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Campaign Name
5/31/2008 - 8/1/2008
Campaign Summary Report
Campaign Name
Campaign PerformanceTotal Campaign Performance
Eyeblaster Data Total Eyeblaster Benchmark
Served Impressions 1,580,618
Average Dwell Time 41
Interaction Rate 0.33 %
CTR 0.20 % CTR Rich Media:
0.54%
CTR Std Banner:
0.15%
Clicks 3,210
Unique Impressions 840,720
Average Frequency 1.88
Unique Interacting Users
3,979
Unique Clicking Users 2,848
Video Start Rate 9.00 % 61.76%
Unique Video Viewers 86,865
Expansion Rate 0.00 % 56.01%
Unique Expanding Users
0
* The Summary Presentation data appears in GMT -5 EST
Publisher
Publisher
Publisher
Publisher
Publisher
Publisher
Publisher
Publisher
Publisher
Publisher
Publisher
Campaign Name
Campaign PerformanceEngagement Summary
Publisher Name Interaction Rate CTR Users Average Dwell Time (Sec)
Video Started Rate
Video Average Duration (sec)
Publisher 0.13 % 0.12 % 0 0.00 % 0.00
Publisher 0.59 % 0.34 % 62 9.88 % 19.72
Publisher 1.24 % 0.61 % 24 32.70 % 11.94
Publisher 0.17 % 0.08 % 36 9.94 % 14.56
Publisher 0.10 % 0.09 % 0 0.00 % 0.00
Publisher 0.17 % 0.15 % 0 0.00 % 0.00
Publisher 0.26 % 0.24 % 0 0.00 % 0.00
Publisher 0.17 % 0.15 % 0 0.00 % 0.00
Publisher 0.05 % 0.05 % 0 0.00 % 0.00
Publisher 0.20 % 0.12 % 45 19.28 % 14.14
Publisher 0.63 % 0.31 % 53 26.91 % 11.23
Totals 0.33 % 0.20 % 41 9.00 % 13.27
Campaign Name
Campaign PerformanceEngagement Summary
* Top 10 Publishers sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Interaction Rate CTR Rich Media Total Expansion Rate Video Started Rate
20.93% 0.54% 56.01% 61.76%
Publisher Publisher Publisher Publisher Publisher Publisher Publisher PublisherPublishPublisher
Campaign Name
Campaign PerformanceEngagement Summary
* Top 10 Publishers sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Expansion Average Duration (sec.) Video Average Duration (Sec)
45.28 44.96
Publisher Publisher Publisher Publisher Publisher Publisher Publisher Publisher PublisherPublisher
Campaign Name
Campaign PerformanceUnique Metrics
Publisher Name Unique impressions
Average Frequency
Unique Clicking Users
Unique Clicking Users Rate
Unique Interacting Users
Unique Interacting Users Rate
Unique Video Viewers
Unique Video Viewers Rate
Publisher 326,962 1.06 500 0.15 % 500 0.15 % 0 0.00 %
Publisher 43,028 3.54 163 0.38 % 212 0.49 % 11,582 26.92 %
Publisher 74,709 1.96 438 0.59 % 747 1.00 % 36,417 48.75 %
Publisher 47,545 3.06 69 0.15 % 69 0.15 % 0 0.00 %
Publisher 125,585 1.13 483 0.38 % 735 0.59 % 14,007 11.15 %
Publisher 40,920 3.43 577 1.41 % 1,042 2.55 % 19,974 48.81 %
Publisher 65,221 2.06 100 0.15 % 159 0.24 % 5,209 7.99 %
Publisher 23,506 4.65 92 0.39 % 92 0.39 % 0 0.00 %
Publisher 46,886 2.30 160 0.34 % 160 0.34 % 0 0.00 %
Publisher 31,861 2.50 97 0.30 % 97 0.30 % 0 0.00 %
Publisher 37,496 2.03 182 0.49 % 182 0.49 % 0 0.00 %
Totals 840,720 1.88 2,848 0.34 % 3,979 0.47 % 86,865 10.33 %
Campaign Name
Campaign PerformanceUnique Metrics
* Top 10 Publishers sorted by Served Impressions
Publisher Publisher Publisher Publisher Publisher Publisher Publisher Publisher PublisherPublisher
Campaign Name
Campaign PerformancePerformance By Frequency
Campaign Name Frequency Served Impressions CTR Interaction Rate Ad Average Duration (Sec)
User Average Dwell Time(Sec)
Name 1,580,487 0.20 % 0.33 % 56.06 41.43
1 840,465 0.15 % 0.19 % 54.00 40.49
2 224,920 0.42 % 0.86 % 68.12 48.83
3 102,175 0.27 % 0.41 % 41.82 32.54
4 74,147 0.25 % 0.48 % 47.46 34.87
5 53,183 0.24 % 0.34 % 42.30 31.73
6+ 285,597 0.14 % 0.28 % 42.83 32.90
Totals 1,580,487 0.20 % 0.33 % 56.06 41.43
Campaign Name
Campaign PerformancePerformance By Frequency
Campaign Name
Campaign PerformancePublisher Unique Overlap
Publisher Name Unique Impressions
Exclusive Unique Impressions
Exclusive Unique % Out Of Unique Impressions
Overlap Unique Impressions
Overlap Unique Impressions with One Publisher
Overlap Unique Impressions with Two Publishers
Overlap Unique Impressions with Three Publishers
Publisher 43,028 39,648 92.14 % 3,380 3,211 153 12
Publisher 37,496 36,605 97.62 % 891 810 74 6
Publisher 47,545 43,066 90.58 % 4,479 3,758 619 95
Publisher 23,506 22,178 94.35 % 1,328 1,144 163 17
Publisher 46,886 42,990 91.69 % 3,896 3,329 481 78
Publisher 31,861 23,475 73.68 % 8,386 7,280 979 117
Publisher 40,920 36,539 89.29 % 4,381 3,673 612 86
Publisher 74,709 73,823 98.81 % 886 833 50 3
Publisher 326,962 325,662 99.60 % 1,300 1,228 61 11
Publisher 125,585 120,448 95.91 % 5,137 4,845 255 34
Publisher 65,221 55,032 84.38 % 10,189 8,979 1,080 121
Total
Campaign Name
Campaign PerformancePublisher Unique Overlap
* Top 5 Publishers sorted by Exclusive Unique Rate
Publisher Publisher Publisher Publisher Publisher
Campaign Name
Campaign PerformancePublisher Unique Overlap
* Top 5 Publishers sorted by Exclusive Unique Rate
Publisher Publisher Publisher Publisher Publisher
Various Publisher
combinations
Campaign Name
Campaign PerformanceVideo Metrics - Play Rate
Publisher Name Served Impressions
Video Started Rate Video Average Duration (sec)
Video 25% Played Rate
Video 50% Played Rate
Video 75% Played Rate
Video Fully Played Rate
Publisher 18,900 74.19 % 19.72 89.18 % 78.28 % 68.47 % 60.48 %
Publisher 68,754 66.86 % 11.94 64.79 % 43.01 % 30.68 % 23.37 %
Publisher 21,641 61.75 % 14.56 74.38 % 55.64 % 42.99 % 34.12 %
Publisher 50,706 57.92 % 14.14 70.47 % 54.33 % 43.78 % 36.66 %
Publisher 82,072 48.09 % 11.23 57.21 % 39.37 % 29.23 % 23.08 %
Total 242,073 58.74 % 13.27 67.17 % 49.00 % 37.87 % 30.70 %
Campaign Name
Campaign PerformanceVideo Metrics - Play Rate
* Top 5 Publishers sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Interaction Rate CTR Rich Media Video Average Duration (sec.) Video Started Rate Video 50% Played Rate Video Fully Played Rate
20.93% 0.54% 44.96 61.76% 62.28% 49.23%
Top 5 Publishers
Campaign Name
Campaign PerformanceVideo Metrics - Play Rate
* Top 5 Publishers sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Interaction Rate CTR Rich Media Video Average Duration (sec.) Video Started Rate Video 50% Played Rate Video Fully Played Rate
20.93% 0.54% 44.96 61.76% 62.28% 49.23%
Publisher Publisher Publisher Publisher Publisher
Campaign Name
Campaign PerformanceCreative Comparison
Ad Name Interaction Rate
CTR Average Dwell Time (sec)
Video Started Rate
Video Average Duration (sec)
Creative 0.17 % 0.15 % 0.00 0.00 % 0.00
Creative 0.17 % 0.15 % 0.00 0.00 % 0.00
Creative 1.25 % 0.49 % 41.43 58.74 % 13.27
Creative 0.11 % 0.11 % 0.00 0.00 % 0.00
Campaign Name
Campaign PerformanceCreative Comparison
* Top 10 Ad Names sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Interaction Rate CTR Rich Media Total Expansion Rate Video Started Rate
20.93% 0.54% 56.01% 61.76%
Creative Creative Creative Creative
Campaign Name
Campaign PerformanceCreative Comparison
* Top 10 Ad Names sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Expansion Average Duration (sec.) Video Average Duration (Sec)
45.28 44.96
Creative Creative Creative Creative
Campaign Name
Campaign PerformanceAd Format Comparison
Ad Format (Unit Size) Served Impressions CTR Interaction Rate Conversion Rate Avrage Dwell Time (Sec)
Standard Banner (120x600) 971,761 0.15 % 0.17 % 0.00 % 0.00
Standard Banner (160x600) 346,122 0.15 % 0.17 % 0.04 % 0.00
Polite Banner (300x250) 242,073 0.49 % 1.25 % 0.00 % 41.43
Standard Banner (468x60) 20,662 0.11 % 0.11 % 0.00 % 0.00
Totals 1,580,618 0.20 % 0.33 % 0.01 % 41.43
Campaign Name
Campaign PerformanceAd Format Comparison
* Top 10 Ad Formats and Unit Sizes sorted by Served Impressions
Campaign Name
Campaign PerformanceAd Format Comparison
* Top 10 Ad Formats and Unit Sizes sorted by Served Impressions
Publisher Publisher Publisher Publisher Publisher Publisher Publisher Publisher PublisherPublisher
Campaign Name
Campaign PerformanceConversions Summary
Publisher Name Served Impressions
Interaction Rate Average Dwell Time (sec)
CTR Total Conversions Rate Post Impressions Conversions Rate
Post Click Conversions Rate
Publisher 79,611 0.13 % 0.00 0.12 % 0.00 % 0.00 % 0.00 %
Publisher 141,963 0.59 % 61.77 0.34 % 0.01 % 0.01 % 0.00 %
Publisher 140,556 1.24 % 23.96 0.61 % 0.00 % 0.00 % 0.00 %
Publisher 134,372 0.17 % 35.86 0.08 % 0.00 % 0.00 % 0.00 %
Publisher 109,283 0.10 % 0.00 0.09 % 0.00 % 0.00 % 0.00 %
Publisher 107,911 0.17 % 0.00 0.15 % 0.00 % 0.00 % 0.00 %
Publisher 76,104 0.26 % 0.00 0.24 % 0.01 % 0.01 % 0.00 %
Publisher 346,122 0.17 % 0.00 0.15 % 0.04 % 0.04 % 0.00 %
Publisher 145,673 0.05 % 0.00 0.05 % 0.00 % 0.00 % 0.00 %
Publisher 152,340 0.20 % 45.46 0.12 % 0.00 % 0.00 % 0.00 %
Publisher 146,683 0.63 % 53.16 0.31 % 0.00 % 0.00 % 0.00 %
Totals 1,580,618 0.33 % 41.43 0.20 % 0.01 % 0.01 % 0.00 %
Campaign Name
Campaign PerformanceConversions Summary
* Top 10 Conversion tags sorted by Conversions
Conversion Tag
Conversion Tag
Conversion Tag
Conversion Tag
Conversion Tag
Campaign Name
Campaign PerformanceConversions Summary
* Top 10 Publishers sorted by Total Conversions
Publisher Publisher Publisher Publisher Publisher Publisher Publisher Publisher PublisherPublisher
Campaign Name
Campaign PerformanceEyeblaster Benchmarks For: Q1 '07 - Q4 '07
Basic Metrics Video Metrics Expandable Metrics
Ad Format IR CTR Average Video Duration (Sec)
Video Started Rate
Video 50% Played Rate
Video Fully Played Rate
Total Expension Rate
Impressions with a Specific Panel Expansion - Rate
Expantion Average Duration (Sec)
Polite Banner 10.18% 0.25% 42.55 64.52% 67.73% 51.52% N/A N/A N/A
Standard Banner N/A 0.14% N/A N/A N/A N/A N/A N/A N/A
Basic Metrics Video Metrics Expandable Metrics
Vertical IR CTR (Standard Media)
CTR (Rich Media)
Average Video Duration (Sec)
Video Started Rate
Video 50% Played Rate
Video Fully Played Rate
Total Expension Rate
Impressions with a Specific Panel Expansion - Rate
Expantion Average Duration (Sec)
Retail 20.93% 0.15% 0.54% 44.96 61.76% 62.28% 49.23% 56.01% 21.87% 45.28
Campaign Name
Thank You!
