Business Plan for Clothing shop

8/12/2019 Business Plan for Clothing shop

1/14

SERI BOUTIQUE SDN.

BHD

BUSINESS PLAN 2014

1


2/14

TABLE OF CONTENTS

NO CONTENTS PAGE

2


3/14

1. Executive Summary

Seri Boutique Sdn. Bhd. was incorporated on 20 thFebruary 2014 with a paid upcapital of RM20,000 as a local retailer of woen cloth speciali!ed in custoade is an upscale woen"s clothin# boutique that will open in id$March thisyear.

%he business started as ni#ht ar&et business in year 2011 by the one of theshareholder. %he deand fro the custoers are 'ery hi#h and out fro theowner e(pectation. %he idea pop up when the custoers &eep requestin# forcusto ade ba)u &urun# and )ubah.

Seri Boutique selections and e(clusi'e personal style ser'ices, which include adetailed Style *ssessent, will ensure that our custoers are well dressed.

Boutique will be located in My+in, *yer eroh Mela&a which is 'ery strate#iclocation. -Residential *rea, ffice / %ouris *ttraction

2. Market Scenario

Nee Ana!y"i"

ncrease in the nuber of wor&in# woen which related to household

incoe. Rapidly chan#es in fashion / trend of woen clothin#.

+eand in unique desi#n -usto ade

Com#etitive avanta$e

Seri Boutiques has few copetiti'e ad'anta#es copare to its copetitors.

opetiti'e 3rice and i#h 5uality

Seri Boutiques collaborates with the partner in 6ietna in producin# a qualityclothes at copetiti'e prices. %he ain desi#ns are fro the local desi#ners, andthe production is done in 6ietna, a #arent hub in the *sian. %he copetiti'ecost of production at this country will help Seri Boutique to reduce its cost andincrease its profit ar#in in the industry as copared to its ri'als. n addition,choosin# 6ietna as the copany"s strate#ic partners is a #ood choice becauseit has a #ood reputation in producin# a #ood quality product as copared toother countries li&e hina and ndia based on the perception of consuers.

3


4/14

7etwor&in#

Seri Boutiques has an ad'anta#e because it a&es an alliances with localcopany in 6ietna. %his strate#y will help the copany to build strate#icdirection and searchin# copetiti'e partner in the present and future ties.a'in# a stable networ&in# doestically and internationally will brin# the #rowthand prosperity for the copany.

ustoi!ed 3roduct

ustoers can order a custoi!ed products fro the copany, howe'er the

copany needs to ana#e this custoi!ed products differently as copared tore#ular products in the store. +ue to that custoers need to pay e(tra becausethis custo ade orders will in'ol'e different aterial, fabric and shippin# costs.

S8% *7*9:SS

Stren$t%- opetiti'e price- Ran#e of fabric- ustoi!ed product- Strate#ic location

- 5uality aterial

&eakne""e"$+elayed of product deli'ery$9on# distance alliances with ainsuppliers$7ew in ar&et

$;eneric product$9iited capital

O##ortunitie"$%rend in ar&et$Stable networ&in#$ea'y deand for Musliah dress$%ieless fashion trends$ncrease in population nubers-career woan

T%reat"$opetition$+ifferences in rules and re#ulation$*risin# e(penses cost$han#in# of custoer preferences infashion

E"timate Tota! Are""a'!e Market (TAM)

4


5/14

Tar$ete Cu"tomer*Cu"tomer Ba"e an +emo$ra#%ic"

Based on research conducted by 3ay3al with 7ielsen opany in year 2010,0> GA,A00 G2 10@? ?.1 G.> 1A.? 1.@

FT Putra4aya 4A,000 >A,000 14? 4@G 100.0 G4.? 1.? 2.

Tota!" 25-516-76, 28-29,-:,,526-66

9;;6.16 72.87 ;1.2, 21.:8 7.98

Source< 7ational ensus 2000 +epartent of Statistics Malaysia.

5
http://en.wikipedia.org/wiki/States_of_Malaysiahttp://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-keydata-2http://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-keydata-2http://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-keydata-2http://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-12http://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-13http://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-ethnic_composition-14http://en.wikipedia.org/wiki/States_of_Malaysiahttp://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-keydata-2http://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-keydata-2http://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-keydata-2http://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-12http://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-13http://en.wikipedia.org/wiki/Demographics_of_Malaysia#cite_note-ethnic_composition-14


6/14

3utra)aya data is for 2004, and the official 2010 estiate is added into

Selan#orHs population. 3opulation estiates are rounded to the nearest hundred.

Po#u!ation a$e i"tri'ution tren" ear? 19 >ear"

(/)19 @ 7: >ear"

(/) 7: >ear"

(/)Po#u!ation (in mi!!ion")

2,,1 @2. >@.4 @.G 24.12

2,,2 @1.G >4.1 4.0 24.2

2,,: @0.4 >A.A 4.1 2A.G1

2,,9 2G. >>.1 4.2 2>.4?

2,,7 2G.2 >>.A 4.@ 2>.?@

2,,; 2?. >>.G 4.4 2.1?

2,,8 2?.2 >.@ 4.A 2.A4

2,,6 2. >. 4.> 2.G0

2,1, 2.2 >?.1 4. 2?.2A

Data from July 2010

ey emo$ra#%ic rate" Population growth rate:1.542% (2012 data)

Pro4ecte Market S%are"

5. Prouct

6ariety of ba)u &urun#

i. Ba)u urun# * < usto ade, RM 1?0 per unitii. Ba)u urun# B < Ready$ade, RM1A0 per unit

6
http://en.wikipedia.org/wiki/Population_growth_ratehttp://en.wikipedia.org/wiki/Population_growth_rate


7/14

Iubah

i. Iubah * < ustoe ade, RM1?0 per unitii. Iubah B < Ready$ade, RM1A0 per unit

:. Com#any Back$roun

M3*7: 7*MJ SJR BK%5KJ S+7 B+

+*%J F7R3R*%7

20 FJBK*R: 2014

RJ;S%JRJ+ *++RJSS 7. G I*9*7 +%S %*M*7 +JS* %*M7; S*R, SK7;*K+*7;,

>@00 MJ9**%J9J37J 7KMBJR 0@ 202@?02

*K%RLJ+ *3%*9 RMA00,000

3*+ K3 *3%*9 RM20,000

S%RK%KRJFS*RJ9+7;

100 M*9*:S*7 87J+

J M*9 *++RJSS yseriboutique#ail.co

i"ion

%o becoe one of the lar#est quality custo and ready ade Musliah wear inasian re#ion.

Mi""ion

%he ission stateent of Seri"s Boutique will be used to prioriti!e tas&s that arenecessary for the boutique to becoe one of the top businesses custoers will

#o to when needin# quality custo ade ites that are ade to be unique. *three year tiefrae has been decided on and will #i'e the boutique enou#htie to build up its reputation throu#hout Malaysia. Seri"s Boutique willaccoplish this tas& by bein# an inno'ator to custoers loo&in# for a fresh loo&and unique desi#n that fits any personality.

7


8/14

9. Mana$ement

ur ana#eent tea, led by the hief J(ecuti'e officer -J, is acobination of 'ast s&ills and e(periences. 8e are positi'e that to#ether withher leadership, SJR BK%5KJ S+7 B+ will accoplish all the tar#et set.

%he copany"s or#ani!ational chart is as followsOT

Ma!ay"ia = FN0TE * MANNEH0N * EH0PMENT

TESCO MELAA @ 7o.1 Ialan %un *bdul Ra!a&, A400 3erin##it, Mela&a

M>+0NMELAA$ 7o. 12, Mydin Mall M%, an# %uah Iaya *yer eroh,

A4A0, Mela&a, A4A0, Malaysia.

G0ANT MELAA$9ot 2$1@, Ialan %% G. %aan %e&nolo#i hen# A2A0.

Mela&a

0EA +AMANSAA @7o.2 Ialan 3IK P2, Mutiara +aansara, 4?00

3etalin# Iaya, Selan#or +arul Jhsan, Malaysia 3hone< Q->0@ 2>

8. Market Strate$y*A##roac%

Marketin$ P!an

nline re#ie -Faceboo&, 8ebsite / Blo#

3articipate in e(hibition -alFest, arni'al Ksahawan, Io eboh

Sponsorship -8anita ari ni

10


11/14

Pricin$ P!an

Seasonal discount price

Stoc& clearance price

Bul& 3rice

Mebership price

Sa!e" #!an

3opulation around M% 10A A00 people

harity sale

3op up proo

opetition

Su##!ier"

Ser !out"ue a##o$t$ $ter$ato$al &u##ler to del'er e$d #rodut.

et$am - *++*,

TAILOR PHAM MINH 132 +a&teur/ D&trt 1 emal

#amm$taloryaoo.om.'$

#o$e 08-62910511

VESTON HUY HOANG65 +a&teur Street/ D&trt 1 +o$e 08-67823422

HI HI138 +a&teur Street/ D&trt 1 #o$e 84-838247812

LANA TAILOR - 130 ra$ +u St. 94 e o St - el 84-510.2212240 84-

510.3911211

!AO "HANH SIL" - 101 ra$ u$ Dao St./ o *$/ et$am. el 84-510.

3861 818

THU THUY- 60 e o St./54 uye$ a o St.88 ra$ +u St./ o *$.

TONY the TAILOR- 294 uye$ Duy eu/ o *$ -el (84-510) 861 923

Malaysia N FKR7%KRJ P M*77J5K7 P J5K3MJ7%

TESCO MELAA @ 7o.1 Ialan %un *bdul Ra!a&, A400 3erin##it, Mela&a

M>+0NMELAA$ 7o. 12, Mydin Mall M%, an# %uah Iaya *yer eroh,

A4A0, Mela&a, A4A0, Malaysia.

G0ANT MELAA$9ot 2$1@, Ialan %% G. %aan %e&nolo#i hen# A2A0.

Mela&a

11


12/14

0EA +AMANSAA @7o.2 Ialan 3IK P2, Mutiara +aansara, 4?00

3etalin# Iaya, Selan#or +arul Jhsan, Malaysia 3hone< Q->0@ 2>

i"k Mana$ement P!an

nsurance co'era#e for #oods deli'ery / property -Marine /

ar#o nsurance.

6. a!ue Pro#o"ition

Bene


13/14

ustoi!ed 3roduct

ustoers can order a custoi!ed products fro the copany, howe'er thecopany needs to ana#e this custoi!ed products differently as copared

to re#ular products in the store. +ue to that custoers need to pay e(trabecause this custo ade orders will in'ol'e different aterial, fabric andshippin# costs.

1,. Bu"ine"" Mea"urement Financia!"

Sales / ost 3rice per unit

B*IK KRK7; *1?0.00

B*IK KRK7; B 1A0.00

IKB* *1?0.00

IKB* B1A0.00

;rowth 3otential

n year 201>,we are plannin# to open new outlet in uala 9upur.

Financin# Structure

*ppendi( nuber 1

13


14/14

14

Documents

Business Plan for Clothing shop