By Kyle BancheroBy Kyle Banchero

BackgroundBackground

Company started in 1886 in Atlanta, Georgia when pharmacist John Pemberton discovered the drink

Coca Cola company offers 400 different brands in 200 different countries

Stock symbol: KO - Currently is selling at $42 a share.

Coca Cola has produced over 10 billion gallons of syrup in its existence

Background ContinuedBackground Continued

Major Competitors: Pepsi and Cadbury Schweppes

A few specific brands: Coke/Diet Coke, Powerade, Bacardi Mixers, Barq’s, Nestea, Dasani

Last year net sales were $22 billion

Strengths and WeaknessesStrengths and Weaknesses

Global Company Over 400 different

brands of products Long history Good taste Well known brand Attractive

Advertisements

Competitive Market Lots of interest and

taxes Conflicts of sales due

to sponsoring agreements

2004 2003 IndustryCurrent Ratio 1.1 1.06 1.22Quick Ratio 0.81 0.71 0.9Long Term Debt

To Asset 0.04 0.09 0.27

Cash Interest Coverage 40.72 38.67 35.78

Gross Margin 0.65 0.63 0.5798Operating Margin 0.26 0.25 0.2141Net Profit Margin 0.22 0.21 0.2288

Coca-Cola Financial Information

Coca-Cola Financial Info

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0.2

0.4

0.6

0.8

1

1.2

1.4

Current Ratio Quick Ratio Long Term Debt ToAsset

Gross Margin Operating Margin Net Profit Margin

2004

2003

Industry

Top Coca-Cola Brands

Coca Cola

Sprite Barq’s Nestea

Employee BenefitsEmployee Benefits

Life and Health Benefits

Retirement

Tuition Aid Program

Additional Benefits

Internships