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Building Bridges Building Bridges From From
Recruitment to Recruitment to RetentionRetention
Building Bridges Building Bridges From From
Recruitment to Recruitment to RetentionRetention
Blaine Jensen, Vice President Educational Services
Kyle Baillie, Manager of ONS
Eric Glanville, Student Development Coordinator
Overview
► History & Environment
► Structure of the Office for New Students (ONS)
► Advantages of this approach
► Challenges
► Recommendations
► The future
History & Environment: Douglas College
►Comprehensive Community College
►Significant Change 2004-Mandate Change (Degree
granting)-(+)1200 FTE-New leadership-Booming local economy-Competition and Enrolment
changes
►Student success focus mixes with marketing need
OFFICE FOR NEW STUDENTS
Structure of ONS
OFFICE FOR NEW STUDENTS
VP Educational Services
Manager, ONS
Retention Coord.Recruitment Coord.
Student Ambassadors
Welcome Centres
Communications & MarketingFacilitiesFaculty
Academic AdvisorsAdmissions, CEIT
SEMC EOF
Structure of ONS
OFFICE FOR NEW STUDENTS
Staffing
► Manager
► 1 Staff Member -Coordination of Retention Activities -New Westminster Campus and area representative
► 1 Staff Member -Coordination of Recruitment Activities -David Lam Campus and area representative
Structure of ONS
OFFICE FOR NEW STUDENTS
Retention- Activities ►Welcome Centres (NWC/DLC)►Student Ambassadors►Fall and Winter Orientation►The Connect Event►Students at Risk►Student Advocacy
Structure of ONS
OFFICE FOR NEW STUDENTS
Recruitment- Activities
►High School RecruitmentPSIBC High School visitsDirect MailingSecondary Career Fairs
►Non-traditional RecruitmentEducation/Career FairCommunity Events
►Pre-Arrival Communications►Information Sessions►Initial Communications & Tours►Parent/Alumni Advisory Groups
Advantages of this Approach►Consistency from first contact through first year in the Student Experience
-Personnel-Messaging-Branding-Methodology
►Student Leadership Group involved in recruitment, CSL, & transition programs
►Localized decision making
►Opportunity to work with external partners to better prep students for Post Secondary occurs earlier
Challenges► Conflicting needs of resources
► Broad knowledge base required by staff
► A wide range of committee and leadership responsibilities are required
► “Home” for any project remotely related to new students
► Little “down time” due to activity cycles
► Intensive cross institution relations required
OFFICE FOR NEW STUDENTS
Recommendations►Given authority to make decisions and work outside existing policy structures
►Staffing size large enough to recruit area specialists who are cross-trained to cover each other
►Acquirement of a recruiting Porsche
QUESTIONS?
► Kyle Baillie
Manager, Office for New Students
604.527.5814 or 604.374.0614
► Eric Glanville
Student Development Coordinator
604.527.5814 or 604.374.0171
