burj al arub

8/8/2019 burj al arub

1/32

MARKETING MANAGEMENT

&

BUSINESS RESEARCH METHOD


2/32

Presented By:

Unsa Saleemand

Rana Fayyaz G.A.K

BBA V (Hons)


3/32

INTRODUCTION TO DUBAI


4/32

This was the main street of Dubai, in 1990,and it has changedjust slightlyjust slightly over the

intervening years.


5/32

This is the same street in 2003


6/32

but it had changed even more by last year


7/32

They are the largest

artificial islands in theworld and can be seenfrom space. Three ofthese Palms will be

made in all.


8/32

Upon completion,

the resort willhave 2,000 villas,40 luxury hotels,

shopping centers,movie theaters,

and many otherfacilities.


9/32

The World Islands.

300 artiiificially created islands in the shape of the world.Each island will have an estimated cost of $25-30 million.


10/32

BURJDUBAIBURJ

DUBAI

At an

estimatedheight ofover 800meters, it

will easilybe world'stallest

buildingwhen

finished.


11/32

Dubailand will be twice the size.


12/32

Dubai Sports City. A huge collection of sports arenaslocated in Dubailand.


13/32

Some of the tallest buildings in the world, suchas Ocean Heights and The Princess Tower,

which will be the largest residential buildingin the world at over a 100 stories, will line the

Dubai Marina.


14/32

The Burj al-Arabhotel is the worldstallest, and with its

luxury, is consideredthe only '7 star'

hotel in the world.

It stands on anartificial island in the

sea


15/32

CONSTRUCTION

CONSTRUCTION BEGAN IN 1994 ANDCOMPLETED

IN 1999.

THE HOTEL STANDS ON ARTIFICIAL ISLAND

THE SYMBOLIC STATEMENT FOR DUBAI.

HOTEL COST 700 MILLIONDOLLARS.


16/32

FEATURES


17/32

ARTIFICIAL ISLAND

CONNECTED WITH DUBAI

BY A PRIVATE CURVING

BRIDGE.

Island 280 metres (919 ft)out from Jumeirah beach,


18/32

TALLEST LOBBY IN THE

WORLD

INTERIOR

80,000 sq/m boast 22

CARAT GOLD AND

39 TYPES OF MARBLE.


19/32

EXTERIOR

The front of the tower ismade of teflon-coated

fibreglass.

Notably the building is shaped like

the sail of a dhow, with two"wings" spread in a V to form a

vast "mast".


20/32

WORLDS BEST ARCHITECT

WORLD BEST ARCHITECTS HAD BEENCALLED TOMAKE

THE DESIGNOF BURJ-AL-ARAB.

THE COMPETITION WAS HELD BETWEEN WORLD BESTARCHITECTURES.

FINALLY A SOUTH AFRICAN ARCHITECT HAD BEEN

SELECTED.


21/32

RESTURANTS

AL-MUNTHA

(66o ft above the

Persian gulf)


22/32

AL-MAHARA


23/32

SKY VIEW BAR


24/32

AL-AHMER


25/32

ROOMS


26/32

SERVICES

THE SERVICES AND UNSEEN

LUXURY.

THE SERVICES INCLUDE

PRIVATE COPPER WITH ROSEROYCE, BMW, ETC


27/32

ADVENTURE PARK

YOU CAN VISIT ADVENTURE

PARK, FREE OF COST

ITS PLEASURE TO BE THERE.


28/32


29/32

ROOM PRICES

Room type Price per stay

Deluxe One 5990 $ excluding

Bedroom Suite service charges and city tax

Panoramic One 6790$

Bedroom Suite

Deluxe 2 Bedroom Suite 11980 $


30/32

GUEST

LIST OF CELEBRITIES

RONAN KEATING BENAZIR BHUTTO (LATE)

BILL GATES

SHEIKH ZAYED DAVID BECKHAM

And list go on..


31/32

ROGER FEDERER HAD A TENNIS GAME WITH ANDREAGHASSI.


32/32

GOOD

BYE

Documents

burj al arub