: Feature

by rachel burns & jodi garwood illustrations by leeandra cianci

Dear Hiring Guru,

Re: Managing Editor, Lululemon blog

As an online marketer/spiritual scholar in search of elevated consciousness and exceptional retail, please accept my application for Managing Editor, Lululemon blog. As a natural “truth seeker” and healer within the corporate world, I was summoned to this position by my life coach-slash-holistic nutritionist. We believe that managing the Lululemon blog is the perfect fit for exploring my whole self—an exceptional, unique opportunity to seek spiritual empowerment through SEO optimization, brand cultivation, and social media strategy. (And I love the pants!)

I am a graduate of the Transcendental Meditation School of Management program where I learned to harness the power of the mind to increase my capacity for compassion and dominate the business field. Before pursuing a master’s degree, I spent a profound three days in a yurt just south of Carlsbad, subsisting only on kefir, Diet Coke, and the teachings of Steven R. Covey. I emerged deeply changed, with a hunger to expand the brand experience into the unconscious (including sleeping the brand and afterlife-ing the brand).

As a word strategist, I have contributed to a variety of online communities. I am the official YouTube commenter for all of MC Yogi’s videos, a regular contributor to a Candida Yeast forum, and, most recently, intern at Little Toez (Southern California’s 45th most popular mommy blog for women without children). Clearly, I understand the important role that digital voice can play in creating a powerful movement.

I’m ready to leave a legacy of greatness with sample blog posts like: “Achieving spiritual enlightenment through fabric selection,” “Finding your groove (pants),” “Financial abundance through your mula bandha,” and my innovation doesn’t stop there! I have developed a line of Luon business-casual garments sewn entirely from Wunder Unders—wick away your social anxiety during that big presentation! I also created the sport “Spirit Sparring,” where competitors battle their personal demons alone in an MMA octagon ring. And I want to share this innovation with Lulu.

But can I live the brand? I own nine pairs of Lululemon pants so, yes. As a left-and right-brained ambivert, I can be all things to all people, and that’s what makes me the perfect candidate to lead and blend into your digital team.

Light, love, and laughter,

Lisa Anderson aka, Ammavaru

“There’s no I in ego”

—Lisa Anderson

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: Feature

Standard Application Questionnaire

Q: A goal you’ve achieved that you’re proud of (Personal, Professional, or Health)?

I’m especially proud of completing my recent dual master’s degree in Publishing and Retail Science. My thesis, “Stretched to the limit: The consumer behind the brand—an exploration of credit, love, and Namaste” uniquely positions me to hit and leverage Lululemon’s customer and commercial touchpoints.

In addition, I’m exceptionally proud of reaching 3000 followers on my “love, believe, fall” Twitter feed. It examines the tenuously reciprocal relationship between explorative quantum physics and its effect on local, organic produce.

Q: How have you elevated someone from mediocrity to greatness?

As Yogi Bhajan once said, “Be the change you want to see in the world.”

I worked with a friend of mine to face her fears and complete her first one-woman play, My Body, My Brand Ambassador—an Exploration of Choice, which was awarded “Pick of the Fringe” at the Edmonton Fringe Festival, 2009.

Q: How will you elevate Lululemon?

I think I will bring Lululemon an intricate balance of all things web perspective. I’ll go beyond managing the blog; I’ll mindfully massage it—into what already is. I’ll do this by cultivating the breath between the metadata. By being sensitive to the space that comes up in the blog post—without judgment, without fear...

It’s about being open to what the Twitter feed doesn’t say. Standing tall in the boldness of the solitary photo post. Lululemon won’t just be an online store; it’ll be a true yogic experience. Yoga = union = lulunionfication = world class elevation.

Q: What gets you up in the morning?

I’d have to say my alarm clock! Haha, no, just the pure joy that comes with living my truth.

Q: How would you spend an ideal day off with no financial limits?

If I were working for Lululemon, a day off would only be a state of mind. I would embrace the unknown ambiguities of life—express myself through open-source Drupal and live fully in the present moment, all while fine-tuning both my 30-year life plan and 7 ½-year birth plan. And I’d probably have a great lunch!

Q: If you could high five anyone, who would it be and why?

Howie Mandel, just to see what he would do. Also I’d high five Suze Orman for inspiring me with both her hairstyle and the ability to mentally overcome my financial limits.

Q: Tell me a quote you live by.

“A photographer gets people to pose for him. A yoga instructor gets people to pose for themselves.” ~ Jay Fields

Q: What are you most passionate about?

I’d have to say eliminating childhood poverty while simultaneously sharing my passion for vegan energy drinks.

Q: What do you want to be remembered for?

That time I fell down in crow pose and everyone laughed! It kind of openly demonstrated my endless commitment to being selfless and not taking myself too seriously!

Q: What is the theme song of your life?

Miley Cyrus—“We Can’t Stop.” I think the fact that she both “can’t stop” and “won’t stop” reiterates her (and my) commitment to her (and my) passions.

Q: What is your favourite way to sweat?

Whether it’s buying a fashionista’s wardrobe on a publishing intern’s salary, opening myself up for ridicule at a family gathering, or just practicing arm balances on a hot summer’s day—I love doing it all in Lulu!