8/19/2019 Business Plan Evaluation Criteria

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BUSINESS PLAN EVALUATION CRITERIA

BUSINESS NAME: DATE SUBMITTED:

BUSINESS OWNER: DATE REVIEWED:

INTRODUCTORY 

2 1 0

PRODUCTS AND SERVICES

2 1 0

MARKET ANALYSIS

2 1 0

MARKETING PLAN

2 1 0

 

2 1 0

Introduction is clear, concise,and efective; summaryprovides a thorough overviewo background anddemography, and ullyoutlines and describe mainpoints

Introduction providessatisactory overview obackrground anddemography; summary ismissing a ew minor points,but meets expectations

Introduction does not presenta clear overview obackrground and demography;main points are not outlined,or cannot be understood

resents product!service ideathoroughly and efectively,including overall strategicdirection; ully outlined the

reason or launching theventure and clearly describesbusiness ocus and model;convincingly articulates thecompany"s destinctive valueproposition#

 $he product!service is clearlypresented; strategic elementsare satisactorily outlined;with ew minor ommissions,

the business plan describesthe reason or starting thebusiness, product or serviceofered, and the businessmodel; business description islacking some details, butmeets minimum standard#

lan is missing theproduct!business description,or description o product orservice is vague and

inade%uately developed; ew iany details are providedregarding product!servicesofered and startegicelements; business model isnot su&ciently described; dosnot clearly describe thebene'ts o good!servideeofered and how it addressesconsumer needs; overallcompan ocus is unclear

rovides thorough marketanalysis o market si(e,segments, amturity,opportunities and threats inthe market, overall trends andoutlook o the industry andma)orn competitors;speci'cally identi'es targetmarket and consumerdemohraphics, and ullydescribe niche in which thebusiness will operate; clearlypresents signi'cantcompetitive advantages andefectively analy(es their

impacts n organi(ationalsuccess#

*usiness plan provides ma)orcharacteristics o the market,but analysis is limited ormissing a ew elements;market attributes aredescribed and their impactson the business areade%uately assessed; planidenti'ed competitiveadvantages o the businessbut a discussion o itscontribution to itscontribution to the success othe business is missing orless than ully developed;

market anaylsis isappropriately developed

+arket nalysis is notprovided, is inade%uate, or isincomplete in signi'cantrespects; evaluation oimportant marketcharacteristics is lacking detailand does not presentcomprehensive assessment othe industry in which thebusiness will be competing;limited competitor and marketanalysis are provided ; ew iany competitive advantageare identi'ed, and no analysiso their efect is provided

-learly outlines and describesthe marketing plan and anefective overall marketingstrategy or the proposed newenterprise; provides detailsregarding pricing, promotion,advertising, distribution,

media usage, public relations!web.social media presence;ully describes salesmanagement plan andcomposition o sales orce;;provides comprehensive anddetailed budget or marketingplan

+arketing plan is outlined,but less than ully described;the plan summari(es themarketing strategy, but ismissing a ew elements;some speci'cs regardingpricing, promotion,

advertising, distribution,media usage, public relations,and web!social mediapresence are provided but,but some details ar notdescribed; the planade%uately addresses a salesmanagement plan, and asatisactory budget isprovided

+arketing plan is notprovided,or is inade%uate, imprecise, orincomplete in signi'cantrespects; description oimportant characteristics othe marketing strategy isvague and lacking detail; a

sales management plan is notidenti'ed or not su&cientlydescribed;external serviceprovider that will support themanagement team are notidenti'ed nor su&cientlydescribed

8/19/2019 Business Plan Evaluation Criteria

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SALES PLAN

MANAGEMENT

2 1 0

FINANCIAL FORECASTS

2 1 0

SCORE EQUIVALENT

/.1 cceptable

fectively outlines anddevelops sales plan or theproposed new enterprise; theplan clearly identi'es needsrelatig human resources,acilities, technology andinrastructure; ully describesplan or logistics and supply

chain management

ales plan is outlined, butless ully described; the plansummari(es human resource,acility and technology needs,but is missing a ewelements; a logistics andsupply chain plan issatisactory outlined; ew

details are not described, butplan meets expectations

ales plan is not provided, oris inade%uate, not ullydeveloped, or incomplete insigni'cant respects; desriptiono important resource needs isvague and lacking detail; alogistics and supply chain planis not provided or is not

su&ciently described

-learly outlines and describesthe management plan or thenew enterprise; detailes oresponsibilities and roles okey members o managementteam and their strenghts arehiglighted

+anagement plan is outlinedbut less than ully described#upport element is identi'edbut the description o theircontribution is partiallydeveloped and explained

+anagement plan is notprovided,or is inade%uate,imprecise, or incomplete insigni'cant respects; does notpresent a compelling case orcredible, capable andproessional managemet team

resents an accurate, realistic,and achievable 'nancial planor the proposed newenterprise; the plan includesreasonable and ullysupported sales orecast andincome pro)ections, pro.orma'nancial statements, a break.even analysis, and a capitalbudget; the plan clearlyidenties and efectively )usti'es possible sources o'nancing

lan outlines the principal'nancial elements butanalysis is limited or missingew minor components; salesorecast, income pro)ections,pro.orma 'nanacialstaements, a break evenanalysis and a capital budgetare included, but are less thaully )usti'ed; the planoutlines possible sources o'nancing and is ade%uate inmost respects

3inancial plan is notnprovided,or inade%uate, unrealistic orincomplete in signi'cantrespects; pro)ection o keycomponents are inaccurate;alternative 'nanacing sourcesis not provided