Are You A Market Ready

Cycling Destination?

What is a Cycling

Destination?

Where the primary

motivation to travel:

is Cycling

Economic Development in

it’s Purest Form

Cyclists spend money

Play a significant role in some economic development & tourism strategies

Cycling can act as a demand generator

Cycling experiences are sexy to promote and help build destination brands

10 Questions to ask

yourself:

“Am I a Cycling

Destination?”

1. Does your route/trail

adhere to:

The 4 Times Rule

For every one hour of travel to get there, you need four hours of activity.

2. Does your route/trail

have a famous or defining

feature?

3. Is it memorable?

4. Is it niche?

5. Does it have a place to

pee?

6. Is it clusterable?

7. Is it brandable?

8. Are the locals proud or

pissed?

9. Are there ways to

spend money?

10. P b 4 M

Thank You!

Questions?