MARKETING MANAGEMENT&

BUSINESS RESEARCH METHOD

Presented By: Unsa Saleem and Rana Fayyaz G.A.K

BBA V (Hons)

INTRODUCTION TO DUBAI

This was the main street of Dubai, in 1990, and it has changed just slightly just slightly over the

intervening years.

This is the same street in 2003

… but it had changed even more by last year

 They are the largest artificial islands in the world and can be seen from space.  Three of these Palms will be

made in all.

Upon completion, the resort will

have 2,000 villas, 40 luxury hotels,

shopping centers, movie theaters, and many other

facilities.

The World Islands.

 

300 artiiificially created islands in the shape of the world. Each island will have an estimated cost of $25-30 million.

BURJ DUBAIBURJ

DUBAI

  At an estimated height of over 800 meters, it will easily be world's

tallest building

when finished.

Dubailand will be twice the size.

Dubai Sports City.  A huge collection of sports arenas located in Dubailand.

Some of the tallest buildings in the world, such as Ocean Heights and The Princess Tower,

which will be the largest residential building in the world at over a 100 stories, will line the

Dubai Marina.  

The Burj al-Arab hotel is the worlds tallest, and with its

luxury, is considered the only '7 star' hotel in the world.

 It stands on an artificial island in the

sea

CONSTRUCTION

• CONSTRUCTION BEGAN IN 1994 AND COMPLETED IN 1999.

• THE HOTEL STANDS ON ARTIFICIAL ISLAND• THE SYMBOLIC STATEMENT FOR DUBAI.• HOTEL COST 700 MILLION DOLLARS.

FEATURES

ARTIFICIAL ISLAND• CONNECTED WITH

DUBAI BY A PRIVATE CURVING BRIDGE.

• Island 280 metres (919 ft) out from

Jumeirah beach,

TALLEST LOBBY IN THE WORLD

• INTERIOR

80,000 sq/m boast 22 CARAT GOLD AND

39 TYPES OF MARBLE.

•EXTERIOR

The front of the tower is

made of teflon-coated

fibreglass. Notably the building is

shaped like the sail of a dhow, with two "wings" spread in a V to form a vast "mast".

WORLD’S BEST ARCHITECT

• WORLD BEST ARCHITECTS HAD BEEN CALLED TO MAKE THE DESIGN OF BURJ-AL-ARAB.

• THE COMPETITION WAS HELD BETWEEN WORLD BEST ARCHITECTURES.

• FINALLY A SOUTH AFRICAN ARCHITECT HAD BEEN

SELECTED.

RESTURANTS

•AL-MUNTHA(66o ft above

the Persian gulf)

AL-MAHARA

SKY VIEW BAR

AL-AHMER

ROOMS

SERVICES• THE SERVICES AND

UNSEEN LUXURY. • THE SERVICES INCLUDE

PRIVATE COPPER WITH ROSE ROYCE, BMW, ETC

ADVENTURE PARK• YOU CAN VISIT

ADVENTURE PARK, FREE OF COST

• ITS PLEASURE TO BE THERE.

ROOM PRICES• Room type Price per

stay• Deluxe One 5990  $ excluding Bedroom Suite service charges and

city tax • Panoramic One 6790$ Bedroom Suite   

Deluxe 2 Bedroom Suite  11980 $

GUESTLIST OF CELEBRITIES

• RONAN KEATING• BENAZIR BHUTTO (LATE)• BILL GATES• SHEIKH ZAYED• DAVID BECKHAM• And list go on……..

ROGER FEDERER HAD A TENNIS GAME WITH ANDRE AGHASSI.

GOOD BYE