Embed Size (px)
Citation preview
(C) 2011. Leslie Wagner. LW-IP Consulting. All rights reserved. 1
Defining your IP Potential
Leslie F. WagnerIntellectual Property and Licensing Consultant(858) [email protected]
(C) 2011. Leslie Wagner. LW-IP Consulting. All rights reserved. 2
The Total PackageIntellectual Property (IP), licensing encompasses: Patents
Utility (utilitarian/functional elements and features)Design (ornamental features)Plant patents (asexually reproduced).
Copyrightsdocuments, web sites, manuals, instructions, marketing materials, software, etc.
Trademarks phrase, term, symbol, smell, sound, color, trade dress and product design that identify the source of the product (who not what).
Trade Dress look and feel of the product packaging
Trade Secrets “unpublished” information, processes, formulas, etc., that offer you a competitive advantage
Create alignment in order to take advantage of your unique marketing opportunities.
Effectively protect your entire IP portfolio.
(C) 2011. Leslie Wagner. LW-IP Consulting. All rights reserved. 3
Work Backwards if you have to…
Don’t know your potential? what can I or should I license? who are my potential partners, distributors, licensees?
Work backwards to figure it out…
Start with what you know about your product. What are the potential uses?
Look at your product from as many ‘angles’ as possible? Can it be used in different ways? For different purposes?
Look around you. Go to where you want your product to be sold.
Research.
(C) 2010. Leslie Wagner. LW-IP Consulting. All rights reserved. 4
(C) 2010. Leslie Wagner. LW-IP Consulting. All rights reserved. 5
Build your strategy
(C) 2010. Leslie Wagner. LW-IP Consulting. All rights reserved. 6
Put your plan together – map it out
Revise and edit your plan
(C) 2011. Leslie Wagner. LW-IP Consulting. All rights reserved. 7
Proceed with caution…
Now you’re ready to proceed…with caution.First… IP protection established Non-Disclosure Agreements
(C) 2011. Leslie Wagner. LW-IP Consulting. All rights reserved. 8
IP and Licensing
Leslie F. WagnerIntellectual Property and Licensing Consultant(858) [email protected]
