Proven Internet Marketing TacticsThat Will Boost Your Sales -

And Save You $$$!

Welcome!

Do You Feel Like the Internet is Uncharted

Territory for You?

I’m Going to Show You How to Reap the Benefits

of Being Online!

First, Did You Know…

• As many as 97% of all shoppers today shop “online” when buying goods and services?

• And 65% of those are searching online for local businesses like YOURS!

Are they finding YOU?

It’s About Building Relationships!

• “First-time” customers are usually the most expensive to acquire • On average, “repeat” customers spend 67% more than first-time customers

• A 5% increase in “repeat” customers = 25% increase in your annual sales

It All Starts With Your Website…

• Your company’s website is a virtual extension of your physical storefront

• It informs & educates your customers / prospects

• It helps build familiarity, legitimacy, and trust

• And it’s the first element in building your internet “sales funnel”…

The Internet Sales Funnel

• Your website is your “MONEY” site

• Drive online traffic to your website

$$$

There Are Many Traffic Sources…

YouTube Is The World’s 2nd Largest Search Engine!

The Power of Video Marketing• The Ford Modeling Agency boosted its revenue 140% by putting “reality” style videos on YouTube!

• You can leverage YouTube’s huge investment in video technology – for FREE!

• Create and put your company’s videos on your own branded YouTube channel!

The Power of “Social Media”

• Facebook and Twitter are social media sites

• Facebook and Twitter have over 900 MILLION followers combined!

• SM websites allow people to interact online

• Growing businesses go where the potential customers are…

Your Business Needs To Be Found Here:

• On your own main website (YourBusiness.com)

• On your “mobile-friendly” alternate website

• In videos on YouTube, Vimeo, MetaCafe,..

• On social media sites Facebook and LinkedIn

• In online business directories (Google Places, YP)

The Internet Sales Funnel

• Your website is your “MONEY” site

• Drive online traffic to your website

• Capture email addresses to build your prospect list

• Now you have “qualified” prospects

• Send them free, high-quality information that builds relationships

$$$

“The Money Is In the LI$T”

How are YOU building and nurturing relationships with

your customers and prospects?

Your list of customers and leads is your company’s most valuable asset!

Build Your List With an Email Capture System

It’s a form on your website that offers the visitor something of value for free in exchange for their email address.

Turn Your Prospects into Buyers With:

• a free monthly electronic newsletter on topics related to your business niche

• a free report, study, or whitepaper

• a free “how to” video or audio recording

• coupons, special offers, contests, or giveaways

• ???

The Internet Sales Funnel

• Your website is your “MONEY” site

• Drive online traffic to your website

• Capture email addresses to build your prospect list

• Now you have “qualified” prospects

• Send them free, high-quality information to build relationships

• Then convert them into customers when they walk into your store!

$$$

The Internet Marketing EssentialsYour own YouTube channel with custom branded background

Your own Twitter account with custom branded background

A Facebook page for your business

YourCompany Website

The Essentials…and More!

can help!

and yes…

Schedule Your FREE Consultation!

Call 800-519-5391 TODAY!

Q & A

Legacy Advertising Cost ExamplesMedium Cost Campaign Term Audience Reach

Local TV 30 second spot - $3,000 - $3,500

Purchased throughout year or scheduled in

flights

Large number of consumers but a

small target audience

Local Radio 60 second spot – $200 - $1,000

Purchased in flights centered around specific

events

Depends on station. Good

reaction numbers but expensive

Direct Mail $2,000 - $5,000Per 10,000 full color, 2-sided

piece campaign

Demo-targeted by zip code; typical response rate of between 1 – 3%

Yellow Pages(print) $12,000 - $20,000

Per year, quarter-page color ad, plus

1-line listing & phone number

< 22% of shoppers refer to YP when

shopping

The Internet Sales Funnel

• Your website is your “MONEY” site

• Drive online traffic to your website

• Capture email addresses to build your prospect list

• Now you have “qualified” prospects

• Send them free, high-quality information to build relationships

• Convert them to customers with your product lines

$$$

“Social Proof” in Practice…

• “82% considered user-generated reviews to be ‘extremely valuable or valuable’.” North American Technographics Retail Online Survey Q3, 2008• “63% of consumers are more likely to purchase from a site if it has product ratings and reviews.” iPerceptions study, January 2008