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bydesign contributors

4A Centered Approach to CreativityA group discussion about balancing

and harnessing creative influences

through such things as yoga, medita-

tion or swimming.

6 Northwest Design AwardsThe 12th Annual Northwest Design Awards Competition opens with a new event schedule.

14 Showroom NewsMore about an exciting showroom move and remodel.

Get ConnectedWe’re going green with the next by design, and we need your email.

Sondra Alexander, internationally

acclaimed designer of wallcoverings,

creates moods that range from the

sensuous and earthy to the heights of

sophistication. Reviving the centuries-

old art form of handcrafted wallpaper,

Sondra’s original and distinctive

contemporary designs grace the walls

of prestigious establishments across

the globe.

contents

Cover photo:

Courtesy of Sara Jane Coe

by design fill:

Essenza, Living Line

I t ’s a l l on l i ne v i s i t | s e at t l e d e s i g n ce n t e r. com | t w i t t e r. co m/s e at t l e _ d e s i g n | f ace b o o k . com/se at t l e . de s i g n

Roger Thomas is executive vice

president of design for Wynn Design

and Development and has designed

many of the world’s most famous hotels

and resorts, including the Wynn Las

Vegas, Wynn Macau, Treasure Island

and the Bellagio Resort. A recognized

leader in the hospitality industry, Roger

has twice appeared on Architectural

Digest’s AD 100—2007 and 2010.

Davis Dalbok had a fascination with

the natural world from a very early

age. This early fascination with plants

eventually led to formation of Living

Green and later to opening a showroom

in San Francisco. His extensive civic

work includes a current project to

design the Southeast Asian Cloudforest

Garden for the Conservatory of

Flowers in Golden Gate Park.

Michael D. Frederick is an

internationally recognized teacher

in the field of psycho-physical

re-education. He has trained and

studied in England, Israel and India,

and is the U.S. founding director of

the first three International Congresses

on the Alexander Technique. He has

organized and taught more than 150

workshops in the U. S. and Europe

since 1978.

Photo: Stephen E. Earls, Damask

page 3

We’ve heard the phrase in every conceivable use, but I’m going to say

it again—thinking outside the box. Expansive thinking can lead to

such interesting connections and growth, and we’ve seen some very

exciting ideas surface in recent months. Among them, I enjoyed a unique

conversation about the roots of creativity with Sondra Alexander, Davis

Dalbok, Michael Frederick and Roger Thomas in preparation for their

August 19 Third Thursday panel discussion: Daily Practice from the

Inside Out. See page 4 for more of our conversation about the impact of

daily practices like yoga or meditation on creativity and spatial awareness.

We’ve recently added a new tool on seattledesigncenter.com. You’ve been able to search by

keywords to find showrooms, manufacturers or product categories, but can now search product

photos by category, period, theme or style. Designers may also save images to a portfolio, create

separate password-protected client folders, and save items to an online library. To learn more,

check out the article on the back cover and visit seattledesigncenter.com to begin your search.

Another positive sign of growth at the design center concerns the arrival of new general manager

Diane Callahan. After years on the manufacturer side of the industry, Diane is excited by the

challenge to expand the base of to-the-trade showrooms at the design center. Take some time

on your next visit to meet Diane and share your ideas.

There’s been a lot happening at the design center and in Georgetown these days, and SDC’s own

Sara Jane Coe was able to capture some of it at a recent farmers’ market—her photo appears

on the cover. I can’t help but think of long summer days. Enjoy the season, refuel, find your

inspiration and let that creativity flourish.

bydesignCreative/Editorial Director | Craig Cross

craig.cross@hines.com

Marketing/Advertising | Sara Jane Coe

sara.coe@hines.com

Marketing Intern | Erin Gorkavchuk

To subscribe: SDCInfo@hines.com

Craig Cross

5701 Sixth Avenue South

Suite 378

Seattle, WA 98108

seattledesigncenter.com

from the editor

page 4

Craig Cross, Editor / Kathryn Kimball, Moderator

Q: The spark of inspiration strikes in many ways. Describe

your process for nurturing an idea to life, whether collecting

images, key words or found objects that help you explore,

refine and finalize a concept.

Sondra Alexander My process usually starts with color and

texture (especially rough finishes and facades on buildings). I

look at magazines (fashion has always been a big influence)

movies, or fish at the aquarium. Once I get started, I think

my process is like automatic writing—I can’t stop until I drop,

pretty much.

Davis Dalbok The idea always comes as an inspiration from

the site. I let the site generate and suggest the path to the design

solution. Honoring the site, rather than imposing your will on

it, listening to and seeing the signals.

Roger Thomas I draw every idea, which lets me better

understand the inspiration. I don’t consider if the ideas are

pertinent to a current project or problem, I just collect ideas

as I go. I go back through my sketch books when creating a

concept and use those that resonate to the problem at hand.

Often the selection of ideas covers a considerable period of

time.

Q: I see creativity as a river, and if we’ve stepped out of the

river for any reason, we have to reenter the flow, which can

take time. What do you do to get and keep those creative

energies flowing?

Sondra Alexander I need a deadline and the pressure of

having my back to the wall. I leave my studio and go up the

street and look at the street life. I live in the Haight, so it is

pretty dynamic. I go up at least once a day.

Davis Dalbok I’m reminded of a well known phrase,

attributed to the father of Gestalt Fritz Perls, that always

inspires me to be in the moment. “Don’t push the river, it flows

by itself.” It really comes down to being disciplined enough to

get into the flow and stay there. You have to first want to do

the work, and then consciously commit to it, and then allow it

to just carry you along.

Michael Frederick I look at it a bit differently. To me the flow

of the river is time bound. I set myself to move out of the flow

of time into an awareness that is not caught up in thought

and the ‘like and dislike reactions’ that thought produces. For

me, true creativity exists in the space between stimulus and

response.

Roger Thomas Travel always restores me to the river.

Especially travel in Europe where my roots seem to vibrate

best. I often fill an entire sketch book in one week while in

Europe—ideas, macro and micro, from entire environments

to small details. Often books can create the same inspirations.

Q: At some point, everyone needs to refuel. What technique

do you use, how often, and where do you go to recharge?

Davis Dalbok Nature, nature, nature. It sounds predictable,

but I’ve always gone there to recharge. It’s one of the reasons I

live in Marin County; it’s the gateway to so many regenerative

environments.

Michael Frederick Personal daily yoga practice, applying the

Alexander Technique in an intentional way, watching a sunset

on Pacific Coast Highway in Malibu as I drive to Ojai, playing

with my seven year old daughter Nikita (who has a magical

brain on her), or quality time with my dear partner Carol,

where I feel nurtured without judgment.

Roger Thomas I always recharge in art museums and

galleries. Art history is my favorite point of departure into my

imagination.

Q: Beyond recharging, we also need to expand our thinking

so we don’t incorporate the same ingredients in every project.

How do you infuse new ideas or considerations into your

creative thinking?

Davis Dalbok I try to not allow myself to be ‘pigeonholed’

into repeating just one kind of design. I think every designer

has a particular style that is inherent in all their work. In the

landscape world, we all have certain plants we like to use

Kathryn Kimball and I connected with Sondra Alexander, Davis Dalbok, Michael Frederick and Roger Thomas in anticipation of

the group’s Third Thursday lecture in August: Daily Practice from the Inside Out. Our discussion about balancing and harnessing

creative influences through such things as yoga, meditation or swimming provides a fascinating look at techniques to both fuel

and focus your creativity and inspiration.

A Centered Approach to Creativitycover story

page 5

time and again, and often in similar ways, but it’s healthy to

break out of that mold by allowing yourself to be inspired by

what someone else has done. Listening carefully for the signals

that the site is emanating. Listening carefully to your client.

Listening before the ego jumps in too strongly.

Michael Frederick I have lots of friends that I can bounce

ideas off of. They act like mirrors that reflect back when I

become too limited in my thinking.

Q: There can be inherent struggles in a collaborative process,

but the thinking can be incredibly fluid and expansive. What

kind of collaboration do you incorporate in your design work?

Sondra Alexander The back and forth of collaboration really

helps me to get excited about what I am about to do creatively.

Michael Frederick For me, collaboration is like the Sufi

story of the blind men and the elephant. If we are truly honest

with ourselves, we are all blind men and women. However,

when we are focused on a project together without focused

commitment—exploration being the motivating factor—

something happens, there is a creative perception that occurs.

A creativity of understanding that is not limited by our petty

subjective opinions.

What we usually think of as design work is external in the

world, including the garden, the house, the clothes, etc.

However, there is a different level of design work which is the

internal design process of inner work, allowing space so that

the unknown can be present. Out of this space the external

design is created.

Q: Activities like walking still surprise me as a source of

ideas—in fact, I now take a digital recorder with me. How do

you record ideas that strike during your inner practice?

Sondra Alexander Swimming is my preferred method of

setting up my mind to design and I don’t record anything then.

When I have finished swimming, I can usually recall what my

thoughts were and jot down key ideas.

Davis Dalbok I love capturing ideas through the lens of the

camera. I think it trains the eye to create a canvas, much like a

painter does. Finding the perfect framed shot and ideal lighting

to enhance the composition is like making a beautiful garden.

I almost never crop my photos. Capturing a composition as

you see it, in the moment, can always bring you back to that

moment and spark an idea back to life.

Roger Thomas Drawing is my way of recording, thinking and

linking to inspiration. When my hand begins to move on the

page, the ideas flow naturally and rapidly. Pavlovian.

Q: If you have a preferred inner practice, tell us about how

you discovered it and how you knew it was the right method.

Davis Dalbok I don’t really have a preferred inner practice.

It’s very difficult for me to sit still very long and meditate,

for example. I have really gleaned inner practice from what

resonated and made most sense to me from a litany of spiritual

masters; hearing the master Krishnamurti speak (his book

Think On These Things was responsible for many epiphanies

in my mid-20s) and Herman Hesse, whose books I devoured at

around the same time. Both of these teachers taught me a lot

about how to be in, and understand, our human relationships.

Michael Frederick I am lucky. I graduated from high school

in 1962 and went to university throughout the 1960s. In the

1970s, I lived in England for almost a decade. During this 20

year span, I was fortunate to have access to some extraordinary

teachers and mentors. The through line is that they taught me

to work from the inside out—not simply copy someone, but

to question myself and not be afraid, to make mistakes, to

admit when I’m wrong, to always have an internal sense of not

knowing, and to approach a task by first emptying the glass. I

have been exposed to many types of practices and inner work

from my travels in India, Turkey and throughout Europe and

the U.S. What they have in common is something I call going

beyond the mind. Design work is an internal process where

one learns how to subtract what is unnecessary.

Roger Thomas My inner practice is to stay in the present

moment. You miss everything that might inspire if you

are worried about the future or past. Now is where the

inspiration is.

Kathryn Kimball is the principal of K2 Design Communication.

K2 has been developing and implementing marketing strategies for

designers and manufacturers in the design industry for more than

twenty years. With a keen interest in lifestyles that enhance well-being,

Kathryn has been teaching pilates and attentive movement classes in

San Francisco and New York since 1995.

page 5

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Seattle Design Center celebrates extraordinary interior design with the 12th Annual Northwest Design Awards

competition. Enter your best projects for the chance to be recognized for work that defines design in the region.

Competition now open | Closes 5:00 p.m. November 15, 2010

Awards presented at the Northwest Design Awards GalaFebruary 17, 2011

TO ENTERAll design trade professionals and firms working in the Pacific Northwest (Washington, Oregon, Idaho, Montana, Western Canada and Alaska) are eligible to enter. Trade organization affiliation is not required. All interior design projects completed between 2006-2010, published and unpublished, are eligible. Designers may not enter the same project in multiple categories. Students must be enrolled at a design school in the Pacific Northwest at time of entry.

Mailing Your Entry: All entries and entry fees must be received by 5:00 p.m. November 15 in the Seattle Design Center management office. Mail completed entries to: Northwest Design Awards, Seattle Design Center, 5701 Sixth Avenue South, Suite 378, Seattle, WA 98108. If mailing your payment, make checks payable to Hines REIT Seattle Design Center, LLC. Entries received without payment will be disqualified. Entry fees are nonrefundable. One check may be used to cover multiple entries.

Entering Online: Visit seattledesigncenter.com/nwda to utilize our online Northwest Design Awards entry process. The site will be disabled November 15 at 5:00 p.m. The online entry process allows you to quickly upload your project photos, floor plans and project profiles to our secure server. Once your entry has been submitted, pay the entry fee via our pay center, print the entry confirmation page, capture necessary signatures (yours and client’s) and mail or scan/email the confirmation to SDCinfo@hines.com.

Entrants grant producers of the Northwest Design Awards, Seattle Design Center, the right to reproduce project images for promotional purposes. Producers also assume all entries are the works and property of the entrant and that clients of the assumed projects have given their permission for this entry. Seattle Design Center is not liable for any copyright infringement on the part of the entrant. Entry materials become the property of Seattle Design Center and will not be returned. Do not submit originals.

JUDGINGTo ensure impartial judging, all entries are judged through an anonymous process by a select group of industry leaders. Judges will consider proportion, composition, use of space, lighting, materials and appropriateness for each entry.

Students: Student entries will be judged on the ability to communicate a design concept and the skill of the presentation. Entries will be reviewed for functionality, innovation, use of materials, overall presentation and professional appeal.

In the event of insufficient or inadequate entries, Seattle Design Center reserves the right to cancel the contest and refund entry fees or restructure the categories in such a way as to permit fair and proper judging of entries received. Seattle Design Center is not responsible for lost, misdirected or delayed mail.

PRIZESWinners of the competition will be notified by January 14, 2011. Winning entries will be announced publicly at the Northwest Design Awards Gala, Thursday, February 17. Following this event, the winning entries will be posted on seattledesigncenter.com. One crystal obelisk given per winning firm.

Student Prizes: First place: $1200, second place: $750.

By acceptance of prizes, finalists consent to the use of their names and/or photographs for publicity purposes without further compensation. All entries will be shared with editors. Void where prohibited by law. All federal, state and local regulations apply.

REQUIREMENTSAll materials must be included for consideration. Incomplete submissions will be disqualified.

[ ] Entry Form: One copy of a completed Northwest Design Awards entry form. To complete online entry or download a printable version of the form, visit seattledesigncenter.com. Information will be reproduced in published materials exactly as it is written.

[ ] Images: Include CD with the assigned number of digital images listed under each category. Digital images must be a maximum of 72 dpi and 1024x768 pixels – horizontal or vertical — OR — Upload the assigned number of digital images listed with each category. Digital images uploaded should be a minimum of 640x480 pixels – horizontal or vertical.

Label all image files for each category with the firm name and category name. (For example: Jones Design_kitchen_A, Jones Design_kitchen_B). To ensure fairness, do not print or embed your name or firm name on any submitted materials or images.

[ ] Project Profile and Client Permission Form

[ ] Floorplans: An 8½ x 11 inch copy of the project floorplans with or without furnishings—you may use more than one page, but keep size to 8½ x 11 inch paper. Where available, provide pre- and post-remodel floorplans. Oversized or folded plans will be discarded.

[ ] Fee: Entry fee of $50 per entry. No entry fee for students. Checks should be made payable to Hines REIT Seattle Design Center, LLC. Receipts will not be issued. Please use a copy of your entry form as your receipt.

12TH ANNUALNORTHWEST DESIGN AWARDS

call for entries

page 7

definingOFFICIAL ENTRYComplete the following and submit your project materials and entry fees—$50 per entry.There is no limit to the number of entries. Entry form may be duplicated for additional entries.Deadline 5:00 p.m. November 15, 2010.

Category (please check one)

[ ] Bathroom — 2 before / 5 after digital images[ ] Bedroom — 2 before / 5 after digital images[ ] Commercial (healthcare, civic spaces, office) — 2 before / 5 after digital images[ ] Hospitality — 2 before / 5 after digital images[ ] Kitchen — 2 before / 5 after digital images[ ] Outdoor Living Area — 2 before / 5 after digital images[ ] Whole House (less than $400,000) — 2 before / 8 after digital images[ ] Whole House (more than $400,000) — 2 before / 8 after digital images[ ] Yacht/Jet — 2 before / 5 after digital images[ ] Student — 5 digital images of renderings and/or elevations

Designer Entry (please print or type clearly)

Entrant’s Name (as it should appear on the award)Firm Name Street Address City State Zip Phone Fax Email Project Name

Student Entry (please print or type clearly)

Student’s Name (as it should appear on the award)Street Address City State Zip Phone Fax Email School Name City State Zip Phone Fax Project Name Instructor’s Name

(continued)

Competition Now Open—

Entries Due 5:00 p.m.November 15, 2010

—Award Reveal: February 17, 2011 Northwest Design Awards Gala

page 8

Project Profile (required)

Describe the principal design challenge and resolution

Describe the secondary design challenge and resolution

Describe design goals1. 2. 3. Describe any special considerations

Square footage Indicate any sustainable products and principles incorporated in the design

Lines/Manufacturers selected for project (This information will not be shared with judges.) 1. 2. 3.

Client Permission (required / not required for student entries)

My signature confirms that the designer submitting this entry provided professional design services for me, and I release those services to be displayed for promotional purposes related to the Northwest Design Awards. I certify all of the information provided with this submission is accurate to the best of my knowledge. Seattle Design Center shall not be held responsible for any inaccuracies in submissions, verifying credits, investigating complaints, or settling disputes between design professionals, participants or owners of the projects.

Client’s Name(s):

Signed: Date:

Designer Permission (required)

My signature confirms permission for my work to be entered in Seattle Design Center’s Northwest Design Awards competition. If my work is awarded, I grant Seattle Design Center the right to publish photographs of my work in any design center publication, print or digital, including by design newsletter and the design center’s website at seattledesigncenter.com.

Designer Name(s):

Signed: Date:

Has this project been published? (This will not affect your chances of winning.)

[ ] Yes [ ] No If yes, where?

Mail entry packets to:

Northwest Design Awards, Seattle Design Center5701 Sixth Avenue South, Suite 378, Seattle, WA 98108

page 9recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com

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recent arrivalsThe changing of the seasons gives way to botanical inspired

designs in this issue’s Recent Arrivals. Bright color palettes,

natural fabrics and plant and wildlife-inspired prints showcase

a refreshing ode to nature. We awake this season to a

kaleidoscope of new ideas and celebrated classics.

1 | S T E PH E N E . E A R L SThe new Wild Flora collection by Anna French is a gorgeous vintage

floral collection with designs created as individual expressions of art.

Traditional designs are given a modern twist with mirrored flowers,

white-on-white prints, and metallic effects. Songbirds, an elegant

floral design, is printed in grey and white over a foil background.

2 | D I XO N G RO U PAs if magically dusted with precious metal, Glimmer by Osborne

& Little sparkles with understated style. This pure linen fabric is

presented in sixteen colorways. An excellent option for drapery and

pillows, pair this with other contemporary patterned fabrics and

wallpaper from O&L.

3 | D E S I G N E R F U R N I T U R E G A L L E R I E SThe Alta 700 End Table by Antoine Azouri Designs offers a diversity

of aesthetics while paying homage to classic contemporary furniture.

Looking for a perfectly lacquered end table? Look no further, “X”

marks the spot.

page 10 recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com

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7 | K R AV ET/L E E J O FAThe newest collection from Ralph Lauren Home fabrics, La Plage-

Riviera, captures the tranquil elegance of the seaside with an artful

mix of chic and rustic elements and endless nautical shades of blue

and white. This maritime palette is yet another tribute to Ralph

Lauren’s casual American elegance.

6 | T R A M M E L L – G AG N ÉPURE, the new luxury label from Pollack, celebrates the essential in

a sensuous collection of 17 upholstery and window fabrics. Simplicity

and restraint define these textiles, and the neutral palette reveals

uncommon beauty. Crafted with exquisite yarns and innovative

weaves, the surface, weight and feel of these fabrics invite touch.

5 | E L I N O R & V E RV EInspired by the beauty of the English countryside, A Painter’s Garden is the latest coordinated collection

from Sanderson and features a fresh mix of floral prints, embroideries and wallpapers. Using original

artwork produced by designers at the Sanderson studio, the collection has a fluid style while maintaining

fine detailing and a range of tones captured with the use of watercolors and inks.

4 | J E N N I F E R W E S T S H OW RO O MBrothers Doug and Gene Meyer

launch their first collection

for LINK Outdoor—designs

inspired by the golden age of

the American pool scene. Fresh,

slightly retro fabrics provide

the perfect accents for patio

lounging and elegant outdoor

entertaining. Made of 100

percent solution-dyed acrylic,

they have high-performance

qualities, yet project a playful,

whimsical aesthetic.

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recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com

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1 1 | J . G A R N E R H O M EUNCOVER by Lee Industries brings the comfort of indoor living to your outdoor space. Made in the USA, the collection features high-

performance fabrics that are fade, stain, water, UV and mildew resistant. Featuring pieces that are classically elegant, with UNCOVER there

is no need to sacrifice style for durability.

8 | K E L LY FO R S LU N DChannel your inner bookworm

as you settle into an exquisite

chair upholstered with

bookbinding leather. A special

vegetable tanned crust, dyed a

shade slightly lighter than the

finished color, adds dimension

and brings the grain to a

dramatic peak. Available in nine

new colors.

9 | N E W D I M E N S I O N S S G OD E S I G N E R G L A S SHorizon’s Shutters by UltraGlas®

act as refraction lenses in

diffusing artificial or natural

light sources. These shades are

suitable for interior or exterior

applications. Discover the

creative latitude of “designable”

embossed architectural glass that

is highly customizable and nearly

maintenance free.

1 0 | S U SA N M I L L SSustainability + Style = Great Lakes Outdoor Collection, conceived

by local designer Terry Hunziker. This line combines Ecoplex®, a

composite material made up of 97 percent post-consumer recycled

plastics, and cast aluminum for an impressive collection defined by

beauty and durability. Signature collection includes a lounge chair

and ottoman, extension dining table, bar table, sofa and armless

chaise.

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new

lines

recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com

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1 5 | P I N D L E R & P I N D L E RCorrigan is a gorgeous medium weight textural solid of flax, cotton,

viscose and polyester. Printed with an elegant burnished metallic

paisley pattern that emulates antique Italian carved relief-work, the

Corrigan pattern meets 25,000 double rubs and is offered in three

colorways.

1 2 | L . G R E E N B E RG & A S S O C I AT E SHickory Chair Silhouettes Collection starts with classic, elegant

designs and leaves the details up to you. Fell in love with a chair, but

wish it were a sofa? The same design can be 28 inches wide, 120 inches

wide, or anywhere in between. Select from a choice of two depths and

heights. Personalize every detail imaginable: arms, back, legs, skirt,

color, trim and even monograms. Make it a sleep sofa, swivel chair or

sectional. Made for those who take furniture personally.

14 | M I C H A E L FO L K SA designer bed should renew the body and mind, getting you ready for

the challenges of modern life. Edward Ferrell / Lewis Mittman beds

and bedrooms do just that. Constructed using authentic techniques

and uncompromising standards—the Arabella Four Post Queen Bed

shown in maplewood.

1 3 | D E V E R E UX I N T E R N AT I O N A L M A R K ET I N GExplore a unique, elegant concept in wall coverings with Leatherwall

by Studioart®. With a wide range of collections reflecting a versatility

of colors, patterns, geometric designs and sizes, you’ll find the perfect

backdrop for your space. The clean lines and impressive height of

the Bombato Collection evoke images of beautiful bamboo stalks in

a peaceful Zen garden. The padded leather lends the wall a certain

softness, yet Leatherwall is decidedly durable.

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new

lines new lines

DESIGNER FURNITURE GALLERIES, ATRIUM SUITE 238

• New releases from Antoine Azouri Designs

• Blink Handbags

• Kolkka Furniture

• Lighting Enterprises

• Pacific Looms

• Theodore Alexander

• Trend Lighting

• Shoal Bay Jewels

• Varland Silks

DEVEREUX INTERNATIONAL MARKETING, PLAZA SUITE 167

• Trend Green

• Reid Witlin Ltd.

• New releases from Studioart®

• Wire By Design

• Concertex

• New embossings from Green Hides®

• New releases from Interlam

DIXON GROUP, PLAZA SUITE 162

• Osborne & Little / Designers Guild

• R. Jones Upholstery

• Joseph Noble Textiles

ELINOR & VERVE, PLAZA SUITE 268

• George Smith Furniture and Fabric - Arriving September 2010

• Venezia Fabric and Wallcoverings

• New collection from Valtekz

• New fabric and fibers including Metallic Grasscloths by Zoffany

• New collections from Sanderson

• New collections from Harlequin

• New from Sterling & Knight | Busby | Lewis & Wood |

James Brindley

JENNIFER WEST SHOWROOM, ATRIUM SUITE 100

• LINK Outdoor Fabric Collection

J. GARNER HOME, PLAZA SUITE 274

• UNCOVER® by Lee Industries

• Thomas Gray

• Old Biscayne

• Quackenbush & Winkler

KELLY FORSLUND, PLAZA SUITE 158

• Edelman Bookbinding Leather

KRAVET/ LEE JOFA, ATRIUM SUITE 126

• Ralph Lauren Home Fabrics | Trading Post, La Plage,

& Le Grand Hotel Collections

• Eric Cohler Lodge Collection

• Thom Filicia for Kravet Collections

L. GREENBERG & ASSOCIATES, ATRIUM SUITE 228

• Silhouettes by Hickory Chair Co.

• Cisco Brothers HOM Escape in Style

THE JOAN LOCKWOOD COLLECTIONS, ATRIUM SUITE 203

• Venezia Fabrics and Wallcovering by Chella Textiles

• The La Boheme Collection by Cassaro

• Farrow & Ball

MICHAEL FOLKS SHOWROOM, ATRIUM SUITE 134

• New bedroom collections by Edward Ferrell / Lewis Mittman

NEW DIMENSIONS FRAME & MIRROR/

SGO DESIGNER GLASS, PLAZA SUITE 290

• Stained Glass Overlay

• UltraGlas®

• Duncan Onami Texture Glass

• Arch Deco Laminated Glass

• Tableau – Faux Iron Solutions

PINDLER & PINDLER, PLAZA SUITE 180

• Subtle Impressions Collection

• Fusion II Collection

• Signature Exclusive Newport Mansions Outdoor

Sunbrella® Collection

ROBERT ALLEN | BEACON HILL, PLAZA SUITE 182

• Sherwin-Williams® Color Studio

STEPHEN E. EARLS SHOWROOM, ATRIUM SUITE 132

• The Anna French Collection

SUSAN MILLS SHOWROOM, ATRIUM SUITE 200

• Great Lakes Collection by Terry Hunziker for Sutherland

• Castel

TRAMMELL - GAGNÉ, ATRIUM SUITE 105|117

• Pollack

• Fuse Lighting

• Andrew Martin

• Delinear

• Ruth Livingston Studios

• New releases from John Mahoney Signature Rug Collection

• New releases from Hellman Chang

• New releases from Création Baumann

• New releases from Mokum Textiles

• New tables and lighting by Sun Furniture

page 14

SUMMER SALE | L. GREENBERG & ASSOCIATES

Beginning July 1, the showroom is offering additional designer discounts on all new orders. It’s time to move out the old and make room for the new,

so you’ll also find up to 70 percent off selected floor samples and clearance items. Visit the showroom to take advantage of these fabulous deals—for

a limited time only.

NEW DIMENSIONS FRAME & MIRROR | SGO DESIGNER GLASS

IN ITS NEW HOME | PLAZA SUITE 290

Visit New Dimensions Frame & Mirror | SGO Designer Glass in its new location,

Plaza Suite 290. Expanded offerings include SGO Designer Glass (Stained Glass Overlay),

available for counter tops, back splashes, glass dividers and custom cabinet glass. Stop by to

see our new location and view samples of this decorative and functional glass.

PINDLER & PINDLER SHOWROOM REMODEL TO ADD FRESH AMBIANCE

Pindler & Pindler has moved temporarily to Plaza Suite 262 while the showroom undergoes

a dramatic remodel—one that’s been anticipated for years. Plans include the addition of 50

extra fabric wings for better display and new product. For Garry and Kiersten, the bigger

changes include improved lighting and a warmer interior color scheme. Be sure to visit after

they return home to Plaza Suite 180 in early August.

showroom news

Diane Callahan joined the SDC team as general manager

in early July. With 15 years of design industry experience,

including key executive roles at Donghia and Holly Hunt,

Diane brings a well-grounded approach to the task

of identifying priorities and opportunities at SDC. We

chatted briefly about her plans for the first six months

on the job.

Craig: You’ve jumped from one end of the county to

the other, so how did Seattle attract your attention?

Diane: I was really drawn by the opportunity to expose the design center

to a national audience and expand the available product selection. I

think as we begin to reach out to more lines, we’ll find that many will be

interested in expanding their business into the vibrant Northwest design

community.

I lived in San Francisco for 10 years, and after moving to the East coast, my

husband and I had a joke in which he’d ask me how fast I could pack to

move back to the West Coast—my answer was always about 10 minutes,

so I’m excited to have come back.

Craig: What intrigues you about the opportunities at SDC and in the

Northwest?

Diane: As I talked about this role with Hines, I was happy to discover how

open they are to innovation. It’s easy for any industry to get stuck, so

knowing we have the room and support to try new things is incredibly

encouraging. As we all know, the design industry is so much about

newness. The Northwest is a huge population area noted for many

things, among them significant technological advancement, so I’m curious

sdc momentum

to discover new ways to make the best use of technology to provide

designers more information about what’s available at SDC and what’s

going on with design around the country. Perfect example: I understand

a product search on SDC’s website now includes photos, specifications

and the ability for designers to manage image libraries for client projects.

I look forward to seeing where that leads.

Craig: What’s your initial focus in the first six months?

Diane: The primary goal is to bring in additional showrooms that expand

the mix of to-the-trade showrooms. We begin by reaching out to

ensure people know what opportunities exist in the Northwest. Building

those relationships will take time, but as momentum grows, so will

awareness.

We have to be realistic—the national economy is still a challenge and

people are still feeling the impact of the last two years. Companies have

downsized and are working their way through what’s happening and

setting long term goals and priorities. Right now, their first goal won’t be

opening a new showroom. But after they’ve put their houses in order,

they will again look—and we have to be there as a recognized opportunity

once they are ready to move forward.

Outreach also includes asking current showrooms and designers about

their priorities, and then we have to identify and prioritize what to do

about them. SDC recently completed a trade survey to identify key issues,

and I’ve begun to review responses to learn more about what’s currently

on designers’ minds. We will remain focused on implementing changes to

improve the designer experience.

To share your ideas or questions, email diane.callahan@hines.com.

Pindler & Pindler | Garry Burr and Kiersten Rezek

New General Manager Excited About Opportunities

page 15

Call ahead and we’ll reserve a table for your group.

The Atrium Cafe 206.762.3082

Open Monday - Friday:11:30 am - 2:00 pm

Contact a Catering Sales Manager: 206.689.7300

Or email for more information:danielscatering@schwartzbros.com

SEATTLE DESIGN CENTER

ATRIUM CAFÉ provides an ideal lunch setting when visiting the design center—treat yourself, your clients or your staff to lunch amid the grandeur of the Atrium’s open design. We know there’s a lot to see in the design center, so take some time to finish discussing those ideas or client questions over our signature soups, daily specials or delicious salads. And if you’re up for any additional indulgence, we’ll tempt you with irresistable desserts.

THE PLAZA offers a more intimate setting for romantic wedding ceremonies, corporate meetings, holiday dinners, & other more formal events. Seating up to 100 guests & reception up to 200 guests.

THE ATRIUM offers a magnificent venue for private events, charity galas & corporate functions. Seating up to 500 guests or a reception up to 600 guests.

Delicious Dining Options...

DANIEL’S CATERING

Open Monday - Friday:8:00 am - 3:00 pm

ATRIUM TO-GO offers the quickest service at Seattle Design Center. Delicious soups, salads, sandwiches, pastries, espresso & other beverages are available for quick refueling. Relax and enjoy your items at one of our tables or take them to go.

...Elegant Event Space

page 16

5701 Sixth Avenue South, Suite 378

Seattle, WA 98108

seattledesigncenter.comH I N E S

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P R E S O R T E D

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P A I DS E AT T L E , WA

PERMIT NO. 711

Help us be paper smart, share this publication with a colleague.

+ Find what you’re looking for: seattledesigncenter.comYou can now search more

than 11,000 product photos

and 21,000 fabric swatches

on seattledesigncenter.com.

Begin by selecting a category,

style or period. Once in, you’ll

be able to see more about the

product, email the showroom for informa-

tion, or print a tear sheet.

The search tool also includes a state-of-

the-art portfolio system shared by several

portals—among them, 1stdibs, ShopAD,

and currently eight design centers. Register

on one portal, and you’re registered on all.

Putting your portfolio to work:

• Create client or project files

• Save images

• Organize images by room or phase of

a project

• Create a library of your favorites