CA State 4-H Futures Task Force: The Future of 4-H Starts Today Facilitator: Keeley Mooneyhan August 16, 2013

CA State 4-H Futures Task Force:

The Future of 4-H Starts Today

Facilitator: Keeley MooneyhanAugust 16, 2013

• Welcome and Introductions : Who are we?• What is 4-H and Why Are We Here• Where Do We Want to Go• I Love 4-H, but if I Could Change it . . .• Lunch Program• Chart the Course• Now Let’s Go . . . Talking Points• Next Steps• Adjournment

Agenda

Today’s Goals• Discover and Discuss Opportunities to “Make The Best

Better” – Program Development and Implementation for Diverse Delivery – Governance, Administration and Management

• Identify Areas of Interest• Agree on Draft Priorities • Commit to Next Steps

Ground Rules for the Day• Every idea offers potential success and the status quo

stagnates innovation• Keep discussions open, honest and respectful• Be open to learning from others, listen actively and seek

to understand others’ point of view• Give and receive feedback directly, timely and

respectfully• Growth and change are a choice and move the

conversation forward• Items should be relevant to our agenda today; and we

will actively table off topic issues for later- keep us honest in this effort

• Limit interruptions and side conversations • Do not have phones out. We kindly ask that you give

your attention to this conversation and actively participate – step out if an emergency pops-up

Task Force Participants

• Sectional representation– Youth and adults

• State Council President• State 4-H Ambassadors • County staff• State staff• Foundation staff• External partners

Group Dialogue: What 4-H Means to Me in Under 3 Words

• Opens Doors• Science, Engineering,

Technology• Passion• Friendship, Leadership,

Fun• Maximize Potential• Opportunity• Identifying Your Sparks• Youth/Adult Learning

Together• Making Best Better• Opportunity to Partner• Youth in Agriculture

• Responsibility, Service, Leadership

• Community Development• Partnership, Leadership,

Organization• Interaction,

Communication, Leadership

• Youth Adult Partnerships• Helping Everyone

Succeed• Family, Growth,

Community• Strengthen Our

Relationships

What is 4-H & Why are We Here?

4-H

Mission

4-H History

4-H’sHEAD, HEART, HANDS & HEALTH

Public Partnership

FederalUSDA

County Board of Supervisors

StateLand Grant Universities

USDA UC ANR California 4-H Science Youth Science

LiteracyScience, Engineering & Technology (SET)

Healthy Living Promoting Healthy Behaviors for

Childhood Obesity Prevention

Healthy Living

Citizenship Citizenship Revolution of Responsibility

Leadership

Promoting Positive Youth Development

Thrive

Emerging

Workforce Prep & Development

Global Food Security Global Food Security and Hunger

Mandates “California’s youth will need new and enhanced opportunities for engagement.” – UC ANR Strategic Vision

Vision

“Healthy, happy, thriving people

who make a positive difference

in their communities”

Examples of Diverse Delivery

Reporting, Evaluation and Common Measures

USDA Requirements

• Participation and parity • Volunteer hours• Outreach methods*• Outcomes

– New Common Measures• Science• Healthy Living• Citizenship• Overall PYD

UC ANR Reporting

• Participation and parity • Volunteer hours• Outreach methods*• Outcomes

– Participant outcomes (locally)

– Common measures (statewide)

• Financial information

*4-H clubs are required by USDA to demonstrate outreach efforts annually using 4-H Outreach Methods Documentation Form (Word).

http://4h.ucanr.edu/files/167450.docx

http://4h.ucanr.edu/files/167450.docx

CA 4-H Participation (1945-2012)

Note: Numbers include duplicates

1945

1947

1949

1951

1953

1955

1957

1959

1961

1963

1965

1967

1969

1971

1973

1975

1977

1979

1981

1983

1985

1987

1989

1991

1993

1995

1997

1999

2001

2003

2005

2007

2009

2011

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000

220000

240000

2012; 31,577

1973; 77,612

2010; 218,533

2012; 72,436

2012; 13,400

Community Club Program (youth) Total (youth) Total (adults)

Year

En

roll

men

t N

um

ber

s

Key Takeaways1. Divergence of delivery over time2. More than 50% of 4-H en-rollment is from delivery modes other than the community club program3. General trend of community club enrollment decline

Youth Participation by Project Area (2011-2012)

Consumer and Family Science 10843

Biological Sciences 7348Technology and Engineering 8641

Physical Sciences 73Environmental Education / Earth Sciences 19731

Ag in the Classroom 7503Animal Science 30198Plant Science 5190

Total Science, Engineering, &

Technology89527

Health 9902Personal Safety 287

Total Healthy Lifestyles 10189

Civic Engagement 753Community / Volunteer Service 2509

Leadership and Personal Development 9577

Communications and Expressive Arts 11490

Total Citizenship 24329

Growth in Project Participation

Diversity Reporting (2011-2012)

4-H YOUTH ENROLLMENT

Ethnicity Race Gender

Hispanic or Latino

Not Hispanic or Latino

American Indian or Alaskan Native

Asian Black or African

American

Native Hawaiian or other Pacific

Islander

White More Than One Race

Undetermined

Total Male Female

4-H Club Only

4284 24926 494 2219 227 67 23277 1096 3530 29210 11130 18080

15% 85% 2% 8% 1% 0% 80% 4% 12% 38% 62%

4-H All Individual Enrollment

4336 25055 500 522 239 67 23400 1102 3561 29391 11199 18192

15% 85% 2% 2% 1% 0% 80% 4% 12% 38% 62%

4-H Group Enrollment

Only

12637 30413 749 4356 2390 524 30325 4706 0 43050 20818 22232

29% 71% 2% 10% 6% 1% 70% 11% 0% 48% 52%

All 4-H Enrollment

16973 55468 1249 4878 2629 591 53725 5808 3561 72441 32017 40424

23% 77% 2% 7% 4% 1% 74% 8% 5% 44% 56%Difference in Population

-27% +27% +1% -4% -3% +1% +23% 0% +17% -7% +7%

CA CENSUS DATAPotential Number

3947806 3972903 86815 869107 515938 34092 4025343 609501 1779913 7920709 4060560 3860149

Potential % 50% 50% 1% 11% 7% 0% 51% 8% 22% 51% 49%

Parity 40% 40% 1% 9% 5% 0% 41% 6% 18% 41% 39%

Note: Numbers do not include duplicates.

4-H Organizational Structure

USDA/NIFADivision of Youth and

4-H/4-H HQ

National 4-H Council

LGU/UC ANR

YFC Statewide Program

Statewide 4-H YDP

Local 4-H YDP

State Government

UCCECalifornia 4-H Foundation

Chart Legend

Authority and Responsibility Collaborating Relationship

Co

mm

un

icat

ion

, rep

ort

ing

, pri

ori

ties

County Government

Program administration, leadership, direction and

responsibility

4-H Functional View

Local 4-H YDP

State 4-H Office Statewide 4-H YDP

California 4-H Foundation

Advisory Committees

CA 4-H Mandates

SET

Healthy Living

Thrive

Leaders’ Councils

Leadership

Citizenship

South Section

State

North Section

No. Central Section

So. Central Section

Policy

I & R

Thrive

Citizenship

Animal Science

Shooting Sports

Tech Team

SET

Camping

Healthy Living

Chart Legend


Association

Military Partnership

Program Development

Professional Development

Volunteer Development

Curriculum Development

Website/Social Media

Policy Development

4-H Unit Charters

Online Record Book

Financial Reporting

Enrollment

Grants/Fund Development

Evaluation & Research

State & National Events

Marketing

PartnershipsRepresent CA 4-H

Conflict Resolution

Program Support Structure: Communication, Information and Work Flow

Local 4-H YDP

State 4-H Office Statewide 4-H YDP

California 4-H Foundation

Associate DirectorShannon Horrillo

Thrive Academic Coordinator

Gemma Miner

Citz./Leadership PR

Jenna ColburnState

Council

Thrive Grant, San Joaquin

Tech Lead. Team

I & R Adv. Com.

Animal Science PRSarah Watkins

Washington Focus

National 4-H Conference

Collegiate 4-H

Awards: Golden Clover, Higher Edu., Diamond

Clover

Record Book & State

Competition

Citizenship Adv. Com.

Ambassadors

Cal Focus

SLC

R of R

4-H Thrive PRScott Mautte

4-H ORB

So. Central Section Council

LCORT

LCORT PR Pauline Smoke

Horse Classic

Citizenship Weekend Family &

Consumer Science Day

HL Lead. Team

HL Initiative

South Section Council

North Section Council

PolicySET

Initiative

No. Central Section Council

Military Club

Program

Beale AFB, Yuba

4-H Thrive PR Christina Colburn

Healthy Living Academic Coordinator

Anne Iaccopucci

Evaluation Academic

CoordinatorLatonya Harris

4-H Analyst

Whitney Bell

SET Lead. Team

Presentation Program

Animal Science Edu Adv. Com.

Horse Classic

CA Teams to National

Comp. Events

CAL

Tech Team

Teen Council

TIC

SLF

WRLF

Thrive Lead. Team

4-H Thrive

Initiative

Statewide Shooting Sports

CoordinatorJohn Borba

Shooting Sports

Program

Shooting Sports

Adv. Com.

Evaluation

Enrollment

Liaison with CA

Fair

Military Partnership

SET Academic CoordinatorSteven Worker

4-H Military PR Jeanne Christenson

Fashion Revue

State Field Day

Chart Legend


Association

Chart Legend


Association

Horse Show

WHY Youth Council

Field DayScholarships

Sectional/Sub-

sectional present-

ation days

Policy Adv. Com.

Camping Adv. Com.Marianne Bird & John Borba

(Chairs)

WHEP

Charters

Fashion Revue

Diversity Workgroup

Example of Lost Opportunity

Leadership

Development

SLC

Leadership Washington

Focus

CAL

LCORT

WHY

TIC

Program Development & Implementation

Fund Development

Administration & Management

Three Areas of the Program

Leadership

Development

SLC

Leadership Washington

Focus

CAL

LCORT

WHY

TIC

Administration and Management History

• Most effective organization and structure• Roles and responsibilities • Membership and increased representation • Appointment and selection process • Desire for more youth and adult involvement• Improved communication• More effective administration• Marketing and visibility

Program Development and ImplementationHistory

• Identification of program priorities• Expand programs to underserved youth• Increase participation in the program and events• Expand the role of volunteers and youth• Improve program quality • Consistency throughout the state• Volunteer development • Curriculum development• Collaborations and partnerships

FundingHistory

• Determining funding priorities• The role of the CA 4-H Foundation• Developing an integrated fund development plan

Aspiration for the Group• Create a structure that supports growth of the 4-H Youth

Development Program in California.

19451949195319571961196519691973197719811985198919931997200120052009201320172021202520292033203720412045204920530

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000

220000

240000

2012; 31,577

2053, 105,299

1973; 77,612

2010; 218,533

2012; 72,436

2053, 161,197

2012; 13,400

2053, 31,136

Community Club Program Total (youth) Total (adults)

Year

En

roll

men

t N

um

ber

s

2% Growth Goal

3% Growth Goal

2% Growth Goal

OUR PAST OUR FUTURE

Where Do We Want to Go?

Group Dialogue: Individual Expectations/Thoughts for the Day and Task Force

• Open, Honest Communication and Hearing

• Try and Turn-off Decision Making

• Increase Teen Involvement, Build Connections, Share Information

• Develop Ways to Serve Underserved Areas

• Pleased, Apprehensive, and Excited to Learn about other things in the state and work together

• Being open to talk about sensitive areas

• Create a more cohesive program

• Collaborative, Coordination for Communication Connections

• Realistic expectations around change

• Learn to increase communication between state and county

• Come to learn about local level and state level resources

• Open minded involvement• Want to keep things going• Looking for a commitment to

diversity and a cohesive program/effort culture

• Getting my head around change

• Quality of program vs. quantity vs. costs

• Structure that breaks out of current silos- it would be beneficial to talk about cross-initiatives

• Create/Demonstrate the value of 4-H

• Communication- what works and what doesn’t

Shared Expectations

• Partner, share, and build trusting relationships

• Be the voice of innovation, change and opportunity

• Help 4-H evolve • Make 4-H relevant and important • Speak of aspirations• Lead by example

Guiding PrinciplesTaskforce Goals

– Strengthen program delivery: Connect People, Resources, Programs, Tools, and Technology

– Accelerate distribution of information, education, and learning– Honor and respect the past while leading 4-H’s next evolution – Identify “Best Practices” to grow, develop, and support 4-H across CA

Outcomes– Be committed to the mission, vision, and pillars of 4-H – Appreciate different perspectives of 4-H – Create a future where 4-H is considered a cornerstone of Youth

Development– Identify areas of shared interest and value to the organization and

commit to preserve what’s great and to evolve what can be betterOverall Experience Goals

– Minimize “Negativity”– Establish Trust and Grow Partnerships– Build Excitement & Maintain Momentum– Create Interest– Gain/Retain Youth, Volunteer, and Community Engagement and

Participation– Empower Youth– Drive Commitment– Set the Stage for Success (Expectation Setting)– Recognize Uniqueness

Where Are We Going?

Celebrate the Past 100 Years of 4-H and Envision a Better Future

Create a Roadmap for the Next 100

Years of 4-H, Starting with Years

101-105

Drive Excitement, Engagement, and

Momentum for 4-H’s Evolution into the

Future

Be the Future of 4-H, Today

Current Conversation

I 4-H, but . . .

I 4-H!

• Identify on an individual level what makes 4-H great, for you.

• What Makes You Proud to be Associated with 4-H?

• Identify on an individual level what could make 4-H better, for you.

• What are your pain points with 4-H?

I 4-H, but . . .

Discussion Summary: What’s working and Not working in CA 4-H*

*See appendix for full discussion points

4-H Public Relations: 4-H has been historically rooted in agriculture, but is much more than that today. 4-H is different than any other youth development organization. 4-H could benefit from a new public image campaign. Perhaps more public service advertising could help build awareness, recruit new members and adult volunteers, and increase support of the programs offered.

Communication: Information doesn’t flow easily through the 4-H organization in any direction. Despite efforts to push information down from the State to the local levels, information doesn’t get to every individual and locally information doesn’t always flow back up to the State so that information becomes 2-way.

Development: 4-H offers amazing opportunities to develop youth and adult volunteers and allow them to grow and progress. There are also areas of improvement such as offering more leader/volunteer development, sharing/increasing resources, and opportunities for older members to continue to develop and learn.

Engagement: Engagement is how we interact, recruit and retain youth and adults in the program. Relationships and being part of a community are real tangible benefits from being part of 4-H. We want to increase outreach and participation in the program, particularly among underserved and underrepresented populations. 4-H needs to represent the diversity of the communities we serve and provide rich and diverse programs.

Funding: Everything requires money. Funding is a challenge at every level and dictates programs, delivery, opportunity to participate, and at times ability to support growth. Developing a comprehensive fund development plan based on identified needs of the program will help 4-H secure additional funding.

Summary of Discussions from I Love 4-H, but . . .

Leadership: Conferences, club/project governance, and mentoring are some of the ways youth grow their leadership capabilities. Growing leadership opportunities across the organization will enrich the programs 4-H delivers in meaningful ways.

Organization: How 4-H is organized in CA may impact communication, what we do, and access to resources. Reorganizing to address administration, management, program development and delivery, and funding challenges may help create additional opportunities for efficiency and combined synergies for shared success and growth.

Partnership: Working with each other and increasing external partnerships and supporters will allow 4-H to grow and advance to reach more youth and offer more programs.

Record Books: The Online Record Book (ORB) was created to support the development of 21st century technology skills in youth. It also allows the State to collect information necessary for reporting requirements to USDA, and to see where youth and adults are putting their energy and time to best support these efforts in the future. Some 4-Her’s find the record book challenging, and some even find it a deterrent to participation in 4-H. Ongoing assessment of the Record Book, its complexity and any requirements for completion tied to participation is warranted.

Youth Adult Partnerships (YAP): 4-H empowers youth to lead with the support and partnership of adults. Some areas of 4-H have become less youth led and more adult directed, and it would be beneficial to look at these areas and ensure youth are represented and provided opportunities to lead and drive the success of 4-H programs.

Summary of Discussions from I Love 4-H, but . . .

Chart the Course

Organization:The CA 4-H organization is complex and has multiple areas which have become unintentionally siloed. If the organization is able to reorganize to best meet the growing and changing needs of the members, volunteers, families and supporters; the organization may be in a better position to help 4-H grow for the next 100+ years.

Funding: Continue to build a stronger case for support; reduce costs for youth participation; and increase resources.

4-H Public Relations:4-H is more than agriculture, it’s more than cows and cooking. There is a desire to increase awareness, visibility, outreach and participation in the program. Development of a 4-H PR plan and associated marketing materials is needed.

Engagement: Build and improve relationships with members, potential members and volunteers, and external advocates; increase knowledge of programs/opportunities; recruit and retain more members and volunteers; and increase diversity of youth and volunteer participants.

Communication:Increase communication across the 4-H organization, share opportunities across sections, and improve the flow of information.

The Top 5 Areas of Discussion by Level of Interest:

Now Let’s Go . . .

38

What’s the right communication?

Talking Points• The Task Force is a cross-organizational group of delegates comprised of 4-H

youth, adult volunteers, staff, and external partners supporting 4-H’s mission• There are several reasons for the conversation about the Future of CA 4-H, but

most relevant are 4 findings from the State 4-H Office which revealed:– Membership decline

• 59% decrease over the past 40 years in the community club program• If this trend continues another 40 years, the 4-H community club

program will be nearly non-existent– Need to build capacity for growth

• More formalized connections, integration, and synergy across the state to free up resources, reduce missed opportunities, and be more effective and efficient in our work

– Need for improved communication• Communication doesn’t flow freely across the organization to reach all

families• Communication needs to flow down, across, and up the organization to

ensure the program’s success– Sparse resources

• There has been reduction in Staff and Adult Volunteers• Decreased government funding and an increased need of funding from

other sources• We met to have an open dialogue around what we love about 4-H and what we

don’t love so much• One key take-away was no matter where people sit in the state their

experiences and pain points are similar with a lot of passion around 4-H and frustration around things that keep us from making the best better

Talking Points• There was rich conversation and some key themes that emerged resonated

with all:– 4-H Public Relations: 4-H has been historically rooted in agriculture, but is

much more than that today. 4-H is different than any other youth development organization. 4-H could benefit from a new public image campaign. Perhaps more public service advertising could help build awareness, recruit new members and adult volunteers, and increase support of the programs offered.

– Communication: Information doesn’t flow easily through the 4-H organization in any direction. Despite efforts to push information down from the State to the local levels, information doesn’t get to every individual and locally information doesn’t always flow back up to the State so that information becomes 2-way.

– Development: 4-H offers amazing opportunities to develop youth and adult volunteers and allow them to grow and progress. There are also areas of improvement such as offering more leader/volunteer development, sharing/increasing resources, and opportunities for older members to continue to develop and learn.

– Engagement: Engagement is how we interact, recruit, and retain youth and adults in the program. Relationships and being part of a community are real tangible benefits from being part of 4-H. We want to increase outreach and participation in the program, particularly among underserved and underrepresented populations. 4-H needs to represent the diversity of the communities we serve and provide rich and diverse programs.

– Funding: Everything requires money. Funding is a challenge at every level and dictates programs, delivery, opportunity to participate, and at times ability to support growth. Developing a comprehensive fund development plan based on identified needs of the program will help 4-H secure additional funding.

Talking Points– Leadership: Conferences, club/project governance, and mentoring are some

of the ways youth grow their leadership capabilities. Growing leadership opportunities across the organization will enrich the programs 4-H delivers in meaningful ways.

– Organization: How 4-H is organized in CA may impact communication, what we do, and access to resources. Reorganizing to address administration, management, program development and delivery, and funding challenges may help create additional opportunities for efficiency and combined synergies for shared success and growth.

– Partnership: Working with each other and increasing external partnerships and supporters will allow 4-H to grow and advance to reach more youth and offer more programs.

– Record Books: The Online Record Book (ORB) was created to support the development of 21st century technology skills in youth. It also allows the State to collect information necessary for reporting requirements to USDA, and to see where youth and adults are putting their energy and time to best support these efforts in the future. Some 4-Her’s find the record book challenging, and some even find it a deterrent to participation in 4-H. Ongoing assessment of the Record Book, its complexity and any requirements for completion tied to participation is warranted.

– Youth Adult Partnerships (YAP): 4-H empowers youth to lead with the support and partnership of adults. Some areas of 4-H have become less youth led and more adult directed, and it would be beneficial to look at these areas and ensure youth are represented and provided opportunities to lead and drive the success of 4-H programs.

Talking Points• We’d like to get everyone’s feedback and input on what they love and don’t

love about the California 4-H Youth Development Program.• There is a Facebook page which we would like everyone to join and engage

freely in the conversation and there will be 2 separate webinars where we will share a summary of our Task Force session and collect feedback from across the organization.

– Facebook Link: https://www.facebook.com/groups/148321398700801/ – Webinar/Phone 1 September 10, 6:00 – 7:30 pm

• Call in line: 1-866-740-1260; participant code - 7524783• URL: http://uc-d.na4.acrobat.com/sacc/

– Webinar/Phone 2 September 18, 6:30 – 8:00 pm• Call in line: 1-866-740-1260; participant code - 7524783• URL: http://uc-d.na4.acrobat.com/sacc/

• The next steps will be for the Task Force to consolidate the feedback and create a roadmap for California 4-H’s future

https://www.facebook.com/groups/148321398700801/

http://uc-d.na4.acrobat.com/sacc/





Next Steps

Next Steps• Delegates will share information from CA 4-H Future Task Force

broadly with the youth, adult volunteers, and staff• Use the talking points and meeting content to engage in

conversation• Participate in the Webinars (September 10 and 18)

– The CA 4-H State Office will send email, post on Facebook, and add these to the 4-H Calendar

• Our next meeting will be a Webinar in October/November• The CA 4-H State Office will send a doodle for the future

webinar and a future face-to-face meeting• The CA 4-H State Office will draft an initial CA 4-H strategy

based on input from the broader community and come-up with a straw-man for a plan forward

Appendix

I 4-H!1. Identify on an individual level what makes 4-H great, for you.

2. What Makes You Proud to be Associated with 4-H?

Group Directions:• Break into groups of 3-4 • Each group should have at least 1 youth and 1 adult • No group can have more than 2 members from the same Section• Capture the individual and group thoughts and be prepared to

share with the group

Why I love 4-H, why it’s great, and what makes me proud

Topic Focus Area

Quality of individual growth for youth and adult DevelopmentLife skill development with hands on learning DevelopmentAbility to adapt and change LeadershipAbility to create friendships, connections, networks EngagementCreating a 4-H Family EngagementOpportunities for citizenship and leadership; that are different than school programs or girl/boy scouts LeadershipHeritage of the program; 100 years and history of family participation 4-H PRCommittee Work which allows youth to learn life skills and accomplish goals DevelopmentLife skills development and responsibility Development

Opportunities for citizenship, leadership, and community service LeadershipYouth and Adult partnerships Youth/AdultEthics/values of the program 4-H PR

Passion of the youth, adults, and staff for 4-H Engagement

Wealth of knowledge volunteers provide for youth LeadershipAll the conferences at the sectional and state levels are fun and educational DevelopmentOpportunities for youth to meet more people Engagement

Safe and encouraging environment for youth Engagement


Topic Focus Area

The resources available through 4-H DevelopmentWe love the clover 4-H PRWe love the color green- it reminds us of 4-H 4-H PRThe connection to the university DevelopmentSense of belonging- “relationships” EngagementIt’s a positive youth development program DevelopmentYou can start very young; as early as age 5 DevelopmentYouth are engaged in meaningful ways; particularly in the governance of the program

Youth/AdultLeadership/Dev

Like to watch youth grow DevelopmentCamaraderie EngagementLife experiences DevelopmentOpportunities; meeting new people, attending conferences, and developing meaningful life skills

LeadershipDevelopment

History and legacy 4-H PRFamily involvement EngagementEducation Development

Clip art 4-H PR

Knowing you can make a difference Leadership


Topic Focus Area

Availability of outreach/outreach in generalEngagement/Communication

Emphasis on leadership developmentLeadershipDevelopment

opportunities DevelopmentSense of connection EngagementAg and livestock DevelopmentDiversity of opportunities EngagementCreates responsible adults DevelopmentLeadership LeadershipProgression of learning through the years the way the program is structured DevelopmentYouth and adults share leadership YAPYouth get to lead Leadership

Public speaking skillsLeadershipDevelopment

Networking Engagement

Developing citizens

Leadership/Dev/Engagement

Learning to learn Development


Topic Focus Area

Generational and family involvement4-H PREngagement

Traveling locally or nationally; experiencing other cultures

Development/4-H PR/Engagement

Pride in being associated with the symbols that represent 4-H (logo and uniform) 4-H PRCamp opportunities to go to unfamiliar landscapes and step outside ones comfort zone DevelopmentProjects and project leaders who allow diverse personalities “diverse experiences created”

EngagementDevelopment

Opportunity for all youth and adults DevelopmentProvides opportunity for growth Development

4-H is nationally recognized and has resources4-H PRDevelopment

Youth are mentored by others than their parents to develop youth/adult relationships YAPEducation based Development

Wide variety of projects and activities4-H PRDevelopment

4-H participation is affordable Engagement


Topic Focus Area

Teaching aspects; adults, teen/junior leaders can also teachLeadershipDevelopment

4-H allows you to be part of your community EngagementCamaraderie; making new friends throughout the state EngagementWide range of information one is able to learn Development

Learning what’s new and being “in the know”DevelopmentEngagement

Youth Adult Partnership (YAP) YAPWe promote good ole fashioned American Values 4-H PRWe meet the local needs EngagementCounties have the freedom to be independent and innovative from each other Development

Community service opportunities; service learning and knowing what you’re doing to help

LeadershipEngagement4-H PRDevelopmentYAP

The research and evaluation Development

Professionalism Leadership

Level of excellence youth achieve Development


Topic Focus Area

Community clubs that are local and not associated with schools and available to homeschoolers EngagementWe’re different from other groups like girl/boy scouts 4-H PR

Dedicated volunteersEngagementLeadership

4-H teaches life skills which are applicable; financial, public speaking, leadership

DevelopmentLeadership

I 4-H, but . . .1. Identify on an individual level what could make 4-H better, for you.

2. What are your pain points with 4-H?

Group Directions:• Break into groups of 3-4 • Each group should have at least 1 youth and 1 adult • No group can have more than 2 members from the same Section• Capture the individual and group thoughts, and be prepared to

share with the group

Share findings with the Group

What I would change about 4-H, how it can be better, my pain points

Topic Focus Area

Reinforce the connection to the UC system, and we hope the different levels realize their part of a bigger system and know where they fall in the system OrganizationWe’d like to strengthen the relationships between the volunteers and staff

EngagementOrganization

Integration of delivery modes on the county levelOrganizationEngagement

We want to be on TV; national campaign or at least CA (PSA)4-H PRPartnership

Increase diversity of members but volunteers as well Engagement

We’d like more k-3 curriculum possibly partnering with Ag in the classroom

DevelopmentEngagementPartnership

We’d like to spend less time on administrative paperwork for staff and volunteers OrganizationBetter communication through the levels; state, counties, club Communication

More opportunities for youth leadership in all the levels Leadership

More user friendly website for both state and countiesCommunication4-H PR

More affordable conferences (SLC as example) Funding


Topic Focus Area

More training opportunities for volunteers DevelopmentOnline record book- challenges Record Book

Flexibility in implementing mission mandates and thriveOrganizationDevelopment

Different application process for state ambassadors that includes the record keeping OrganizationConnection between state, sectional and county field days (consistency) Organization

More leadership roles for youth

LeadershipEngagementOrganization

Restructure county councils Organization

Most of the power lies with adults and disseminate the power to the youth

YAPLeadershipEngagementOrganization

More educational resources for animal sciences DevelopmentProcess to replace “sticky volunteers” EngagementMore advanced projects for older members Development

More progression of learning from year-to-year in projects Development


Topic Focus Area

Better training for county council officersDevelopmentLeadership

New people at sectional levels

OrganizationYAPLeadershipEngagement

Better ways to keep people informed; newsletters Communication

Involve more youth 4-H PR

Process to inform and engage people as volunteers;

4-H PREngagementCommunicationOrganization

Formalize and simplify enrollment Organization

Conflict with parents and volunteers especially at fair

CommunicationDevelopmentLeadership

I’d like members to join any club they like regardless of county linesOrganizationEngagement

Increase retention, so they don’t leave after 1-2 years Engagement


Topic Focus Area

ORB Record book

Structure for coordination across 4-HOrganizationCommunication

Process to identify more growth in the project Record bookLots of conversation around the record book to track/measure growth Record book

Utilize the state initiatives betterOrganizationDevelopment

Balance resource allocation to ensure more economically disadvantaged youth can participate without affecting current participation Funding

Better connection between initiatives (example of healthy living is by itself) and what we do as 4-H

4-H PRDevelopmentOrganization

More planning so we can raise bigger funds; but we need to figure out where the money goes before we get it Funding

Greater communication Communication

Too much emphasis in winning/earning vs. personal development

Development4-H PRLeadership

Cost of participation is high Funding


Topic Focus Area

Communication network from state down to individual membersCommunicationOrganization

Increase diversityEngagement4-H PR

Recruitment/publicizing and recruiting older membersEngagement4-H PR

Record Book (complexity/time) means it’s a barrier. Families leave and clubs close enrollment b/c it is too complicated to explain requirements. Keeps people from taking positions b/c of requirements. We could make them optional and incentivize b/c they have value Record Book

Increase volunteers (recruitment of volunteers)- there is burnoutEngagementOrganization

There is burnout in staff b/c of too much responsibilityEngagementOrganization

Term limits for volunteers so it’s not a life sentence Organization

Parents getting way too involved and not letting youth learn from their mistakes

DevelopmentEngagementCommunication4-H PRYAP


Topic Focus Area

Increase enrollment in general

Engagement4-H PRFunding

Greater synergy and consistence across the stateOrganization4-H PR

Engaging the newer alumni (19-25) “transition” age more

DevelopmentEngagementOrganization

Greater youth voice in governance (example advisory groups, sectional/state councils)

YAPLeadershipEngagementOrganizationDevelopment

Encouraging community programs- other delivery modes

OrganizationDevelopmentEngagement

Counties implementing current priorities (thrive, National Youth Science Day)

DevelopmentOrganization4-H PR

People don’t know what State Council does- more effective communication Communication


Topic Focus Area

Increase participation in animal and citizenship projects4-H PREngagement

More money- increase fund development FundingCreating safe and inclusive environment for volunteers (small progressive roles and opportunities where they they feel included) Engagement

Inadequate staff support in counties- we want more staffFundingOrganization

Lack of outreach, media and visibility of 4-H (PSA during normal hours)

4-H PRFunding

Need to do more outreach and be more open to new audiences (some events happen on Saturday which is Sabbath for some, so why can’t we switch off for some Sunday events)

Funding4-H PREngagement

Need to look at other 4-H delivery modes like project clubs (horse club)

EngagementOrganization

Realization of changes to CA demographics, family structures, volunteerism, and UC staffing

EngagementCommunication

Increase internal awareness of other models, programs, and processes

CommunicationEngagement

Lower the 4-H enrollment fee- make more $$ Funding

Promote non-livestock projects 4-H PR


Topic Focus Area

Provide new challenges to 4-H teens; especially those not interested in teaching other youth

DevelopmentYAP

Communication; access to information ,making it more easily available CommunicationHaving multiple methods available for information distribution CommunicationConsistency, especially policy from county to county (reward and recognition)

OrganizationCommunication

More Funding for counties, especially for staff FundingMarketing; not just cows and cookies- what is it? 4-H PR

Better volunteer/staff training, particularly in conflict resolution and make it convenient so they don’t have to travel far

DevelopmentLeadershipFunding

Easier transitions from HS to college in 4-H

EngagementOrganizationLeadership

Transitions within the program with volunteers/staff so they don’t get burned out and volunteers aren’t expected to recreate or run it forever

EngagementOrganizationDevelopmentLeadership

More enthusiasm at the county level so there is more engagement at the sectional/state levels

EngagementCommunication4-H PR


Topic Focus Area

More funding for local clubs and county programs Funding

Maintain Ag as part of the 4-H identity4-H PRDevelopment

Keep the rural part of 4-H engaged as we increase urban reach/involvement EngagementReorganize the state newsletter based on the audience CommunicationMore open dialogue between the staff, volunteers and youth Communication

More outside partnerships between 4-H and other groupsPartnerships4-H PR

Participate in additional National 4-H events, i.e. 4-H Congress

DevelopmentOrganizationFundingCommunication

Better communication between counties and sectionsCommunicationOrganization

Change the non-official 4-H uniformEngagementCommunication

Help improve the 4-H State council’s relevancy to teens

EngagementCommunicationYAP

Documents

CA State 4-H Futures Task Force: The Future of 4-H Starts Today Facilitator: Keeley Mooneyhan August 16, 2013