Eunhee ChoHyungsub Shin

Sun-a LeeJayoon Choi

Jisu Shin

Business analysis by SWOT of small truck business with a case of

Presented by

NOMAD?

Nomad is a wandering fashion bou-tique offering a handpicked selection of ladies’ fashion

Features

The yellow truck and well designed brand logo can get people’s attention easily

It draws your attention

Features

Features

Features

Features

All products in the shop have one style

Ethnic Style

Features

Although the shop is very small and operated by only a few people, it takes cards by using latest technol-ogy

Easy Payment

Features

Nomad is very active on the internet, you can see where they are going to go via the website and SNSs

Online Marketing

Convenient to move to their market

Time-Saving

Money-Saving

Strength

01 : Mobility

02 : Intimate Shopping Experience

03 : Using New Technology.

Strength

Convenient to move to their market

Time-Saving

Money-Saving

01 : Mobility

02 : Intimate Shopping Experience

03 : Using New Technology.

Strength

Convenient to move to their market

Time-Saving

Money-Saving

01 : Mobility

03 : Using New Technology.

02 : Intimate Shopping Experience

Opportunity

Increasing Mobile Retail In-dustry

01 : Weather

02 : Difficult to predict de-mand

03 : Relying on Owner’s Taste

04 : No Exact Demographic

Weakness

01 : Low Entry Barrier(Imitation Possibility)

02 : Low Customer Loyalty

Threats

Ideas for Improvement

01 :To figure out target cus-tomers(’Demographic’ – income, age, sex, social status, and etc.)

02 : To enhance the customer loyalty

03 : Empowerment – Breakup of the owner’s tasks

Thank You!