+

Mapping potential

23 June 2015

Building trails

Growing skills

Creating employment

Promoting Stellenbosch

+Cover off this evening

Introduction to STF

Structure

Vision – the ‘bigger picture”

Feedback

Plan the next 4 months

Next event

Next meeting

+Vision

1. Raise funds to build, maintain and improve trails in and around Stellenbosch

For Running, Hiking and Mountain Biking

2. Promote Stellenbosch – Tourism

3. Engagement of local community – create employment

+Mapping the connections

Builds better trails

Attracts more users

(marketing)

Builds local economy (local

government/business/donors)

Creates more jobs & skills

(NGOs)

Attracts more investment

(Corporates, government,

Trusts, international

donors)

+Project portfolios- Structure

Project Directors

Finance/Admin Fundraising Communication Trail Building Promoting Stellenbosch

Community development

Job creation

Skills development

Project Manager

+Roles & responsibilities

Portfolio Finance Fundraising Marketing Trail building

Stellenbosch promotion

Community development

Actions

Driver

Team

+Trail building

Trail best practice

Planning trails

Discussions with land owners (Land Owners Farmers, University, Municipality)

Building trails

Signage

Managing existing trails

+Fundraising

Coordinated approach to corporate sponsors

Motivating Government/NPO funding

Organising fundraising events: auction end November

+Promoting Stellenbosch Develop strategy around Stellenbosch as an adventure destination:

natural environment and meaningful cultural experiences Must promote community job creation and skills development

Target: professional athletes, international/local adventure tourists

Establish working relationship with key stakeholders, eg. WC Tourism, Cape Nature Conservation, Stellenbosch Municipality, Stellenbosch Tourism, local NGOs…

Establish core offering and service providers: NGOs, accommodation, equipment rental, guides, transport, coaching…

Around existing events Origin of Trails

Marketing and Delivery: communication and promotion stakeholder engagement

+Communication

Social media updates: Facebook, Twitter, YouTube

Website

Electronic newsletter

Newspaper and relevant publications

Sports clubs/associations

Event organisers

TV coverage of project

+Community development Identify working relationships with existing NPO/NGOs, e.g.

Songo

Job creation: Guides, trail builders, security Bike technicians Supporting service industries

Skills training: Guide training, trail builders, security Bike technicians Cycling/running skills Trail knowledge

+Feedback NPO established for STF

Financials

Use of funds to date

Trail Kids

Plan going forward

+NPO Established

NPO registered

Transparency, reporting

+Financials

Funds raised R360,310 Cash on hand R132,031 Debtors R134,940

Use of funds R50,000 spent Jan for trails Jonkershoek Bridging Finance XCO Course Stellenbosch University

Plan going forward Jonkershoek fire and felling 8-10 months Focus on area above Coetzenberg

+Financials – Income Statement

Income Art Auction 235 900R

EEEEEEEE EEEE E 14 400EEEEE EEEEEEEEE E 110 010

EEEEE EEEEEE 360 310R

EEEEEEEE EE EEEEEEE EEE 99 EEEEEEE EEEEE EEEEE EEE EEEEEE :EE EEEEEEE EEEEEEE EEEEEEEEEEEE 50 000R -EEEEEEEEEE EE EEEEEEE EEEEEEEE E12 000-EEEEEEEEEEE EEEE E12 527-EEEEE EEEEEEEE E18 812-

EEEEE EEEEEEEE E93 339-

EEE EEEEEE E 266 971

1 22 2015Summarised Income Statement: st November to -June-

+Financials –Balance Sheet

Equity and Liabilities

EEEEEEEE EEEEEEEE E 266 971

EEEEEE Debtors: Paarl Media 100 000R

EEEE EEE EEEE E 132 031EEEEEEE EEEEEEEEEEE EEE EEEEE E 34 940

EEEEEEEEEEE EEE EEEEE E EEEE EE EEE EE EEEEEE E 172 425

EEEEEEEEEEE EEE EEEEE E EEEEEEEEEEEE 137 485R -

EEEEE EEEEEE E 266 971

22 2015Balance Sheet : -June-

+Trail Kids

Event held at Ride In

44 participants: adults & kids

Skills coaching

Fun event – Encouraging kids (and kids at heart) to do more trail running

Ran new Ride In trail

Self funding (no financial impact to STF)

Runners Rest sponsored prizes

Request from participants for ongoing events

+Plan going forward

Trail above Coetzenberg Next 3 months Looking at 10 km trail

Signage Standard format Safety education

Proposal to Donor Organization

Next Fund Raising Event End of November

+Next Meeting

End August – feedback session on progress

Auction end November

+Any Questions