By Gina Jackson

What is Pinterest?

➢ Pinterest is a platform where users can share, discover, and post visuals to

spark new interests

➢ Users can ‘pin’ posts to their boards

➢ Browse other boards createdFounded in: December 2009By: Ben Silbermann

What is Pinterest?➢ Pinterest has more than 322 million monthly active users worldwide

○ ⅓ of those users are from the US

Pinterest’s algorithm

➢ Pinterest uses a “smart feed” algorithm to show you a mix of content that you are interested in

➢ Four main Factors:(1) Domain Quality(2) Pin Quality(3) Pinner Quality(4) Relevance

➢ Pinterest is more of a search engine than a social media platform

Why do people use Pinterest?

(1) Bookmarking sites

(2) Inspiration

(3) Brand promotion

(4) Building connections with others

(5) Relaxation

How does Pinterest make money?

➢ Monetizes by selling digital advertising

in a unique way

○ “Promoted Pins”

➢ Encourages users to plan for future

projects

➢ “Buy it” button

○ $140-$180 average/order spent by

Pinterest users

What are some successful campaigns?

➢ Krylon Paint○ https://youtu.be/4BjbGwvGBB4

➢ Peugot

What risks are involved?(1) Pinterest users are predominantly women

(2) Risk of copyright infringement

(3) The balance between organic content and advertisements

What are some unsuccessful campaigns?

➢ Uniqlo “Dry Mesh Project”➢ Boston Celtics

Future trends on Pinterest?

(1) TikTok(2) Personalized Marketing(3) Interactive Marketing(4) Authenticity & Diversity

Why use Pinterest?➢ Best used for these companies:

○ Creatively driven○ Appeal to women○ Advertise with visuals

➢ Not the best for these companies:○ Highly specialized

➢ Best practices:○ Incorporate creative strategies to

relate visuals to product/service○ Post often○ Encourage consumer-generated

content

➢ Best practices:○ Incorporate creative strategies to relate

visuals to product/service○ Post often○ Encourage consumer-generated content

Final Tips & Tricks

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