Business Card Research

The main thing I have always wanted to incorporate with my business cards is a strong level of originality so that I have my own identity, which will also increase my credibility to anyone who might be looking at the cards. It’s important to stand out from the crowd or employers are unlikely to remember you, if they are even drawn to look at the business card in the first place.I had to also make sure the business card would incorporate my logo (right) and appropriate colour scheme, which is orange and white. Although this logo is a first draft and will more than certainly be amended, I am happy with the colour scheme I chose originally and I am confident that will remain unchanged.

The first source I came across was from a blog but it was a great place to start, it has 51 examples of extremely unique, clever and quirky business card designs. (http://webdesignledger.com/inspiration/51-unique-business-cards-that-will-make-your-mind-explode)

My favourite example was a business card for a bicycle repair shop, which allows you to tighten a nut on a bicycle with the actual card. This is a very imaginative way to attract customers but presuming the card was made out of metal, would also be very costly. The most important thing is getting the perfect balance between design and cost effectiveness.

I began to look at some different suppliers to compare what sort of quotes and designs were available to me. A few appealed to me but after I had made the design I realised the cost was just too much (www.moo.com). I liked the idea of my business card being a vintage design, because that allowed it to be simple but at the same time stand out.

I found a website offering free samples of business cards, so I settled on a design that was suitable and sent off for my free 50 cards. When I get a good idea of what the physical cards will look like I will have a better idea of any amendments I will need to make for the final design. Here is the design (right).