SEMESTER 1Ÿ Principles and Practices of Management

Ÿ Managerial Economics

Ÿ Accounting for Management

Ÿ Business Statistics

Ÿ Organizational Behaviour

Ÿ Legal and Ethical Aspects of Business

Ÿ Workshop on Information Technology and

Systems

Ÿ Workshop on Soft Skills

SEMESTER 3Ÿ Project Planning And Analysis

Ÿ International Economics

Ÿ Financing Of Infrastructure Projects

Ÿ Economics Of Money And Banking

Ÿ Specialization subject – I

Ÿ Specialization subject – II

Ÿ Specialization subject – III

Ÿ Specialization subject – IV

SEMESTER 4Ÿ Strategic Management

Ÿ Seminar On Corporate Governance

Ÿ Workshop On Developing Entrepreneurial

Skills

Ÿ Operations Research And Total Quality

Management

Ÿ Research Project

Ÿ Comprehensive Viva-Voce

Ÿ International Trade And Policy Framework

Ÿ Labour Economics

Ÿ Risk Management

Ÿ Specialization subject – I

Ÿ Specialization subject – II

SEMESTER 2Ÿ Business Environment

Ÿ Financial Management

Ÿ Principles Of Marketing

Ÿ Human Resource Management

Ÿ Workshop On Management Information

Systems

Ÿ Seminar On Research Methodology

Ÿ Structure, Conduct And Performance Of

Industries

Ÿ Principles Of Econometrics

Ÿ Summer Training And Viva-Voce

Ÿ Comprehensive Viva-Voce

COURSESTRUCTURE

MARKETING

OPERATIONS MANAGEMENT

SEMESTER 3 SEMESTER 4

SEMESTER 3 SEMESTER 41. Marketing Research And Consumer

Behaviour

2. Advertising And Sales Management

3. International Marketing

4. Internet Marketing

1. Supply Chain Management

2. Business Process Re-engineering

3. Advanced Production Management

4. Management Of Technology & Innovation

1. Industrial & Rural Marketing

2. Integrated Marketing Communications

1. Enterprise Resource Planning

2. Productivity Management I

HUMAN RESOURCE MANAGEMENT

SEMESTER 3 SEMESTER 41. International Human Resource Management

2. Organizational Development

3. Labour Laws

4. Performance Management

1. Industrial Relations & Labour Welfare

2. Training & Development

FINANCE

SEMESTER 3 SEMESTER 41. Investment Analysis

2. Strategic Cost Management

3. Financial Engineering

4. Mergers, Acquisitions & Corporate

Restructuring

1. International Financial Management

2. Management of Financial Services

FUNCTIONALSPECIALIZATION GROUPS

ECONOMICS

SEMESTER 3 SEMESTER 4

1. Economics Of Growth And Development

2. Public Finance And Policy

3. Agricultural Economics

4. Environmental Economics

1. Economics Of Health And Education

2. Economics Of Infrastructure

UIAMS has been in the forefront in disseminating

information and creating knowledge reservoir in

sectoral domains with futuristic growth avenues. In

sync with its core competence of offering

managerial programmes in emerging areas, a

specialized course on MBA (Business Economics)

has been conceptualized. Due to its all pervasive

influence, course on Business Economics has been

designed to prepare managerial talent having skill

sets of market analysis, investment planning,

financial decision making through critical

assessment of national and international economic

scenario.

The distinguishing features of this unique

programme is the blend of functional areas of

marketing, finance, human resource and operations

with a strong bias on economic influences of

managerial decision making through development

of problem solving abilities and scouting for

commercial opportunities. The participants have

been groomed for higher responsibilities in the

domain of business analytics, market research,

financial and investment decision making, banking

and insurance, supply chain management and

equity research.

Educational background

No. of Students

MBA - BUSINESSECONOMICS

B.A. 3

B.B.A. 4

B.Com. 17

Eligibility Criterion for admission

l�A Bachelor's or Master Degree in any

discipline of Panjab University or of any

other university recognized by Panjab

University as equivalent thereto with at

least 50% marks in aggregate.

l�Pass in final examination of the Institute

of Chartered Accountants of India or the

Institute of Cost and Works Accountants of

India or the Institute of Company

Secretaries of India.

l�Diploma in Marketing Management with

not less than 60% marks in the aggregate,

provided the candidate holds a Bachelor's

degree.

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University Institute of Applied Management SciencesSector 25, South Campus,Panjab University,Chandigarh 160014 - Indiawww.uiams.puchd.ac.in

Contact:Dr. Amandeep Singh MarwahaTraining-cum-Placement OfficerMobile: +91 921.641.1414E-mail: placements.uiams@pu.ac.in

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