LULULEMON ATHLETICA

Presented By: Chocolate Thunder!!!

Melissa, Emily, Mariam & Jessica

Who they are

Industry Analysis

Structure

Employee Program

Sustainability

Financial

Overview

WH

O T

HEY

AR

E

Known for high quality

yoga/active wear

Motivating and inspiring healthy

living and individuals

Active in the community

yoga programs

running clubs

web site

“What

we do

to the

earth

we do

to

ourselv

es.”

HIS

TO

RY

Founded in 1998 by Chip Wilson

First shop in 2000 in Kitselano

IPO in 2007

Mission Statement

“Provide components for people to

live longer, healthier, and more fun

lives.”

“Jealous

y works

the

opposit

e way

you

want it

to.”

IND

US

TR

Y

Textile – Apparel Clothing

Annual growth 28.1%

Consumer Goods

17 out of 25 Best Canadian Brands 2010

Community-based marketing approach

Target Market

People who share Lulu’s vision

SIZE AND MARKETS

Locations Corporate Owned Franchise Show

rooms Total

Canada 44 1 0 45

United States

70 4 54 74

Australia

0 9 5 9

Asia& Europe

0 0 18 18

Total 114 14 77 205

COMPETITORS High Cost

Low Cost

YogaSporty /Casual

STRUCTURE

Linear

- Communication runs in all directions

Corporate Leaders Educators

-----------------------------------------------------------------

EM

PLO

YEE P

RO

GR

AM

S

Employee referral programs

Research Development (RD)

program

Group Commission

Free yoga classes

“Creativi

ty is

maximize

d when

you’re

living in

the

moment.

”

TH

E G

UES

TS

Yoga enthusiasts

Runners

Dancers

The day to day / Looking for

comfort

The Difference

Tailored education of all products

Goal setting/ on-line support

SO

CIA

L R

ES

PO

NS

IBIL

ITY

Free weekly programs for public

Donations

Centre for Integrated Healing

Silken Laumann’s Active Kid

Raising funds for local charities

Healthy, safe factories

“Danc

e,

sing,

floss

and

travel.

”

EN

VIR

ON

MEN

TA

L

RES

PO

NS

IBIL

ITY

Environmental improvements

Natural, organic or sustainable

fabrics

Energy efficient stores &

renewable building materials

Recycle at all of their facilities

Staff are encouraged to walk,

run, or bike for their commute

LULULEMON FINANCIALS

Stock type: Common Authorized: 200,000,000 Issued: 50,000,000

61% owned by

directors and

executives16/17 analysts say

the stocks are good!

LULULEMON FINANCIALS

Canada United States Australia Asia

Revenue Gross Profit

2010: $452,898,000

2009: $353,488, 000 2008: $269,942,000

2010: $223,086,000

2009: $179,067,000

2008: $144,927,000

Net Income

2008: $ 30,842,000 2009: $ 39,363,000 2010: $ 58,281,000

AB

ILIT

IES

“Friend

s are

more

import

ant

than

money.

”

2010 Industry Standards

Return on Assets 22.53% 10%

Return on Equity 30.13% 15%

Gross Margin % 49.3%

Inventory Turnover

4.78

STR

EN

GTH

S

“Do

one

thing a

day

that

scares

you.”

Earnings Per Share

First Quarter

2010 0.28

2009 0.09

2010Industry Standard

Current Ratio 3.69 1.5 (strong)

Debt Ratio 0.24 (24%) 0.6 (safe)

Interest Coverage

11.31 2.00-3.00

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