HOW TO DO SMART OTO 2.0

LINEAR VS. SMART

• LINEAR – EVERYONE SEES THE SAME OTOS.• SMART – SPECIFIC OTOS ONLY SHOW UP BASED ON THE

CUSTOMER’S PREVIOUS CHOICE (CURRENT SITUATION)• PRESENT HIGH TICKET OFFERS ONLY TO PREMIUM

BUYERS.• PRESENT OTHER TYPES OF OFFERS TO NON-PREMIUM

BUYERS.

SMART

• IF THEY SAY YES TO OTO #1 - OFFER AAA AS OTO #2

• IF THEY SAY NO - OFFER BBB AS OTO #2.

VIDEO #6TECHNOLOGY ROADBLOCK

FREE ROUTE (NOT AS EFFECTIVE)• NO TRUE SMART OTO CAN BE DONE MANUALLY.• IT ENDS UP BECOMING LINEAR.• FRONT END (THANK YOU PAGE) -> OTO#1A• CLICK NO -> OTO #1B• YES TO OTO #1A (THANK YOU PAGE) -> OTO #2A

PREMIUM (NO PUT THEM ELSEWHERE)• YES TO OTO #1B (THANK YOU PAGE) -> OTO #2B

PREMIUM (NO PUT THEM ELSEWHERE)

PAID ROUTE• JVZOO (CAN DO THIS, BUT NOT PRESALE BUMPS)• ZAXAA (ONLINE SHOPPING CART) ALLOWS YOU TO

SETUP SMART ONE TIME OFFERS AND (VIDEO #9 PRESALE BUMPS).

• +GETRESPONSE (OR AWEBER) FOR LIST BUILDING• LET ME SHOW YOU…

VIDEO #7

HOW TO SETUP YOUR SMART OTO 2.0

INTEGRATION INTO WORDPRESS (+FREE

PLUGIN)

WORD PRESS PLUGIN

• THE FREE PLUGIN INTEGRATES INTO ZAXAA AND CREATES MEMBERSHIP SITES FOR YOU AND SHOULD BE INCLUDED WITH THIS COURSE. IF NOT (PLEASE CONTACT THE RESELLER OF THIS COURSE).

VIDEO #9 - PROFIT CHECKOUT BUMPS

WHAT IT IS – AND HOW TO IMPLEMENT IT INTO YOUR SALES FUNNEL.

PURPOSE

• MULTIPLY YOUR SALES ON YOUR CHECKOUT PAGE AND INCREASE YOUR CONVERSIONS BY MEETING A BUYER’S IMMEDIATE DESIRES• TURN A $50 PRODUCT OR SERVICE INTO A

$100+ OFFER.

EXAMPLES

• OFFLINE EXAMPLE – MACDONALDS AND FAST FOOD RESTURANTS DO A GREAT JOB AT THIS.• ONLINE EXAMPLE – FIVERR.COM

STRATEGIES TO INCREASE SALES

• OFFER PRODUCTS THAT CAN BE PURCHASED ONLY AT THE CHECKOUT PAGE • OFFER SPECIAL DISCOUNTS IF BUNDLED WITH

THE PRODUCT THEY ARE PURCHASING. • WHILE YOU COULD CUSTOM CODE IT

YOURSELF (BY HIRING A PROGRAMMER (EASIEST ROUTE – ZAXAA)

WANT TO KNOW MORE….VISIT WWW.SALESFUNNEL-

PLAYBOOK.COM/MAIN

SALES FUNNEL PLAYBOK BASIC +VIDEOS