CULTURE

•NORMATIVE (rules and ways)•PSYCHOLOGICAL (adjustment)•STRUCTURE (pattern or organization culture)

•GENERIC (as a product of artifact)

•By Taylor in 1976 culture as a complex whole.

PERSONALITY

•Goode 1952 explains the personality is the total psychological and social reaction of individual.

•Munn 1946:45 defines that it is the most characteristic integration of an individual.

•Personality is the individualizing trait of a man which his singularity and differentiate him from any other human being.