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an informative journal for interior designers and design enthusiasts published by Seattle Design Center.
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bydesign
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SEATTLE DESIGN CENTER
SUITE 182
T 206.763.0100 F 206.763.1018
robertallendesign.com
MODERNLIBRARY
RABH_SEA_SDC_Ad.indd 1 7/27/11 10:15 AM
page 3
5Community Spotlight:
The SharehouseOur goal is to be the place to donate still useful household furniture and other items.
6 Northwest Design AwardsThe 13th Annual Northwest Design Awards Competition opens with new categories that celebrate unique projects and small design firms.
9 Marketing InsightStory is a powerful thing. No illusion. Mystique is no longer the goal. People want to hear your story and find the parts that resonate for them.
contents
Cover photo: Robert Allen’s Drapery Hardware Collection
I t ’s a l l on l i ne v i s i t | s e at t l e d e s i g n ce n t e r. com | t w i t t e r. co m/s e at t l e _ d e s i g n | f ace b o o k . com/se at t l e . de s i g n
Photo: Barclay Butera Lifestyle Collection | Sutton Plantation Post Bed | Michael Folks Showroom
Photo: Baker Knapp & Tubbs, Barbara Barry Collection
page 4
We talk so much about transparency these days, I think hoping that like the infamous Ghost Car—the see-through Pontiac
built by General Motors for the 1939-40 New York World’s Fair—customers and the world at large can see the inner
workings of our respective businesses. It’s about trust—and of course, no proverbial smoke and mirrors.
We’ve been busy at SDC talking about 2012, and the conversation has inspired our own turn at laying out some simple,
unembellished truths:
Truth #1: Building occupancy isn’t where we’d like it, and we anticipate the next few years will see gradual, cautious growth.
There will be new showrooms, but they will more likely be smaller spaces that allow companies and manufacturers to
more carefully test the Seattle market. In light of this current landscape, we continue reaching out to prospective showrooms on a national level,
connecting existing showrooms with new lines to diversify their available product mix, and supporting local design experts interested in opening
new, multi-line showrooms.
Truth #2: Success of the design center is intrinsically linked to viability of the showrooms, and we remain committed to offering support. A few
showrooms have left the building, whether for retirement, other locations or after closing down in response to the challenging economy, but most
have stayed and more are arriving. We will continue to make every reasonable effort to accommodate changing business needs.
Truth #3: Our big goal is to be your trusted design resource in the region—resource for a broad range of products and price points,
education that ignites your creativity and business acumen, and programs that enable you to maximize your business and service.
Simply put, the entire design center equation begins with you choosing to source products here. We recognize that, and are working to get you here.
There’s a lot going on, and we have big goals. I think you’ll find exciting information in this issue, including a fantastic array of new products, details
about new showrooms, and a call for entries for the 13th Annual Northwest Design Awards (with new project categories). Enjoy the exploration.
And yes, for any who know me, random auto references are in all likelihood a singular event—my awareness is only the result of having seen a recent
news story about the Ghost Car going to auction. Random it may be, but it helped make the point!
bydesign
Creative/Editorial Director | Craig Cross
Marketing/Advertising | Sara Jane Coe
To subscribe: [email protected]
Craig Cross
5701 Sixth Avenue South
Suite 378
Seattle, WA 98108
seattledesigncenter.com
from the editor
page 5
You’ve known her as helpful showroom
manager Jennifer Lyzanchuk, then
she got married and became Jennifer
Garvey, and now we introduce Jennifer
Garvey—the showroom. Jennifer sat
down with us for a few minutes to talk
about her new life as showroom owner.
Q. What excites you about
getting into the showroom
business right now?
A. I am excited about being my
own boss and being able to
create a fresh look in the
showroom.
Q. Tell us about your plans for the showroom—new products, new
merchandising, new services?
A. I am lucky to be working with such wonderful vendors who are
sending new, exciting product. I am also speaking with several lines
which will bring a new vibe.
Q. You worked with Elinor & Verve for nine years—what are the three
big things you learned about this business during that time?
sdc momentum
A. My big take aways were about the importance of developing a
strong relationship with vendors, providing excellent customer
service, and focusing on my niche (I cannot be all things to all people).
Q. Tell us something most people don’t know about you.
A. I went into college intending to major in some form of engineering. It
was my dream to become an astronaut. Once I started taking elective
classes in art and design, I realized that was the direction I needed
to go.
Q. If you have time to read while you’re establishing a business, what are
you reading?
A. I haven’t had much time for reading, so when I have, I’ve been keeping
it light. Right now I am reading a book a friend recently published:
The Things You Find on the Appalachian Trail, by Kevin Runolfson.
Q. What is your favorite indulgence?
A. That is a tough one. I would say that it is a toss-up between cupcakes
and massages. I LOVE cupcakes!
Q. You are introducing your husband, Ned, to the showroom world—
how is he doing with all this new information?
A. He is amazing. Ned has jumped right into this new world. He has
been answering phones and learning our fabric and furniture lines.
Entrepreneurial Spirit: Jennifer Garvey | New Showroom Owner
No one ever thinks it will happen to them. Homelessness creeps up—the economy goes bad, a catastrophic illness results in enormous medical bills and
the insurance runs out, a person flees domestic violence—and suddenly, you find yourself in a shelter with only the clothes on your back. After a year or
more working with a case manager, you have a small apartment and feel you’re on the road to stability again. But wait—you left your furniture and other
essentials when you became homeless, so you have no bed, couch, dishes, cookware or
blankets. That’s where The Sharehouse comes in.
For 21 years, The Sharehouse has been receiving and collecting donated furniture and
other household goods and distributing them to homeless families and individuals as
they are about to reenter permanent housing. More than 42 percent of The Sharehouse
recipients are women who have fled domestic violence; 62 percent are women raising
children. Our recipients have worked hard to get back on their feet. Moving into an
empty home or apartment doesn’t take them far from homelessness, and enabling
recipients to choose furniture and other items (including art and decorative items)
improves the likelihood of a successful transition.
You can help with your financial support, above all. The Sharehouse has such limited space that it is turning down donations at a rate of 4 to 1. We need
more space, more crew and two new trucks. We need to increase our donation pick up area to include all of King County. Our goal is to be the place to
donate still useful household furniture and other items. For more information about making a tax-deductible donation to The Sharehouse, please visit
us at thesharehouse.org.
Community Spotlight: The Sharehouse
A 7 year-old girl chatted with me as she and her mother were
waiting for their appointment. They had fled a very violent home a
year earlier, and were finally in an apartment. She was so excited to
be back in school, and was looking forward to playing soccer. When
the appointment was over, she came back to my office clutching a
quilt printed with soccer motifs (made by a wonderful Sharehouse
volunteer). “Look, lady,” she said. “Now I’m real again.”
page 6
Seattle Design Center celebrates extraordinary interior design with the 13th Annual Northwest Design Awards competition.
Enter your best projects for the chance to be recognized for work that defines design in the region.
Competition now open | Closes 5:00 p.m. November 18, 2011
Awards presented at the Northwest Design Awards GalaMarch 8, 2012
TO ENTERAll design trade professionals and firms working in the Pacific Northwest (Washington, Oregon, Idaho, Montana, Western Canada and Alaska) are eligible to enter. Trade organization affiliation is not required. All interior design projects completed between 2007-2011, published and unpublished, are eligible. Designers may not enter the same project in multiple categories. Students must be enrolled at a design school in the Pacific Northwest at time of entry.
Mailing Your Entry: All entries and entry fees must be received by 5:00 p.m. November 18 in the Seattle Design Center management office. Mail completed entries to: Northwest Design Awards, Seattle Design Center, 5701 Sixth Avenue South, Suite 378, Seattle, WA 98108. If mailing your payment, make checks payable to Hines REIT Seattle Design Center, LLC. Entries received without payment will be disqualified. Entry fees are nonrefundable. One check may be used to cover multiple entries.
Entering Online: Visit seattledesigncenter.com to utilize our online Northwest Design Awards entry process. The site will be closed at 5:00 p.m. November 18. The online entry process allows you to quickly upload your project photos, f loor plans and project profiles to our secure server. Once your entry has been submitted, pay the entry fee via our pay center, print the entry confirmation page, capture necessary signatures (yours and client’s) and mail or scan/email the confirmation to [email protected].
Photo Release: Entrants grant producers of the Northwest Design Awards, Seattle Design Center, the right to reproduce project images for promotional purposes. Producers also assume all entries are the works and property of the entrant and that clients of the assumed projects have given their permission for this entry. Seattle Design Center is not liable for any copyright infringement on the part of the entrant. Entry materials become the property of Seattle Design Center and will not be returned. Do not submit originals.
JURYTo ensure impartial judging, all entries are judged through an anonymous process by a select group of industry leaders. Judges will consider proportion, composition, use of space, lighting, materials and appropriateness for each entry. Student entries will be judged on the ability to communicate a design concept and the skill of the presentation. Jury selection had not been completed at time of printing, but SDC anticipates a panel of 5-6 distinguished jurors from outside the Pacific Northwest region.
In the event of insufficient or inadequate entries, Seattle Design Center reserves the right to cancel the contest and refund entry fees or restructure the categories in such a way as to permit fair and proper judging of entries received. Seattle Design Center is not responsible for lost, misdirected or delayed mail.
PRIzESWinners of the competition will be notified by January 20, 2012. Winning entries will be announced publicly at the Northwest Design Awards Gala, Thursday, March 8. One crystal obelisk given per winning firm.
Winners in Professional Categories will be recognized with a featured designer profile for one year on seattledesigncenter.com (profiles will be promoted via an online advertising campaign) and asked to provide design tips or other content for the design center’s website and/or social media platforms.
Winners in Student Categories will receive 1st place: $1200, 2nd place: $750.
All Winning Projects will be posted to seattledesigncenter.com and represented in press release issued to local and regional media.
By acceptance of prizes, finalists consent to the use of their names and/or photographs for publicity purposes without further compensation. All entries will be shared with editors. Void where prohibited by law. All federal, state and local regulations apply.
REqUIREMENTSAll materials must be included for consideration. Incomplete submissions will be removed from judging and entry fee(s) reimbursed.
[ ] Entry Form: One copy of a completed Northwest Design Awards entry form. To complete online entry or download a printable version of the form, visit seattledesigncenter.com. Information will be reproduced in published materials exactly as it is written.
[ ] Images: Include CD with the assigned number of digital images listed under each category. Digital images must be a maximum of 72 dpi and 1024x768 pixels – horizontal or vertical — OR — Upload the assigned number of digital images listed with each category. Digital images uploaded should be a minimum of 640x480 pixels – horizontal or vertical.
Label all image files for each category with the firm name and category name. (For example: Jones Design_kitchen_A, Jones Design_kitchen_B). To ensure fairness, do not print or embed your name or firm name on any submitted materials or images.
[ ] Project Profile and Client Permission Form
[ ] Floorplans: An 8.5 x 11 inch copy of the project floorplans with or without furnishings—you may use more than one page, but keep size to 8.5 x 11 inch paper. Where available, provide pre- and post-remodel floorplans. Oversized or folded plans will be discarded.
[ ] Fee: Entry fee of $50 per entry. No entry fee for students. EARLY BIRD RATE: Enter by October 14 and the registration fee is only $30. Checks should be made payable to Hines REIT Seattle Design Center, LLC. Receipts will not be issued. Please use a copy of your entry form as your receipt.
1 3 T H A N N U A L
CALL FOR ENTRIES
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ddeeffiniininnggOFFICIAL ENTRYComplete the following and submit your project materials and entry fees—$50 per entry / $30 per entry if submitted by October 14. There is no limit to the number of entries. Entry form may be duplicated for additional entries. Deadline 5:00 p.m. November 18, 2011.
Category (please check one)[ ] Bathroom — 2 before / 5 after digital images[ ] Commercial (healthcare, civic spaces, office) — 2 before / 5 after digital images[ ] Hospitality — 2 before / 5 after digital images[ ] Kitchen — 2 before / 5 after digital images[ ] Outdoor Living Area — 2 before / 5 after digital images[ ] Whole House (less than $400,000 toward interior architecture and design) — 2 before / 8 after digital images[ ] Whole House (more than $400,000 toward interior architecture and design) — 2 before / 8 after digital images[ ] Student — 5 digital images of renderings and/or elevationsNew:[ ] Best Individual Room: Contemporary — 2 before / 5 after digital images[ ] Best Individual Room: Traditional — 2 before / 5 after digital images[ ] Exotic Retreats (Yacht/Jet/Unique Spaces – not primary residence) — 2 before / 5 after digital images[ ] Most Innovative Design Component (stair, water feature, entry doors, unique finish work) — 2 before / 5 after digital images[ ] Modest Budget, Big Impact (projects less than $30,000) — 2 before / 8 after digital images[ ] Small Design Firm Luminary (projects by firms with less than 5 employees) — 2 before / 8 after digital images
Designer Entry (please print or type clearly)
Entrant’s Name (as it should appear on the award)Firm Name Street Address City State zip Phone Fax Email Project Name Local Magazine/Newspaper for Possible Winner Recognition
Student Entry (please print or type clearly)
Student’s Name (as it should appear on the award)Street Address City State zip Phone Fax Email School Name City State zip Phone Fax Project Name Instructor’s Name Campus Magazine/Newspaper for Possible Winner Recognition
(continued)
Project Profile (required)
Describe the principal design challenge/goal and resolution
Describe the secondary design challenge/goal and resolution
Describe any special considerations
Square footage
Indicate any sustainable products and principles incorporated in the design
Lines/Manufacturers selected for project (This information will not be shared with judges.) 1. 2. 3.
Client Permission (required / not required for student entries)
My signature confirms that the designer submitting this entry provided professional design services for me, and I release those services to be displayed for promotional purposes related to the Northwest Design Awards. I certify all of the information provided with this submission is accurate to the best of my knowledge. Seattle Design Center shall not be held responsible for any inaccuracies in submissions, verifying credits, investigating complaints, or settling disputes between design professionals, participants or owners of the projects.
Client’s Name(s):
Signed: Date:
Designer Permission (required)
My signature confirms permission for my work to be entered in Seattle Design Center’s Northwest Design Awards Competition. If my work is awarded, I grant Seattle Design Center the right to publish photographs of my work in design center social media or any design center publication, print or digital, including by design newsletter and the design center’s website at seattledesigncenter.com.
Designer Name(s):
Signed: Date:
Has this project been published? (This will not affect your chances of winning.)
[ ] Yes [ ] No If yes, where?
Checklist: [ ] Entry Form [ ] Images [ ] Project Profile [ ] Client Permission Form [ ] Floorplans [ ] Fee
Mail entry packets to:Northwest Design Awards, Seattle Design Center, 5701 Sixth Avenue South, Suite 378, Seattle, WA 98108
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cover story
By 10:00 a.m. on any given day, I have opened and read 50 emails,
discarded the obvious promotional fluff, responded to and deleted
the quick ones, and sorted through those that require more
extensive follow-up prior to responding. I’ve opened my Facebook
page (for business reasons, of course), have seen the most current
news feed, and responded to friend requests. And then to research a
possible event partner, I went online where I saw news stories, more
advertising, and streamed video. Sound familiar? Big question—by
10:05 a.m., do I remember the email flyer someone sent about an
upcoming weekend sale? Big answer—maybe.
We live in a truly over-messaged society, and with the popularity
of mobile devices, messaging no longer recognizes the boundaries
of time and place—we can be reached when and wherever we make
ourselves available. However that may impact your personal life,
the impact to your entrepreneurial life is significant—your job as
a marketer has gotten more complicated. How do you get your
message through the filters, so that of the 650 messages I may see
in one day, I recall yours and will take the action you’d like me to
take—to hire you?
There is no easy answer and you will be pushing this rock up
the hill for quite some time, but an old communication truism
still applies—consistent communication, regularly refreshing and
updating all the points at which you tell your story, is essential.
Twenty-five years ago, advertising analysts posed that someone
had to hear your message three times before they would take
action. These days, it is estimated to take at least seven times.
Seven times to clear through all the noise, arrive at a time in which
the receiver needs the service you are offering, and motivate the
receiver to learn more about and trust you. You can’t simply engage
in a marketing activity and be done.
It takes time for people to get to know you, remember your name
and your offer. Once they know you, they’ll need to get to the place
of liking you. Eventually, they’ll start to trust you. And then they
will be ready to buy. Building trust is a tough dance, but let’s take a
look at how communication can support the effort.
Keeping it Current
Staying up-to-date plays out in many stages of the client lifecycle:
Marketing Insight: Be Current, Real and Availablen In the wooing phase with potential future clients, you commit
to sustained messaging because your audience will change,
moving from general prospect to first date to wedding
vows, over and over again. There is an easy assumption that
the same love note you used with a previous generation of
prospects will work again, but our well published world
(nothing on the Web ever really seems to go away) doesn’t
forget much and you will lose credibility if you repeat the tried
and true.
n Your current clients may want additional and recurring
validation that you are the solution provider they need. Your
goal here is continued demonstration of your expertise by
featuring new projects, recent awards, or publications in
which you or your work has appeared.
n Being in the moment may be even more important to your
past clients because they’ve already been wooed, they’ve
seen the naked baby photos, and you got them to the altar.
The challenge here is to demonstrate that while your talent
at the time of commitment was considerable, it has gotten
more compelling since—you are now even more the solution
provider of choice.
Since much of our marketing communication these days is
electronic—namely your website, email and social media—the
ease of updating your information is certainly an advantage over
the print world. You may want to update some content daily—
social media and your blog—while it may be more appropriate
to update your portfolio images, featured design tip, or book
recommendation once a month. There isn’t a right answer—only
that you set a goal. And while planning helps, you’ve also got to
be nimble enough to respond to change. Report receipt of a design
award or your partnership with a great community project when it
happens. Don’t feel you have to wait for the next scheduled update.
I’m going to be the anti-tech for a moment and say that client
outreach also includes the kind of communicating in which you
stand in front of someone and speak in complete sentences that
do not include smiley face symbols to indicate you have a sense
of humor. When networking—from social events, professional or
community associations, chance meetings or introductions from
By Craig Cross
(continued)
page 10
colleagues—you have to get comfortable with the unapologetic
personal sales pitch.
There are plenty of tips for writing a good personal pitch, but
we’re talking about keeping your materials current, so I’m going to
advise you to revisit the pitch you’ve memorized and review the key
features or accomplishments. Do they reflect your current work,
talents or successes? It’s too easy to tuck away your elevator speech
and only pull it out when necessary—and after all, you know you,
so why would you need any practice? Here’s why: People will react
if you are visibly uncomfortable selling yourself. We can excuse a
lot to discomfort with public speaking, which most of us have, but
I’ll link this back to the trust we talked about earlier. If you don’t
trust yourself enough to clearly communicate your own talents
and skills, why should I? Mark your calendar to review and update
your elevator speech every 6 months, and dedicate some time with
a close friend to practice its delivery.
Being RealA few years ago my wife purchased a sprinkler. Not a very
complicated purchase, but the outcome presents a great example
of being real to who you are. Now, in my job, I pay attention
to details many people may miss, and I would have very likely
purchased a sprinkler and been mindful, I assume, of the throw
distance and its ability to disperse water and other such technical
matters. My wife brought home a copper colored sprinkler that
looks more like a sculpture than a piece of equipment. A butterfly
sits atop a single post, and when the water is on, the butterfly
and an outer ring spin to create a choreographed water show in
our yard. There are two points to this story—one, that my wife
thought it was far more fun to be amused by the task of watering
the lawn and bought accordingly; two, that you now have a very
clear picture of our twirling butterfly sprinkler. You connected to
my story.
Story is a powerful thing. No illusion. Mystique is no longer the
goal. People want to hear your story, find the points that resonate
for them, and identify where and how they connect. What you
share isn’t entirely about your skill set to help differentiate you
from another. Share the layers that make you who you are—reveal
your humor, talk about likes and dislikes, share your interests—
and I think the core fiber can be far more compelling than your
credentials. And where do you share these breadcrumbs? In your
blog, with Facebook posts, in the About section of your website, in
articles you write for your neighborhood publication, and in the
causes or community service you support.
Staying AvailableHow, after you’ve played your part as CEO, janitor, office manager
and lead talent, do you find time for this role? You have to make
time. The bigger danger with marketing is saying and delivering all
the things we’ve discussed and then retreating to a safe distance to
see if anyone interacts with your story. Truth is, they interact with
you. And you have to be present and reachable.
Serve on panel discussions. Volunteer to assist with the design
center’s annual Career Day (hint, hint). Participate in fund raisers
by donating your consultative services. Give advice on radio shows.
Design the set for your daughter’s school play. These may not all
be obvious declarations of your design talent, but when people
connect that version of you with the version they know who hand
painted the interior of Tumnus’s cave for the set of Narnia (true
story), a trusted, known ally (you) emerges. Story told.
n Begin your planning process with an audit. Note where people have an opportunity to hear, read or experience your story—website, email signature, letterhead, Facebook, Twitter, blog, handwritten thank you notes, elevator speech or events/organizations you sponsor.
n Identify your deadline and work backward so you allow enough production time. If you need to post a new book review on September 1, consider how much time you need to finish reading the book, write your review, and get it posted to your site. Work accordingly.
n Updating photos certainly is about providing new images—that’s a must—but changing the order in which you post images also sheds new light.
TIP
S
page 11 recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com
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recent arrivalsTaking cues from current trends, show houses and haute
couture, this issue of recent arrivals epitomizes what we are
seeing in the market — crisp color and contrast, casual texture,
and spirited wallpaper and furnishings.
2 | K r AV eT/L e e J o fAFresh from a tour of the Orient, Barbara Barry has released an Asian-influenced collection that will be sold exclusively through Kravet. Called Indochine, the collection consists of fabrics, trimmings, carpet, drapery hardware and wall coverings inspired by the colors, textures and patterns of Asia. Bamboo rings, poles and Lotus finials from Indochine’s hardware collection.
3 | S C h u M AC h e rSchumacher introduces three new wing chair silhouettes to its Furnishings Collection. The Madison Wing Chair is refined and modern. Contemporary or traditional, your interiors will enjoy a reinterpreted wing chair that is so versatile.
1 | D u r A L e eThe illustrative hand-drawn style of Thomas Paul 2 is a direct reflection of the evolution of the artist. While the bold, silhouetted designs of the first collection are still present, new patterns usher in a fresh approach to contemporary design by utilizing a giclée effect to merge the detailed styling of antique engravings with a pop of color.
page 12 recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com
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7
4
8
6 | D e S I g N T e xInspired by the many collections acquired through the Museum of International Folk Art and the Museum of Indian Arts and Culture, Santa Fe, the Shelter Collection captures the essence of the vast wealth of textiles, basketry and pottery through a beautiful and unexpected fabric story. VALANKA exemplifies the different layers of the elaborate Macedonian costume. In this alluring modern day version, the woven motifs give the impression of having a hand crewel work feel thoughtfully stitched with a grid overlay.
5 | K e L Ly fo r S Lu N D, I N C .Now turning his well trained eye and attention to detail toward a line of inspired fabrics, Kelly Joyce has created a collection that harmoniously blends timeless designs with today’s sensibilities and methods. Hand screened prints, rooted in history but interpreted with a fresh artisanal approach, are paired with linen and hemp solids in sophisticated color palettes and textures.
4 | P I N D L e r & P I N D L e r , I N C .Modern Simplicity Trims are classic, elegant and decorative trims with simple designs but fabulous attention to detail in the construction and color blending. Reminiscent of classic English and French styling, colored in soft, understated hues, these exceptional trims compliment any elegant room at exceptional price points.
7 | e BA N I S TAThe 12-light Venetian II Chandelier features more than 6,000 Bohemian faceted crystal beads and hand-carved and polished semi-precious rock crystal stone prisms. Pictured: Hand-forged wrought iron frame in gold finish.
8 | BA K e r K N A PP & T u B B SA centerpiece to any room, the Celestial Chest makes a unique statement. The delicately dimensioned face of galaxy-like swirls are framed in exquisite walnut and trimmed in gold leaf. A custom circle door pull is attached to one door. Hand finished and burnished, this piece can hold the whole room. Designed by Barbara Barry for Baker Furniture.
page 131 0recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com
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9 9 | M I C h A e L fo L K S S h oW ro o MThe Sun Valley Dining Table is shown in a distressed brushed steel finish with a reclaimed white oak wood top in Driftwood finish, which provides an organic, naturally beautiful grain pattern and clean design. Available in a plethora of finishes: white oak, walnut, interior and exterior teak. A stone top option is also available.
1 0 | J e N N I f e r W e S TThe palette for Neisha Crosland’s wallpaper collections originates from memories of gold-tipped Sobranie cocktail cigarettes, enamel Swedish match boxes, little coffee spoons belonging to her grandmother, and the painted walls and plasterwork of Robert Adam. The Geometrics are inspired by North African/Moroccan tiles, basket weaves, Moorish architecture and decorative details of tadelakt and zellij. Aladdin collection is featured left.
1 1 | S u SA N M I L L S S h oW ro o MNuage means cloud in French and the Nuage nesting tables, designed by Sophie Lafont for Christian Liaigre, replicate the undulating lines of cumulous clouds. The white Carrara Marble is outlined in nickel plated bronze and they float just like their namesake.
page 14
The Power of Design
Barbara Barry will share a presentation of her thoughts on design
and the power she believes it has to transform our lives.
Join us as she introduces her exciting new Indochine collection for Kravet
and hear the thought process behind it.
Bring your questions and your inspirations for an afternoon of sharing.
“Indochine sprang from my impressions of Asia.
I have woven the complexity and richness of the landscape into
a collection with deep colors and shimmering patterns.”
B A R B A R A B A R R Y
Thursday, September 152:00 p.m. | Atrium
Register at seatt ledesigncenter.com
1 2 | J . g A r N e r h o M e , I N C .Cassina Hall Chest and Chronicle Chair by Lexington: 11 South. A breakout collection of fresh contemporary designs with clean architectural lines using an eclectic blend of materials and distinctive finishes.
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Kravet cordially invites you for a special presentation with internationally acclaimed interior designer Barbara Barry
page 15
new
lines new lines
BakEr, kNapp & TuBBS, plaza SuiTE 170
• New additions to the Barbara Barry Collection
• New additions to the Michael Smith Collection
JENNifEr WEST, aTrium SuiTE 100
• Neisha Crosland Wallpaper Collection
kravET/ lEE JOfa, aTrium SuiTE 126
• Barbara Barry Indochine
• Lilly Pulitzer Interior Fabrics
miChaEl fOlkS ShOWrOOm, aTrium SuiTE 134
• Barclay Butera Lifestyle
• Marge Carson
• Marjorie Skouras Design
• Bob Timberlake Collection from Century Furniture
• Archive Home Collection from Century Furniture
mJ iNTEriOrS, aTrium SuiTE 228
• Jonathan Adler Lighting (full collection of pottery and
accessories to follow)
• New additions to Harden Furniture
• New art collections
piNdlEr & piNdlEr, iNC., plaza SuiTE 180
• Montage Collection
• New patterns in Signature Exclusive Upholstery
• Fusion III Collection
• Modern Simplicity Trims
showroom news• Designtex celebrates 50 years in business.
• Elinor and David Gordy of Elinor & Verve retire after
20 years in business.
• Jennifer Garvey opens her new showroom, Plaza Suite 268
(formerly Elinor & Verve).
• Trammell-Gagné announces Lauren Henley as their new
outside sales representative.
• Duralee officially opens, Plaza Suite 167.
SChumaChEr, plaza SuiTE 190
• Au Naturel Collection
• New wing chairs to Furnishings Collection
TrammEll-GaGNé, aTrium SuiTE 105
• Jonathan Browning
• Berman Rosetti
• New pieces from Fuse Lighting
• Pollack, Fancy That Collection and Pure Collection
• Brentano, Essentials Collection
• Mokum, East Collection
Photo:C.R. Laine CollectionMJ Interiors
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5701 Sixth Avenue South, Suite 378
Seattle, WA 98108
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P R E S O R T E D
S T A N D A R D
U S P O S T A G E
P A I D
S E AT T L E , WA
PERMIT NO. 711
SEpTEmBEr 15 | JOhN B iElENBErGWhat Happens Next? The Good and Bad NewsConference Center | Plaza Suite 370 | 10:30 – 11:45amThe bad news: The world is at , or near, unprecedented tipping points involving climate change, peak oil , deforestation, species extinction and water scarcity. The tenuous relationship between humans and the natural world has become an unsustainable scenario. The good news: Design is one of the only viable options we have to help shape a positive future . Design with a big D. Design that includes invention, human ingenuity, innovation and creative problem solving. Join us to see how Project M, SOUP and Common are using design to help shape a positive future for people and the planet.
OCTOBEr 20 | dENNiS aNdErSON The Magic Language of Architectural PhotographyConference Center | Plaza Suite 370 | 10:30am – 12:30pmJoin us for an exciting sl ide presentation of architectural and interior photography drawn from Anderson’s national and international travels . Learn how to get the most out of a professional photographer by learning the language spoken by visual professionals . Learn when to use magic-hour and how to use photo-lighting to create a mood. Learn what a major photo-shoot costs . Get an understanding of usage rights , and how to negotiate them to your advantage. Live l ighting demonstration. CEU: 0.2
NOvEmBEr 17 | TraCy COrlEy The Strategy String: Tying Every Day Actions to Real ResultsConference Center | Plaza Suite 370 | 10:30 – 11:45amAuthor, strategist , change agent and former architect Tracy A . Corley will help you set a strategic framework, tie up loose ends, and prepare your company for success in spite of uncertainty. Based on her new book The Strategy String: An Organizational Primer for Tying Strategy to Performance, Tracy exposes why old methodologies for setting strategy don’t work in an evolving information economy. The Strategy String demonstrates how f ive parts of strategy — vision, mission, values , position and brand — drive every day actions and determine how an organization of any size successfully manages market changes , vendor and employee concerns , and industry challenges .
Produced using ColorGraphics “Green” Process. Burgo Endeavour Velvet Book is made from 30% post-consumer waste. FSC-certified paper. Vegetable-based inks formulated to contain minimal VOCs. Please reuse or recycle after reading.
