FINAL REPORT – AUGUST 2011

CAFETERIA FOOD

Project TeamProject TeamChristina Porko

Peter Touros

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Business Issue• Cafeteria food is expensive and unhealthy

• The options for lunch served in the cafeterias are not popular and are not attracting students

• The food companies selling to high school cafeterias came to our marketing company to find out what they should say and sell & how to sell it to in order to increase product consumption

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There are three unique segments

Open minded eaters

45%Big eaters

35%

Nutritionists

20%

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Sorted by Total Sample : Highlighted >+9 winners & <-9 losers

Total Sample

Open minded eaters

NutritionistsBig

Eaters

BASE SIZE: 100 45 20 35CONSTANT: 27 20 32 33

Buffet style lunches served to satisfy all appetites 15 20 -1 18Pizza, pasta and salads day 13 11 9 18$5 foot long sandwiches available to save you a few dollars today

13 15 6 14

Fresh fruit grown from local farms to support the local community

13 16 29 -0

Salad bar always available 13 12 8 16Get an additional side for just a quarter more 11 9 18 10Fried chicken always available -0 3 -18 6Free can of soda included with purchase of meal $6 or more

-0 8 -11 -4

Only 550 calories per burger/burrito -1 8 3 -16One 2 ounce organic burger slider $4 -5 -3 3 -11Serving deep fried foods everyday to satisfy all your cravings

-5 0 -20 -4

Only vegan food served today -15 -26 6 -11

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Open Minded Eaters Likes

Wanted Variety In their lunches

Interested in Buffet style lunches

Getting the Most Food for their

dollar

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Big Eaters Likes

-The More Food The Better! -Only wanted big portions of everything

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Big Eaters Dislikes

-Organic Food

-Small Portions

-Anything Vegan 8© 2011

Nutritionists Likes

-Organic Foods

-Fresh Foods from local farms

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Nutritionists dislikes

-Any Fried Foods

-Sugar filled drinks

-All food with high fructose corn syrup and hydrogenated oils

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