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AUDUBON BLUE (wool & silk)Manhattan Reserve Collection

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contents

3Cover StoryWe asked a team of industry colleagues to talk about the themes, significant advancements and introductions that will bear the biggest influence on design in 2015.

6 Northwest Design AwardsThe 16th annual competition is open, including the new category of Lighting Design.

8 Recent ArrivalsWe roll out rich texture, color and a few doses of history reinterpreted in this season’s newest arrivals.

A visionary with a background

in sculpture that he’s blended

nicely into interior and

furniture design, Gary Hutton

believes: “There are only two

kinds of people in the world.

The ones who love sparkly

things, and the ones who

won’t admit it.”

Anne Lancaster is a multi-

talented artist and

photographer. In her spare

time she can be found creating

stone carvings, casting

bronzes, climbing mountains,

dancing Argentinean tango,

collecting acorns, and

documenting life’s moments

with her photography.

With a love for helping people

define and create spaces that

truly reflect their personality,

Jann Placentia defines the

essence of a well-lived life as

being surrounded by treasured

objects, beautiful colors and

fabrics, marvelous music,

gorgeous gardens, delicious

food, and the warmth of

friendship.

Interest in plants started for

Chip Ragen as a child, which

led to a summer job, which

led to managing a garden

showroom, which led to

Ragen & Associates. Ragen

& Associates designs, builds

and maintains gardens and

imports and distributes high

quality garden planters.

The team at Hi-Tek

Lightworks, including Albert

McCrae and Brian Webb,

specializes in new automation

technology, audio, video and

security—making homes

smarter every day.

bydesign contributors

Perennials / Susan Mills

page 2 I t ’s a l l on l ine—vis i t | seatt ledesigncenter. com | twitter. com/seat t le_des ign | facebook . com/seat t le .des ign | p interest . com/pinsdc

As the recession took root and people began espousing concepts like new normals, we saw showrooms and

manufacturers exit design centers around the country; an army of online tools were thrust at the industry with

the hope of enabling benchmade to compete with big box retailers in a swelling, web-based marketplace; and

there were even turnabouts in the marketplace like LUXE Interiors + Design leaving the Northwest and then

very successfully returning to thrive.

Things seem to have settled a bit and forward motion resumed, but over the last several months I have been part

of or heard about a number of conversations concerning more change in the industry—apparently a newer new

normal. From increasing business activity for showrooms and designers (definitely the kind of change we want

to hear about), to changes in other marketplaces, and certainly to our own imminent transition in ownership at SDC, the evolution of

design continues.

But rather than view change as a worrisome beast, I hope we can collectively welcome it as necessary catalyst. Case in point:

The U.S. Bureau of Labor Statistics predicts that by 2015 millennials will overtake the majority representation of the workforce and

by 2030 this hyper-connected, tech savvy generation will make up 75 percent of the workforce.

Clearly we must learn how to connect with a younger generation than we have historically, which will mean embracing and effectively

using technology as a tool—perhaps the tool. And not as an end to brick and mortar, but instead to augment it.

On the local front, Greenbridge assumes ownership of SDC in November. Their plan is to consolidate showrooms into the Atrium

building and convert the Plaza building to office space. As I see it, that consolidation will bring about needed synergy, with all design

center programs occurring at the hub. We don’t yet know the timeline for these projects, but will share them when we can.

As much as I may coach you to join me in a big group hug with change, I will admit that there is still quite a bit that remains unknown.

However, things will clarify as we move forward, and I see newer, brighter futures.

bydesign

Creative/Editorial Director

Craig Cross

craig.cross@hines.com

To subscribe:

SDCInfo@hines.com

Craig Cross

5701 Sixth Avenue South

Suite 378

Seattle, WA 98108

seattledesigncenter.com

from the editor

page 3

cover story

2015 DESIGN INFLUENCERSRounding into the fourth quarter of the year, we reached out to a few design colleagues who occupy different vantage points in the

industry to ask about 2015 in design. Our goal was to identify significant advancements and/or introductions, and see if any themes

emerge from a conversation about the coming influences on design.

Vantage Point: International Scene

Jann PlacentiaPiacenza Design

I travelled to Italy and France for four

weeks in September and while in Paris

attended Maison et Objet, something I’ve

wanted to do for a long time. It was

overwhelming, as trade shows generally

are, and also incredible! While I did see a

bit of saturated, primary color represented,

mainly in Scandinavian/modern iterations,

the predominant impression was calm and

serene: pale and pastel colors (quite a bit

of greige, taupe and mauve—but deeper

and richer than we saw in the 80s), natural

fibers, animal prints (yes!), and lots of

copper.

It became even clearer on this trip how small

the globe has become and how “regional”

as a term or design direction is passé. Every

culture is influenced by every other culture

— the mix is what’s trending now.

I feel as if comfort is what we are longing

for in this crazy, uncertain world and will

be the design focus in the future.

Ones to WatchMy short list of favorites:

Eleanor Cummings, Timothy Corrigan

and Myra Hoefer.

Vantage Point: Fine Art

Anne Lancaster, founderCommunity Artists Program

In terms of materials, there is a tremendous

resurgence of encaustic work in the

Northwest, one of the oldest styles or

techniques. As for subject matter, I am

seeing a lot of work depicting scenes

that connect for us because they remind

us of familiar places and times, be they

streetscapes or landscapes. And of course

while these presumably more traditional

images are alive and well, abstract work is

experiencing a similar level of popularity.

As I’m sure is the case with interiors,

that dance between traditional and

contemporary, or more literal versus more

conceptual, is ever present.

Much of the issue with art has always been

about education—not so much about who

is who, though that happens, but more

about familiarizing potential owners with

the language of art and of a medium, with

the artist’s story, and very often to get them

comfortable with having original art in

their home.

I see emergence of a trend in art that

I am really happy to witness—a move

toward more collaboration, wherein art

(and life in general) becomes more layered

by community, by shared connection and

contributions, rather than individualized

and isolated effort. Creativity is a positive

force that produces much needed light

against the darker news of our current

world, and shared creativity means even

more powerful brightness.

Ones to WatchWatch for who is presenting at

the TEDs as an indicator of new and

emerging ideas and talents.

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Vantage Point: Landscape Architecture

Chip RagenRagen & Associates

From our vantage point, one of the biggest

changes in the field of lighting and lighting

control has been the widespread adoption

of LED fixtures. These fixtures offer

a wide spectrum of color temperature,

power savings and an incredibly long

lamp life that is very attractive. The

fixtures, however, vary greatly from

manufacturer to manufacturer on how

they can be controlled and dimmed. We

have worked closely with lighting designers

and companies to find ways to reliably

offer LED replacement to existing homes

and integrate LED technology into new

construction. As energy codes continue to

demand change and customers look for

ways to cut energy usage, LED lighting will

continue to grow as a reliable and usable

option.

In the last few years we have seen a dramatic

upsurge in non-traditional content usage—

Netflix, Hulu and the like. This trend has

provided viewers with a small amount

of control over not only what content

they view but even more importantly what

content they pay for. In the next five years

we expect to see a significant swing toward

an on demand style of content where the

viewer pays for individual channels, shows

or movies as they are viewed. This kind of

power has been sorely needed for years and

will alleviate the age old problem of having

100 channels but nothing to watch.

Ones to WatchAaron Mollick of Stewart Silk

Architects, Olson-Kundig Architects,

and NB Design Group

Vantage Point: Home Technology

Albert McCrae and Brian WebbHi-Tek Lightworks

Garden design in the greater Seattle area

continued to be influenced by the economic

recovery, leading to confidence in real

estate values, an influx of foreign buyers,

and a desire to create private spaces to share

time with friends and family. Rising home

prices gave people the confidence to invest

in their property. Sport courts, sometimes

challenging to fit into smaller urban garden

spaces, were in demand more than ever this

year; more time playing, less time driving,

everyone wins. Improved sport court

play surfaces that don’t require a poured

concrete base are becoming a popular way

to deal with restrictive, imperious surface

code requirements.

A long hot summer, though lovely, has

people rethinking the issue of water

usage. Taking a fresh look at drought

tolerant plants is influencing garden

design. Where is this going? Less space

for demanding English perennials gardens,

and more space for dining terraces with

fire tables as a centerpiece for relaxing with

friends.

Ones to WatchChefs can be designers as well, and

some of the best are influencing

not only what we eat, but how we

garden. Experience chef Tamara

Murphy’s Terra Plata, with its herb and

flower lined roof garden, making the

most of a small slice of dense Capitol

Hill. Jerry Traunfeld’s Poppy, with

its intimate back garden terrace, has

literally created a fragrant mélange of

the herbs from which his kitchen draws

daily inspiration and ingredients. Both

chefs, with their passion for locally

sourced ingredients, set a great example

of what we all can do in our home

gardens, large or small.

page 5

SDC and artist Brian Major partnered again to create an interactive

art memorial for walkers in the Susan G. Komen 3-Day. Our

cheering station was at mile 13.4 on day 2, so walkers were about

half way through the 60-mile journey. We invited participants to sign

the piece with the name of the person(s) they were walking to honor.

sdc scene

For me, the biggest changes I’ve seen this

past year are the tremendous advancements

that have been made in man-made textile

fibers.

In my childhood, synthetic fibers were new

man-made miracle fibers that promised us

no ironing and much leisure time. However,

those leisure suits were soon discovered to

be like wearing a plastic bag with about as

much breathability.

The advancements in fiber technology have

totally changed the way we look at textiles

for the home. I do not presume to know

exactly what happened in those labs, but

the genius of these men and women is not

to be denied. It is now almost impossible to

tell by the hand of the fabric what the fiber

content is!

One to WatchSeattle’s own Stefan Gulassa—

he is doing great things!

Vantage Point: Furniture Design

Gary HuttonGary Hutton Design

page 6

Seattle Design Center hosts the 16th Annual Northwest Design Awards Competition to reward outstanding interior design. Our jury’s goal is to identify and recognize projects that exemplify design across a range of styles and spaces in 16 competition categories. Winners are honored at the annual Northwest Design Awards Gala: March 5, 2015.

E N T R I E S D U E 5:00 P M | N O V E M B E R 21, 2014

TO ENTER Design trade professionals and firms working in the Pacific Northwest (Washington, Oregon, Idaho, Montana, Western Canada and Alaska) are eligible to enter. Trade organization affiliation is not required. All interior design projects completed between 2011-2014, published and unpublished, are eligible. Designers may not enter the same project in multiple categories. Students must be enrolled at a design school in the Pacific Northwest at time of entry.

JURYTo ensure impartial judging, all entries are judged through an anonymous process by a select group of industry leaders. Judges will consider proportion, composition, use of space, lighting, materials and appropriateness for each entry. Student entries will be judged on the ability to communicate a design concept and the skill of the presentation. In the event of insufficient or inadequate entries, Seattle Design Center reserves the right to cancel the contest and refund entry fees or restructure the categories in such a way as to permit fair and proper judging of entries received.

PRIZES Winners of the competition will be notified by February 5, 2015. Winning entries will be announced publicly at the Northwest Design Awards Gala — Thursday, March 5.

WINNERS IN PROFESSIONAL CATEGORIES RECEIVE:n Featured designer profile for one year on

seattledesigncenter.com. SDC promotes your profile through a 6-week online advertising campaign with an estimated 1,200,000 impressions.

n Mention in SDC ad published in the summer issue of LUXE Interiors + Design; the ad may include photographs from select winning projects.

n Media relations support with neighborhood, city and regional media.

n Showcase in slideshow of winning projects on seattledesigncenter.com.

WINNERS IN THE STUDENT CATEGORY RECEIVE:n First Place: $1,200 | Second Place: $750n Mention in SDC ad published in the summer issue of

LUXE Interiors + Design; students cited as emerging talent.

n Media relations support with campus, neighborhood, city and regional media.

n Showcase in slideshow of winning projects on seattledesigncenter.com.

One crystal obelisk given per winning firm. By acceptance of prizes, finalists consent to the use of their names and/or photographs for publicity purposes without further compensation. All entries will be shared with editors. Void where prohibited by law. All federal, state and local regulations apply.

CATEGORIESBATHROOM — Includes new or renovated bathrooms within a private residence.

BEST INDIVIDUAL ROOM: CONTEMPORARY — Includes interior design work of any room type for which the finished style of the room is a contemporary aesthetic.

BEST INDIVIDUAL ROOM: TRADITIONAL — Includes interior design work of any room type for which the finished style of the room is a traditional aesthetic.

COMMERCIAL — Includes staff workplaces, reception areas, meeting rooms, utility areas or other areas to the extent that the total workplace is represented.

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EXOTIC RETREATS — Includes design for yachts, jets, unique spaces or vacation retreats that do not serve as a primary residence.

HOSPITALITY — Includes restaurants, hotel rooms, suites, lobbies and private function spaces created within hotels, motels or inns.

KITCHEN — Includes new or renovated kitchens within a private residence.

[NEW] LIGHTING DESIGN — Includes design of a lighting solution for a space that creates the desired atmosphere and supports a larger design concept. MODEST BUDGET, BIG IMPACT — Includes interior design work from any room type for which the entire design project budget was $50,000 or less.

MOST INNOVATIVE DESIGN COMPONENT — Includes design of a single component in any room type, such as stairs, lighting fixtures, water features, entry doors or unique finish work.

OUTDOOR LIVING AREA — Includes exterior living space projects for which layout, furnishings and landscape design were orchestrated.

SMALL DESIGN FIRM LUMINARY — Includes interior design work of any room type completed by design firms with less than 5 employees.

STUDENT — Includes classroom or independent projects for which the student had to address an assigned design challenge and render a conceptual solution.

TEXTILES – Includes use of textiles and/or leathers in any room type that best supports a design concept.

WHOLE HOUSE LESS THAN $400,000 — Includes new or renovated areas within a private residence for which less than $400,000 was spent toward interior architecture and design (including furnishings and finishes).

WHOLE HOUSE MORE THAN $400,000 — Includes new or renovated areas within a private residence for which more than $400,000 was spent toward interior architecture and design (including furnishings and finishes).

SUBMISSIONSENTRY PROCESS: The Northwest Design Awards entry process is online, which allows you to quickly upload your project photos, floor plans and project profiles to our secure server. Once your entry has been submitted, pay the entry fee via our pay center, print the client form, capture necessary signatures (yours and client’s), use a scanner to create a PDF copy of the signed confirmation page, and upload the PDF file using the Upload Client Form button on the My Entries page. The online competition entry process closes at 5:00 p.m. November 21. Please contact our concierge staff at 206.762.1200 for assistance. PHOTO RELEASE: Entrants grant producers of the Northwest Design Awards, Seattle Design Center, the right to reproduce project images for promotional purposes. Producers also assume all entries are the works and property of the entrant and that clients of the assumed projects have given their permission for this entry. Seattle Design Center is not liable for any copyright infringement on the part of the entrant. Entry materials become the property of Seattle Design Center and will not be returned.

ENTRY MATERIALSAll materials must be included for consideration. Incomplete entries will be subject to disqualification. n Project Profile—One completed profile is required

per submitted project. After submitting and paying for the entry, print the client form, secure necessary signatures (client’s and yours), and use a scanner to create a PDF file of the signed form. Upload this PDF file using the Upload Client Form button on the My Entries page. Repeat this operation for each entry.

n Images—Upload the number of digital images listed with each category. Before images are not required. Digital images uploaded should be a minimum of 1024x768 pixels (horizontal x vertical). To ensure fairness, your name or firm name should not be visible on any submitted text, documents, floorplans or images.

n Client Form—Upload a PDF file copy of the signed document with your entry materials.

n Floorplans—An 8.5 x 11 inch copy of the project floorplans with or without furnishings—you may use more than one page. Where available, provide pre and post-remodel floorplans.

n Entry Fee—$50 per entry. No entry fee for students. Receipts will not be issued. Please use a copy of your entry form as your receipt.

page 8 recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com

recent arrivals

1 | T R A M M E L L- G AG N ÉCommitted to bringing the best of mid-20th century American design

to 21st century interiors, a new, luxurious furniture company—Truex

American Furniture Company—debuts its glamorous collection. The

launch includes 20 pieces—chairs, tables, chaise lounges, sofas and more—

with 20 additional pieces to be added in early 2015 and 35 more thereafter.

These exuberant designs were inspired by masters like Billy Baldwin,

Frances Elkins, James Mont, Couturier Charles James and other talents

of the era.

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3 | L E F L A RInspired by Italian sophistication, the Oliver was designed for exceptional comfort featuring plush cushioning and detail stitching.

With clean, simple lines and angled stainless steel legs, Oliver is lifted from the ground creating weightless elegance.

2 | A N D O N I A NThis transitional design features a heathered boucle Tibetan wool

background in tones of light blue. The subtle Chinese silk design elements

in bone and silver paired with the small scale of the pattern give the rug a

sophisticated elegance.

page 9recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com

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4 | S C H U M AC H E RTo celebrate Schumacher’s 125th Anniversary, we’ve mined our

archives to pull together a best hits collection of the house’s most

iconic fabrics—updated for rooms that draw on the past to redefine

the way we live today. The patterns span a range of influences,

periods and styles and embody the values we’ve maintained since

Frederic Schumacher first opened his doors in 1889.

5 | J E N N I F E R W E S TSince the advent of weaving, cultures have devised limitless ways

to transform natural fibers into textiles for personal adornment

or more utilitarian functions. Conrad is pleased to introduce six

alluring handwoven designs, each stamped with the hallmark

of our exacting standards of originality and quiet elegance. A

couture-quality sheer, haberdashery-inspired plaid-like patterns

and a striking tweed construction offer new directions in

window coverings.

6 | BA K E RThe Strelka resembles the tip of an island opposite the Winter Palace in St. Petersburg. The resulting oval

excels in traffic, while allowing enough room to work, complement a full size sofa, or visually balance

something larger, including a sectional. The glass top makes the most of a statement rug. Curved panel

legs create a visual curtain at each end. A study of contrast, metal bracket tips juxtapose an industrial

modern form and Jacques Garcia’s couture draped fringe texture on the legs.

page 10 recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com

9 | W I L L I A M & WAY N EOver the course of Wood-Mode’s 70 year history, they have built a reputation for fashion forward designs, superior

quality, fine craftsmanship, and dedication to protecting the environment. William & Wayne is proud to offer our

designers, architects and trade professionals the wonderful array of choices and solutions to all of their cabinetry

needs, from kitchen and bath to home entertainment units, or any room in the home.

8 | D U R A L E EThere are few designers who utilize the power of color

as intricately and successfully as Eileen Kathryn Boyd.

Duralee is pleased to introduce Eileen Kathryn Boyd II,

a follow up to her wildly successful first collection of

fabrics for the home. A further exploration of the color

spectrum, the collection features a painter’s box of hues

and unique textures designed to inspire and encourage

ambitious new color stories.

7 | S U SA N M I L L S Sutherland Furniture showcases

the new Capri Collection. Also

featured: new rug from the Rodeo

Collection from Perennials.

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1 0 | M A F I I N T E R N AT I O N A LMafi International introduces the Infusion Collection.

Eco-friendly and designed for today’s casual homes and

lifestyles, the borderless rugs in the Infusion Collection

have a uniquely soft look and feel that gives them a

special appeal. Hand knotted of bamboo silk in a classic

Tibetan weave.

1 1 | D E S I G N E R F U R N I T U R E G A L L E R I E SVan-guard (noun)—the foremost or leading position in a trend or movement. It all started in a

modest facility with two employees and a perfect velvet chair. Today, more than 40 years later,

Vanguard Furniture is still making good on its name to be at the forefront of the furniture

industry—from one perfect velvet chair to endless personalized possibilities. DFG is the proud

new home to the vast Vanguard Furniture line. Pictured: The Cleo bed

1 2 | J . G A R N E R H O M ENew to J. Garner Home is Eleanor Rigby Leather. With their London origins,

Eleanor Rigby uses the finest hides and custom-made frames to create specialty

leather sofas, sectionals and chairs. Each piece is manufactured using old

world bench made techniques and values. They start with 100 percent kiln-

dried hardwood and inspect each one before proceeding through upholstery to

assure a lifetime of service. Stop by to see the Desert Rose sectional with show

stopping, extra-wide pieces—perfect for any media room.

1 3 | V I CO U S T I CFlexi Wood A50 is a panel dedicated to the control of medium and

medium-low frequencies. It acts simultaneously as an absorber

and a reflector, controlling excess energy in a room without

compromising its ambiance. Flexi Wood helps create listening

spaces with a natural, bright sound. The panel’s revolutionary

design is further enhanced by the addition of a wood surface.

Long known for its excellent acoustic properties, the wood also

adds elegance and modernity to the panel, making it suitable for

use in any type of space. Available in Vicoustic’s five signature

wood finishes.

14 | D I XO N G RO U PPierre Frey introduces Les Dessins, a collection of wallpapers that embarks on

a worldwide voyage through the drawings of artists. Shown is Jour de Fete, a

fantastical depiction of galloping horses by painter Gaël Davrinche. The entire Les

Dessins collection consists of 16 designs in various colorways.

page 12 recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com

1 5 | K E L LY FO R S LU N DThe Lewis Sofa is a new introduction from O Henry House with exceptional comfort. Bench

made with kiln-dried northern maple and eight way hand-tied, using various gauge springs to

ensure maximum support and comfort. Available in three standard sizes — or custom size to

meet client needs.

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1 8 | P I N D L E RThe natural elegance of Belgian linen has experienced a spectacular

resurgence in the design trade. Elegant, understated Belgian linen is among

the most sophisticated and luxurious linen in the world due to its superior

quality of fibers and craftsmanship. It also dyes beautifully and we have

put together this book in a palette of soft, subtle colors. Pindler brings

together multipurpose and upholstery solids and textures woven in 100

percent Belgian linen.

1 7 | O PE N S Q UA R EBivi is inspired by small company culture. Think of it as a blank canvas,

which allows you to express your unique brand personality. Because you

don’t think of your workplace as an assortment of desks and cubicles, we

don’t either. It’s more than that. It’s where work and personal passions

collide. It’s where you see yourself wanting to be every day, and maybe some

nights. It’s what works for you. So, let’s toss out all the preconceived ideas

and start with a blank canvas. Let’s create the workplace you have in mind

for today, and even prepare for what’s around the corner.

recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com

1 6 | K R AV ET Kravet has introduced eight pattern books in partnership with Pantone, the global color authority and provider of professional color

standards for design industries. Designers will benefit from the uniformity and ease of fabric being placed into a specific range of

Pantone colors, and Kravet will benefit from the expertise Pantone brings to bear through color intelligence and trend forecasting.

page 16

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The Grapple Boys—created by students from Coyote Central—

claims its home as bike rack and public art on the design center

campus.

Bicycle Parking Encouraged

Young artists of Coyote Central: Katsuki Eisenberg, Miles Farrow,

Aram Gould, Lincoln Groh, Emmett Huggins, Quentin Hunt, Will

Loughlin and Nelsen Stipeck. Lead Artist: Rusty Oliver.