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Business Plan
Agenda
Executive Summary
BoozedBrewThe Product Itself
Organisation
Location
Premises
Employees
Production
Agenda
MarketingPricePeoplePlacementPromotion
Financial ProjectionsRequired CapitalBreak-Even Analysis
Closing Words
Vision
World‘s most famous producer of innovative beverageConvince all beer connoisseurs that our tablets taste better than ordinary beerAttract a wide-spread field of people all over in EuropeBecome market leader in our home country – the Czech RepublicExpand our core competences
E.g. produce instant tablets for long drinks
The Product Itself
Crown cap shaped
Easy to handle
Used like “normal” fizzy tablets
State-of-the-art chemistryCools
Decalcifies
Feeds alcohol to the fluid
The Product Itself
Typical beer sizes0.33 litres
0.4 litres
0.5 litres
Boxed in little jars containing ten tablets each
Also sold separately
The Product Itself
Specially designed brand for parties
BoozedBrew Buzz Party Bowl
Can be compared with five litre steel kegs
Organisation
Legal form:
Private Limited Company (Ltd.)Liability limited by shares
Capital can easily be contributed
Structure
BoozedBrew Ltd.
Human ressources & Finance (David)
Production & Purchasing (Alex)
Sales & Marketing(Marcel)
Training
Personnel
Production
Costumer Accounts
Marketing
Advertising
... ... ...
Board of Directors
Location
Brno, Czech Rep.
Location - Brno
Second-largest city in the Czech Republic
Czech Republic is BoozedBrew‘s Homeland
Long tradition in brewage
Competition with world famous Plzen
Wages are comparative low
Premises
All processes from goods receipt to goods issue
Administrative activities
Premises
Complex of buildings for Production
Headquarters
Personnel
Perspective: 4 trainees, 2 of them in manufacturing
122
66
3 4 5Production
M&S
HR
Finance
Purchasing
Purchasing Department
Sourcing of raw materials in high qualityTo be ordered in an economic amountFrom the best supplierAt the most favourable priceAt a definite time
Production
Manufacturing method:
produce in stock
Only the supplied raw
Fully automated, high performance machines
6 days in 2-shift-operations
Pricing
Loss leader strategy at the launch
No competitors but dirt-cheap to gain market shares
Economise advertising-costs
Word of mouth
Pricing
Change of strategy to Penetration
Softly increase of the price but still aggressive
BoozedBrew Buzz competes against drafted and bottled beer
Pricing
How much do you pay for a drafted beer in your favourite pub??
BoozedBrew Buzz will only cost…
!!! 0,50 € !!!
Target group
Every men/women who are allowed to drink beer
Especially young adults and holidaymakers
Placement
Advertises:
BoozedBrew in general
BoozedBrew Buzz Party Bowl
Target Group:
Young people (males)
Placement:
Magazines, posters
Placement
Advertises:
BoozedBrew in general
Target Group:
Holidaymakers
Placement:
Posters at Airports, train stations, important crossroads; magazines
Placement
Planned Advertisement:TV commercials
Radio spots
Jersey sponsor of 1. FC Brno a. s.
Banners on Company Cars
…
Promotion
Planned promotion events:Freebies and free samples at football matches
Stands on exhibitions and supermarkets
Tokens in daily newspapers
Online merchandise / fan shop
BoozedBrew Party Bowl lottery
Financial Projections
Required capital: 6.8 mil. €Equity capital: 2.0 mil. €
Debt capital: 4.8 mil. €
need to acquire loan capital from investors
Financial Projections
Product number of pieces price / piece0,3l tablets box 1,000 3 €0,4l tablets box 1,000 4 €0,5l tablets box 1,000 5 €5l tablet 25 9 €
3,025
5,000225
12,225
Projected Sales (per mill)sales revenue / product
3,0004,000
Financial Projections
Direct costs p.a.Salaries 2,150Raw materials 6,350Advertisement 1,000Total: 9,500Indirect costs p.a.Rates 500Light/heat 150Communication 75Maintenance 75Insurance 50Total: 850
Total Costs p.a.: 10,350
Projected Costs (per mill)
Financial Projections
Total revenues: 12,225Total costs: 10,350
Annual gross margin: 1,875
Projected gross margin (per mill)
Financial Projections
One-time costs:Premises 5,500Machinery 1,300
Total: 6,800
Projected one-time costs
We will already be in the black in the 4th year!
BoozedBrew
BoozedBrew
Thank you for your valuable time and attention!