C ORPORATE E NGAGEMENT O PPORTUNITIES. Over 200 companies are engaged with the School as partners,...
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C ORPORATE E NGAGEMENT O PPORTUNITIES. Over 200 companies are engaged with the School as partners, we would love to help determine how your company can
Over 200 companies are engaged with the School as partners, we
would love to help determine how your company can best partner with
SHA, the first collegiate program in hospitality management,
regarded as the world leader in its field. Why partner with
SHA?
Slide 3
Support programs and scholarships, providing crucial learning
opportunities for the next generation of hospitality leaders
Recruit graduates from the worlds top-ranked hospitality management
program. Be part of one of the strongest and most vibrant networks
in the industry, connecting with SHA alumni and corporate partners
around the world. Drive timely research and thought leadership on
key issues facing the industry.
Slide 4
Why partner with SHA? The school manages four centers and
institutes which produce cutting-edge knowledge through research
and outreach to the industry. SHA hosts 8 annual premier industry
events, draw hundreds of the industrys top leaders, providing
outstanding networking opportunities for our alumni and industry
partners. The Cornell Hotel Society hosts 125 events annually
around the world. SHA faculty and staff participate in over 25
industry conferences annually.
Slide 5
"This alliance creates new opportunities to share knowledge and
expertise within the hospitality industry, bringing together
corporate and academic perspectives in a way that fosters greater
industry collaboration." - Chris Hunsberger '81, EVP, Four Seasons
Hotels & Resorts Keep Good Company
Slide 6
2012 & 2013 Industry Partners Lodging Food &
Beverage
Slide 7
Real Estate & Finance Media 2012 & 2013 Industry
Partners
Slide 8
Research & Technology Other Meetings & Events 2012
& 2013 Industry Partners
Slide 9
Engagement Opportunities - Centers & Institutes - Premier
Industry Events - Executive Education - Hotel Leadership
Development Program - Annual Fund - Scholarships - Facilities -
Program Funds
Slide 10
Centers & Institutes The school manages four organizations
which produce cutting-edge knowledge through research and outreach
to the industry, as well as sponsoring and supporting student
programs. Each organization produces roundtables which provide an
interactive and engaging meeting place for senior-level executives,
faculty members, and research scholars. The Center for Hospitality
Research Powered by 74 corporate partners and friends, the Center
unites faculty scholars and industry leaders to create timely
research that propels the industry forward. The Center for Real
Estate and Finance The Center educates students, creates and
disseminates knowledge, and exchanges information to a broad set of
audiences about all areas of commercial real estate. The Leland C.
and Mary M. Pillsbury Institute for Hospitality Entrepreneurship At
the Institute, students work with experienced entrepreneurs and
faculty to develop the knowledge and skills to pursue their
entrepreneurial dreams. The Cornell Institute for Hospitality Labor
and Employment Relations The institute provides a platform for
students, employers, employees, unions and their advocates to
understand and to improve hospitality labor and employment
relations.
Slide 11
The Cornell Hospitality Research Summit, a leading thought
leadership conference, is held every two years on the Cornell
campus in Ithaca, NY. Keynote speakers and presenters converge for
two days of concentrated research and industry presentationsall
designed to address the industrys major issues. Center &
Institute Events The Hospitality Business Plan Competition provides
an experiential learning opportunity to rising entrepreneurs
looking to make their mark on the hospitality industry. The
competition kicks off in the fall and continues through the
academic year with the highly anticipated group presentations
during Hotel Ezra Cornell (HEC) in April. The Innovation Network
(IN) is a community of senior executives who lead strategy at their
companies and share a passion for driving innovation across the
hospitality and travel industries. Through unique, invitation-only
events, IN members explore the latest thinking in innovation,
strategy, and leadership.
Slide 12
Center & Institute Events Through educational student
programming, faculty scholarly research, industry conferences and
roundtables the institute will establish itself as the leader in
disseminating information on hospitality labor and employment
relations. Cornell International Real Estate Case Competition
invites student teams to participate in the Cornell International
Real Estate Case Competition. Meeting at the TIAA-CREF offices in
New York, the teams are given the case of an actual real estate
transaction that has been disguised. In semi- final and final
rounds, the teams analyze the transaction and develop a set of
recommendations.
Slide 13
Connect with the ultimate alumni network in hospitality. Our
students are welcomed into one of the most influential and loyal
alumni societies in the world. Gain access to our network by
becoming a partner, visiting campus, and attending our many annual
industry events and academic conferences. Join The Network Right:
Kent Kleinman, Gale and Ira Drukier Dean of the College of
Architecture, Art and Planning, Michael Johnson, dean and E.M.
Statler Professor at the School of Hotel Administration, Leland C.
Pillsbury 69, co-chairman and CEO of Thayer Lodging Group, Zhao
Wen, vice mayor of the city of Shanghai. Above: 2013 Cornell
Hospitality Innovator Steve Ells, Margot Pritzker, 2013 Cornell
Icon of the Industry Tom Pritzker, Jill Johnson, 2012 Cornell Icon
of the Industry Andrew Tisch '71, and Dean Michael Johnson at the
5th Annual Cornell Hospitality Icon & Innovator Awards at
Cirpriani 42nd Street, New York, NY on June 4, 2013 PMc
PatrickMcMullan.com
Slide 14
Premier Industry Events SHA hosts at least 8 premier industry
events annually. We welcome corporations and foundations to get
involved in each of these events as sponsors or attendees. Cornell
Hospitality Icon & Innovator Awards NYC (June). Gala dinner;
750 attendees Deans Leadership Series fall and spring in rotating
cities, a high level panel discussion moderated by Dean Michael
Johnson; 250-300 attendees Cornell Reception at ALIS Los Angeles,
CA (January); 500 attendees Cornell/EHL Reception at IHIF/ITB
Berlin, Germany (March); 300 attendees Cornell Reception at Hot.E
London, England (September); 150 attendees Cornell MMH Reception
NYC (November); 200 attendees Cornell International Hospitality
Summit Rotating international cities (bi-annual spring event).
Day-long summit with presentations from industry leaders; 250
attendees Hotel Ezra Cornell Ithaca, NY (April): annual 89-year old
educational conference run by Cornell students; 300 attendees
Slide 15
Longest running professional development program for
hospitality management: - The General Managers Program 10-day
strategic operations-level program for hotel general managers - The
Professional Development Program over 25 three-day courses and 10
Cornell Certifications offered on specific management topics for
all levels of hospitality professionals - Cornell Advanced Programs
four-day, executive-level, topic specific programs for hospitality
professionals - Online Learning over 40 hospitality-specific
courses and 13 Cornell Certificates available year-round for all
levels of hospitality professionals -Custom Programs - customized
learning objectives to fit client needs Global perspective with
over 75% of participants attending from outside of the US
Applicable content delivered by expert educators with industry
experience Discounts for corporate partners available Executive
Education
Slide 16
Strategic Alliance & Corporate Membership Once your
organization engages with the schools programs, centers, institute,
or events, it is considered a Corporate Member of the School of
Hotel Administration. The membership level is based on the breadth
and depth of involvement: $3,000 to $9,999: Connect with the school
by sponsoring an industry event and network with the leaders of
hospitality and travel. $10,000 to $24,999: Partner as a major or
multi-event sponsor, or get involved as a center or institute board
member. $25,000 to $49,999: Become a thought leader with our
centers and institutes. Fund education through our Leadership
Development Program. Join The Network by co-branding with the
school on multiple events annually. Strategic Corporate Alliance -
$50,000 and above: Financially support multiple departments of the
school annually. Corporations and foundations at this level are
recognized on the schools Corporate & Foundation Wall of
Fame.
Slide 17
Other Areas for Engagement Annual Fund Provides for the
current, daily needs of the school, including sending students to
industry conferences, recruiting renowned faculty who are trained
in research, funding overseas study, purchasing equipment for
classrooms, and bringing guest lecturers to campus. Scholarships
SHA projects student scholarship expenses for 2011-2012 of more
than $7 million, our largest expense after faculty and staff
compensation. Facilities Ensures the schools physical plant
continues to serve as state of the art facilities for the teaching
of a world class hospitality education. Program Funds Sponsors many
programs that not only enhance the quality of a student's
education, but also strengthen the entire hospitality industry.
Opportunities for support include SHA Centers & Institutes,
Summer Honors Program for High School Students, and the Hotel
Leadership Development program.
Masters of Management in Hospitality Class of 2012:
International Hotel/Resort - Corporate: 18% Restaurant Operations:
16% Domestic Hotel/Resort/Gaming - Corporate: 11% Other Consulting
(Food and Beverage, Market Research ): 9% International
Hotel/Resort - Property: 9% Domestic Hotel/Resort - Property: 7%
Real Estate/Financial services: 7% Domestic other (Car rental,
Cruise, Higher Ed, Luxury Travel Retail): 9% International other
(Consulting, Real Estate, E-commerce, Restaurant): 14% Recruiting
Graduates
Slide 20
Freshmen Applicants totaled 1136 (771 primary and 114 alternate
freshman applications, and 200 fall transfer and 51 spring transfer
applications). 265 were admitted, and 228 of them joined SHA this
fall 55% of those admitted were women, 27% of the freshman class is
international with students representing Austria, Azerbaijan,
Canada, China, Ecuador, France, Germany, Hong Kong, India,
Indonesia, Saudi Arabia, Singapore, South Korea, Spain, and Turkey
76% scored above 600 on the critical reading SAT test and 90%
scored above 600 on the SAT math test Transfer Students Applicants
totaled 251. Of them, 59 were admitted and 54 of them joined SHA
this past fall; and 15 were admitted and 14 enrolled in the spring.
MMH Demand remains strong, both in Ithaca and in Singapore. 65
students started the program in May 2012. The average test score on
the Graduate Management Admissions Test (GMAT) was 623. Average
hospitality work experience for enrolling students was 3.2 years.
Admissions Data: 2012
Slide 21
58 Full-time Faculty 46 hold Ph.D. degrees Remaining are
professionally qualified lecturers with several years in their
discipline or the hospitality industry Intellectual Contributions
Journal articles published or accepted in 2012: 64 CHR Center
Reports in 2012: 27, widely covered in business and hospitality
press Faculty with key roles on distinguished journals Crocker Liu:
Coeditor - Journal of Real Estate Economics Rohit Verma: Senior
Editor - Production and Operations Management (Service Operations
Department), Associate Editor - Journal of Operations Management
Chris Anderson: Regional Editor Americas International Journal of
Revenue Management Cathy Enz: Associate Editor Journal of
Hospitality and Tourism Research Mike Sturman: Editorial Review
Board Member Journal of Applied Psychology SHA Faculty
Slide 22
We look forward to working with you ! 174 Statler Hall Ithaca,
NY 14850 [email protected] (607) 255-1204
