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Gamma Reina

Mahou-San Miguel

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 17: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Gamma Alhambra

Mahou-San Miguel

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 18: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

03 Marcas Specialties

Mahou-San Miguel

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 19: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Internacional presence

Mahou-San Miguel

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 20: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Main competitors

Grupo Mahou-San Miguel

1 Budweiser

2 Heineken

3 Corona

4 Guinness

5 Stella Artois

6 Fosters

7 Paulaner

best selling beers in the world

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 21: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Cifras MSM

Turnover

Mahou-San Miguel

Spanish Mahou-San Miguel turnover reduce 05

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 22: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Revenues

Mahou-San Miguel Figures MSM

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 23: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Investments

Mahou-San Miguel

have increased to almost 84 million euros mainly to improvements in factories in innovation quality and environment

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 24: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Conclusion

Mahou-San Miguel

The business objective since its inception has always been to become a leader in the brewing industry in Spain and in view of the results it has achievedThis is a competitive company that can adapt to market fluctuations and technological advances

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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Page 25: CARLOS SANTANA , ÁLVARO SIMÓM, MARIO TRANCÓN 1ª ADE

Grupo Mahou-San Miguel Bibliograp

hybullwwwmahou-sanmiguelcom (official site Mahou-San Miguel group)

bullwwwcervecerosorg (an association of all producers of beer in Spain)

bullwwwelmundoesmundodinero20100625economia1277469360html

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