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Building on Shifting Ground Michael Holman, Ph.D. VP of Research October 19, 2016

Building on Shifting Ground - Lux Research Incweb.luxresearchinc.com/hubfs/Lux_Executive_Summit/Asia/...hearing loss Globally, 235 million people suffer from asthma. The disease is

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Page 1: Building on Shifting Ground - Lux Research Incweb.luxresearchinc.com/hubfs/Lux_Executive_Summit/Asia/...hearing loss Globally, 235 million people suffer from asthma. The disease is

BuildingonShiftingGround

MichaelHolman,Ph.D.VPofResearch

October19,2016

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2(Images:NikkenSekkei)

Page 3: Building on Shifting Ground - Lux Research Incweb.luxresearchinc.com/hubfs/Lux_Executive_Summit/Asia/...hearing loss Globally, 235 million people suffer from asthma. The disease is

Agenda

  Keepingpacewithexternalforces  Gatheringandactingonintelligence  Thenewinnovationforce

3

Page 4: Building on Shifting Ground - Lux Research Incweb.luxresearchinc.com/hubfs/Lux_Executive_Summit/Asia/...hearing loss Globally, 235 million people suffer from asthma. The disease is

Agenda

  Keepingpacewithexternalforces  Gatheringandactingonintelligence  Thenewinnovationforce

4

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Frederickwasgreat,inhisday…

5

Page 6: Building on Shifting Ground - Lux Research Incweb.luxresearchinc.com/hubfs/Lux_Executive_Summit/Asia/...hearing loss Globally, 235 million people suffer from asthma. The disease is

…buttimeschanged

  Napoleonicwarfarewascharacterizedby"...itslimitlessvariationandflexibility."

6

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Newchallengesarise,newnecessitiesemerge

7

Page 8: Building on Shifting Ground - Lux Research Incweb.luxresearchinc.com/hubfs/Lux_Executive_Summit/Asia/...hearing loss Globally, 235 million people suffer from asthma. The disease is

Adaptinganoldinstitutiontoanewreality

  Seethetheater Knowingwhenanimportantbroad-basedchangeortrendisreality

  Designforeffect Changingtheforce:products,processesandpeople

8

Page 9: Building on Shifting Ground - Lux Research Incweb.luxresearchinc.com/hubfs/Lux_Executive_Summit/Asia/...hearing loss Globally, 235 million people suffer from asthma. The disease is

Agenda

Keepingpacewithexternalforces  Gatheringandactingonintelligence(“SeetheTheater”)Thenewinnovationforce(“DesignforEffect”)

9

Page 10: Building on Shifting Ground - Lux Research Incweb.luxresearchinc.com/hubfs/Lux_Executive_Summit/Asia/...hearing loss Globally, 235 million people suffer from asthma. The disease is

HowabouttheLuxtheater?

EnergyandInfrastructure

HealthandWellness

InformationMeetsMatter

IndustrialIoT

ExplorationandProduction

EnergyStorage

AutonomousSystems2.0

AlternativeFuels

IntelligentBuildings

SustainableBuildingMaterials

Water

AgroInnovation

DigitalHealth&Wellness

Bio-basedMaterials&Chemicals

WearableElectronics

AdvancedMaterials

IndustrialBigData&Analytics

Solar

DistributedGeneration

SensorsFuture

Platforms

FoodandNutrition

Coatings

ElectronicUserInterfaces

10

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TheshiftinggroundofRedistributedEverything

Culminationofdecades-longtrendsinscience,business,andgovernmentareleadingtochangesthatredistributevaluebetween:

11

Industries Productsvs.services

Scalevs.customizationCapexvs.opex

Hardwarevs.software Centralizedvs.distributed

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TheshiftinggroundofRedistributedEverything

12

Etc.

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RedistributingAutomotivemayaswellstartwithwhatpowersit

13

1

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CriticalfactorsforacceleratingEVadoptionareliningup

14

1

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0%10%20%30%40%50%60%70%80%90%100%

2010 2020 2030 2040 2050

Newcarsales

thatareplug-ins

Thejourneytowardselectricdominanceisjuststartingbutthedestinationiscloserthanyouthink

15

1

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Otheraspectsofthecarstartedchangingmuchearlierthanthepowersource

1% 3% 4%10%

15%20%

30%35%

50%

0%

10%

20%

30%

40%

50%

60%

1950 1960 1970 1980 1990 2000 2010 2020 2030

ElectronicsandSoftwareasaPercentofCarCost

16

1

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Asdriverassistlevelsaresupersededbyhigherautonomy,morecostgoestoelectronicsandIT

0%

20%

40%

60%

80%

100%

PercentofnewcarssoldthathaveBasicautonomouscapabilities

(%)

Restofworld

China

Europe

Japan

U.S.

0%

20%

40%

60%

80%

100%

Percentofnewcarssoldthat

haveEnhancedautonomouscapabilities

(%)

Restofworld

China

Europe

Japan

U.S.

0%

20%

40%

60%

80%

100%

Percentofnewcarssoldthat

havePartialautonomouscapabilities

(%)

Restofworld

China

Europe

Japan

U.S.

17

1

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RedistributedConstruction:Wait…thisisn’tnew,isit?

18

Prefabricatedandmodularbuildingmethodshaveexistedfor100yearsalready;Advantagesarecompellingatfacevalue:

  Costreduction:15–30%onoverallbuildingcosts

  Speedofconstruction:on-siteconstructiontypically3to20weeks

  Highquality:moreaccuratefabricationincontrolledenvironment

  And,morerecently:

2

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  Ononeside,prefabricationcompaniesmakestandardizedmodulesinordertobringcostdown

  Ontheotherside,customers’demandintermsofcustomizationisveryhighincomparisontothoseofotherindustries

19

Twosidesofthecoin:Standardizationvs.Customization

Prefabricationcannotmeetcustomers’demandforhighcust0mization

2

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Emergingtechnologiesarepushingprefabricationtobecome2.0

Digitizationtools

Automatedequipment&

robotics

Advancedbuildingmaterials

20

2

Page 21: Building on Shifting Ground - Lux Research Incweb.luxresearchinc.com/hubfs/Lux_Executive_Summit/Asia/...hearing loss Globally, 235 million people suffer from asthma. The disease is

Emergingtechnologiesarepushingprefabricationtobecome2.0

Digitizationtools

Automatedequipment&

robotics

Advancedbuildingmaterials

21

2

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Highlyautomatedequipmentwillincreasinglypenetrateintoprojectworksbothoffsiteandonsite

  HighlyautomatedequipmentcanrealizeexactlywhatisdesignedinBIM

  Automationimprovesefficiencyandstabilityandsaveslaborinbothoffsiteandonsiteconstructionworks

22

Offsiteworks Onsiteworks

Tech

nologies

in

marke

tTe

chno

logies

in

R&D

2

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Companyexample:Winsun3Dprintingusingconcreteandgypsumforbuildings

  Prefabricatewallcomponentsby3Dprintingusingconcrete,andthenassemblecomponentsonsite

  3DprintedcomponentsareclaimedtohavecomparablestrengthtoPortlandcementconcrete

  Hasconductedmultiplepilotprojects;firstcommercialprojectwasestablishedinDubai,Q22016

23

LuxTake:Caution

Summaryinformation

Founded 2011

Location Shanghai,China

Revenue $3,000,000

2

Page 24: Building on Shifting Ground - Lux Research Incweb.luxresearchinc.com/hubfs/Lux_Executive_Summit/Asia/...hearing loss Globally, 235 million people suffer from asthma. The disease is

RedistributedHealthcare:Redesigninganunsustainablesystem

Cardiovasculardisease

Skincancer

Diarrhoealdisease

Visualimpairmentandblindness

Epilepsy

Depression

Asthma

Lungcancer

Parkinson’sdisease

Diabetes

Infertility

Deafnessandhearingloss

Globally,235millionpeoplesufferfromasthma.Thediseaseisthemostcommonchronicdisease

amongchildren

Theleadingglobalcauseofdeathat17.3milliondeaths/year.Theannualcostofthediseasetothe

EUis€196billion

Globally,anestimated350millionpeoplesufferfrom

depression,makingittheleadingcauseofdisabilityworldwide

Globally,9%ofadultsaged18+yearshavediabetes.In2012,1.5

milliondeathsweredirectlycausedbythedisease

24

3

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RedistributedHealthcare:Redesigninganunsustainablesystem

Cardiovasculardisease

Skincancer

Diarrhoealdisease

Visualimpairmentandblindness

Epilepsy

Depression

Asthma

Lungcancer

Diabetes

Infertility

Deafnessandhearingloss

Parkinson’sdisease

Medicareestimatesthat$17billioninreadmission

costsareavoidable.

71¢ofeverydollarofUShealthcarespendinggoestotreatingpeoplewith

multiplechronicconditions.

25

3

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Emergingdigitalhealthandwellnesssolutionsarepositionedtoredefineandredistributethevalue

Cardiovasculardisease

Skincancer

Diarrhoealdisease

Visualimpairmentandblindness

Epilepsy

Depression

Asthma

Lungcancer

Diabetes

Infertility

Deafnessandhearingloss

Parkinson’sdisease

26

3

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Allconditionshavebehavioraugmentationconnectionstootherdiseases

Cardiovasculardisease

Skincancer

Diarrhoealdisease

Visualimpairmentandblindness

Epilepsy

Depression

Asthma

Lungcancer

Parkinson’sdisease

Diabetes

Infertility

Deafnessandhearingloss

27

3

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Isolatingdownto12majorconditionsshowsthescaleofthehealthcareopportunity

Cardiovasculardisease

Skincancer

Diarrhoealdisease

Visualimpairmentandblindness

Epilepsy

Depression

Asthma

Lungcancer

Diabetes

Infertility

Deafnessandhearingloss

Parkinson’sdisease

28

3

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Redistributingredistributedhealthcare

  VastnetworkofpartnerspositionsQualcomm’s2netplatformasacompletesolutionformanyapplications,with82companiesfocusedondigitalhealthandwellness

29

3

Page 30: Building on Shifting Ground - Lux Research Incweb.luxresearchinc.com/hubfs/Lux_Executive_Summit/Asia/...hearing loss Globally, 235 million people suffer from asthma. The disease is

Agenda

KeepingpacewithexternalforcesGatheringandactingonintelligence(“SeetheTheater”)Thenewinnovationforce(“DesignforEffect”)

30

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TheshiftinggroundofRedistributedEverything

31

  Changeyourperspective

  “New”businessdevelopment…

…shouldnotlooklikeoldbusinessdevelopment

  Existingcompetencies…

…betternotdefineyourfuturecompetencies

  Softwarewon’teattheworld…

…butitisgoingtobefatandhappy

Etc.

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Designingspecialforces:Therightteam

 “SledgehammerInnovation”

 Hand-pickedteamsoftherightsize

 Appropriatelyinsulatedfunctionallyandspatiallyfromothers

  Empoweredtoact

 Ownershipofoutcome

32

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Designingspecialforces:Therightcompetencies

  Preparingforthenewinnovationbattle  HeadofDigitalTransformationStrategy

  Director,DigitalInnovationOrganization

  Director,OpenInnovation,NewBusiness&DigitalDisruption

  VPDigitalTransformation

  TeamLeadDigitalWorkplaceBusinessServices

  GeneralManager,DigitalEnterpriseRealization

  GeneralManagerofITInnovation

  DigitalFactoryBusinessDevelopment

  HeadoftheDigitalOffice

  SeniorVicePresident,ProjectLeader4.0

33

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Designingspecialforces:Therightmission

  Uselessfertilizer

  farmersavings/benefitsvarybetween50and100EUR/ha

  IncreasedmarginforYara

  Increasedmarketshareintermsofhectaresserved

  Visualremoteguidancelaunchedin2014tosupportHPIqualityandcostofservice

  Broadenedtootherindustriesin2015

  Revenuegeneratingwith40totalcustomers,includingthoseinpilottesting

34

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Conclusions

  Long-termtrendsareaffectingwhocapturesvalue,andhow,acrossmanyindustries

  Companiesneedtodesignnewandmoreflexiblestrategiesandorganizationsinordertoadapt

  NewbusinessmodelsandICT-driveninnovationswillbecriticalevenforindustriesnotaccustomedtothem

35

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