CAMPAIGN MANAGEMENT SCHOOL

The Campaign Management School teaches you how to win elections. This premier campaign training provides candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and an effective media strategy.

Regardless of the level of your political experience, learn the experts’ secrets of an effective campaign from announcement to election day. LI faculty are today’s most experienced campaign professionals. If you may some day manage a campaign, this training is a must.

You will learn to:

• Write a campaign plan • Develop campaign strategies • Target and identify voters • Manage grassroots outreach • Raise funds

Thanks to training at the Leadership Institute, my campaign manager and I beat an incumbent Illinois state representative in the primary, and we went on to win in the general election by 24%.

Tom Morrison Illinois State Representative

Leadership Institute, Steven P.J. Wood Building 1101 N. Highland St. | Arlington, VA 22201

8:30 a.m. – 5:30 p.m. • $250 -or- $200 before July 19

Register online at LeadershipInstitute.org or contact Heather Homan at Heather.Homan@LeadershipInstitute.org or (703) 247-2000 ext. 560.

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Monday, August 6 - Thursday, August 9

Tom MorrisonIllinois State Representative

“Thanks for training at the Leadership Institute, my campaign manager and I beat an incumbent Illinois state representative in the primary, and we went on to win in the general election by 24%. Thank you for all of your good work. I’ve told dozens of people about your outstanding programs, and that you all were the key to my success.”

Alonzo Baldonado New Mexico State Representative

“This was my first time running for public office, and it was against a political veteran. It was a tough race, but LI gave me the education needed to run a successful campaign.”

Michelle Litjens Wisconsin State Representative

“Another LI grad elected to office. I couldn’t have done it without you.”

Notable Graduates of theCampaign Management School

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Sam Saad, III Councilman, Napels, Florida

“LI training is INVALUABLE. It is essential for success in politics whether an elected official or an activist. Going to the LI’s Campaign Leadership [now Management] School was the jumping off point from volunteer to professional campaigner. I use those skills to manage my business and my political office.”